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    <title>The ModGolf Podcast - Episodes Tagged with “Smart Golf”</title>
    <link>https://modgolf.fireside.fm/tags/smart%20golf</link>
    <pubDate>Sat, 15 Aug 2026 10:15:00 -0700</pubDate>
    <description>The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $100 billion/year industry. The ModGolf Podcast has been ranked #4 on 2025 most comprehensive list of Top 25 Golf Podcasts, based on our quality and consistency of posts, industry expert reviews and social media influence/popularity. Please subscribe to The ModGolf Podcast to help us grow and move up the rankings in 2026! We'd love to hear from you! Have any ideas or guests you'd like to hear on future episodes? Contact Colin directly here or on Instagram @modgolfpodcast to start the conversation.</description>
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    <itunes:subtitle>Host Colin Weston explores the future of golf through conversations with the visionaries and influencers that are shaking up the sport.</itunes:subtitle>
    <itunes:author>The ModGolf Podcast</itunes:author>
    <itunes:summary>The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $100 billion/year industry. The ModGolf Podcast has been ranked #4 on 2025 most comprehensive list of Top 25 Golf Podcasts, based on our quality and consistency of posts, industry expert reviews and social media influence/popularity. Please subscribe to The ModGolf Podcast to help us grow and move up the rankings in 2026! We'd love to hear from you! Have any ideas or guests you'd like to hear on future episodes? Contact Colin directly here or on Instagram @modgolfpodcast to start the conversation.</itunes:summary>
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    <itunes:owner>
      <itunes:name>The ModGolf Podcast</itunes:name>
      <itunes:email>colin@modgolfpodcast.com</itunes:email>
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  <title>ModGolf Season 19 Wrap-up / Season 20 Preview</title>
  <link>https://modgolf.fireside.fm/season-19-review-season-20-preview</link>
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  <pubDate>Sat, 15 Aug 2026 10:15:00 -0700</pubDate>
  <author>The ModGolf Podcast</author>
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  <itunes:season>19</itunes:season>
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  <itunes:subtitle>If you didn’t get the chance to listen to all of our twelve Season 19 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Enjoy!</itunes:subtitle>
  <itunes:duration>21:25</itunes:duration>
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  <description>&lt;p&gt;That's a wrap for Season 19 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 20, which launches mid September 2026. We heard some amazing stories from a diverse group of guests who discussed how innovation, inclusion, technology, entertainment, sustainability, celebrity, hospitality and community building intersect to shape the future of golf.&lt;/p&gt;

&lt;hr&gt;

&lt;p&gt;If you didn’t get the chance to listen to all of our twelve Season 19 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and I'd love to learn why you liked them!&lt;br&gt;
&lt;img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/qNHI3bVq.jpg" alt=""&gt;&lt;/p&gt;

&lt;h3&gt;&lt;strong&gt;Our Season 19 guests were:&lt;/strong&gt;&lt;/h3&gt;

&lt;h4&gt;&lt;strong&gt;Episode 1: Hyman Ngo,&lt;/strong&gt; Co-Founder of Levelwear&lt;/h4&gt;

&lt;p&gt;What does it take to build a golf apparel brand carried by 85 of the top 100 clubs in both the US and Canada? Hyman Ngo, Co-Founder of Levelwear, joins The ModGolf Podcast to share his journey from contract manufacturer to industry leader, revealing the "Who's With You" manifesto, the brand's commitment to sustainable performance apparel, and how authentic relationships with caddies and golf pros drive long-term success in the competitive golf fashion space.&lt;br&gt;
&lt;strong&gt;Click to listen 🎧 &amp;gt;&amp;gt;&lt;/strong&gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000756038103" rel="nofollow noopener"&gt;Team Over Everything - The Art of Building an Enduring Brand&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 2: Drew Koehler,&lt;/strong&gt; Co-Founder of Blue Tees Golf&lt;/h4&gt;

&lt;p&gt;What happens when a broken Amazon rangefinder ruins your round and sparks a multi-million dollar business idea? Host Colin Weston sits down with Blue Tees Golf co-founder Drew Koehler to unpack the entrepreneurial journey behind one of golf’s fastest-growing tech brands. From liquidating bank accounts for bootstrap capital to launching the new Rainmaker launch monitor and Scout AI, this is a must-listen for golfers and entrepreneurs who want to know how to disrupt the golf industry with better design and smarter technology.&lt;br&gt;
&lt;strong&gt;Click to listen 🎧 &amp;gt;&amp;gt;&lt;/strong&gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000757951642" rel="nofollow noopener"&gt;From Corporate Consultant to Golf Disruptor&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 3: Greg Collins,&lt;/strong&gt; Founder of GRIT Inc.&lt;/h4&gt;

&lt;p&gt;He built a hockey bag empire from a handshake in a pizza parlour. Then COVID pushed the company to pivot into the world of golf. Greg Collins, founder and CEO of GRIT Inc. reveals how the 45-year industrial design veteran expanded from hockey into golf, turning fear into fuel and creating the revolutionary GRIT 2.0 Tower golf bag - a square, cart-stabilizing design that proves the best golf innovations come from off the fairway. If you're a golfer tired your golf bag twisting sideways in your cart, or an entrepreneur looking for startup resilience and product design inspiration, this is your must-listen episode!&lt;br&gt;
&lt;strong&gt;Click to listen 🎧&lt;/strong&gt; &amp;gt;&amp;gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000760124001" rel="nofollow noopener"&gt;From The Hockey Rink to The First Tee&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 4: Renate Roeleveld&lt;/strong&gt; - CEO of The GCAE / Golf Course Association of Europe&lt;/h4&gt;

&lt;p&gt;She broke her leg running the NYC marathon and kept going - so resilience and tenacity are part of her DNA. Golf Course Association of Europe GCAE CEO Renate Roeleveld joins us to reveal how European golf facilities are embracing tech, hospitality, and "short format" play to solve inclusion and sustainability challenges to make the sport more welcoming for players and profitable for operators.&lt;br&gt;
&lt;strong&gt;Click to listen 🎧&lt;/strong&gt; &amp;gt;&amp;gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000762160355" rel="nofollow noopener"&gt;A European Playbook to Future-Proof Golf&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 5: Geoff Tait&lt;/strong&gt; - Founder &amp;amp; President of Triple Bogey Brewing&lt;/h4&gt;

&lt;p&gt;He hung out with Arnold Palmer at Augusta, lost a multi-million dollar business, and then built a successful brewery from scratch - without knowing how to brew a single beer. In this raw conversation, Triple Bogey Brewing founder Geoff Tait shares the painful lessons from losing Quagmire Golf, why slow growth and customer loyalty beat venture capital, and how "better hit another" became a mantra for resilience. This episode is a must-hear for entrepreneurs, golf business fans, and anyone who loves craft beer on the first, ninth or 19th hole.&lt;br&gt;
&lt;strong&gt;Click to listen 🎧 &amp;gt;&amp;gt;&lt;/strong&gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000765669997" rel="nofollow noopener"&gt;From Losing it All to Over $12 Million in Annual Sales&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 6: Kris Lynch&lt;/strong&gt; - Golf Yourself Happy&lt;/h4&gt;

&lt;p&gt;Think you’re not "good enough" to be a golfer? Think again. In this powerful mindset shift, former finance exec turned coach Kris Lynch exposes why 4 million golfers quit annually and why a "happiness first, handicap later" approach is the cure. Tune in to discover golf mindset, mental health, beginner tips, and how to overcome golf anxiety and imposter syndrome to actually enjoy the experience of playing over focusing on the result.&lt;br&gt;
&lt;strong&gt;Click to listen 🎧 &amp;gt;&amp;gt;&lt;/strong&gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000768788117" rel="nofollow noopener"&gt;Happiness First and Handicap Later&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 7: JR Charles &amp;amp; Aron Schüler&lt;/strong&gt; - AVA Golf / ParOne&lt;/h4&gt;

&lt;p&gt;Are you feeling overwhelmed by launch monitor data and conflicting YouTube golf tips? You’re not alone. Guest host Rich Katz sits down with ParOne’s JR Charles and engineering director Aron Schüler to introduce AVA Golf - a new platform designed to replace guesswork with genuine golf intelligence. Discover how this "video-first" solution aggregates your Arccos and Garmin data to serve a personalized video playlist from Top 100 instructors, helping you fix the right thing at the right time.&lt;br&gt;
&lt;strong&gt;Click to listen &amp;gt;&amp;gt;&lt;/strong&gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000770075871" rel="nofollow noopener"&gt;Cutting Through The Golf Data Noise&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 8: Don Donatello&lt;/strong&gt; - PGA Tour caddie&lt;/h4&gt;

