The ModGolf Podcast

Creating a Culture of Kindness Through Golf

November 5th, 2026  |  Season 20  |  28 mins 59 secs

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What does it take to make golf feel welcoming to women who've never held a club and who has been made to feel like the game isn't for them? In this episode of The ModGolf Podcast, host Colin Weston talks with Jenefeness Franke, founder of Soft Life Swing Society, about how she turned her own intimidating first rounds into a kindness-first grassroots community that has introduced nearly 200 beginner women - 97% of whom had never picked up a club - to the game through borrowed clubs, friendly faces and zero judgment. Discover how partnerships with golf courses, manufacturers and local retailers are helping grow the game for women of colour and why the golf industry still has a major apparel gap to fill.