The Business in Golf 100 List: Celebrating the Unsung Heroes Shaping the Future of the Game

ModSport Media Inc. — Thu, 15 Oct 2026 17:15:00 -0700

Who are the people quietly shaping the future of golf? The founders, creators, operators, and community builders whose names you don't see on the leaderboards, but whose impact is felt across the industry. In this bonus episode, Colin Weston sits down with David Hyland, co-founder of Business in Golf, to talk about The 100 List - a new, fully independent initiative designed to recognize and celebrate the inspiring individuals driving the game forward. If you believe that golf's future belongs to more than just the household names, this episode is your invitation to shine a light on someone who deserves it.
Oh by the way - you can nominate yourself!

Nominations are open until October 30, 2026

The Business in Golf 100 is now accepting nominations from across the global golf industry. You can nominate yourself, a colleague, a peer, a friend, or anyone you believe is doing great work to grow the game and inspire others.

The five criteria they'll be judging against will be impact, innovation, inspiration, contribution to the future of the industry, and then character and values.

➡️ Nominate at: businessingolf.com/the100list

It's free to nominate, open to anyone, anywhere in the world, and the final 100 is decided by a fully independent judging panel chaired by Martin Slumbers (former CEO of the R&A).

Categories are guides, not quotas. If someone is making an impact, nominate them!

Are you more of a watcher than a listener? Then check out our extended bonus segment with David on The ModGolf YouTube channel. Click on this link or the image below to watch.

3 Key Takeaways from This Episode

Golf's New Consumer Isn't Being Measured Properly – David argues the industry's reliance on "rounds played" misses the bigger picture. Many new golf consumers never play 18 holes—they play simulators, short-form courses, watch YouTube golf, and buy apparel. Understanding this new consumer is essential for long-term growth.
Outside Perspectives Are a Superpower, Not a Weakness – Neither David nor his co-founder Leanne came from the golf industry. Rather than being a credibility gap, their 20+ years of external commercial and innovation experience lets them ask different questions and bring a fresh lens to golf business news.
The 100 List Democratizes Recognition – Unlike traditional power lists that celebrate the usual suspects, The Business in Golf 100 is about contribution, not profile. It's open to anyone, at any level, anywhere in the world - and women are especially encouraged to nominate and be nominated.

Inspiring Quotes from David Hyland

"We apply our external macro experience to the news that's happening within the golf industry and bring a slightly different perspective to the story. We may ask slightly different questions than what questions would be asked within the golf industry."

"It's not about their position or their job title or the company that they work for. It's about the individual and the work that they're doing. It's the impact. It's not their profile, it's about their contribution."

"Golf is attracting people from outside the industry both at a professional level, but also from a playing level as well. Both need to work together to help the industry keep on growing. You need people to come in with outside perspectives and with outside opinions and questions."

"We're looking for founders, we're looking for innovators, creators, operators, executives, community leaders and brand builders, rising stars, people who are having a global or local impact. Anyone can nominate themselves a colleague, a peer, a friend, whoever that might be who they believe is making a difference and helping to inspire others to make a difference to the industry. I think what makes this different maybe from other award programs or recognition programs is this is about the people."

"It's not about who they work for or their job title, it's about the impact that they're having not their profile. So it doesn't matter if they're really well known or not known at all, it's about what they're doing that really matters. It's their contribution as opposed to their popularity."

➡️ Nominate at: businessingolf.com/the100list

We want to thank Golf Genius Software for presenting this episode of The ModGolf Podcast!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Episode Chapters

00:00 - Welcome to The ModGolf Podcast – Bonus Episode with David Hyland
01:22 - Meet David Hyland, Co-Founder of Business in Golf
02:08 - The Why: Filling a Gap in Golf Business Coverage
04:34 - The Ryder Cup Catalyst: Why the Industry Needed a New Voice
06:20 - Curating the Weekly Newsletter: Process, Perspective & the LIV/Rahm Story
09:34 - Outside the Industry: How Not Coming from Golf Became a Superpower
12:26 - Overhyped vs. Ready to Take Off: David's Take on Golf Business Trends
14:38 - YouTube Golf & the New Entry Point for Young Players
19:23 - Introducing The Business in Golf 100
22:20 - The Judging Panel: Martin Slumbers, Rick Shiels, Katrina Matthew & More
25:52 - Democratizing Recognition: Contribution Over Profile
28:32 - How to Nominate – Deadline October 30, 2026
30:23 - Encouraging Women to Nominate & Be Nominated
32:31 - Connect with Business in Golf & The 100 List
33:09 - Closing Thoughts & YouTube Bonus Conversation

Connect with David Hyland & Business in Golf

Website: businessingolf.com
The 100 List Nominations: businessingolf.com/the100list
Instagram: @businessingolf
LinkedIn: Business in Golf
Newsletter: Free weekly newsletter every Friday
Founding Partner of The 100 List: RepSpark

Special Guest: David Hyland - Co-Founder, Business in Golf.

Embracing A “Give First” Attitude To Build A Successful Business - Matt Fisher, The Mr. Short Game YouTube channel

ModSport Media Inc. — Tue, 17 Aug 2021 08:00:00 -0700

"There was a point where I had to turn down freelance jobs. My last job was with Disney where I was making YouTube videos and that's when I realized this is what I need to be doing when I'm not working. About a year and a half later I'm at a point where I was thinking I need to let the other work go so I can this can grow. That was really tough because financially we were scraping by. Finally my YouTube channel was right on the cusp and I told my wife Jenny "here's the numbers showing where it's gone the last couple of months. If I let go of all my freelance work this could really take off". So that was a scary point but I had to go for it."

Golf YouTuber Matt Fisher, creator of Mr. Short Game

Click on the image below to check out our extended conversation with Matt on our Youtube Channel!

Looking to improve your game around the green? Check out Matt's Mr. Short Game YouTube channel to experience his unfiltered energy and helpful tips.

You can learn more about Matt on his bio page.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Show Notes and Matt Quotes
"My approach to video creation has three components: I want to give something for free, whether it be a tip or a drill. I want it to be entertaining because I hate to be bored. Lastly I want people to connect and get to know me so we can build a community together."

"I'm not not going to mention somebody just because they don't pay me. I'll showcase good people and products all the time. Something I've learned along the way is just be giving first. Do expect or try to get stuff because the right things will come along. The universe has a way of giving back if you're a giving person. But if you're greedy or stingy, forget it. Nothing good is going to happen"

"I had to do stuff at my house and put a big net in my backyard. I just did what I had to do, which is the entrepreneurial mindset. I had no money and had sold all my camera equipment and was shooting videos on my iPhone. I'm in my yard, it's LA in the valley, 100 degrees outside and my phone is overheating so much that I had to put it in the freezer every 20 minutes, come back and finish the shot. That's how I started so I know what it takes to grind it out. Believe me, I want to be best golf YouTuber out there but I'm not going to build it at all costs. That's not part of the equation. What is part of the equation is how many friends and positive community can we build along the way."

Special Guest: Matt Fisher, Creator of The Mr. Short Game YouTube channel.

The ModGolf Podcast - Episodes Tagged with “Golf Influencers”