The ModGolf Podcast

Turning Green Fairways into Blue Oceans: How Golf Industry Innovators Are Unlocking New Markets and Customers

September 21st, 2018
By Colin Weston, Partner at REVIVER Sport Entertainment
blue ocean shift, blue ocean strategy, entrepreneur, entrepreneurship, golf innovation, golf podcast, golf sixes, major series of putting, modgolf, modgolf podcast, msop, nextlinks, topgolf, womens golf day

How do some golf industry companies and organizations manage to find new growth opportunities while others fight over the same customers with similar offerings? These innovators are taking a Blue Ocean Strategy approach that allows them to stop competing and start creating uncontested market space that makes the competition irrelevant.