&lt;p&gt;So what really happens when the cameras stop rolling on the PGA Tour? Host Colin Weston meets up with 28-year caddie veteran Don "Double D" Donatello at the RBC Canadian Open to uncover the untold physical, financial, and emotional realities of life on the bag and how Levelwear's Caddie Lounge is finally giving loopers the space, resources and respect they deserve.&lt;br&gt;
&lt;strong&gt;Click to listen 🎧 &amp;gt;&amp;gt;&lt;/strong&gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000772562916" rel="nofollow noopener"&gt;Creating The Caddie Lounge to Support PGA Tour Loopers&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 9: Rob Sunstrum&lt;/strong&gt; - Founder of Smart Golf&lt;/h4&gt;

&lt;p&gt;Why would a laid-off logistics exec bet everything on building golf tournament software from scratch during a pandemic? In this live recording from Highland Golf Club, host Colin Weston sits down with Smart Golf founder Rob Sunstrum to explore how his innovative scoring platform is revolutionizing league management, re-engaging members, and driving F&amp;amp;B revenue for courses across North America. Discover how Smart Golf is turning weekly golf events into year-round communities, and how clubs are doubling participation by reclaiming ownership from outdated spreadsheets.&lt;br&gt;
&lt;strong&gt;Click to listen 🎧 &amp;gt;&amp;gt;&lt;/strong&gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000774243396" rel="nofollow noopener"&gt;Elevating The Golf League Experience&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 10: Dr. Valerie De Maio &amp;amp; Dr. Chris Adamson&lt;/strong&gt; Co-Founders of GolfDr&lt;/h4&gt;

&lt;p&gt;Ready to stop your body from sabotaging your golf game? In this episode of The ModGolf Podcast, host Colin Weston sits down with the mother/son co-founding duo behind GolfDr: emergency physician Dr. Valerie De Maio and golf physiotherapist Dr. Chris Adamson to reveal why personalized, golf-specific body work is the secret to not just improving your performance, but sustaining it well into your 70s, 80s, and beyond.&lt;/p&gt;

&lt;p&gt;This conversation is a must-listen for golfers, fitness enthusiasts, and entrepreneurs alike, as they unpack the critical role of mobility in the golf swing, share the entrepreneurial journey from a mobile clinic to a scalable digital platform, and explore the massive opportunity in golf longevity and wellness. Tune in to discover how you can play longer, hurt less, and finally bridge the gap between what your mind knows and what your body can do.&lt;br&gt;
&lt;strong&gt;Click to listen 🎧 &amp;gt;&amp;gt;&lt;/strong&gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000775843013" rel="nofollow noopener"&gt;Move Better &amp;amp; Hurt Less&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 11: Kevin Carpenter&lt;/strong&gt; - US Managing Director at AM GOLF&lt;/h4&gt;

&lt;p&gt;Are you ready to discover how golf technology can actually deepen human connection rather than diminish it? Return guest Kevin Carpenter - aka The GratiDude and US Managing Director of AM GOLF - joins us for an inspiring conversation that bridges golf business strategy, personal transformation, and the future of tournament experiences. From reimagining event software as a community-building platform to Kevin's powerful journey of sobriety and gratitude, this episode delivers actionable insights for golf entrepreneurs, fitness-minded golfers, and anyone passionate about where the game is headed next.&lt;br&gt;
&lt;strong&gt;Click to listen 🎧 &amp;gt;&amp;gt;&lt;/strong&gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000777792722" rel="nofollow noopener"&gt;Transforming Golf Experiences To Deepen Human Connection&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h4&gt;&lt;strong&gt;Episode 12: Jimmy Roberts&lt;/strong&gt; Co-Founder of Big Swing Media&lt;/h4&gt;

&lt;p&gt;For our Season 19 finale, legendary sports broadcaster and 16 time Emmy Award winner Jimmy Roberts delivers a masterclass in storytelling, journalism, and the business of golf. From his unforgettable first Masters experience alongside Byron Nelson to launching Big Swing Media, Jimmy reveals why curiosity trumps stats, how golf became America's most inclusive growth sport, and why 450 of 500 Fortune 500 CEOs are on the course. Whether you're a golf industry professional, aspiring broadcaster, or passionate fan, this episode delivers insider access you won't find anywhere else.&lt;br&gt;
&lt;strong&gt;Click to listen 🎧 &amp;gt;&amp;gt;&lt;/strong&gt; &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000779105425" rel="nofollow noopener"&gt;The Business of Great Golf Storytelling&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr&gt;

&lt;p&gt;We want to thank &lt;strong&gt;Golf Genius Software&lt;/strong&gt; for presenting this episode of The ModGolf Podcast!&lt;br&gt;
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?&lt;br&gt;
&lt;a href="https://www.golfgenius.com" rel="nofollow noopener"&gt;&lt;img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""&gt;&lt;/a&gt;&lt;br&gt;
&lt;strong&gt;Golf Genius&lt;/strong&gt; powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at &lt;a href="https://www.golfgenius.com" rel="nofollow noopener"&gt;golfgenius.com&lt;/a&gt;.&lt;/p&gt;

&lt;hr&gt;

&lt;p&gt;&lt;strong&gt;Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.&lt;/p&gt;

&lt;p&gt;I'm excited about our ModGolf Patreon that brings together our close-knit community of golf-loving people! As a Patroen member you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.&lt;/p&gt;

&lt;p&gt;I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.&lt;/p&gt;

&lt;p&gt;Click to join &amp;gt;&amp;gt; &lt;a href="https://patreon.com/Modgolf" rel="nofollow noopener"&gt;https://patreon.com/Modgolf&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;I look forward to seeing you during an upcoming live show!... Colin&lt;/p&gt;

&lt;p&gt;&lt;a href="https://patreon.com/Modgolf" rel="nofollow noopener"&gt;&lt;img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""&gt;&lt;/a&gt; Special Guests: Aron Schüler - Director of Engineering with ParOne Inc / AVA Golf, Drew Koehler, Co-Founder / Chief Revenue Officer at Blue Tees Golf, Geoff Tait – Founder &amp;amp; President, Triple Bogey Brewing Company, Greg Collins, Founder &amp;amp; CEO of GRIT Inc., Hyman Ngo, Levelwear Co-Founder and SVP of Product/Marketing, JR Charles - CEO at ParOne / AVA Golf, Kevin Carpenter, The GratiDude / US Managing Director for AM GOLF, Kris Lynch - Mindset Coach &amp;amp; Founder of Golf Yourself Happy, Renate Roeleveld - CEO of The Golf Course Association of Europe, and Rob Sunstrum - Founder &amp;amp; CEO at Smart Golf.&lt;/p&gt;
</description>
  <itunes:keywords>modgolf podcast,Hyman Ngo, Levelwear, Drew Koehler, Blue Tees Golf, Greg Collins, GRIT, Renate Roelveveld, GCAE, Geoff Tait, Triple Bogey Brewing, Kris Lynch, Golf Yourself Happy, JR Charles, AVA Golf, ParOne, Don Donatello, PGA Tour caddie, Rob Sunstrum, Smart Golf, GolfDr, Kevin Carpenter, AM Golf, Jimmy Roberts, Big Swing Media, Golf Canada, golf innovator, golf venture, golf entertainment, golf innovation, golf entrepreneur, golf industry, golf business, modgolf, entrepreneurship, Innovation, golf instruction, AI golf, golf swing improvement, golf improvement, online golf instruction, golf equipment review</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>That's a wrap for Season 19 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 20, which launches mid September 2026. We heard some amazing stories from a diverse group of guests who discussed how innovation, inclusion, technology, entertainment, sustainability, celebrity, hospitality and community building intersect to shape the future of golf.</p>

<hr>

<p>If you didn’t get the chance to listen to all of our twelve Season 19 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and I'd love to learn why you liked them!<br>
<img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/qNHI3bVq.jpg" alt=""></p>

