The ModGolf Podcast - Episodes Tagged with “Colin Weston”

How a BA in Psychology is This Tech Entrepreneur's Secret Sauce - Meghann Butcher, Founder & CEO of RepSpark

ModSport Media Inc. — Wed, 30 Sep 2026 05:30:00 -0700

"You get launched over a barrier and now you're running. Everybody's yelling and you just have to get there."

What happens when a psychology grad who grew up in tank tops and sundresses - and didn't own a single collared shirt - walks into a golf pro shop for the first time? She sees a disconnected, convoluted ecosystem and spends the next 19 years building the commerce layer that connects it all. In this episode of The ModGolf Podcast, host Colin Weston sits down with Meghann Butcher, Founder & CEO of RepSpark, the B2B wholesale commerce platform powering golf and outdoor lifestyle brands. From ordering 50 custom-logoed polos across 10 colorways to predicting what's trending in the market before orders are even placed, Meghann shares how she turned a sales rep's pad-and-paper problem into the platform the PGA of America calls "the commerce layer of golf." Whether you're a brand founder, a green grass buyer, or just golf-curious, this conversation is a masterclass in grit, empathy, and building infrastructure that makes everyone's life easier.

3 Key Takeaways you'll discover:

1. Psychology is the ultimate entrepreneur's superpower
Meghann's BA in Psychology and Communications from Vanderbilt didn't lead her away from tech - it led her through it. From listening to customer pain points to building the right team, she credits her liberal arts background as the differentiator that helps her understand what people need, how they say it, and how to translate that into solutions. "I've actually used my psychology degree more than anything else."

2. Mass customization is the hardest problem in golf apparel - and RepSpark solved it
It's not an e-commerce site where you put your name on a water bottle. It's 50 polos, 10 colorways, club logos on the correct side, correct colors, correct sizes - or the whole order comes back unsellable. Meghann explains how RepSpark spent years mastering this nuanced complexity, making it easy for sales reps and buyers alike to get it right the first time.

3. The future of golf commerce is predictive, intelligent, and inclusive
With 9 million new golfers and brands like Lululemon and Fabletics entering the space, the game is expanding beyond traditional 18-hole courses. Meghann shares how AI is transforming RepSpark - from predictive ordering and order organization to auto-generated templates - and why the platform is leveling the playing field for up-and-coming brands to present a modern front as big as the enterprise players.

💬 3 Inspiring Quotes from Meghann Butcher

"You have to be really gritty. Nothing can get you down. Someone can say something and you just have to either have the self-confidence to say, 'I don't really care what that person said,' but also the humility to listen, to understand what they're saying, and take that to heart too."

"You get launched over a barrier and now you're running and everybody's yelling. You just have to get there and you have to tune it out. You have a path and you just have to keep going."
...on how running the bulls in Pamplona is like entrepreneurship and running a business

"Don't be afraid of risk. Do not be risk averse. That's not going to work. But having a background in psychology has helped me more than anything else."

Episode Chapters

00:00 Welcome to Season 20, Episode 4 + Thanking new sponsor Big Swing Media
01:27 Introducing Meghann Butcher, Founder & CEO of RepSpark
02:10 Meghann's first golf experience: dating her now-husband, no collared shirt, and Valentine's Day golf shoes
03:48 How women's golf apparel has evolved over 22 years
05:41 The fundamental problem RepSpark solves: a disconnected ecosystem
08:32 The two-sided marketplace explained
09:08 Starting in action sports: from WebRep to RepSpark
11:38 Mass customization: why getting logos right is incredibly complex
13:54 Three tiers: enterprise brands, up-and-comers, and microsites
16:10 The marketplace as a discovery engine (80% of AGM buyers find new brands on RepSpark)
18:29 "Not too small - but you need a wholesale strategy"
19:28 Success story: Johnny O's 744% B2B order growth
21:59 Backend data, ERP integration, and the three layers of business logic
25:03 Psychology degree as entrepreneurial superpower
27:46 PGA Show presence and strategic alignment with PGA of America
29:40 AI, predictive ordering, and the future of commerce
35:02 Hard goods, club configuration, and pickleball
36:15 Advice for fledgling entrepreneurs, especially women
37:05 The Pamplona bull run analogy for entrepreneurship
38:50 The origin of the name "RepSpark" (and "Rep Sparkle")
40:02 How to connect with RepSpark

We want to thank Big Swing Media for presenting this episode and supporting Season 20 of The ModGolf Podcast!

