If you've ever spent an hour refreshing golf course websites or wondered how technology can make golf more accessible, this conversation is for you.

Watch the Live Demo:
Colin and Kelly jump over to the ModGolf YouTube channel right after this episode for a live demo of the TeeFox platform! See how it works and how you can book your next tee time at over 7,000 courses in the US.
Watch the TeeFox.golf Demo on YouTube >> https://youtu.be/xpvjWa24zio

During this episode you will discover these key takeaways:
The $12.3 Billion Leak:
Hear the shocking scale of revenue golf courses lose annually due to last-minute cancellations and no-shows, and how TeeFox is designed to recapture that value.

Beyond the "Golf Now" Model:
Learn why the traditional aggregator business model fails to include many top-tier courses and how TeeFox's different approach aims to create a truly comprehensive, golfer-first marketplace.

The Power of a Pivot:
Kelly's initial brand, TeeBox, faced a trademark challenge. Hear how this setback led to the creation of the clever and memorable TeeFox brand, proving that sometimes the biggest obstacles lead to the best opportunities.

Subscribe to The ModGolf Podcast on your favorite podcast platform to never miss an episode with the innovators shaping the future of golf. Listen to the full episode on: Apple Podcasts | Spotify | The ModGolf Website www.mod.golf

Episode Chapters:
00:28 - Introducing Today's Guest: Kelly Gold of TeeFox.golf
00:57 - Kelly Gold Joins the Show from Denver, Colorado
01:15 - How a Meeting in Ireland Led to This Conversation
01:27 - The Icebreaker: Kelly's First Golf Experience and Who Got Him Hooked
03:30 - Decoding "Solutions Engineering" and Kelly's Tech Background
05:47 - The TeeFox Elevator Pitch: Building the Premier Tee Time Distributor
07:03 - TeeFox's Secret Sauce: Differentiating from GolfNow and Other Competitors
09:40 - Building a Two-Sided Marketplace that Benefits Golf Courses
12:11 - The Technology Culture Shock: Bringing Tech Innovation to the Golf Industry
15:28 - The Staggering Statistics of Tee Time Cancellations and No-Shows
17:22 - The TeeFox Revenue Model: Subscriptions, Fees, and Golfer Choice
19:45 - Scaling Nationally: The Goal of 8,000-9,000 Golf Courses
20:54 - The Story Behind the Rebrand: From TeeBox to the Memorable TeeFox
24:44 - The Worst Job Kelly Ever Had and What It Taught Him
27:56 - Building the Team: Leveraging a Network of Talented People
29:28 - The Aha Moment: From Side Hustle Prototype to Full-Time Venture
33:44 - Where to Find TeeFox.golf Online
34:11 - Closing Remarks and a Tease for the YouTube Demo

Quotable Moment:
"Wouldn't it be cool if you could send your user a notification saying, 'hey, a tee time just opened up at that course you play all the time'?... there are ways that we can get this data out into the industry to create better experiences for golfers." - Kelly on the vision for TeeFox as a data platform for the entire golf industry.

Are you more of a watcher than a listener? Then enjoy our video with Kelly Gold on The ModGolf YouTube channel. Click on this link or the image below as Kelly walks Colin through a live TeeFox.Golf demo to effortlessly book a couple of tee times.

Want to connect with Kelly? Check out his bio page to make that happen!
Kelly Gold's bio >> https://modgolf.fireside.fm/guests/kelly-gold

Do you find yourself frustrated by lack of available tee times in your area? If you are, then visit the TeeFox website or click on the image below to unlock access to tee times and to receive wait list cancellation alerts.

Follow TeeFox.Golf on social media:
• Instagram: @teefoxdotgolf
• TikTok: @teefoxdotgolf

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that we launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! You will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Kelly Gold - Founder at TeeFox.Golf.

1. Embracing Challenges and Learning from Failure: Tim emphasizes the importance of facing obstacles head-on in entrepreneurship. He shares that his journey with Athalonz has been filled with challenges, particularly in transitioning from a business-to-business model to a direct-to-consumer approach. He learned that understanding the market and effectively communicating with consumers is crucial for success. This experience highlights the necessity of resilience and adaptability in the entrepreneurial landscape.

2. The Power of Passion and Purpose: Tim's story illustrates how personal experiences can fuel entrepreneurial endeavors. His background, including overcoming childhood trauma and his daughter's health challenges, inspired him to create Athalonz and engage in philanthropy. He encourages aspiring entrepreneurs to pursue their passions and ensure that their ideas align with a meaningful purpose, as this can sustain motivation through the inevitable ups and downs of business.

3. The Importance of Intellectual Property: As a patent attorney, Tim underscores the significance of protecting innovations through patents. He advises entrepreneurs to file for patents early, especially before publicly disclosing their ideas, to safeguard their intellectual property. This proactive approach not only protects their inventions but also adds value to their business, making it more attractive to investors and partners.

These takeaways reflect Tim's journey and insights, offering valuable lessons for anyone looking to navigate the entrepreneurial world, particularly in the sport and athletic product industries.

In 2021 Tim completed a 40 day Cycle to End Abuse from San Diego to Jacksonville Florida across the US to raise awareness about child sexual abuse. Click on this link or the image below to learn more. Every cent donated to the Cycle to End Abuse goes to a professionally vetted, non-profit organization dedicated to ending child abuse and/or aiding victims.

If you would like to connect with Tim, visit his bio page for contact information. To learn more about Athalonz click on the image below to visit their website and receive $30 USD off a pair of Mana Mangrove Pro shoes using Promo Code MODGOLF30. I don't get any commision, it's just our way of saying "Thanks for being a fan of The ModGolf Podcast!"

Sadly 1 in 4 women and 1 in 6 men in North America have been sexually abused as children and those statistics have not changed in 30 years. If you are a man suffering in silence and don't know where to turn to for confidential help, I encourage you to visit Heads Up Guys the world's leading Men's Mental Health resourse.

We want to thank our partner inrange® for presenting this episode of The ModGolf Podcast!

inrange® is a radar-based ball-tracking company that enhances the driving range experience by offering the most engaging gameplay and precise ball-tracking on the market. From private clubs and standalone commercial ranges, to multi-storey “Big Box” entertainment venues and limited-flight ‘compact’ ranges, Inrange® creates unparalleled experiences for every type of player - and unleashes your business’ growth potential. They are also the only software in the world offering a bay vs bay link up feature - allowing large groups to play against one another in teams across the entire venue. To learn more check out www.inrangegolf.com.

Join our mission to make golf more innovative, inclusive and fun... plus you can WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our friends at Golf Genius Software who have supported The ModGolf Podcast since 2019!

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Tim Markison - Founder/CEO of Athalonz.