On this episode of The ModGolf Podcast, host Colin Weston speaks with TJ Schier Jr., the founder of SmashSwing Immersive. They discuss the intersection of entrepreneurship, innovation, and the golf industry, highlighting TJ's unique approach to creating an engaging indoor golf experience.

Join us for an insightful conversation with TJ Schier Jr. as he shares his entrepreneurial journey and the innovative vision behind SmashSwing Immersive. Whether you're a golf enthusiast or an aspiring entrepreneur, this episode offers valuable lessons on creativity, market understanding, and the power of community feedback.

Key Takeaways you will discover on this episode are:

Embracing Feedback for Innovation
TJ emphasizes the importance of gathering feedback from potential users during the development phase. By inviting a diverse group of testers to experience SmashSwing, he was able to refine the product based on real user experiences rather than assumptions. This iterative process not only improved the technology but also expanded the target market.

Targeting the Non-Golfer Market
SmashSwing aims to attract the 99% of the population that doesn't typically engage with golf. By creating a fun, gamified environment that appeals to social and casual players, TJ is redefining the indoor golf experience. This strategy opens up new avenues for growth and accessibility in the sport.

Building a Strong Brand Identity
TJ discusses the significance of a well-crafted brand and first impressions. By investing in professional branding and creating a polished environment for SmashSwing, he ensures that potential customers see the value and quality of the experience. This focus on branding helps to instill confidence in both consumers and investors.

Are you more of a watcher than a listener? Then enjoy our video with TJ on The ModGolf YouTube channel as he gives us a SmashSwing demo from their test facility in Dallas. Click on this link or the image below as Colin and TJ extend their podcast conversation with key takeaways and lessons learned that will benefit all entrepreneurs.

Prior to launching SmashSwing, TJ helped ignite the growth of BigShots Golf as part of ClubCorp/Invited to be the second largest player in the golf entertainment space. The brand grew from 1 to 7 units in 20 months with a mix of corporate owned, managed and franchised locations. Want to connect with TJ? Check out his bio page to make that happen!

https://modgolf.fireside.fm/guests/tj-schier

To learn more about SmashSwing, check out their website at https://smashswingimmersive.com or click on the image below.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: TJ Schier - CEO/Founder at SmashSwing Immersive.

Key Highlights
Introduction to Hubble Golf
Cory describes Hubble Golf as the "Expedia for golf events," aiming to be the largest searchable database for all things golf, including junior, amateur, and professional events.
Cory's First Golf Experience
Cory shares a heartfelt story about how his grandfather introduced him to golf at the age of eight, gifting him a set of junior clubs and taking him to a local driving range.
The Entrepreneurial Journey
From starting a pooper scooper service at eight years old to organizing tournaments and playing professionally, Cory's entrepreneurial spirit has been evident throughout his life.
The AHA Moment for Hubble.GOLF
Cory discusses the challenges he faced while trying to find golf events and how this led to the idea for Hubble.GOLF. He emphasizes the importance of collaboration and co-founding with Kevin Lewis, who brought technical expertise to the project.
Market Research and Customer Validation
Cory explains how he gathered feedback from golfers and parents to validate the need for Hubble.GOLF, including surveys that indicated a willingness to pay for the service.
Mentorship and Personal Growth
The importance of mentorship is highlighted as Cory shares his relationship with Jim Casino, who has provided guidance and support throughout his entrepreneurial journey.
Risk-Taking in Entrepreneurship
Cory reflects on his approach to risk-taking, emphasizing the need for passion, perseverance, and the ability to pivot when necessary.

Cory Powell's journey is a testament to the power of passion, perseverance, and community in the world of golf and entrepreneurship. Listen in to discover his vision for Hubble.GOLF and the future of golf events.

"Hubble.GOLF is the Expedia of golf events. So everything from junior golf, youth, amateur college, professional, charity, networking, green grass, non-green grass, we will be the largest searchable event database for all things golf. And the idea stemmed from my background trying to find events and figure out a schedule and put together an itinerary and what's the budget around that itinerary and how do I share that itinerary with other people? And that's what we've created."

