Amaya shares her unique story of growing up with golf in Antigua, the stark contrast she felt returning to the game as a woman of colour in the UK, and the pivotal moment that led her to leave her law practice behind. We dive deep into her strategic approach to building trust and breaking down barriers in underrepresented communities, and vision for a more diverse and welcoming future for golf by embracing community, intentionality, and the transformative power of invitation.

Episode Chapters:
(00:00 - 01:28) Introduction and Welcome
(01:29 - 03:15) Amaya's "Invitation to Golf" - Learning the game with her father in Antigua.
(03:16 - 05:04: Early Exposure - Growing up in a diverse junior golf ecosystem.
(05:05 - 10:55) The Career Pivot - From practicing law internationally to becoming a "pandemic golfer" and finding community.
(10:56 - 14:23) The Turning Point - Hosting a "Getting Women Into Golf" event in London and landing a job at Golf Canada.
(14:24 - 19:52) Inside First Tee Ontario - Mission, strategy, and the critical importance of building trust in communities.
(19:53 - 23:25) Creating Pathways - Engaging families and the "next step" onto the golf course.
(23:26 - 30:08) The Regional Director Role - Building relationships with golf facilities and navigating capacity challenges.
(30:09 - 35:26) The Municipal Golf and Land Use Conversation - Opportunities for public access and partnership.
(35:27 - 39:18) Innovative Access Points - The role of putting courses, short holes, and "Golf in Small Spaces."
(39:19 - 42:10) The Indoor Golf Boom - Simulators as a key entry point for new golfers.
(42:11 - 45:10) Amaya's Vision for Golf's Future - Hoping for greater diversity at all levels of the sport.
(45:11 - 46:38) How to Connect and Outro

Key takeaways in this episode with Amaya that you will discover:
Trust is the Foundation:
You cannot simply invite new groups into golf. You must first build authentic trust within their existing communities. Amaya emphasizes partnering with local schools and community centers to run initial programs, creating a bridge of familiarity before transitioning participants to a traditional golf course.

Meet People Where They Are:
Growth requires identifying and intentionally removing specific barriers—whether transportation, cost, equipment, or intimidation. Success comes from adapting the delivery (using plastic clubs indoors, providing busing) and finding facility partners whose values and capacity align with the mission.

Access Comes in Many Forms:
The future of growing the game isn't solely dependent on 18-hole tee sheets. Community putting greens, short courses, indoor simulators, and programs like First Tee create crucial, low-pressure entry points that can complement traditional golf and build a broader, more inclusive participant base.

Three Compelling Quotes from Amaya:
*On Finding Belonging: * "When I was in the UK, suddenly I was the only woman of colour that I would find on any golf course. It became a moment of fear, of isolation, of no longer feeling like this sport is mine or belongs to me."

*On the Power of First Experiences: * "Seeing women that I wasn't seeing on the course, but that I needed to see on the course, holding a club for the first time. How hungry they were to know more, but had never had that invitation. That one event changed the course of my life."

On the Secret to Welcoming New Golfers: "People might not remember what you say, but they'll remember how you made them feel. And I think that's the most important part of running programs."

Are you more of a watcher than a listener? Then check out our extended bonus segment with Amaya on The ModGolf YouTube channel. Click on this link or the image below to watch.

Amaya Athill's bio page >> https://modgolf.fireside.fm/guests/amaya-athill
Amaya Athill is a dynamic leader, advocate, and passionate force for change within the golf industry. As the Regional Director, Ontario for Golf Canada, she leverages a unique blend of professional rigour and heartfelt mission to break down barriers and make the sport more accessible and welcoming for all. Her journey is a compelling narrative of purposeful transformation: after building a successful international career as a civil litigation lawyer called to the bar in the UK and the Caribbean, Amaya made a decisive 180-degree pivot to follow her passion for golf and community. This shift was sparked by her own experience of feeling isolated as a woman of colour returning to the game in the UK, which ignited a drive to ensure others from underrepresented backgrounds could find belonging on the fairways.

Beyond her programmatic work, Amaya is a sought-after voice on diversity, inclusion, and the future of golf. She is the founder of the digital community "Golf, Interrupted," which highlights diverse stories in the sport and is also the founder of Black Women Golfers (Canada).

