Everybody at one time in their life has an idea and thinks to themselves “What if I did this…” More times than not, the idea dies and life carries on. This is a story about one woman who chased that idea, tackled it to the ground, nurtured it and put it in a pair of tights that flattered the backside.
When Joanne Cloak’s addiction to golf began, her idea wasn’t just to start an apparel company, she wanted to make a difference. Joanne wanted to create a shirt for the lady golfer that fit, looked phenomenal and inspired confidence. It has not been an easy journey for females to break into the sport which has long been considered the Old Boys Club. Jofit is all about breaking down the walls of tradition to empower women to reach new limits both on and off the course. Prior to the establishment of Jofit, Joanne was flooded with discouraging advice from almost all her friends and family. “Don’t quit your teaching job. The apparel market is impossible to break into. You have no idea what you’re doing.” She didn’t ignore the warnings, she used it as motivation to prove every doubter wrong. Joanne’s vision of creating an apparel brand that would empower women could have easily failed, but she refused to take no for an answer. Prior to the birth of the brand, she gave a surprise visit to an executive in the apparel industry to pick his brain. The reluctant executive’s initial reaction may have been to call for security to remove Joanne from the premises, but he quickly noted the tremendous amount of determination in the eyes of the woman seated across from him and answered all her questions.
Joanne began Jofit in her basement and garage much to the dismay of her husband’s large collection of tools. She told anyone and everyone about what she was doing proudly. Sometimes, those conversations led to new additions to the team. Along the way she didn’t create a company, she created a family with a fixed idea. Like a snowball, Jofit grew larger and larger as it rolled. The unusual approach and ideology from its leader has given Jofit a noticeably different characteristic. Joanne works closely with her experienced design team. She tries each garment on herself making sure the fit is something every woman can appreciate before it goes to production. Joanne reaches out to customers on a regular basis, she thanks her employees for their hard work and dedication and has even went up to the warehouse to get her freshly manicured hands dirty when an overwhelming web sale was a little too much for the staff to handle. Joanne is a mother of three; Tyler, McKenzie and Logan. She lives with her husband Kenny and beloved pitbull Rye in Newtown, Pennsylvania.
April 1st, 2019 | Season 5 | 24 mins 56 secs
#growgolf, dogu taskiran, entrepreneurship, future of golf, gia bocra liwski, golf canada, golf channel, golf experiences for her, golf genius, golfboo, hype sports innovation, innovation, jofit, kenexit, latina golfers, laurence applebaum, lean startup, matthew pringle, modgolf, modgolfpodcast, new rules of golf, nextlinks, pga, stambol studios, startup, tagmarshal, tour edge golf, usga, we are golf
Host Colin Weston recaps the best from each of our twelve Season 5 guests, along with a preview of Season 6 which will premiere on April 9th.
October 31st, 2018 | Season 5 | 40 mins 55 secs
#growgolf, entrepreneurship, female founder, future of golf, golf apparel, golf channel, innovation, joanne cloak, jofit, modgolf, modgolfpodcast, startup, woman entrepreneur, womens fashion, womens golf, womens golf clothes
We kick off Season 5 hearing the amazing entrepreneurial journey of Joanne Cloak, Founder and CEO of the women's golf apparel brand JoFit. Creating JoFit to solve her own personal problem to find fashionable, athletic women's golf wear that actually fits properly, Joanne shares her engaging story this week on The ModGolf Podcast.
October 24th, 2018 | Season 4 | 20 mins 47 secs
aimee cho, callaway, entrepreneurship, footjoy, future of golf, gcsaa, golf and life, golf apparel, golf channel, golf podcast, golf with aimee, innovation, jay karen, kinona, michael breed, modgolf, modgolfpodcast, national golf day, ngcoa, pga show, rhett evans, startup, topgolf, wearegolf, women's golf day, womens fashion, womens golf, womens golf clothes
Well, that's a wrap for Season 4 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 5, which launches on October 31. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf.
August 29th, 2018 | Season 4 | 1 hr 57 secs
#growgolf, adaptive golfers, callaway, entrepreneurship, ezeegolf, footjoy, future of golf, gianna rojas, golf apparel, golf channel, innovation, jofit, kinona, las vegas golf, mizzen+main, modgolf, modgolfpodcast, p2 golf products, pga, pga show, range ball, reed exhibitions, startup, the modgolf podcast, topgolf, topgolf las vegas, womens fashion, womens golf, womens golf clothes
Our host Colin Weston travels to Las Vegas to reveal this year's best golf innovation and entrepreneurship stories at The PGA Fashion & Demo Experience.