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    <fireside:genDate>Sat, 04 Apr 2026 14:36:13 -0500</fireside:genDate>
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    <title>The ModGolf Podcast - Episodes Tagged with “This American Life”</title>
    <link>https://modgolf.fireside.fm/tags/this%20american%20life</link>
    <pubDate>Tue, 27 Mar 2018 21:00:00 -0700</pubDate>
    <description>The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $100 billion/year industry.
The ModGolf Podcast has been ranked #4 on 20245s most comprehensive list of "Top 25 Golf Podcasts" (https://blog.feedspot.com/golf_podcasts/), based on our quality and consistency of posts, industry expert reviews and social media influence/popularity. Please subscribe to The ModGolf Podcast to help us grow and move up the rankings in 2026!
&lt;/b&gt;
We'd love to hear from you! Have any ideas or guests you'd like to hear on future episodes? Contact Colin directly here (https://modgolf.fireside.fm/contact) or on Instagram @modgolfpodcast (https://www.instagram.com/modgolfpodcast/) to start the conversation.
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    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Host Colin Weston explores the future of golf through conversations with the visionaries and influencers that are shaking up the sport.</itunes:subtitle>
    <itunes:author>The ModGolf Podcast</itunes:author>
    <itunes:summary>The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $100 billion/year industry.
The ModGolf Podcast has been ranked #4 on 20245s most comprehensive list of "Top 25 Golf Podcasts" (https://blog.feedspot.com/golf_podcasts/), based on our quality and consistency of posts, industry expert reviews and social media influence/popularity. Please subscribe to The ModGolf Podcast to help us grow and move up the rankings in 2026!
&lt;/b&gt;
We'd love to hear from you! Have any ideas or guests you'd like to hear on future episodes? Contact Colin directly here (https://modgolf.fireside.fm/contact) or on Instagram @modgolfpodcast (https://www.instagram.com/modgolfpodcast/) to start the conversation.
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>golf, golf podcast, ModGolf, ModGolf Podcast, sport tech, golf improvement, golf equipment, sport business, golf innovation, golf disruption, entrepreneurs, entrepreneurship, golf influencers, women in golf, diversity and inclusion</itunes:keywords>
    <itunes:owner>
      <itunes:name>The ModGolf Podcast</itunes:name>
      <itunes:email>colin@modgolfpodcast.com</itunes:email>
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<item>
  <title>Telling Impactful Stories That Build Community Beyond Golf - YuChiang Cheng / President, Topgolf Media </title>
  <link>https://modgolf.fireside.fm/033-yuchiang-cheng</link>
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  <pubDate>Tue, 27 Mar 2018 21:00:00 -0700</pubDate>
  <author>The ModGolf Podcast</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>Topgolf Media was created to become the digital content and mobile gaming platform for Topgolf Entertainment Group. In only two years after the acquisition of his previous company WGT Media, Topgolf Media President YuChaing Cheng leads a passionately innovative group that extends the Topgolf message to showcase charitable community building, food, music, entertainment and sport to create a unique lifestyle brand unlike any other.</itunes:subtitle>
  <itunes:duration>42:21</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>On this week's episode of The ModGolf Podcast, host Colin Weston sits down with Topgolf Media (https://www.topgolfmedia.com/) President YuChiang Cheng to learn how his team is tasked with striking the balance between rapid physical and technological expansion while conveying the consistent message that speaks to the quality, culture and purpose of their brand.
Topgolf now has 41 US venues that served over 13 million customers in 2017...and growing. They are expanding globally, starting with Australia, Mexico, Canada and Dubai, along with bringing to market complimentary products, services and experiences.
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join &amp;gt;&amp;gt; https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf)
Topgolf Media has been entrusted to not only tell the Topgolf story, but to create innovative brand-extending content such as Topgolf Tour, Chef Showdown, The Hook and the In Focus series. Topgolf Media also helps facilitate new market growth with products such as Topgolf Swing Suites, TopTracer, TopTracer Range and Topgolf Crush.
YuChiang shares how his personal entrepreneurial journey of experimentation, curiosity and the occasional failure has shaped his leadership style that encourages staff members to embrace a startup mindset that looks for new opportunities to make things better. 
YuChiang Cheng https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/wMbAoZNa.jpg

Related links discussed in this episode:

Topgolf Tour (https://www.youtube.com/playlist?list=PLxaviq9bv_wiMEKuVpa_Y79U5NIjVaVAG)
Shotmakers, which premieres April 9 on Golf Channel (https://www.youtube.com/watch?v=MKUSYKYSaBc)
Topgolf Chef Showdown (https://www.youtube.com/playlist?list=PLxaviq9bv_wiW6bw5fSMCCgg_4h0yFGGI)
In Focus | Topgolf (https://www.youtube.com/playlist?list=PLxaviq9bv_wjRAIDMZw-Bkjlsu4jJKv8p)
TopTracer (https://www.toptracer.com/)
TopTracer Range (https://www.toptracer.com/range/toptracer-range/)
The Hook with Charles Kelley (https://www.youtube.com/playlist?list=PLxaviq9bv_wjnNS_txCI0mfC6Fk-skgQR)
Topgolf Crush (https://topgolf.com/us/crush/)
WGT - World Golf Tour (https://www.wgt.com/)
The Lean Startup Methodology (https://leanstartup.co/)

Some of YuChiang's podcast picks (after The ModGolf Podcast, of course):
Freakonomics  (http://freakonomics.com/)
Freakonomics https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ZGRKwNM8.png

Hidden Brain: A Conversation About Life's Unseen Patterns (https://www.npr.org/series/423302056/hidden-brain)
Hidden Brain https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/_D1JJ_PP.png

This American Life (https://www.thisamericanlife.org/)
This American Life https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/YXtVSD7y.png
 Special Guest: YuChiang Cheng - President, Topgolf Media.
</description>
  <itunes:keywords>modgolf podcast, golf business, modgolf, entrepreneurship, Innovation, sport tech, golf industry, future of golf, golf equipment, golf technology, Topgolf, golf entertainment, YouTube golf</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>On this week&#39;s episode of The ModGolf Podcast, host Colin Weston sits down with <a href="https://www.topgolfmedia.com/" rel="nofollow">Topgolf Media</a> President YuChiang Cheng to learn how his team is tasked with striking the balance between rapid physical and technological expansion while conveying the consistent message that speaks to the quality, culture and purpose of their brand.</p>

<p>Topgolf now has 41 US venues that served over 13 million customers in 2017...and growing. They are expanding globally, starting with Australia, Mexico, Canada and Dubai, along with bringing to market complimentary products, services and experiences.</p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p>

<hr>

<p>Topgolf Media has been entrusted to not only tell the Topgolf story, but to create innovative brand-extending content such as Topgolf Tour, Chef Showdown, The Hook and the In Focus series. Topgolf Media also helps facilitate new market growth with products such as Topgolf Swing Suites, TopTracer, TopTracer Range and Topgolf Crush.</p>

<p>YuChiang shares how his personal entrepreneurial journey of experimentation, curiosity and the occasional failure has shaped his leadership style that encourages staff members to embrace a startup mindset that looks for new opportunities to make things better. </p>

<p><img src="https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/wMbAoZNa.jpg" alt="YuChiang Cheng" title="Season 3 Episode 8 - YuChiang Chen: President, Topgolf Media"></p>

<p></b><br>
<strong>Related links discussed in this episode:</strong><br>
</b><br>
<a href="https://www.youtube.com/playlist?list=PLxaviq9bv_wiMEKuVpa_Y79U5NIjVaVAG" rel="nofollow">Topgolf Tour</a><br>
<a href="https://www.youtube.com/watch?v=MKUSYKYSaBc" rel="nofollow">Shotmakers, which premieres April 9 on Golf Channel</a><br>
<a href="https://www.youtube.com/playlist?list=PLxaviq9bv_wiW6bw5fSMCCgg_4h0yFGGI" rel="nofollow">Topgolf Chef Showdown</a><br>
<a href="https://www.youtube.com/playlist?list=PLxaviq9bv_wjRAIDMZw-Bkjlsu4jJKv8p" rel="nofollow">In Focus | Topgolf</a><br>
<a href="https://www.toptracer.com/" rel="nofollow">TopTracer</a><br>
<a href="https://www.toptracer.com/range/toptracer-range/" rel="nofollow">TopTracer Range</a><br>
<a href="https://www.youtube.com/playlist?list=PLxaviq9bv_wjnNS_txCI0mfC6Fk-skgQR" rel="nofollow">The Hook with Charles Kelley</a><br>
<a href="https://topgolf.com/us/crush/" rel="nofollow">Topgolf Crush</a><br>
<a href="https://www.wgt.com/" rel="nofollow">WGT - World Golf Tour</a><br>
<a href="https://leanstartup.co/" rel="nofollow">The Lean Startup Methodology</a></p>

<p></b><br>
<strong>Some of YuChiang&#39;s podcast picks (after The ModGolf Podcast, of course):</strong></p>