Links & Resources Mentioned:
Amaya's Instagram: @golf_interrupted
LinkedIn: Amaya Athill
Golf Canada: www.golfcanada.ca
First Tee Ontario: www.firstteeontario.ca
The ModGolf Podcast: www.modgolf.com

Listen and subscribe to The ModGolf Podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. Watch the extended video conversation on the ModGolf YouTube channel.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast!

When I mentioned Phillis' episode to the folks at British Columbia Golf they immediately wanted to support it, as one of their goals is to create a sport that is accessible and inclusive. They strive to create a golf environment that is respectful of participant's personal goals and is free from all forms of maltreatment. British Columbia Golf supports women golfers and players of all ages and abilities, while continually working to increase participation in the sport with programs such as the Cloud Series.

British Columbia Golf is the Provincial Sport Organization for golf as recognized by the Government of British Columbia and ViaSport. Golf Canada recognizes the association as the governing body within the province. British Columbia Golf provides programs benefitting golfers and the golf industry in the province. Check out their website https://britishcolumbiagolf.org/

Special Guest: Amaya Athill - Founder of Golf Interrupted / Regional Director with Golf Canada.

Click on the image below to check out our extended conversation with Chris on our Youtube Channel!

Want to learn more about NexGenGolf and The National High School Golf Association? Visit their website to see how they are creating community for young golfers - both competitively and just for fun.

You can learn more about Chris on his bio page.

Special Guest: Chris Noble - Nextgengolf’s National High School Golf Association Manager.

Nextgengolf originated as a Boston-based affordable golf membership program for recreational college students called CollegeGolfPass, which helped make golf more affordable for college students. The company expanded nationwide after merging with The National Collegiate Club Golf Association (NCCGA) in 2013. In the first year of the merger, the company started 100+ new club golf programs and supported over 10,000 student golfers.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Over the next two years college golfers kept coming to them saying “thanks for all the help in college”, but kept asking “what do I do now?” after graduating. CollegeGolfPass and NCCGA rebranded as Nextgengolf in January 2014, knowing they could help graduating college golfers. As a result, in 2014 they developed the Nextgengolf City Tour which provides team-based golfing opportunities for young adults in their 20’s and 30’s near major cities.

Between the NCCGA and City Tour, Nextgengolf is the leading entity for golfers in their 20’s and 30’s in the US. At the core of their organization they run great golf tournaments and are in the golf experience business. Beyond running great events, they work hard to provide meaningful content and information to young adults and the golf industry at large. Nextgengolf does not focus on the best golfers, rather they support “the rest” and care about the future sustainability of golf.

This YouTube video explains what Nextgengolf does and why they do it: https://www.youtube.com/watch?v=tB-tC6B3hBE

In this episode we discuss how in six years Nextgengolf has created a solution that responds to the pain points facing young golfers and their desire to get involved in an engaging, inclusive, team-based golf tournament format. Topics include:

• The history behind and the inspiration that motivated Kris Hart to create Nextgengolf.
• The National Collegiate Club Golf Association (NCCGA), an event platform to grow and support the college student golf community.

• The creation of CityTour, summer golf tournament team events for 20-39 year olds. https://nextgengolf.org/city-tour/

• The power of strategic partnerships the help move your startup forward. Nextgengolf national partner Srixon http://www.srixon.com/ and Cleveland Golf http://www.clevelandgolf.com/ along with supporting partners 18 Birdies https://18birdies.com/ Oxford https://www.oxford.co/ and Golf Channel http://www.golfchannel.com/ help provide the resources and promotional reach to grow their audience.

• Kris' desire to give back to the game he loves by taking personal responsibility to help grow golf. Kris co-chairs the Millennial Task Force for the golf industry, along with speaking engagements at the PGA Merchandise Show each January and providing thought leadership through the Nextgengolf blog. http://blog.nextgengolf.org/

• Nextgengolf's mandate to create the future of golf by innovating to align with contemporary lifestyles while respecting the proud traditions of the game.

Golf Digest wrote a very informative article on the NCCGA called "The laid-back, but competitive world of college club golf". http://www.golfdigest.com/story/the-laidback-but-competitive-world-of-college-club-golf

You can find out more about Nextgengolf and be part of the conversation on social media. Twitter https://twitter.com/nextgolfer Instagram @nextgengolfclub and Facebook https://www.facebook.com/nextgengolfclub/

Special Guest: Kris Hart - Co-Founder & CEO, Nextgengolf.