<h3><strong>Our Season 19 guests were:</strong></h3>

<h4><strong>Episode 1: Hyman Ngo,</strong> Co-Founder of Levelwear</h4>

<p>What does it take to build a golf apparel brand carried by 85 of the top 100 clubs in both the US and Canada? Hyman Ngo, Co-Founder of Levelwear, joins The ModGolf Podcast to share his journey from contract manufacturer to industry leader, revealing the "Who's With You" manifesto, the brand's commitment to sustainable performance apparel, and how authentic relationships with caddies and golf pros drive long-term success in the competitive golf fashion space.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000756038103" rel="nofollow noopener">Team Over Everything - The Art of Building an Enduring Brand</a></strong></p>

<h4><strong>Episode 2: Drew Koehler,</strong> Co-Founder of Blue Tees Golf</h4>

<p>What happens when a broken Amazon rangefinder ruins your round and sparks a multi-million dollar business idea? Host Colin Weston sits down with Blue Tees Golf co-founder Drew Koehler to unpack the entrepreneurial journey behind one of golf’s fastest-growing tech brands. From liquidating bank accounts for bootstrap capital to launching the new Rainmaker launch monitor and Scout AI, this is a must-listen for golfers and entrepreneurs who want to know how to disrupt the golf industry with better design and smarter technology.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000757951642" rel="nofollow noopener">From Corporate Consultant to Golf Disruptor</a></strong></p>

<h4><strong>Episode 3: Greg Collins,</strong> Founder of GRIT Inc.</h4>

<p>He built a hockey bag empire from a handshake in a pizza parlour. Then COVID pushed the company to pivot into the world of golf. Greg Collins, founder and CEO of GRIT Inc. reveals how the 45-year industrial design veteran expanded from hockey into golf, turning fear into fuel and creating the revolutionary GRIT 2.0 Tower golf bag - a square, cart-stabilizing design that proves the best golf innovations come from off the fairway. If you're a golfer tired your golf bag twisting sideways in your cart, or an entrepreneur looking for startup resilience and product design inspiration, this is your must-listen episode!<br>
<strong>Click to listen 🎧</strong> &gt;&gt; <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000760124001" rel="nofollow noopener">From The Hockey Rink to The First Tee</a></strong></p>

<h4><strong>Episode 4: Renate Roeleveld</strong> - CEO of The GCAE / Golf Course Association of Europe</h4>

<p>She broke her leg running the NYC marathon and kept going - so resilience and tenacity are part of her DNA. Golf Course Association of Europe GCAE CEO Renate Roeleveld joins us to reveal how European golf facilities are embracing tech, hospitality, and "short format" play to solve inclusion and sustainability challenges to make the sport more welcoming for players and profitable for operators.<br>
<strong>Click to listen 🎧</strong> &gt;&gt; <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000762160355" rel="nofollow noopener">A European Playbook to Future-Proof Golf</a></strong></p>

<h4><strong>Episode 5: Geoff Tait</strong> - Founder &amp; President of Triple Bogey Brewing</h4>

<p>He hung out with Arnold Palmer at Augusta, lost a multi-million dollar business, and then built a successful brewery from scratch - without knowing how to brew a single beer. In this raw conversation, Triple Bogey Brewing founder Geoff Tait shares the painful lessons from losing Quagmire Golf, why slow growth and customer loyalty beat venture capital, and how "better hit another" became a mantra for resilience. This episode is a must-hear for entrepreneurs, golf business fans, and anyone who loves craft beer on the first, ninth or 19th hole.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000765669997" rel="nofollow noopener">From Losing it All to Over $12 Million in Annual Sales</a></strong></p>

<h4><strong>Episode 6: Kris Lynch</strong> - Golf Yourself Happy</h4>

<p>Think you’re not "good enough" to be a golfer? Think again. In this powerful mindset shift, former finance exec turned coach Kris Lynch exposes why 4 million golfers quit annually and why a "happiness first, handicap later" approach is the cure. Tune in to discover golf mindset, mental health, beginner tips, and how to overcome golf anxiety and imposter syndrome to actually enjoy the experience of playing over focusing on the result.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000768788117" rel="nofollow noopener">Happiness First and Handicap Later</a></strong></p>

<h4><strong>Episode 7: JR Charles &amp; Aron Schüler</strong> - AVA Golf / ParOne</h4>

<p>Are you feeling overwhelmed by launch monitor data and conflicting YouTube golf tips? You’re not alone. Guest host Rich Katz sits down with ParOne’s JR Charles and engineering director Aron Schüler to introduce AVA Golf - a new platform designed to replace guesswork with genuine golf intelligence. Discover how this "video-first" solution aggregates your Arccos and Garmin data to serve a personalized video playlist from Top 100 instructors, helping you fix the right thing at the right time.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000770075871" rel="nofollow noopener">Cutting Through The Golf Data Noise</a></strong></p>

<h4><strong>Episode 8: Don Donatello</strong> - PGA Tour caddie</h4>

<p>So what really happens when the cameras stop rolling on the PGA Tour? Host Colin Weston meets up with 28-year caddie veteran Don "Double D" Donatello at the RBC Canadian Open to uncover the untold physical, financial, and emotional realities of life on the bag and how Levelwear's Caddie Lounge is finally giving loopers the space, resources and respect they deserve.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000772562916" rel="nofollow noopener">Creating The Caddie Lounge to Support PGA Tour Loopers</a></strong></p>

<h4><strong>Episode 9: Rob Sunstrum</strong> - Founder of Smart Golf</h4>

<p>Why would a laid-off logistics exec bet everything on building golf tournament software from scratch during a pandemic? In this live recording from Highland Golf Club, host Colin Weston sits down with Smart Golf founder Rob Sunstrum to explore how his innovative scoring platform is revolutionizing league management, re-engaging members, and driving F&amp;B revenue for courses across North America. Discover how Smart Golf is turning weekly golf events into year-round communities, and how clubs are doubling participation by reclaiming ownership from outdated spreadsheets.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000774243396" rel="nofollow noopener">Elevating The Golf League Experience</a></strong></p>

<h4><strong>Episode 10: Dr. Valerie De Maio &amp; Dr. Chris Adamson</strong> Co-Founders of GolfDr</h4>

<p>Ready to stop your body from sabotaging your golf game? In this episode of The ModGolf Podcast, host Colin Weston sits down with the mother/son co-founding duo behind GolfDr: emergency physician Dr. Valerie De Maio and golf physiotherapist Dr. Chris Adamson to reveal why personalized, golf-specific body work is the secret to not just improving your performance, but sustaining it well into your 70s, 80s, and beyond.</p>

<p>This conversation is a must-listen for golfers, fitness enthusiasts, and entrepreneurs alike, as they unpack the critical role of mobility in the golf swing, share the entrepreneurial journey from a mobile clinic to a scalable digital platform, and explore the massive opportunity in golf longevity and wellness. Tune in to discover how you can play longer, hurt less, and finally bridge the gap between what your mind knows and what your body can do.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000775843013" rel="nofollow noopener">Move Better &amp; Hurt Less</a></strong></p>

<h4><strong>Episode 11: Kevin Carpenter</strong> - US Managing Director at AM GOLF</h4>

<p>Are you ready to discover how golf technology can actually deepen human connection rather than diminish it? Return guest Kevin Carpenter - aka The GratiDude and US Managing Director of AM GOLF - joins us for an inspiring conversation that bridges golf business strategy, personal transformation, and the future of tournament experiences. From reimagining event software as a community-building platform to Kevin's powerful journey of sobriety and gratitude, this episode delivers actionable insights for golf entrepreneurs, fitness-minded golfers, and anyone passionate about where the game is headed next.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000777792722" rel="nofollow noopener">Transforming Golf Experiences To Deepen Human Connection</a></strong></p>

<h4><strong>Episode 12: Jimmy Roberts</strong> Co-Founder of Big Swing Media</h4>

<p>For our Season 19 finale, legendary sports broadcaster and 16 time Emmy Award winner Jimmy Roberts delivers a masterclass in storytelling, journalism, and the business of golf. From his unforgettable first Masters experience alongside Byron Nelson to launching Big Swing Media, Jimmy reveals why curiosity trumps stats, how golf became America's most inclusive growth sport, and why 450 of 500 Fortune 500 CEOs are on the course. Whether you're a golf industry professional, aspiring broadcaster, or passionate fan, this episode delivers insider access you won't find anywhere else.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000779105425" rel="nofollow noopener">The Business of Great Golf Storytelling</a></strong></p>

