The ModGolf Podcast - Episodes Tagged with “Women's Golf Apparel”

Creating a Culture of Kindness Through Golf

ModSport Media Inc. — Thu, 05 Nov 2026 16:30:00 -0800

What if the biggest barrier to golf isn't the cost of clubs or the difficulty of the swing, but the fear of being judged?
Jenefeness Franke knows that feeling intimately. The founder of Soft Life Swing Society picked up a club for the first time in 2018 simply to share quality time with her daughter, and her first full round on a par-72 course was nothing short of "hell", feeling rushed, intimidated, and humiliated. But instead of walking away, she did something radical: she started inviting other beginner women out to play. Nearly 200 women have since registered for Soft Life Swing Society events - and an astonishing 97% had never picked up a golf club before. In this episode, host Colin Weston sits down with Jenefeness to explore how a grassroots movement built on kindness, borrowed clubs, and zero judgment is quietly rewriting who gets to call themselves a golfer.

3 Key Takeaways you'll discover:

1. The barrier isn't the game, it's the judgment. Jenefeness's own terrible first rounds weren't fixed by better instruction; they were fixed by better company. Soft Life Swing Society replaces "just pick it up" with "let me show you how to do that differently," creating a safe space where mistakes are expected, shared, and celebrated.

2. Partnerships start with a simple ask. From four lesson cohorts at Meadow Park Golf Course (which now reserves Tuesday tee times for the group) to support from PXG, Pro Discount Golf, and Evergreen Golf Club's indoor simulators, Jenefeness proves that courses, manufacturers, and retailers genuinely want to help. You just have to tell them what you're building.

3. There's a real gap in plus-size women's golf apparel. Jenefeness candidly calls out an industry blind spot: most women's golf fashion is cut for petite, straight figures, forcing curvy women into men's clothes. It's a clear call to action for apparel entrepreneurs and a fresh business opportunity hiding in plain sight.

Are you more of a watcher than a listener? Then check out our extended bonus segment with Jenefeness on The ModGolf YouTube channel. Click on this link or the image below to watch.

💬 **3 Inspiring Quotes from Jenefeness Franke

"Having an environment where a woman can say, 'You know what? Yeah, that was horrible. Let me show you how to do that differently.' An environment where you don't feel judged. You actually feel supported. You feel safe to make mistakes and not feel like it's the end of the world."
"Eliminating those barriers or those mindsets around golf, just helping women to understand that it's easier than what we think and it's so much fun once we get out there and play with the right folks."
"Don't be afraid to learn, to make mistakes, and to have fun along the way."

Episode Chapters

00:00 Colin sets the stage on the barriers that keep people away from golf
02:10 Jenefeness's golf origin story: The First Tee, her daughter, and a laugh-filled driving range session
05:56 The first full round: intimidation, pace-of-play panic, and "why did I even choose to do this?"
07:40 The AHA moment: Why Soft Life Swing Society was born from "unfun rounds"
10:06 Creating a culture of kindness for women, especially Black women and women of colour
11:28 Building partnerships with local Tacoma golf courses and the golf industry
14:47 Onboarding 200 women: Safety first, then the grip, the swing, and tempo
17:03 Growing through word of mouth, social media, and The Club Closet
18:34 The simulator advantage: Why indoor golf is drawing nearly 40% women
20:26 Tuesday tee times: Social connection, golf etiquette, and showing up early
22:38 Golf fashion and the plus-size gap: A missed market opportunity
25:08 The future: 2027 plans, Seattle expansion, and evolving from side hustle to something bigger
28:08 Words of advice: Ask questions, borrow clubs, and just get out there
29:28 How to connect with Soft Life Swing Society on Facebook and Instagram

We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast!

British Columbia Golf is working to build a more connected future for golf in BC, making it easier for people to find their place in the game and see where it might lead them next.

That place can change as life does. Someone who once competed might later find joy in a weekend round, or return to golf as a volunteer. Others are discovering it for the first time. There's room for everyone, at every age, stage, and ability.

BC Golf delivers provincial programs and championships, supports education and development, and helps steward the systems behind everyday play. Working alongside clubs, coaches and communities, it also helps strengthen the connections that keep people involved in the sport.

Put simply, the aim is a game that is easier to join, and harder to drift away from. Learn more at britishcolumbiagolf.org.

About The ModGolf Podcast: Host Colin Weston speaks with entrepreneurs, innovators, disruptors, and influencers shaping the future of the game and business of golf. Now in Season 20 with nearly 300 episodes produced since 2017.

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🔗 Connect with Jenefeness and Soft Life Swing Society:

email Jenefeness(solflifeswingsociety@gmail.com) and follow SLSS on Instagram

Special Guest: Jenefeness Franke - Founder of Soft Life Swing Society.

