Here are three key takeaways you will discover from this conversation with Adam Kanouse of Reach Golfers:
1. A Massive, Underserved Market Exists Right Now
Contrary to common belief, GPS technology is not ubiquitous. Adam revealed that approximately 65% of public golf courses in the $45-$75 green fee range have no GPS system at all. This represents a significant greenfield opportunity for Reach Golfers, which is focused on bringing modern tech to courses that have never had it, rather than just battling competitors for their existing customers.

2. Philosophy First: It’s About Enhancing the Golfer’s Experience, Not Just Protecting the Cart
While many in-cart systems began with a primary goal of fleet management and asset protection (which can create friction with golfers), Reach Golfers flips the model. Their “secret sauce” is a golfer-first philosophy—building a beautiful, interactive, and helpful experience that also solves operational problems. This creates a more positive relationship between the course and the player.

3. The Future is a Data Platform, Not Just a GPS
Reach Golfers views its device as a “computer on a cart” with potential far beyond yardages. The next frontier is harnessing on-course behavioral data - like pace-of-play patterns, common traffic areas, and player tendencies - to help courses with dynamic pricing, targeted marketing (e.g., offering lessons to high-handicappers), agronomy decisions, and overall operational efficiency. They are building the foundation for a deeply integrated, data-driven golf experience.

Are you more of a watcher than a listener? Then enjoy our video with Adam on The ModGolf YouTube channel live from The 2026 PGA Show. Click on this link or the image below as Colin and Adam extend their podcast conversation with key takeaways and lessons learned.

Key Quotes from Adam Kanouse
On Philosophy: "What differentiates us is we're not trying to protect the golf cart. Our competition all started protecting the golf cart creating a bit of an adversarial relationship with the golfer. We don't think that's necessary."

On the Market: "We called every golf course that was public in 42 of the 50 states this summer. 65% of courses in that $45 to $75 green fee range don't have anything. It's an open market."

*On Product Design: *"We have a huge advantage. We can step in with modern technology, modern design and see what worked and what didn't and only work on the things that people really want and need."

On the Future: "My co-CEO likes to say that this is not a GPS device. This is a computer on a cart. The future is being able to identify the person who's on the course and be able to market to them with things that they care about."

Want to connect with Adam? Check out his bio page to make that happen! >> https://modgolf.fireside.fm/guests/adam-kanouse

Key Topics & Timestamps
[00:00 - 02:30] Introduction & First Impressions
[02:30 - 06:00] What is Reach Golfers? The Core Differentiator
[06:00 - 09:30] The Demo & Revenue Model
[09:30 - 14:00] The Massive Untapped Market & Growth Strategy
[14:00 - 18:00] Product Philosophy & The Data-Driven Future
[18:00 - 20:30] 2026: The Growth Year
[20:30 - 22:00] PGA Show Magic & How to Connect

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Here are three key takeaways you will discover from Colin's engaging conversation with Jeff:

1. How Design Thinking Fuels Innovation in Golf: Jeff's journey with The Cart Locker highlights the importance of identifying and solving pain points within the golf industry. His innovative approach to creating a locker system for motorized carts not only addresses a logistical issue at his club but also opens up new revenue streams for golf courses. This emphasizes how innovation can lead to significant improvements in the golfing experience.

2. The Value in Building Relationships Jeff's success is rooted in the relationships he has cultivated over his years in the golf industry. His ability to leverage these connections has been crucial in gaining trust and support from other golf professionals and clubs. This serves as a reminder that networking and building strong relationships can be invaluable for entrepreneurs looking to launch new products or services.

3. Embracing Sustainable Business Practices: The Cart Locker's design and manufacturing process reflect a commitment to quality and sustainability. Jeff's decision to produce the lockers locally rather than overseas demonstrates a focus on durability and brand integrity. This takeaway encourages listeners to consider the long-term implications of their business decisions and the importance of maintaining high standards in product development.

These insights not only provide valuable lessons for aspiring entrepreneurs but also inspire a deeper appreciation for the evolving landscape of the golf industry.

If you enjoyed this podcast episode, you can watch our video with Jeff on The ModGolf YouTube channel. Click on this link or the image below as Colin and Jeff discuss the keys to launching a startup venture.

Want to connect with Jeff? Visit his bio page for contact information. And visit The Cart Locker website to learn more about their motorized cart storage solution for private golf clubs.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Jeff MacGregor - Founder of The Cart Locker.