<hr>

<p>We want to thank <strong>Golf Genius Software</strong> for presenting this episode of The ModGolf Podcast!<br>
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?<br>
<a href="https://www.golfgenius.com" rel="nofollow noopener"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""></a><br>
<strong>Golf Genius</strong> powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at <a href="https://www.golfgenius.com" rel="nofollow noopener">golfgenius.com</a>.</p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I'm excited about our ModGolf Patreon that brings together our close-knit community of golf-loving people! As a Patroen member you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow noopener">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow noopener"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p><p>Special Guests: Aron Schüler - Director of Engineering with ParOne Inc / AVA Golf, Drew Koehler, Co-Founder / Chief Revenue Officer at Blue Tees Golf, Geoff Tait – Founder &amp; President, Triple Bogey Brewing Company, Greg Collins, Founder &amp; CEO of GRIT Inc., Hyman Ngo, Levelwear Co-Founder and SVP of Product/Marketing, JR Charles - CEO at ParOne / AVA Golf, Kevin Carpenter, The GratiDude / US Managing Director for AM GOLF, Kris Lynch - Mindset Coach &amp; Founder of Golf Yourself Happy, Renate Roeleveld - CEO of The Golf Course Association of Europe, and Rob Sunstrum - Founder &amp; CEO at Smart Golf.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>That's a wrap for Season 19 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 20, which launches mid September 2026. We heard some amazing stories from a diverse group of guests who discussed how innovation, inclusion, technology, entertainment, sustainability, celebrity, hospitality and community building intersect to shape the future of golf.</p>

<hr>

<p>If you didn’t get the chance to listen to all of our twelve Season 19 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and I'd love to learn why you liked them!<br>
<img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/qNHI3bVq.jpg" alt=""></p>

<h3><strong>Our Season 19 guests were:</strong></h3>

<h4><strong>Episode 1: Hyman Ngo,</strong> Co-Founder of Levelwear</h4>

<p>What does it take to build a golf apparel brand carried by 85 of the top 100 clubs in both the US and Canada? Hyman Ngo, Co-Founder of Levelwear, joins The ModGolf Podcast to share his journey from contract manufacturer to industry leader, revealing the "Who's With You" manifesto, the brand's commitment to sustainable performance apparel, and how authentic relationships with caddies and golf pros drive long-term success in the competitive golf fashion space.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000756038103" rel="nofollow noopener">Team Over Everything - The Art of Building an Enduring Brand</a></strong></p>

<h4><strong>Episode 2: Drew Koehler,</strong> Co-Founder of Blue Tees Golf</h4>

<p>What happens when a broken Amazon rangefinder ruins your round and sparks a multi-million dollar business idea? Host Colin Weston sits down with Blue Tees Golf co-founder Drew Koehler to unpack the entrepreneurial journey behind one of golf’s fastest-growing tech brands. From liquidating bank accounts for bootstrap capital to launching the new Rainmaker launch monitor and Scout AI, this is a must-listen for golfers and entrepreneurs who want to know how to disrupt the golf industry with better design and smarter technology.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000757951642" rel="nofollow noopener">From Corporate Consultant to Golf Disruptor</a></strong></p>

<h4><strong>Episode 3: Greg Collins,</strong> Founder of GRIT Inc.</h4>

<p>He built a hockey bag empire from a handshake in a pizza parlour. Then COVID pushed the company to pivot into the world of golf. Greg Collins, founder and CEO of GRIT Inc. reveals how the 45-year industrial design veteran expanded from hockey into golf, turning fear into fuel and creating the revolutionary GRIT 2.0 Tower golf bag - a square, cart-stabilizing design that proves the best golf innovations come from off the fairway. If you're a golfer tired your golf bag twisting sideways in your cart, or an entrepreneur looking for startup resilience and product design inspiration, this is your must-listen episode!<br>
<strong>Click to listen 🎧</strong> &gt;&gt; <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000760124001" rel="nofollow noopener">From The Hockey Rink to The First Tee</a></strong></p>

<h4><strong>Episode 4: Renate Roeleveld</strong> - CEO of The GCAE / Golf Course Association of Europe</h4>

<p>She broke her leg running the NYC marathon and kept going - so resilience and tenacity are part of her DNA. Golf Course Association of Europe GCAE CEO Renate Roeleveld joins us to reveal how European golf facilities are embracing tech, hospitality, and "short format" play to solve inclusion and sustainability challenges to make the sport more welcoming for players and profitable for operators.<br>
<strong>Click to listen 🎧</strong> &gt;&gt; <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000762160355" rel="nofollow noopener">A European Playbook to Future-Proof Golf</a></strong></p>

<h4><strong>Episode 5: Geoff Tait</strong> - Founder &amp; President of Triple Bogey Brewing</h4>

<p>He hung out with Arnold Palmer at Augusta, lost a multi-million dollar business, and then built a successful brewery from scratch - without knowing how to brew a single beer. In this raw conversation, Triple Bogey Brewing founder Geoff Tait shares the painful lessons from losing Quagmire Golf, why slow growth and customer loyalty beat venture capital, and how "better hit another" became a mantra for resilience. This episode is a must-hear for entrepreneurs, golf business fans, and anyone who loves craft beer on the first, ninth or 19th hole.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000765669997" rel="nofollow noopener">From Losing it All to Over $12 Million in Annual Sales</a></strong></p>

<h4><strong>Episode 6: Kris Lynch</strong> - Golf Yourself Happy</h4>

<p>Think you’re not "good enough" to be a golfer? Think again. In this powerful mindset shift, former finance exec turned coach Kris Lynch exposes why 4 million golfers quit annually and why a "happiness first, handicap later" approach is the cure. Tune in to discover golf mindset, mental health, beginner tips, and how to overcome golf anxiety and imposter syndrome to actually enjoy the experience of playing over focusing on the result.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000768788117" rel="nofollow noopener">Happiness First and Handicap Later</a></strong></p>

<h4><strong>Episode 7: JR Charles &amp; Aron Schüler</strong> - AVA Golf / ParOne</h4>

<p>Are you feeling overwhelmed by launch monitor data and conflicting YouTube golf tips? You’re not alone. Guest host Rich Katz sits down with ParOne’s JR Charles and engineering director Aron Schüler to introduce AVA Golf - a new platform designed to replace guesswork with genuine golf intelligence. Discover how this "video-first" solution aggregates your Arccos and Garmin data to serve a personalized video playlist from Top 100 instructors, helping you fix the right thing at the right time.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000770075871" rel="nofollow noopener">Cutting Through The Golf Data Noise</a></strong></p>

<h4><strong>Episode 8: Don Donatello</strong> - PGA Tour caddie</h4>

<p>So what really happens when the cameras stop rolling on the PGA Tour? Host Colin Weston meets up with 28-year caddie veteran Don "Double D" Donatello at the RBC Canadian Open to uncover the untold physical, financial, and emotional realities of life on the bag and how Levelwear's Caddie Lounge is finally giving loopers the space, resources and respect they deserve.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000772562916" rel="nofollow noopener">Creating The Caddie Lounge to Support PGA Tour Loopers</a></strong></p>

<h4><strong>Episode 9: Rob Sunstrum</strong> - Founder of Smart Golf</h4>

<p>Why would a laid-off logistics exec bet everything on building golf tournament software from scratch during a pandemic? In this live recording from Highland Golf Club, host Colin Weston sits down with Smart Golf founder Rob Sunstrum to explore how his innovative scoring platform is revolutionizing league management, re-engaging members, and driving F&amp;B revenue for courses across North America. Discover how Smart Golf is turning weekly golf events into year-round communities, and how clubs are doubling participation by reclaiming ownership from outdated spreadsheets.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000774243396" rel="nofollow noopener">Elevating The Golf League Experience</a></strong></p>

<h4><strong>Episode 10: Dr. Valerie De Maio &amp; Dr. Chris Adamson</strong> Co-Founders of GolfDr</h4>

<p>Ready to stop your body from sabotaging your golf game? In this episode of The ModGolf Podcast, host Colin Weston sits down with the mother/son co-founding duo behind GolfDr: emergency physician Dr. Valerie De Maio and golf physiotherapist Dr. Chris Adamson to reveal why personalized, golf-specific body work is the secret to not just improving your performance, but sustaining it well into your 70s, 80s, and beyond.</p>

