Rob Sunstrum - Founder & CEO at Smart Golf
Special guest
Rob Sunstrum is the founder and CEO of SMART Golf Software, a Canadian company revolutionizing tournament and league scoring for golf courses and simulators. A former logistics sales professional at DHL and co-founder of software firm Digital Freight Group, Rob pivoted to golf tech after being laid off during the pandemic. He spotted a major opportunity when a dominant Canadian scoring platform was sold to an American company, leaving courses with a subpar alternative.
Rob leveraged his background in sales and his experience as a golfer and former men's league captain at Highland Golf & Country Club to bridge the gap between player needs and software development. Starting with mockups and direct feedback from golf pros in London, Ontario, he and his partners built a user-friendly, web-based platform that launched with over 100 leagues and has since grown to serve hundreds of courses across Canada and the U.S. Beyond green-grass courses, Rob has expanded SMART Golf's reach through partnerships with the NGCOA Canada, Golf Canada, OFSAA high school athletics, and PARAGOLF CANADA, supporting adaptive and junior golf programs through the company's CANADA Proud Initiative.
Rob Sunstrum - Founder & CEO at Smart Golf has been a guest on 1 episode.
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Elevating the Golf League Experience - Rob Sunstrum, Founder of Smart Golf
June 25th, 2026 | Season 19 | 34 mins 57 secs
colin weston, course management, entrepreneurship, golf app, golf business, golf canada, golf course operations, golf entertainment, golf entrepreneur, golf entrepreneurship, golf f&b revenue, golf industry, golf innovator, golf league, golf league management, golf podcast, golf simulator leagues, golf technology, golf tournament, golf venture, modgolf, modgolf podcast, national golf course owners association, ngcoa canada, pga show, rob sunstrum, smart golf, sports tech, tournament scoring software
Why would a laid-off logistics exec bet everything on building golf tournament software from scratch during a pandemic? In this live recording from Highland Golf Club, host Colin Weston sits down with Smart Golf founder Rob Sunstrum to explore how his innovative scoring platform is revolutionizing league management, re-engaging members, and driving F&B revenue for courses across North America. Discover how Smart Golf is turning weekly golf events into year-round communities, and how clubs are doubling participation by reclaiming ownership from outdated spreadsheets.