Pete Charleston - GolfLogix Co-Founder and President

Pete Charleston is the President and Co-Founder of GolfLogix, a company he started with his cousin and business partner Scott Lambrecht in 1999 - making him a 25-year veteran of golf entrepreneurship. A former college basketball player who didn't pick up a golf club until he was about 30, Pete was hooked the first time he stepped onto a driving range in Scottsdale and discovered the game wouldn't come easy.

That late start shaped GolfLogix's guiding philosophy: build for the masses, not just scratch golfers. After patenting handheld GPS game-tracking for golf, partnering with Garmin, and surviving the early-2000s downturn, the company pivoted to retail - powered by a memorable Golf Channel infomercial with Gary McCord and Peter Kostas - before making the bold decision to abandon hardware at its sales peak and become the first golf app on smartphones, launching on the BlackBerry Curve.

In 2015–16, Pete and his team noticed tour pros consulting green-reading books and saw the sport's holy grail: showing amateurs how putts actually break. GolfLogix mapped golf courses' greens in painstaking detail and built a physics engine that simulates a putt and returns a precise aimpoint, cementing its position as the industry leader in green reading. On his return to The ModGolf Podcast in 2025 - seven years after his 2018 debut - Pete unveiled the company's biggest update in years: true-to-elevation 3D virtual reality hole views that let golfers preview every bunker, berm and green contour from the tee box or their living room, developed over eight to nine relentless months by his co-founder and lead developer.

Pete's career is a case study in the innovator's mindset: he has repeatedly cannibalized his own success - device to app, 2D to 3D - rather than risk obsolescence, all filtered through GolfLogix's mantra that features must be easy, fast and fun. With millions of users and licensed partners including the USGA, he remains focused on helping golfers "play smarter" through better course management and confidence, and he's already teasing the next groundbreaking innovation for roughly 18 months down the road.