<p>This conversation is a must-listen for golfers, fitness enthusiasts, and entrepreneurs alike, as they unpack the critical role of mobility in the golf swing, share the entrepreneurial journey from a mobile clinic to a scalable digital platform, and explore the massive opportunity in golf longevity and wellness. Tune in to discover how you can play longer, hurt less, and finally bridge the gap between what your mind knows and what your body can do.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000775843013" rel="nofollow noopener">Move Better &amp; Hurt Less</a></strong></p>

<h4><strong>Episode 11: Kevin Carpenter</strong> - US Managing Director at AM GOLF</h4>

<p>Are you ready to discover how golf technology can actually deepen human connection rather than diminish it? Return guest Kevin Carpenter - aka The GratiDude and US Managing Director of AM GOLF - joins us for an inspiring conversation that bridges golf business strategy, personal transformation, and the future of tournament experiences. From reimagining event software as a community-building platform to Kevin's powerful journey of sobriety and gratitude, this episode delivers actionable insights for golf entrepreneurs, fitness-minded golfers, and anyone passionate about where the game is headed next.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000777792722" rel="nofollow noopener">Transforming Golf Experiences To Deepen Human Connection</a></strong></p>

<h4><strong>Episode 12: Jimmy Roberts</strong> Co-Founder of Big Swing Media</h4>

<p>For our Season 19 finale, legendary sports broadcaster and 16 time Emmy Award winner Jimmy Roberts delivers a masterclass in storytelling, journalism, and the business of golf. From his unforgettable first Masters experience alongside Byron Nelson to launching Big Swing Media, Jimmy reveals why curiosity trumps stats, how golf became America's most inclusive growth sport, and why 450 of 500 Fortune 500 CEOs are on the course. Whether you're a golf industry professional, aspiring broadcaster, or passionate fan, this episode delivers insider access you won't find anywhere else.<br>
<strong>Click to listen 🎧 &gt;&gt;</strong> <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725?i=1000779105425" rel="nofollow noopener">The Business of Great Golf Storytelling</a></strong></p>

<hr>

<p>We want to thank <strong>Golf Genius Software</strong> for presenting this episode of The ModGolf Podcast!<br>
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?<br>
<a href="https://www.golfgenius.com" rel="nofollow noopener"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""></a><br>
<strong>Golf Genius</strong> powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at <a href="https://www.golfgenius.com" rel="nofollow noopener">golfgenius.com</a>.</p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I'm excited about our ModGolf Patreon that brings together our close-knit community of golf-loving people! As a Patroen member you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow noopener">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow noopener"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p><p>Special Guests: Aron Schüler - Director of Engineering with ParOne Inc / AVA Golf, Drew Koehler, Co-Founder / Chief Revenue Officer at Blue Tees Golf, Geoff Tait – Founder &amp; President, Triple Bogey Brewing Company, Greg Collins, Founder &amp; CEO of GRIT Inc., Hyman Ngo, Levelwear Co-Founder and SVP of Product/Marketing, JR Charles - CEO at ParOne / AVA Golf, Kevin Carpenter, The GratiDude / US Managing Director for AM GOLF, Kris Lynch - Mindset Coach &amp; Founder of Golf Yourself Happy, Renate Roeleveld - CEO of The Golf Course Association of Europe, and Rob Sunstrum - Founder &amp; CEO at Smart Golf.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Elevating the Golf League Experience - Rob Sunstrum, Founder of Smart Golf</title>
  <link>https://modgolf.fireside.fm/222-rob-sunstrum-smart-golf</link>
  <guid isPermaLink="false">db13d5eb-9989-4515-a864-6818d0ab978d</guid>
  <pubDate>Thu, 25 Jun 2026 14:30:00 -0700</pubDate>
  <author>The ModGolf Podcast</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/db13d5eb-9989-4515-a864-6818d0ab978d.mp3" length="35551719" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>19</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>Why would a laid-off logistics exec bet everything on building golf tournament software from scratch during a pandemic? In this live recording from Highland Golf Club, host Colin Weston sits down with Smart Golf founder Rob Sunstrum to explore how his innovative scoring platform is revolutionizing league management, re-engaging members, and driving F&amp;B revenue for courses across North America. Discover how Smart Golf is turning weekly golf events into year-round communities, and how clubs are doubling participation by reclaiming ownership from outdated spreadsheets.</itunes:subtitle>
  <itunes:duration>34:57</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/d/db13d5eb-9989-4515-a864-6818d0ab978d/cover.jpg?v=2"/>
  <description>&lt;p&gt;Picture this: You're an entrepreneur who just got laid off during COVID. Instead of finding another job, you take your logistics and sales background, pivot into golf tech, and go head-to-head with entrenched competitors who have deeper pockets and more market share. Why on earth would you do that? Because you found a pain point so painful that pros are practically begging you to build a solution.&lt;/p&gt;

&lt;p&gt;In this live episode recorded at the historic Stanley Thompson-designed Highland Golf Club, Colin Weston sits down with Rob Sunstrum, the founder of Smart Golf – a tournament and league scoring platform that's quietly becoming the industry's best-kept secret. From their exclusive partnership with the NGCOA Canada to being a scoring partner with Golf Canada, Smart Golf is proving that a fresh approach to technology can turn a men's league from 50 players to over 350.&lt;/p&gt;

&lt;p&gt;If you're a golfer tired of spreadsheet-powered leagues or a course operator looking to reclaim league ownership and drive F&amp;amp;B revenue, this episode is for you! &lt;/p&gt;

&lt;p&gt;&lt;img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/m8l90wtZ.jpg" alt=""&gt;&lt;/p&gt;

&lt;hr&gt;

&lt;h3&gt;&lt;strong&gt;Three Key Takeaways From Rob You'll Discover in This Episode&lt;/strong&gt;&lt;/h3&gt;

&lt;ol&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;The Power of Reclaiming Ownership&lt;/strong&gt;&amp;nbsp;– Most golf clubs let members run their own leagues, losing control over messaging, branding, and revenue opportunities. Smart Golf helps clubs take back ownership, driving participation and giving them the tools to integrate F&amp;amp;B specials and sponsorship packages seamlessly. As Rob explains, a league night can double a club's midweek revenue if managed correctly.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;Simplicity Trumps Features&lt;/strong&gt;&amp;nbsp;– Rob's logistics background taught him that onboarding matters as much as functionality. Smart Golf's lean learning curve and short instructional videos mean even the least tech-savvy members – yes, even those "Luddites" – can post scores with ease. Their approach? Tell players what they're about to do, let them do it, and then tell them what they just did.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;The Canadian Built Advantage&lt;/strong&gt;&amp;nbsp;– With 350 clubs on board (75 in the U.S.) and exclusive partnerships with NGCOA Canada and Golf Canada, Smart Golf's integration with Golf Canada's handicap system is seamless. Scores post with a single click. Add in automatic email recaps, player stats, and profile pictures, and you have a product that's sticky enough to keep members coming back every single week.&lt;/p&gt;&lt;/li&gt;
&lt;/ol&gt;

&lt;hr&gt;

&lt;h3&gt;&lt;strong&gt;Three Inspiring Quotes from Rob Sunstrum&lt;/strong&gt;&lt;/h3&gt;

&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;"My entrepreneurial journey started right at the start of COVID... Rather than thinking about looking for another opportunity in the same role that I was running in, I realized that I had a nugget of a solid idea."&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;em&gt;"You're definitely not going to have it right on the first 50 tries. But by the 51st try, you're going to have a large group of people thinking, 'Boy, you've thought of everything.'"&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;em&gt;"We think that our program is the best in the marketplace. But not only that – our price point is lower."&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;

&lt;hr&gt;

&lt;p&gt;Are you more of a watcher than a listener? Then check out the Smart Golf demo with Rob on &lt;strong&gt;&lt;a href="https://youtu.be/8oTz69LmT7E" rel="nofollow noopener"&gt;The ModGolf YouTube channel&lt;/a&gt;&lt;/strong&gt;. Click on &lt;strong&gt;&lt;a href="https://youtu.be/8oTz69LmT7E" rel="nofollow noopener"&gt;this link&lt;/a&gt;&lt;/strong&gt; or the image below to watch.&lt;br&gt;
&lt;a href="https://youtu.be/8oTz69LmT7E" rel="nofollow noopener"&gt;&lt;img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/7vtpEIsV.jpg" alt=""&gt;&lt;/a&gt;  &lt;/p&gt;