<p><a href="http://freakonomics.com/" rel="nofollow">Freakonomics </a><br>
<img src="https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ZGRKwNM8.png" alt="Freakonomics" title="Freakonomics"></p>

<p></b><br>
<a href="https://www.npr.org/series/423302056/hidden-brain" rel="nofollow">Hidden Brain: A Conversation About Life&#39;s Unseen Patterns</a><br>
<img src="https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/_D1JJ_PP.png" alt="Hidden Brain" title="Hidden Brain"></p>

<p></b><br>
<a href="https://www.thisamericanlife.org/" rel="nofollow">This American Life</a><br>
<img src="https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/YXtVSD7y.png" alt="This American Life" title="This American Life"></p><p>Special Guest: YuChiang Cheng - President, Topgolf Media.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>On this week&#39;s episode of The ModGolf Podcast, host Colin Weston sits down with <a href="https://www.topgolfmedia.com/" rel="nofollow">Topgolf Media</a> President YuChiang Cheng to learn how his team is tasked with striking the balance between rapid physical and technological expansion while conveying the consistent message that speaks to the quality, culture and purpose of their brand.</p>

<p>Topgolf now has 41 US venues that served over 13 million customers in 2017...and growing. They are expanding globally, starting with Australia, Mexico, Canada and Dubai, along with bringing to market complimentary products, services and experiences.</p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p>

<hr>

<p>Topgolf Media has been entrusted to not only tell the Topgolf story, but to create innovative brand-extending content such as Topgolf Tour, Chef Showdown, The Hook and the In Focus series. Topgolf Media also helps facilitate new market growth with products such as Topgolf Swing Suites, TopTracer, TopTracer Range and Topgolf Crush.</p>

<p>YuChiang shares how his personal entrepreneurial journey of experimentation, curiosity and the occasional failure has shaped his leadership style that encourages staff members to embrace a startup mindset that looks for new opportunities to make things better. </p>

<p><img src="https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/wMbAoZNa.jpg" alt="YuChiang Cheng" title="Season 3 Episode 8 - YuChiang Chen: President, Topgolf Media"></p>

<p></b><br>
<strong>Related links discussed in this episode:</strong><br>
</b><br>
<a href="https://www.youtube.com/playlist?list=PLxaviq9bv_wiMEKuVpa_Y79U5NIjVaVAG" rel="nofollow">Topgolf Tour</a><br>
<a href="https://www.youtube.com/watch?v=MKUSYKYSaBc" rel="nofollow">Shotmakers, which premieres April 9 on Golf Channel</a><br>
<a href="https://www.youtube.com/playlist?list=PLxaviq9bv_wiW6bw5fSMCCgg_4h0yFGGI" rel="nofollow">Topgolf Chef Showdown</a><br>
<a href="https://www.youtube.com/playlist?list=PLxaviq9bv_wjRAIDMZw-Bkjlsu4jJKv8p" rel="nofollow">In Focus | Topgolf</a><br>
<a href="https://www.toptracer.com/" rel="nofollow">TopTracer</a><br>
<a href="https://www.toptracer.com/range/toptracer-range/" rel="nofollow">TopTracer Range</a><br>
<a href="https://www.youtube.com/playlist?list=PLxaviq9bv_wjnNS_txCI0mfC6Fk-skgQR" rel="nofollow">The Hook with Charles Kelley</a><br>
<a href="https://topgolf.com/us/crush/" rel="nofollow">Topgolf Crush</a><br>
<a href="https://www.wgt.com/" rel="nofollow">WGT - World Golf Tour</a><br>
<a href="https://leanstartup.co/" rel="nofollow">The Lean Startup Methodology</a></p>

<p></b><br>
<strong>Some of YuChiang&#39;s podcast picks (after The ModGolf Podcast, of course):</strong></p>

<p><a href="http://freakonomics.com/" rel="nofollow">Freakonomics </a><br>
<img src="https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ZGRKwNM8.png" alt="Freakonomics" title="Freakonomics"></p>

<p></b><br>
<a href="https://www.npr.org/series/423302056/hidden-brain" rel="nofollow">Hidden Brain: A Conversation About Life&#39;s Unseen Patterns</a><br>
<img src="https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/_D1JJ_PP.png" alt="Hidden Brain" title="Hidden Brain"></p>

<p></b><br>
<a href="https://www.thisamericanlife.org/" rel="nofollow">This American Life</a><br>
<img src="https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/YXtVSD7y.png" alt="This American Life" title="This American Life"></p><p>Special Guest: YuChiang Cheng - President, Topgolf Media.</p>]]>
  </itunes:summary>
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