Kris Lynch - Mindset Coach & Founder of Golf Yourself Happy

Kris Lynch is a Scotland-born, Wales-based golf mindset coach, speaker, and the founder of Golf Yourself Happy, a platform and podcast dedicated to transforming how everyday golfers relate to the game. Raised in the home of golf but never the naturally gifted player among his peers, Kris spent years viewing himself as "the hacker" who slowed everyone down—an experience that shaped his later conviction that golf's biggest challenge isn't participation but the experience itself. After moving to London in 2014, he spent nearly a decade in banking and corporate HR, where golf became both an escape from burnout and, at times, a source of self-imposed pressure. A round with colleagues who didn't take themselves too seriously rekindled his relationship with the game, and a membership at Richmond Park—a course full of fellow beginners—showed him the comfort of finding "kindred spirits" on the fairway.

In early 2024, Kris launched Golf Yourself Healthy, a podcast exploring the health and wellbeing benefits of golf, while still working his corporate job. The venture became his pathway into the golf industry: he interviewed Dr. Andrew Murray, chief medical advisor to the DP World Tour, which led to an invitation to speak at the International Congress on Golf and Health in Edinburgh, and later earned Golf Yourself Healthy recognition as the UK's best sport and wellbeing initiative at the Global Healthcare and Pharma Awards. When restructuring made his corporate role redundant at the end of 2024, he took the exit route and went full-time in golf from January 2025—a transition he describes with barely concealed enthusiasm.

Today, through Golf Yourself Happy, his Happy Hackers WhatsApp community, one-to-one and group mindset coaching, and his YouTube series Nine Is Fine, Kris champions a simple philosophy: "happiness first, handicap later." Drawing on research showing that millions of golfers quit annually and half of on-course players don't identify as "golfers," he advocates for culture over instruction, belonging over fitting in, and meeting golfers where they are—as human beings, not scorecards. A qualified health coach with a background in learning and development, Kris is on a mission to help golfers separate their self-worth from their score and rediscover the fun, connection, and resilience the game can offer.