&lt;h2&gt;&lt;strong&gt;Episode Chapters&lt;/strong&gt;&lt;/h2&gt;

&lt;p&gt;00:00 –&amp;nbsp;&lt;strong&gt;Intro: The Road to Highland&lt;/strong&gt;&amp;nbsp;– Colin sets the scene for this live recording at the historic Stanley Thompson-designed Highland Golf Club, and why Smart Golf is the future of tournament scoring.&lt;br&gt;
01:58 –&amp;nbsp;&lt;strong&gt;Icebreaker: Rob's First Golf Experience&lt;/strong&gt;&amp;nbsp;– The competitive origin story that set Rob on his path, from a junior camp victory to founding a scoring platform.&lt;br&gt;
03:31 –&amp;nbsp;&lt;strong&gt;The COVID Pivot: From Logistics to Golf Tech&lt;/strong&gt;&amp;nbsp;– Rob reveals how he got laid off from DHL and turned a "nugget of an idea" into a product that pros were begging for.&lt;br&gt;
07:02 –&amp;nbsp;&lt;strong&gt;Building the MVP: Why 50 Tries Matter&lt;/strong&gt;&amp;nbsp;– The lean startup approach Rob used, from designing the minimum viable product to iterating based on real pro feedback. Scar tissue and all.&lt;br&gt;
08:55 –&amp;nbsp;&lt;strong&gt;Leagues &amp;amp; Ownership: The Highland Model&lt;/strong&gt;&amp;nbsp;– How Highland's men's league grew to over 350 players, why the pro shop runs it, and how F&amp;amp;B specials turn Wednesday into the club's busiest day.&lt;br&gt;
14:35 –&amp;nbsp;&lt;strong&gt;The Player Journey: Email Formula &amp;amp; Stats&lt;/strong&gt;&amp;nbsp;– Rob breaks down the "tell them what they're about to do, let them do it, then tell them what they did" formula, plus how player stats and profile pictures build community.&lt;br&gt;
17:36 –&amp;nbsp;&lt;strong&gt;From Deuce Pots to Proximities&lt;/strong&gt;&amp;nbsp;– How Smart Golf's flighted games, skins, and deuce pots evolved from pro demands, and why saying "yes" to finicky requests has become a core competency.&lt;br&gt;
21:04 –&amp;nbsp;&lt;strong&gt;Growth &amp;amp; Partnerships&lt;/strong&gt;&amp;nbsp;– The exclusive NGCOA Canada partnership, the Golf Canada scoring integration, and why 75 clubs south of the border are already on board.&lt;br&gt;
27:42 –&amp;nbsp;&lt;strong&gt;Simulator Expansion&lt;/strong&gt;&amp;nbsp;– How Smart Golf is testing new features with simulator facilities in the off-season – and why 90 simulators now run their leagues on the platform.&lt;br&gt;
30:00 –&amp;nbsp;&lt;strong&gt;Business Model: Annual Subscription&lt;/strong&gt;&amp;nbsp;– Rob explains why a single annual subscription (cheaper than competitors) with no paywalls or limits is the winning formula, and why they avoid ads to keep the user experience pristine.&lt;br&gt;
35:21 –&amp;nbsp;&lt;strong&gt;How to Connect&lt;/strong&gt;&amp;nbsp;– Visit&amp;nbsp;&lt;a href="https://smartgolfsoftware.com/" rel="nofollow noopener"&gt;smartgolfsoftware.com&lt;/a&gt;&amp;nbsp;or email Rob directly at&amp;nbsp;&lt;a href="mailto:rob@smartgolfsoftware.com" rel="nofollow noopener"&gt;rob@smartgolfsoftware.com&lt;/a&gt;.&lt;/p&gt;

&lt;hr&gt;

&lt;h2&gt;&lt;strong&gt;🔗 Resources &amp;amp; Links:&lt;/strong&gt;&lt;/h2&gt;

&lt;ul&gt;
&lt;li&gt;  Smart Golf Website:&amp;nbsp;&lt;a href="https://smartgolfsoftware.com/" rel="nofollow noopener"&gt;https://smartgolfsoftware.com&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;  NGCOA Canada:&amp;nbsp;&lt;a href="https://ngcoa.ca/" rel="nofollow noopener"&gt;https://ngcoa.ca&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;  Golf Canada:&amp;nbsp;&lt;a href="https://golfcanada.ca/" rel="nofollow noopener"&gt;https://golfcanada.ca&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;  The ModGolf YouTube Channel:&amp;nbsp;&lt;a href="https://www.youtube.com/@modgolfpodcast" rel="nofollow noopener"&gt;https://www.youtube.com/@modgolfpodcast&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;hr&gt;

&lt;h2&gt;&lt;strong&gt;🎧 Subscribe &amp;amp; Review:&lt;/strong&gt;&lt;/h2&gt;

&lt;p&gt;Enjoyed this episode? Please subscribe and leave a review on &lt;strong&gt;&lt;a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725" rel="nofollow noopener"&gt;Apple Podcasts,&lt;/a&gt;&lt;/strong&gt; and share it with a golf course operator or league captain who needs to retire their spreadsheet for good.&lt;/p&gt;

&lt;p&gt;Join our Patreon community at &lt;strong&gt;&lt;a href="http://www.patreon.com/modgolf" rel="nofollow noopener"&gt;www.patreon.com/modgolf&lt;/a&gt;&lt;/strong&gt; for exclusive live shows, bonus content, and member-only giveaways.&lt;strong&gt;[ Click here](&lt;a href="http://www.patreon.com/modgolf" rel="nofollow noopener"&gt;www.patreon.com/modgolf&lt;/a&gt;)&lt;/strong&gt; to support The ModGolf Podcast.&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Special thanks to Highland Golf Club for hosting this live recording, and to Rob Sunstrum for an honest, inspiring conversation about building a better way to play competitive golf.&lt;/em&gt;&lt;/p&gt;

&lt;hr&gt;

&lt;p&gt;We want to thank our partner &lt;strong&gt;NGCOA Canada&lt;/strong&gt; for presenting this episode of The ModGolf Podcast!&lt;br&gt;
&lt;a href="https://www.ngcoa.ca/" rel="nofollow noopener"&gt;&lt;img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/_hipAkDp.png" alt=""&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;The National Golf Course Owners Association Canada (NGCOA Canada) is a not-for-profit trade association dedicated to supporting the business of golf in Canada. Representing more than 1,500 member facilities nationwide, NGCOA Canada provides advocacy, education, marketing, operational resources to help golf course owners and operators succeed, as well as philanthropic support. You can learn more and connect at &lt;strong&gt;&lt;a href="https://www.ngcoa.ca/" rel="nofollow noopener"&gt;https://www.ngcoa.ca/&lt;/a&gt;&lt;/strong&gt;  Special Guest: Rob Sunstrum - Founder &amp;amp; CEO at Smart Golf.&lt;/p&gt;
</description>
  <itunes:keywords>modgolf podcast, Rob Sunstrum, Smart Golf, golf league, golf tournament, NGCOA Canada, National Golf Course Owners Association, golf innovator, golf venture, golf entertainment, PGA Show, golf entrepreneur, golf industry, golf business, modgolf, entrepreneurship, Golf podcast, Golf technology, Golf app, Tournament scoring software, Golf league management, Colin Weston, Golf course operations, Golf business, Sports tech, NGCOA Canada, Golf Canada, Course management, Golf simulator leagues, ModGolf Podcast, Golf entrepreneurship, Golf F&amp;B revenue</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Picture this: You're an entrepreneur who just got laid off during COVID. Instead of finding another job, you take your logistics and sales background, pivot into golf tech, and go head-to-head with entrenched competitors who have deeper pockets and more market share. Why on earth would you do that? Because you found a pain point so painful that pros are practically begging you to build a solution.</p>

<p>In this live episode recorded at the historic Stanley Thompson-designed Highland Golf Club, Colin Weston sits down with Rob Sunstrum, the founder of Smart Golf – a tournament and league scoring platform that's quietly becoming the industry's best-kept secret. From their exclusive partnership with the NGCOA Canada to being a scoring partner with Golf Canada, Smart Golf is proving that a fresh approach to technology can turn a men's league from 50 players to over 350.</p>

