In this bonus live recording from the bustling floor of the 2026 PGA Show, host Colin Weston sits down with Adam Kanouse, Co-CEO of Reach Golfers. Discover why Colin was instantly drawn to their demo at the NGCOA Conference and learn how Reach Golfers is fundamentally rethinking the golf cart GPS experience. Adam reveals why 65% of public courses are still without this technology, how his company avoids an "adversarial relationship" with golfers, and the dual-revenue model that makes premium tech affordable. Get the inside scoop on their stunning, golfer-first interface, their massive untapped market, and their ambitious data-driven vision for the future of course management and personalized marketing.
Here are three key takeaways you will discover from this conversation with Adam Kanouse of Reach Golfers:
1. A Massive, Underserved Market Exists Right Now
Contrary to common belief, GPS technology is not ubiquitous. Adam revealed that approximately 65% of public golf courses in the $45-$75 green fee range have no GPS system at all. This represents a significant greenfield opportunity for Reach Golfers, which is focused on bringing modern tech to courses that have never had it, rather than just battling competitors for their existing customers.
2. Philosophy First: It’s About Enhancing the Golfer’s Experience, Not Just Protecting the Cart
While many in-cart systems began with a primary goal of fleet management and asset protection (which can create friction with golfers), Reach Golfers flips the model. Their “secret sauce” is a golfer-first philosophy—building a beautiful, interactive, and helpful experience that also solves operational problems. This creates a more positive relationship between the course and the player.
3. The Future is a Data Platform, Not Just a GPS
Reach Golfers views its device as a “computer on a cart” with potential far beyond yardages. The next frontier is harnessing on-course behavioral data - like pace-of-play patterns, common traffic areas, and player tendencies - to help courses with dynamic pricing, targeted marketing (e.g., offering lessons to high-handicappers), agronomy decisions, and overall operational efficiency. They are building the foundation for a deeply integrated, data-driven golf experience.
Are you more of a watcher than a listener? Then enjoy our video with Adam on The ModGolf YouTube channel live from The 2026 PGA Show. Click on this link or the image below as Colin and Adam extend their podcast conversation with key takeaways and lessons learned.
Key Quotes from Adam Kanouse
On Philosophy: "What differentiates us is we're not trying to protect the golf cart. Our competition all started protecting the golf cart creating a bit of an adversarial relationship with the golfer. We don't think that's necessary."
On the Market: "We called every golf course that was public in 42 of the 50 states this summer. 65% of courses in that $45 to $75 green fee range don't have anything. It's an open market."
*On Product Design: *"We have a huge advantage. We can step in with modern technology, modern design and see what worked and what didn't and only work on the things that people really want and need."
On the Future: "My co-CEO likes to say that this is not a GPS device. This is a computer on a cart. The future is being able to identify the person who's on the course and be able to market to them with things that they care about."
Want to connect with Adam? Check out his bio page to make that happen! >> https://modgolf.fireside.fm/guests/adam-kanouse
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I look forward to seeing you during an upcoming live show!... Colin