"On average a parent spends over four hours planning one individual event and a junior golfer participates anywhere between 12 and 18 events in a season. We save parents day's worth of time figuring out their child's season and ultimately save them money on their travel costs."

"If you truly are passionate about what you do, you wake up every day invigorated and excited to get to work, to chase it, put in the work. It's not easy. You have to be disciplined. You have to be willing to do it. My grandpa always used to say, "you have to be willing to pay the price and do what others aren't willing to do." And that's long hours and hard work."

Are you a watcher more than a listener who enjoys entrepreneurship stories? Then you can watch our video as Colin and Cory extend their podcast conversation on The ModGolf YouTube channel . Click on this link of the image below to watch.

Cory Powell is an experienced entreprenuer who founded his first business at 8 years old hustling the neighbours with his "dog poop scoop service". This story is one of the highlights of our conversation! Want to connect with Cory? Check out his bio page to make that happen!

https://modgolf.fireside.fm/guests/cory-powell

Download Hubble.GOLF for free at https://hubble.golf/home or click on the image below. ModGolf doesn't benefit from your participation. We just like what Cory and his team have created with Hubble.GOLF!

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Cory Powell, Co-Founder of Hubble.GOLF.

Pete Charleston - President and Co-Founder of GolfLogix joins host Colin Weston tafter his original appearance back in 2018 to bring us up to speed on their newest innovations that include 3D virtual reality hole flyovers.

"With GolfLogix our vision has always been about focusing on the masses. Do we love the really good scratch golfers in the plus? Of course, but there's just not many of them."

"If you make better choices, maybe you don't get that double or triple bogey. Maybe you get a bogey, maybe you get a par. Maybe you birdie it. These are all things that are possible you know when you're using something that helps you become more intelligent about the game."

Are you a watcher more than a listener? Then you can watch our video with Pete on The ModGolf YouTube channel as he walks us through a GolfLogix demo. Click on this link or the image below as Colin and Pete extend their podcast conversation with video demos and success stories.

Pete Charleston is an experienced entreprenuer with over a quarter century of golf startup reps under his belt. Want to connect with Pete? Check out his bio page to make that happen!

https://modgolf.fireside.fm/guests/pete-charleston

Download GolfLogix for free at https://www.golflogix.com/ or click on the image below. ModGolf doesn't benefit from your participation. We just like what Pete and his team have created with GolfLogix!

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Pete Charleston - GolfLogix Co-Founder and President.

Do you struggle to make better on-course shot selection decisions that will result in less blowup holes and lower scores? Then the Noonan Caddie app is for you!

Noonan Caddie Co-Founder Matt Williams joins host Colin Weston to share his entrepreneurial insights as a multiple time founder in the golf entertainment and technology space.

Are you a watcher more than a listener? Then you can watch our video with Matt on The ModGolf YouTube channel as he walks us through a Noonan Caddie demo. Click on this link or the image below as Colin and Matt discuss positive tips and cautionary tales for new entrepreneurs embarking on their startup journey.

"Life is short. I’m committed to spending it doing what I love."

Matt Williams combines his passion for golf, technology, and entrepreneurship to build meaningful ventures that enhance the player and guest experience.

Matt is the co-founder and President of Noonan Caddie - an innovative app that turns your phone into a digital caddie. Noonan unlocks the scoring potential already inside you by making smarter decisions rather than grinding on frustrating swing overhauls.

Matt is an experienced entreprenuer and multiple time startup founder, including the creation of GolfTRK - Kansas City’s premier member-focused indoor golf facility. https://www.golftrk.com/

Download Noonan Caddie at https://www.noonan.ai/ or click on the image below for your seven day free trial. ModGolf doesn't benefit from your participation. We just like what Matt and his team have created with Noonan Caddie!

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Matt Williams, Co-Founder of Noonan Caddie.