<p>If you're a golfer tired of spreadsheet-powered leagues or a course operator looking to reclaim league ownership and drive F&amp;B revenue, this episode is for you! </p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/m8l90wtZ.jpg" alt=""></p>

<hr>

<h3><strong>Three Key Takeaways From Rob You'll Discover in This Episode</strong></h3>

<ol>
<li><p><strong>The Power of Reclaiming Ownership</strong>&nbsp;– Most golf clubs let members run their own leagues, losing control over messaging, branding, and revenue opportunities. Smart Golf helps clubs take back ownership, driving participation and giving them the tools to integrate F&amp;B specials and sponsorship packages seamlessly. As Rob explains, a league night can double a club's midweek revenue if managed correctly.</p></li>
<li><p><strong>Simplicity Trumps Features</strong>&nbsp;– Rob's logistics background taught him that onboarding matters as much as functionality. Smart Golf's lean learning curve and short instructional videos mean even the least tech-savvy members – yes, even those "Luddites" – can post scores with ease. Their approach? Tell players what they're about to do, let them do it, and then tell them what they just did.</p></li>
<li><p><strong>The Canadian Built Advantage</strong>&nbsp;– With 350 clubs on board (75 in the U.S.) and exclusive partnerships with NGCOA Canada and Golf Canada, Smart Golf's integration with Golf Canada's handicap system is seamless. Scores post with a single click. Add in automatic email recaps, player stats, and profile pictures, and you have a product that's sticky enough to keep members coming back every single week.</p></li>
</ol>

<hr>

<h3><strong>Three Inspiring Quotes from Rob Sunstrum</strong></h3>

<blockquote>
<p><em>"My entrepreneurial journey started right at the start of COVID... Rather than thinking about looking for another opportunity in the same role that I was running in, I realized that I had a nugget of a solid idea."</em></p>

<p><em>"You're definitely not going to have it right on the first 50 tries. But by the 51st try, you're going to have a large group of people thinking, 'Boy, you've thought of everything.'"</em></p>

<p><em>"We think that our program is the best in the marketplace. But not only that – our price point is lower."</em></p>
</blockquote>

<hr>

<p>Are you more of a watcher than a listener? Then check out the Smart Golf demo with Rob on <strong><a href="https://youtu.be/8oTz69LmT7E" rel="nofollow noopener">The ModGolf YouTube channel</a></strong>. Click on <strong><a href="https://youtu.be/8oTz69LmT7E" rel="nofollow noopener">this link</a></strong> or the image below to watch.<br>
<a href="https://youtu.be/8oTz69LmT7E" rel="nofollow noopener"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/7vtpEIsV.jpg" alt=""></a>  </p>

<h2><strong>Episode Chapters</strong></h2>

<p>00:00 –&nbsp;<strong>Intro: The Road to Highland</strong>&nbsp;– Colin sets the scene for this live recording at the historic Stanley Thompson-designed Highland Golf Club, and why Smart Golf is the future of tournament scoring.<br>
01:58 –&nbsp;<strong>Icebreaker: Rob's First Golf Experience</strong>&nbsp;– The competitive origin story that set Rob on his path, from a junior camp victory to founding a scoring platform.<br>
03:31 –&nbsp;<strong>The COVID Pivot: From Logistics to Golf Tech</strong>&nbsp;– Rob reveals how he got laid off from DHL and turned a "nugget of an idea" into a product that pros were begging for.<br>
07:02 –&nbsp;<strong>Building the MVP: Why 50 Tries Matter</strong>&nbsp;– The lean startup approach Rob used, from designing the minimum viable product to iterating based on real pro feedback. Scar tissue and all.<br>
08:55 –&nbsp;<strong>Leagues &amp; Ownership: The Highland Model</strong>&nbsp;– How Highland's men's league grew to over 350 players, why the pro shop runs it, and how F&amp;B specials turn Wednesday into the club's busiest day.<br>
14:35 –&nbsp;<strong>The Player Journey: Email Formula &amp; Stats</strong>&nbsp;– Rob breaks down the "tell them what they're about to do, let them do it, then tell them what they did" formula, plus how player stats and profile pictures build community.<br>
17:36 –&nbsp;<strong>From Deuce Pots to Proximities</strong>&nbsp;– How Smart Golf's flighted games, skins, and deuce pots evolved from pro demands, and why saying "yes" to finicky requests has become a core competency.<br>
21:04 –&nbsp;<strong>Growth &amp; Partnerships</strong>&nbsp;– The exclusive NGCOA Canada partnership, the Golf Canada scoring integration, and why 75 clubs south of the border are already on board.<br>
27:42 –&nbsp;<strong>Simulator Expansion</strong>&nbsp;– How Smart Golf is testing new features with simulator facilities in the off-season – and why 90 simulators now run their leagues on the platform.<br>
30:00 –&nbsp;<strong>Business Model: Annual Subscription</strong>&nbsp;– Rob explains why a single annual subscription (cheaper than competitors) with no paywalls or limits is the winning formula, and why they avoid ads to keep the user experience pristine.<br>
35:21 –&nbsp;<strong>How to Connect</strong>&nbsp;– Visit&nbsp;<a href="https://smartgolfsoftware.com/" rel="nofollow noopener">smartgolfsoftware.com</a>&nbsp;or email Rob directly at&nbsp;<a href="mailto:rob@smartgolfsoftware.com" rel="nofollow noopener">rob@smartgolfsoftware.com</a>.</p>

<hr>

<h2><strong>🔗 Resources &amp; Links:</strong></h2>

<ul>
<li>  Smart Golf Website:&nbsp;<a href="https://smartgolfsoftware.com/" rel="nofollow noopener">https://smartgolfsoftware.com</a></li>
<li>  NGCOA Canada:&nbsp;<a href="https://ngcoa.ca/" rel="nofollow noopener">https://ngcoa.ca</a></li>
<li>  Golf Canada:&nbsp;<a href="https://golfcanada.ca/" rel="nofollow noopener">https://golfcanada.ca</a></li>
<li>  The ModGolf YouTube Channel:&nbsp;<a href="https://www.youtube.com/@modgolfpodcast" rel="nofollow noopener">https://www.youtube.com/@modgolfpodcast</a></li>
</ul>

<hr>

<h2><strong>🎧 Subscribe &amp; Review:</strong></h2>

<p>Enjoyed this episode? Please subscribe and leave a review on <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725" rel="nofollow noopener">Apple Podcasts,</a></strong> and share it with a golf course operator or league captain who needs to retire their spreadsheet for good.</p>

<p>Join our Patreon community at <strong><a href="http://www.patreon.com/modgolf" rel="nofollow noopener">www.patreon.com/modgolf</a></strong> for exclusive live shows, bonus content, and member-only giveaways.<strong>[ Click here](<a href="http://www.patreon.com/modgolf" rel="nofollow noopener">www.patreon.com/modgolf</a>)</strong> to support The ModGolf Podcast.</p>

<p><em>Special thanks to Highland Golf Club for hosting this live recording, and to Rob Sunstrum for an honest, inspiring conversation about building a better way to play competitive golf.</em></p>

<hr>

<p>We want to thank our partner <strong>NGCOA Canada</strong> for presenting this episode of The ModGolf Podcast!<br>
<a href="https://www.ngcoa.ca/" rel="nofollow noopener"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/_hipAkDp.png" alt=""></a></p>

<p>The National Golf Course Owners Association Canada (NGCOA Canada) is a not-for-profit trade association dedicated to supporting the business of golf in Canada. Representing more than 1,500 member facilities nationwide, NGCOA Canada provides advocacy, education, marketing, operational resources to help golf course owners and operators succeed, as well as philanthropic support. You can learn more and connect at <strong><a href="https://www.ngcoa.ca/" rel="nofollow noopener">https://www.ngcoa.ca/</a></strong> </p><p>Special Guest: Rob Sunstrum - Founder &amp; CEO at Smart Golf.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Picture this: You're an entrepreneur who just got laid off during COVID. Instead of finding another job, you take your logistics and sales background, pivot into golf tech, and go head-to-head with entrenched competitors who have deeper pockets and more market share. Why on earth would you do that? Because you found a pain point so painful that pros are practically begging you to build a solution.</p>