Anyone can tell you what happened in golf. The Big Swing Golf Business Intelligence Brief tells you why it matters, and what’s coming next. Twice a week, Big Swing delivers original reporting and expert analysis of the money, trends, technology and personalities reshaping the game. It’s essential reading for anyone who works in, invests in or cares about the future of golf. ModGolf listeners receive a special first-year rate with code MODGOLF26. Visit BigSwingMedia.news to subscribe.

About The ModGolf Podcast: Host Colin Weston speaks with entrepreneurs, innovators, disruptors, and influencers shaping the future of the game and business of golf. Now in Season 20 with nearly 300 episodes produced since 2017.

Join the ModGolf Community

**🔗 Connect with RepSpark:

repspark.com | Request a demo or contact the team today
Special Guest: Meghann Butcher, Founder & CEO of RepSpark.

Attitude is Everything - How Kay McMahon Empowers Women In The Golf Industry

ModSport Media Inc. — Thu, 24 Sep 2026 05:30:00 -0700

What if everything we've been taught about how to teach golf is backwards? What if the reason millions of golfers struggle isn't their lack of talent, but the way the game has been explained to them? And what if one woman, who's been challenging golf's conventions for over four decades, has the answers that could transform your game and the entire industry?

In this compelling episode of The ModGolf Podcast, host Colin Weston sits down with Kay McMahon, a true force of nature in the golf world. Kay is a member of the LPGA Professionals Hall of Fame, an LPGA Elite Top 50 Best Teacher, a PGA member, the President of Women in the Golf Industry (WIGI) , and the creator of the revolutionary Golf 8.5 teaching system.

From her humble beginnings putting on a homemade three-hole golf course built by her innovative father in their cul-de-sac (complete with a lemonade stand that taught her entrepreneurship at age five), to playing in three U.S. Opens and working alongside Arnold Palmer at Ironwood Country Club for a decade, Kay's journey is nothing short of remarkable.

But this conversation isn't just a trip down memory lane - it's a masterclass in challenging the status quo, building inclusive communities, and reimagining how we teach and experience the game of golf. Whether you're a frustrated golfer stuck at the same handicap for years, a golf industry professional, or someone who cares about making the sport more welcoming to everyone, this episode will leave you inspired and armed with actionable insights.

Three Key Takeaways you'll discover:

1. The Golf 8.5 System: Why "Simple" Beats "Complicated" Every Time
Discover why traditional golf instruction has been teaching the setup positions in the wrong order for decades, and how Kay's breakthrough system - built on cognitive learning principles and "chunking" - can help you retain 300% more of what you learn. You'll learn why there are only four things to do before the swing and four-and-a-half things during it, and how this approach can shave 15-25 seconds off every shot (that's a half-hour round!) while dramatically improving your consistency.

2. The Power of Connection: How WIGI is Amplifying Women's Voices in Golf
Learn how the Women in The Golf Industry organization, founded in 2001 by 11 pioneering women, has become a vital network for connecting resources, mentorship, and opportunities across all facets of the golf industry - from tour professionals and golf architects to media members and entrepreneurs. Kay shares how the organization embraces a two-way mentoring model where seasoned professionals and young newcomers learn from each other, and why having a unified voice matters in an industry where women represent only 5-10% of professionals.

3. Confronting Golf's Uncomfortable Truths: The Callaway/Good Good Controversy and Beyond
In the wake of the controversial Callaway and Good Good video that sparked industry-wide outcry, Kay offers her thoughtful perspective on the "unacceptable undercurrent culture" that still exists in golf. Rather than simply condemning, she advocates for recognizing these moments as opportunities to change the conversation, ask "what were they thinking?" and work toward building a more inclusive, respectful sport for everyone, while acknowledging the many men who are supportive allies in this effort.

