"Through an investment bank that we created, we had the opportunity to work with some different leagues that helped them grow in various ways. I think it's great what cricket has been able to do to progress the sport and position the product to reach a larger, more diverse fan base. I would argue the same with rugby and how they changed their game over the course of the last 10-12 years with Rugby Sevens and brought it to The States. And we're seeing this in a number of other sports as well and golf is now learning from them."

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

"It goes back to the technology piece of what's happening next to elevate sport experience, creating the space for us to work with bite-size data to build, measure, analyse and decide what to lean into next. We can see things up close and really understand who the athletes are - get under the helmet, if you will. From a content creation side and ultimately where the media dollars are moving, AI, augmented reality and web3 allow for all these future opportunities to present themselves.

Click on the image below to watch our extended conversation with Preston on our Youtube Channel!

Episode Chapters
[03:00] Preston shares his connection to playing golf and who introduced him to the game. Spoiler alert - his handicap is waaaay lower than Colin's. 😂
[04:40] Preston gives us an overview of what he does in the sport technology and fan experience space with WhiteRock and Cerro Capital.
[08:30] Colin asks Preston to share his thoughts on the LIV Golf / PGA Tour / PIF merger and what opportunities are there to enhance the fan experience.
[13:00] Preston and Colin discuss the value of team golf events, using the success of both cricket and rugby as validators of where pro golf should expand into.
[14:50] Preston tells us about a couple of ventures in the sport space that Cerro Capital has invested in, including Religion of Sports.
[18:30] Preston shares his thoughts on the future of "location-based sports", such at Rory and Tiger's TGL golf league created by TMRW Sports and The PGA Tour.
[20:40] Colin asks Preston how he believes golf can innovate more and which sports can golf learn from.
[27:00] We talk about the acsending value of women's sport leagues and franchises, along with the women-led companies that Preston supports.
[30:00] Preston and Colin talk about the popularity of mixed pro sport events with women and men competing together and the opportunity for pro golf to do more of it.
[31:30] We finish up asking Preston about where he seeing sport experience heading in 10-15 years time.

To learn more about the impact Preston makes to support Sport Tech startups, check out the Cerro Capital website.

You can also connect with Preston on his bio page.

                                        ______________________________________________

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Special Guest: Preston Phillips - Entrepreneur/Investor/Advisor with Whiterock and Cerro Capital.

"The Metaverse. It's not like different Metaverses, it is one Metaverse like there is one internet and then you have different platforms. The Australian Open replicated the grounds in Decentraland and you could see and enter the Rod Laver Arena and see all the sponsors. You could go to the shop, you had some gamification around but they were not the only ones. The NFL did it for the Super Bowl and they created an area in Roblox wherre they had a store. They again have ramification, you could see all the brands and the clubs that are in the NFL. So it is a new way for fans to interact with the brands and with the sport properties. So you have endless opportunities."

Click on the image below to check out our extended conversation with Guillermo on our Youtube Channel!

Want to learn more about Guillermo and HYPE Sports Innovation? Visit their website to see how HYPE has become the Global Sports Tech Arena with over 100 top sports brands, clubs, and federations as partners.

One example of golf entering the Metaverse is GOLF+, where you can play an immersive round of 18 holes, putting competitions or experience TopGolf in a virtual reality environment. Click on the image below to learn more about GOLF+.

Web 3.0 represents the next iteration or phase of the evolution of the web/Internet and potentially could be as disruptive and represent as big a paradigm shift as Web 2.0. Web 3.0 is built upon the core concepts of decentralization, openness, and greater user utility.

You can learn more about and connect with Guillermo on his bio page.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our sponsor partner Golf Genius Software for helping support The ModGolf Podcast

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Guillermo Heredia, Managing Director Global Brands, Metaverse & Blockchain at HYPE Sports Innovation.