Devon Fox - Senior Director of Digital Programs at the PGA Tour

Devon Fox is a strategic digital leader at the PGA Tour, serving as Senior Director of Digital Programs. In this role, she is responsible for managing the critical technology initiatives and operational frameworks that underpin the Tour’s fan-facing digital experiences. Her approach is defined by a deliberate, process-oriented methodology, focusing on building sustainable systems rather than chasing fleeting trends. Devon's career is a testament to the power of an outsider's perspective; as a self-described non-golfer, she leveraged her unique viewpoint to ask foundational questions that challenged tradition and unlocked new avenues for fan engagement and technological innovation.

Devon's most significant contributions stem from her ability to architect long-term strategic foundations. She pioneered the Tour's first digital innovation program, establishing key initiatives like the Fan Council to directly source insights from core audiences. Recognizing that innovation cannot reside within a single team, she successfully worked to embed design thinking and an experimental mindset directly into the organization’s product development lifecycle, ensuring a culture of continuous improvement. Her decade-long, strategic build-out of XR (Extended Reality) capabilities—from early experiments in augmented reality to the visually stunning Apple Vision Pro application—exemplifies her commitment to laying the technical and operational groundwork for future fan experiences.

Beyond technology, Devon is a passionate advocate for meaningful inclusion within the sports industry. Driven by a personal commitment to creating safer, more supportive workplaces, she founded and leads PRISM, the PGA Tour’s LGBTQ+ employee resource group. Under her leadership, the group has driven substantive policy changes, including the expansion of benefits and resources, demonstrating her belief that true progress is built on internal structural change. Through her dual focus on operational excellence and human-centric culture, Devon Fox plays a pivotal role in shaping both the digital future and the inclusive ethos of the PGA Tour.