💬 Inspiring Quotes from Kay McMahon

"I said, 'I'm really sorry that all the members keep talking to you and interrupting how you practice.' And he looked at me very closely in the eye and said, 'Just remember the reason that you and I are here is because there are fans.'"
— Kay sharing a life-changing lesson from Arnold Palmer about humility and gratitude

"We never get to where we are alone. I ended by saying, and guess what? I just spun The Game of Life again and I ended up on the Hall of Fame."
— Kay reflecting on her Hall of Fame speech, where she honored the many women who mentored and supported her journey

"Keep your head up because it's all in the attitude, and I promise your scores will come down."
— Kay's signature advice to golfers everywhere

Are you more of a watcher than a listener? Then check out our extended bonus segment with Kay on The ModGolf YouTube channel. Click on this link or the image below to watch.

Episode Chapters

00:14 Welcome to ModGolf: Host Colin Weston introduces Kay McMahon
01:16 Kay's First Golf Experience: How her father built a golf course in the cul-de-sac
04:30 An Overview of Women in the Golf Industry (WIGI): Mission, history, and impact
09:00 International Reach and Mentorship: How WIGI connects women globally
12:45 The Callaway/Good Good Controversy: Kay's perspective on the industry's response
18:30 Partnerships That Matter: How WIGI collaborates with Women's Golf Day and other organizations
22:00 Becoming a PGA Professional: Kay's journey through nine qualifying schools and three U.S. Opens
25:44 Stories of Arnold Palmer: Lessons in humility, ethics, and treating people right
27:43 Influential Women in Kay's Life: Shirley Spork, Pat Lang, and the "Game of Life"
29:54 Making Golf More Inclusive: What clubs get wrong and how to fix it
32:30 The Golf 8.5 System Explained: Four setup positions, four-and-a-half swing thoughts
37:12 Closing Thoughts and Final Advice: "Keep your head up"

About Kay McMahon

Kay McMahon is a pioneering figure in the golf industry with a career spanning over four decades. She is:

A member of the LPGA Professionals Hall of Fame
An LPGA Elite Top 50 Best Teacher
A PGA member
President of Women in the Golf Industry (WIGI)
Creator of the Golf 8.5 teaching system
Founder of EduKaytion Golf (a clever play on her name and her passion for education)
Former National President of the LPGA Teaching & Club Professionals
Played in 3 USGA Women’s Opens and competed in nine LPGA qualifying schools
Worked alongside Arnold Palmer at Ironwood Country Club in Palm Desert, California for 10 years

Connect with Kay McMahon & WIGI

Women in the Golf Industry (WIGI) : womeninthegolfindustry.com
Join WIGI: Look for the "Join" button on the website
Junior Membership: Only $25/year for teenagers (and can be waived if needed)
Contact Kay directly: president@womeninthegolfindustry.com or kay@edukaytiongolf.com
EduKaytion Golf and Golf 8.5: edukaytiongolf.com

Join the ModGolf Community

Subscribe to The ModGolf Podcast on Apple Podcasts, Spotify, or wherever you listen in.
Become a Patron!: Join our ModGolf Patreon community at patreon.com/ModGolf for exclusive content and entry in our ModGolf Giveaway contests. Special Guest: Kay McMahon - President of Women in the Golf Industry (WIGI) and creator of the Golf 8.5 teaching system.

Elevating the Golf League Experience - Rob Sunstrum, Founder of Smart Golf

ModSport Media Inc. — Thu, 25 Jun 2026 14:30:00 -0700

Picture this: You're an entrepreneur who just got laid off during COVID. Instead of finding another job, you take your logistics and sales background, pivot into golf tech, and go head-to-head with entrenched competitors who have deeper pockets and more market share. Why on earth would you do that? Because you found a pain point so painful that pros are practically begging you to build a solution.

In this live episode recorded at the historic Stanley Thompson-designed Highland Golf Club, Colin Weston sits down with Rob Sunstrum, the founder of Smart Golf – a tournament and league scoring platform that's quietly becoming the industry's best-kept secret. From their exclusive partnership with the NGCOA Canada to being a scoring partner with Golf Canada, Smart Golf is proving that a fresh approach to technology can turn a men's league from 50 players to over 350.

If you're a golfer tired of spreadsheet-powered leagues or a course operator looking to reclaim league ownership and drive F&B revenue, this episode is for you!