<p>In this live episode recorded at the historic Stanley Thompson-designed Highland Golf Club, Colin Weston sits down with Rob Sunstrum, the founder of Smart Golf – a tournament and league scoring platform that's quietly becoming the industry's best-kept secret. From their exclusive partnership with the NGCOA Canada to being a scoring partner with Golf Canada, Smart Golf is proving that a fresh approach to technology can turn a men's league from 50 players to over 350.</p>

<p>If you're a golfer tired of spreadsheet-powered leagues or a course operator looking to reclaim league ownership and drive F&amp;B revenue, this episode is for you! </p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/m8l90wtZ.jpg" alt=""></p>

<hr>

<h3><strong>Three Key Takeaways From Rob You'll Discover in This Episode</strong></h3>

<ol>
<li><p><strong>The Power of Reclaiming Ownership</strong>&nbsp;– Most golf clubs let members run their own leagues, losing control over messaging, branding, and revenue opportunities. Smart Golf helps clubs take back ownership, driving participation and giving them the tools to integrate F&amp;B specials and sponsorship packages seamlessly. As Rob explains, a league night can double a club's midweek revenue if managed correctly.</p></li>
<li><p><strong>Simplicity Trumps Features</strong>&nbsp;– Rob's logistics background taught him that onboarding matters as much as functionality. Smart Golf's lean learning curve and short instructional videos mean even the least tech-savvy members – yes, even those "Luddites" – can post scores with ease. Their approach? Tell players what they're about to do, let them do it, and then tell them what they just did.</p></li>
<li><p><strong>The Canadian Built Advantage</strong>&nbsp;– With 350 clubs on board (75 in the U.S.) and exclusive partnerships with NGCOA Canada and Golf Canada, Smart Golf's integration with Golf Canada's handicap system is seamless. Scores post with a single click. Add in automatic email recaps, player stats, and profile pictures, and you have a product that's sticky enough to keep members coming back every single week.</p></li>
</ol>

<hr>

<h3><strong>Three Inspiring Quotes from Rob Sunstrum</strong></h3>

<blockquote>
<p><em>"My entrepreneurial journey started right at the start of COVID... Rather than thinking about looking for another opportunity in the same role that I was running in, I realized that I had a nugget of a solid idea."</em></p>

<p><em>"You're definitely not going to have it right on the first 50 tries. But by the 51st try, you're going to have a large group of people thinking, 'Boy, you've thought of everything.'"</em></p>

<p><em>"We think that our program is the best in the marketplace. But not only that – our price point is lower."</em></p>
</blockquote>

<hr>

<p>Are you more of a watcher than a listener? Then check out the Smart Golf demo with Rob on <strong><a href="https://youtu.be/8oTz69LmT7E" rel="nofollow noopener">The ModGolf YouTube channel</a></strong>. Click on <strong><a href="https://youtu.be/8oTz69LmT7E" rel="nofollow noopener">this link</a></strong> or the image below to watch.<br>
<a href="https://youtu.be/8oTz69LmT7E" rel="nofollow noopener"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/7vtpEIsV.jpg" alt=""></a>  </p>

<h2><strong>Episode Chapters</strong></h2>

<p>00:00 –&nbsp;<strong>Intro: The Road to Highland</strong>&nbsp;– Colin sets the scene for this live recording at the historic Stanley Thompson-designed Highland Golf Club, and why Smart Golf is the future of tournament scoring.<br>
01:58 –&nbsp;<strong>Icebreaker: Rob's First Golf Experience</strong>&nbsp;– The competitive origin story that set Rob on his path, from a junior camp victory to founding a scoring platform.<br>
03:31 –&nbsp;<strong>The COVID Pivot: From Logistics to Golf Tech</strong>&nbsp;– Rob reveals how he got laid off from DHL and turned a "nugget of an idea" into a product that pros were begging for.<br>
07:02 –&nbsp;<strong>Building the MVP: Why 50 Tries Matter</strong>&nbsp;– The lean startup approach Rob used, from designing the minimum viable product to iterating based on real pro feedback. Scar tissue and all.<br>
08:55 –&nbsp;<strong>Leagues &amp; Ownership: The Highland Model</strong>&nbsp;– How Highland's men's league grew to over 350 players, why the pro shop runs it, and how F&amp;B specials turn Wednesday into the club's busiest day.<br>
14:35 –&nbsp;<strong>The Player Journey: Email Formula &amp; Stats</strong>&nbsp;– Rob breaks down the "tell them what they're about to do, let them do it, then tell them what they did" formula, plus how player stats and profile pictures build community.<br>
17:36 –&nbsp;<strong>From Deuce Pots to Proximities</strong>&nbsp;– How Smart Golf's flighted games, skins, and deuce pots evolved from pro demands, and why saying "yes" to finicky requests has become a core competency.<br>
21:04 –&nbsp;<strong>Growth &amp; Partnerships</strong>&nbsp;– The exclusive NGCOA Canada partnership, the Golf Canada scoring integration, and why 75 clubs south of the border are already on board.<br>
27:42 –&nbsp;<strong>Simulator Expansion</strong>&nbsp;– How Smart Golf is testing new features with simulator facilities in the off-season – and why 90 simulators now run their leagues on the platform.<br>
30:00 –&nbsp;<strong>Business Model: Annual Subscription</strong>&nbsp;– Rob explains why a single annual subscription (cheaper than competitors) with no paywalls or limits is the winning formula, and why they avoid ads to keep the user experience pristine.<br>
35:21 –&nbsp;<strong>How to Connect</strong>&nbsp;– Visit&nbsp;<a href="https://smartgolfsoftware.com/" rel="nofollow noopener">smartgolfsoftware.com</a>&nbsp;or email Rob directly at&nbsp;<a href="mailto:rob@smartgolfsoftware.com" rel="nofollow noopener">rob@smartgolfsoftware.com</a>.</p>

<hr>

<h2><strong>🔗 Resources &amp; Links:</strong></h2>

<ul>
<li>  Smart Golf Website:&nbsp;<a href="https://smartgolfsoftware.com/" rel="nofollow noopener">https://smartgolfsoftware.com</a></li>
<li>  NGCOA Canada:&nbsp;<a href="https://ngcoa.ca/" rel="nofollow noopener">https://ngcoa.ca</a></li>
<li>  Golf Canada:&nbsp;<a href="https://golfcanada.ca/" rel="nofollow noopener">https://golfcanada.ca</a></li>
<li>  The ModGolf YouTube Channel:&nbsp;<a href="https://www.youtube.com/@modgolfpodcast" rel="nofollow noopener">https://www.youtube.com/@modgolfpodcast</a></li>
</ul>

<hr>

<h2><strong>🎧 Subscribe &amp; Review:</strong></h2>

<p>Enjoyed this episode? Please subscribe and leave a review on <strong><a href="https://podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725" rel="nofollow noopener">Apple Podcasts,</a></strong> and share it with a golf course operator or league captain who needs to retire their spreadsheet for good.</p>

<p>Join our Patreon community at <strong><a href="http://www.patreon.com/modgolf" rel="nofollow noopener">www.patreon.com/modgolf</a></strong> for exclusive live shows, bonus content, and member-only giveaways.<strong>[ Click here](<a href="http://www.patreon.com/modgolf" rel="nofollow noopener">www.patreon.com/modgolf</a>)</strong> to support The ModGolf Podcast.</p>

<p><em>Special thanks to Highland Golf Club for hosting this live recording, and to Rob Sunstrum for an honest, inspiring conversation about building a better way to play competitive golf.</em></p>

<hr>

<p>We want to thank our partner <strong>NGCOA Canada</strong> for presenting this episode of The ModGolf Podcast!<br>
<a href="https://www.ngcoa.ca/" rel="nofollow noopener"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/_hipAkDp.png" alt=""></a></p>

<p>The National Golf Course Owners Association Canada (NGCOA Canada) is a not-for-profit trade association dedicated to supporting the business of golf in Canada. Representing more than 1,500 member facilities nationwide, NGCOA Canada provides advocacy, education, marketing, operational resources to help golf course owners and operators succeed, as well as philanthropic support. You can learn more and connect at <strong><a href="https://www.ngcoa.ca/" rel="nofollow noopener">https://www.ngcoa.ca/</a></strong> </p><p>Special Guest: Rob Sunstrum - Founder &amp; CEO at Smart Golf.</p>]]>
  </itunes:summary>
</item>
  </channel>
</rss>