Applying an Improv Mindset to Golf - Gina Louise Phillips, Host, Producer, Writer, Actor and Golf Personality

ModSport Media Inc. — Thu, 20 Mar 2025 07:15:00 -0700

"So I take an improv mindset. It's all about fun. It's all about what happens next." Gina Louise Phillips combines her comedic, writing and acting experiences to inject a fresh perspective into the golf industry. Join us as Gina shares how her journey on shows like The Last of Us with Pedro Pascal and co-hosting Score Golf TV has inspired her to write and develop the first golf-themed sitcom.

Here are three key takeaways you will discover from Colin's engaging conversation with Gina:

1. The Power of Community in Golf: Gina emphasizes the importance of creating a welcoming environment for women in golf. She shares her experiences and insights on how showing up and being visible can inspire others to join the game. By breaking down barriers and highlighting programs that cater to women, she encourages listeners to embrace golf as an accessible and enjoyable sport.

2. Improv and Golf: Embracing the Unexpected: Gina draws parallels between her background in improv and her approach to golf. She discusses how the principles of improv - such as being present, accepting mistakes, and adapting to the moment - can enhance the golfing experience. This mindset allows her to enjoy the game without the pressure of perfection, making it more about the fun and camaraderie than the score.

3. The Journey of Self-Discovery: Throughout the conversation, Gina reflects on her journey in the golf industry, from feeling like an outsider to embracing her unique perspective as a woman in a male-dominated space. She encourages listeners to focus on their strengths and to create opportunities for themselves, rather than waiting for others to validate their worth. This message resonates with anyone looking to carve their own path in any field.
These takeaways not only highlight Gina's passion for golf but also inspire listeners to approach the game - and life - differently. It's all about connection, growth, and enjoying the journey!

These insights not only provide valuable lessons for aspiring entrepreneurs, actors and writers but also inspire a deeper appreciation for the evolving landscape of the golf industry.

If you enjoyed this podcast episode, you can watch our video with Gina on The ModGolf YouTube channel. Click on this link or the image below as Colin and Gina discuss the keys to making golf more inviting and welcoming for everyone.

Want to connect with Gina and hear more about "Squat Valley Golf", the sitcom she is currently writing? Visit her bio page for contact information. And visit Gina's IMDB page to learn more about the shows and movies she has appeared in.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

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Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Gina Louise Phillips - Host, Producer, Writer, Actor and Golf Personality.

Building Community, Confidence and Connections - Courtney Campbell, Founder of Birdies Babes Golf

ModSport Media Inc. — Sun, 01 Dec 2024 22:30:00 -0800

Here are three key inspirational and informative takeaways that you will discover from the episode of The ModGolf Podcast featuring Courtney Campbell, Founder of Birdies Babes Golf:

1 Empowering Women Through Community: Courtney emphasizes the importance of creating a supportive and fun environment for women in golf. Birdies Babes Golf fosters a community where women can learn, socialize, and enjoy the game together, breaking down barriers and encouraging newcomers to participate without fear of judgment.

2 Create Innovative Programming and Events: This podcast highlights Courtney's creative approach to engaging women in golf, such as themed social nights and networking events. These gatherings not only provide a platform for learning the game but also facilitate connections among participants, leading to lasting friendships and a sense of belonging within the golfing community - all while having a fun time together.

3 The Power of Invitation: Courtney discusses how personal invitations play a crucial role in bringing new players into the sport. By encouraging existing members to invite their friends, Birdies Babes Golf has successfully expanded its reach, demonstrating that a welcoming atmosphere and shared experiences can significantly enhance women's participation in golf.

In 2019 Courtney launched Birdies Babes Golf (originally named Birdies Babes Beats) at an indoor golf entertainment venue in Vancouver as a way to give women a fun and relaxed introduction to the game she loves. Five years later, Birdies Babes Golf stages themed events all over greater Vancouver, especially at her 9 hole home course Gleneagles in West Vancouver.

If you enjoyed this podcast episode, we encourage you to watch our extended conversation on The ModGolf YouTube channel as Courtney offers up insightful takeaways and nuggets of wisdom with 5 KEY TIPS TO HELP WOMEN GET INTO GOLF Click on this link or the image below to watch our video.

If you would like to connect with Courtney, visit her bio page for contact information. To learn more about Birdies Babes Golf click on the image below to visit their website.

We want to thank our friends at Golf Genius Software who have supported The ModGolf Podcast since 2019!

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Join our mission to make golf more innovative, inclusive and fun... plus you can WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Courtney Campbell, Founder of Birdies Babes Golf.