Three Key Takeaways From Rob You'll Discover in This Episode

The Power of Reclaiming Ownership – Most golf clubs let members run their own leagues, losing control over messaging, branding, and revenue opportunities. Smart Golf helps clubs take back ownership, driving participation and giving them the tools to integrate F&B specials and sponsorship packages seamlessly. As Rob explains, a league night can double a club's midweek revenue if managed correctly.
Simplicity Trumps Features – Rob's logistics background taught him that onboarding matters as much as functionality. Smart Golf's lean learning curve and short instructional videos mean even the least tech-savvy members – yes, even those "Luddites" – can post scores with ease. Their approach? Tell players what they're about to do, let them do it, and then tell them what they just did.
The Canadian Built Advantage – With 350 clubs on board (75 in the U.S.) and exclusive partnerships with NGCOA Canada and Golf Canada, Smart Golf's integration with Golf Canada's handicap system is seamless. Scores post with a single click. Add in automatic email recaps, player stats, and profile pictures, and you have a product that's sticky enough to keep members coming back every single week.

Three Inspiring Quotes from Rob Sunstrum

"My entrepreneurial journey started right at the start of COVID... Rather than thinking about looking for another opportunity in the same role that I was running in, I realized that I had a nugget of a solid idea."

"You're definitely not going to have it right on the first 50 tries. But by the 51st try, you're going to have a large group of people thinking, 'Boy, you've thought of everything.'"

"We think that our program is the best in the marketplace. But not only that – our price point is lower."

Are you more of a watcher than a listener? Then check out the Smart Golf demo with Rob on The ModGolf YouTube channel. Click on this link or the image below to watch.

Episode Chapters

00:00 – Intro: The Road to Highland – Colin sets the scene for this live recording at the historic Stanley Thompson-designed Highland Golf Club, and why Smart Golf is the future of tournament scoring.
01:58 – Icebreaker: Rob's First Golf Experience – The competitive origin story that set Rob on his path, from a junior camp victory to founding a scoring platform.
03:31 – The COVID Pivot: From Logistics to Golf Tech – Rob reveals how he got laid off from DHL and turned a "nugget of an idea" into a product that pros were begging for.
07:02 – Building the MVP: Why 50 Tries Matter – The lean startup approach Rob used, from designing the minimum viable product to iterating based on real pro feedback. Scar tissue and all.
08:55 – Leagues & Ownership: The Highland Model – How Highland's men's league grew to over 350 players, why the pro shop runs it, and how F&B specials turn Wednesday into the club's busiest day.
14:35 – The Player Journey: Email Formula & Stats – Rob breaks down the "tell them what they're about to do, let them do it, then tell them what they did" formula, plus how player stats and profile pictures build community.
17:36 – From Deuce Pots to Proximities – How Smart Golf's flighted games, skins, and deuce pots evolved from pro demands, and why saying "yes" to finicky requests has become a core competency.
21:04 – Growth & Partnerships – The exclusive NGCOA Canada partnership, the Golf Canada scoring integration, and why 75 clubs south of the border are already on board.
27:42 – Simulator Expansion – How Smart Golf is testing new features with simulator facilities in the off-season – and why 90 simulators now run their leagues on the platform.
30:00 – Business Model: Annual Subscription – Rob explains why a single annual subscription (cheaper than competitors) with no paywalls or limits is the winning formula, and why they avoid ads to keep the user experience pristine.
35:21 – How to Connect – Visit smartgolfsoftware.com or email Rob directly at rob@smartgolfsoftware.com.

🔗 Resources & Links:

Smart Golf Website: https://smartgolfsoftware.com
NGCOA Canada: https://ngcoa.ca
Golf Canada: https://golfcanada.ca
The ModGolf YouTube Channel: https://www.youtube.com/@modgolfpodcast

🎧 Subscribe & Review:

Enjoyed this episode? Please subscribe and leave a review on Apple Podcasts, and share it with a golf course operator or league captain who needs to retire their spreadsheet for good.

Join our Patreon community at www.patreon.com/modgolf for exclusive live shows, bonus content, and member-only giveaways.[ Click here](www.patreon.com/modgolf) to support The ModGolf Podcast.

Special thanks to Highland Golf Club for hosting this live recording, and to Rob Sunstrum for an honest, inspiring conversation about building a better way to play competitive golf.

We want to thank our partner NGCOA Canada for presenting this episode of The ModGolf Podcast!

