Kelly Gold - Founder at TeeFox.Golf

Kelly Gold is the founder of TeeFox.golf, a tee time search and distribution platform on a mission to build the largest tee time catalog in the US. Born from his own frustration with the time-consuming process of hunting for available tee times across dozens of individual course websites, TeeFox now covers over 7,000 courses nationally, with a goal of reaching 8,000–9,000 courses with fully serviceable tee times. The platform combines search, waitlist alerts, and a concierge booking service into one simple experience, and Kelly's vision extends beyond a consumer app - he aims to become the premier tee time distributor, enabling travel agencies, golf GPS apps, and other industry partners with data that creates better experiences for golfers.

Kelly's path to golf entrepreneurship began early, introduced to the game by his dad at age four or five, though he stepped away from competitive play before rediscovering his love for the game as an adult - especially during COVID, when he found himself playing frequently and meeting great people. His professional background is rooted in software startups, where he worked as a product manager and solutions engineer, specializing in integrations and data. That technical expertise led to the aha moment behind TeeFox: he observed that most golf courses rely on just five to seven software systems, meaning that hooking into those touch points could unlock access to thousands of courses. After about a year of building a prototype while working full-time - and after selling a large deal at his day job - he decided to go all in on his own venture.

Since launching, Kelly has grown TeeFox's team through his network, bringing on engineers, former sales and marketing colleagues, and offshore resources. A trademark conflict forced an early rebrand from TeeBox to TeeFox, a pivot that resulted in one of the most memorable names in golf tech - complete with an animated fox mascot and AI-generated videos. Grounded by a strong work ethic forged in his first job at a Steak 'n Shake drive-through and sharpened through customer-facing roles at Best Buy and in software sales, Kelly is driven by a clear mission: recapture the estimated $12.3 billion in tee time revenue lost annually to cancellations and no-shows, and make booking a great round of golf simpler for everyone.