The ModGolf Podcast
Host Colin Weston explores the future of golf through conversations with the visionaries and influencers that are shaking up the sport.
We found 1 episode of The ModGolf Podcast with the tag “guy laliberté”.
-
A 'Blue Ocean Strategy' For Golf - Guillaume Béland / The Major Series of Putting (006)
June 13th, 2017 | Season 1 | 31 mins 14 secs
#growgolf, cirque du soleil, future of golf, golf, golf disruption, golf innovation, guillaume béland, guy laliberté, jack nicklaus, las vegas, lune rouge, major series of putting, modgolf, modgolf podcast, msop, nicklaus design, populous, putting, skills based gaming
This week's guest is Guillaume Béland, President of Lune Rouge and the new golf tournament event series called . In the business world a "Blue Ocean Strategy" occurs when a company succeeds not by battling competitors, but by systematically creating "blue oceans" of uncontested market space that are ripe for growth. The Major Series of Putting (MSOP) is creating just that in the $70 billion per year golf industry by turning putting greens into blue oceans.