The National Golf Course Owners Association Canada (NGCOA Canada) is a not-for-profit trade association dedicated to supporting the business of golf in Canada. Representing more than 1,500 member facilities nationwide, NGCOA Canada provides advocacy, education, marketing, operational resources to help golf course owners and operators succeed, as well as philanthropic support. You can learn more and connect at https://www.ngcoa.ca/ Special Guest: Rob Sunstrum - Founder & CEO at Smart Golf.

Shots In The Night at Indian Wells Golf Resort - Steve Rosen / Troon Golf (054)

ModSport Media Inc. — Wed, 19 Dec 2018 00:15:00 -0800

"I often get frustrated going to the different conferences, talking to people about what’s wrong with golf and how to grow the game. The problem is they start thinking like golfers and can’t get out of their own way."

Rather than just talk about the problem of how to deliver a more engaging golf experience that appeals to a wider audience, Steve Rosen - who is the General Manager of Indian Wells Golf Resort - did something about it. And that something is the immersive, multi-sensory experience they call "Shots In The Night".

What is Shots In The Night?
Indian Wells Golf Resort - a 36 hole golf property with a 53,000 sq. ft. clubhouse - is owned by the City of Indian Wells and operated by Troon Golf. Troon realized that to create additional value they had to become more entrepreneurial and deliver a different golf experience that would appeal to a different customer. After Steve Rosen met Nextlinks founder Dave Shultz in 2016, he realized they had found their technology partner that could deliver an unexpected, compelling, gamified and fun golf experience that first time golfers right up to professional level players would love.

Lights, music, laser projections, lit targets, glow in the dark golf balls, food trucks and drinks overlayed on both the existing putting green and 12 hitting bay driving range are the mix of ingredients that successfully create Shots In The Night.

You can listen to our engaging episode with Nextlinks Founder Dave Shultz to learn about their technology solutions that transform the golf entertainment experience by clicking here.

Images from Shots In The Night

Special Guest: Steven Rosen - General Manager, Indian Wells Golf Resort / Troon Golf.

Harnessing Technology to Transform One of Golf's Great Traditions - Dave Cavossa / CaddieNow (035)

ModSport Media Inc. — Mon, 09 Apr 2018 22:45:00 -0700

Dave Cavossa could have played it safe. He had a very successful professional career that would have carried him comfortably into retirement. But Dave's unrelenting desire to create something impactful gave him the courage to step outside his comfort zone, act on an opportunity and begin his entrepreneurial journey. This journey led to the creation of CaddieNow, a technology-based "Uber for Caddying" that aligns with a largely untapped, on-demand, young, mobile labour force.

CaddieNow is dedicated to bringing caddies (loopers) back to the game and giving every golfer the option of taking a caddie at every course. CaddieNow enables everyone to "Play Like the Pros," exercise more, and help employ and grow the game with the crucial 14-20 year-old demographic.

Topics discussed in this episode include:

• Dave's love of golf and experience caddying as a young adult that have both informed and inspired the creation of CaddieNow.

• How CaddieNow has created a Blue Ocean Strategy that looks outside the golf industry for a business roadmap that opens up an uncontested market space.

• CaddieNow's ability to build a three-sided marketplace, solving problems and creating opportunities for golf course operators, golfers and on-demand caddies.

• How CaddieNow embraced The Lean Startup Methodology when they launched in 2016 by starting with a "Minimal Viable Product" in the Washington DC golf market. After their first year of using the build/test/measure/learn feedback loop of validated learning, CaddieNow refined and enhanced their product offering before scaling up to over 100 golf courses nationwide in 2017. CaddieNow will more than double the number of golf courses offering their on-demand caddie booking service in 2018, positioning themselves to scale across the 15,000 golf courses in the US.

You can watch The CaddieNow Explainer YouTube video >> here

Special Guest: Dave Cavossa - Founder and CEO of CaddieNow.

Creating Positive Social Impact By Empowering Women And Girls Through Golf - Clemmie Perry / Women of Color Golf

ModSport Media Inc. — Tue, 14 Nov 2017 12:15:00 -0800

Clemmie Perry started playing golf in 2013 and is turning her passion into a national movement to make a difference in the lives of women & girls through the sport of golf. In 2014, she started Women of Color Golf (WOCG), and Girls On the Green Tee (GOTG-T), which are programs designed to increase and facilitate minority participation in the sport of golf for women and girls. In four short years, they have introduced over 350 minority women & girls to the basic fundamentals of golf in the Tampa and St. Petersburg, Florida Bay area & Washington, D.C.

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The mission of these programs is to encourage and promote individuals to learn the benefits of golf, provide organized golf clinics, participate in recreational golf activities, fitness workshops and mentoring opportunities.

The mentoring program, Girls on the Green Tee (GOTG-T), is designed for girls ages 10 -17, answering the ever present need for strong, accomplished, and resilient female role-models. WOCG & GOTG -T seeks to create a spark of interest and inspiration in the game of golf. This inspiration is then turned into action by connecting the women and girls to our golf community through golf instruction, activities and events.

The Women of Color Golf (WOCG) and Girls on the Green Tee (GOTG-T) programs have grown into a national recognized, community-based program, with recent recognition by former President Barack Obama, as a U.S. White House Champion of Change for After School Extra Curricula Enrichment for Marginalized Girls.

WOCG has been featured in Forbes, Ebony, Black Enterprise, Golf for Her, Professional Golf Association (PGA) magazine, the African American Golfer’s Digest and several local Tampa Bay TV and radio broadcasts.

To learn more about Women Of Color Golf, go to their website http://womenofcolorgolf.org/ and social media feeds:

Twitter: @Womenofcolorglf
Facebook: @womenofcolorgolf
Instagram: womenofcolorgolf
YouTube: Making a Difference: Women of Color Golf

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Clemmie Perry - Founder & Director, Women of Color Golf & Girls On the Green Tee.

The Links At Petco Park: Creating Fun Golf Experiences - Nate Adelman / Callaway Golf

ModSport Media Inc. — Mon, 09 Oct 2017 16:00:00 -0700

In 2014 the San Diego Padres approached Callaway Golf with the opportunity to create a golf experience in their ball park. They had no idea what this could look like, but rather than politely dismiss the request, Callaway embraced an entrepreneurial/startup/innovation mindset to collaborate and co-create what has become "The Links at Petco Park". http://cmp.callawaygolf.com/thelinks

Now in its third year, #TheLinksAtPetco has grown in both size and sophistication. Callaway keeps raising the bar on player engagement and experience to make this a truly unique event that serves as a platform to help grow the game and give back to the community through their charity partnerships.

This YouTube video covers the 2016 #TheLinksAtPetco experience.... https://www.youtube.com/watch?v=mwkDcT_GAD0

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Episode Highlights include:
01:52 - 03:14 Nate gives us an overview of The Links At Petco Park.
03:20 - 04:24 We learn the gameplay format and experiential qualities offered at #TheLinksAtPetco
04:51 - 08:40 Nate walks us through the player's "Day at Petco Park" experience and Callaway's "Grow The Game" initiatives.
08:52 - 10:35 The progression and growth in popularity as The Links At Petco Park enters its third year.
11:10 - 13:49 The charity platform #TheLinksAtPetco creates, which supports Callaway's desire to give back to the local San Diego community.
14:18 - 18:48 Nate tells the "AHA Moment" story of how The Links At Petco Park came to be.
18:48 - 21:48 Colin and Nate discuss Callaway's company culture that supports innovation and the startup mindset.
21:48 - 24:52 Nate's "Intrapreneur" role at Callaway and culture of trust that allows people to take risks in a safe and supportive environment.
24:53 - 28:14 How Callaway has applied "Lean Startup Methodologies" https://leanstartup.co/ over three years to eliminate or alter what hasn't worked and enhance the elements that have.
28:15 - 32:06 Callaway's dilemma to scale #TheLinksAtPetco up to a multi-stadium offering across the US or to focus on making this annual event experience the best in market.
32:07 - 34:41 Colin refers to Simon Sinek's TEDx talk "Start With Why" to explore the Callaway culture that motivates them to connect with their customer and help grow the game.
34:42 - 36:43 How The Links At Petco Park encourages beginners to participate by creating a fun, non-intimidating environment that everyone can enjoy.
Special Guest: Nate Adelman - Marketing Manager at Ogio and Callaway Golf.