As golf course owners and managers started to transition their operations over to digital and online platforms, they signed deals with technology providers that negatively impacted their revenues and their ability to control tee time pricing. Needing to overcome the similar issues facing the hotel industry years earlier regarding online reservations, the National Golf Course Owners of America (NGCOA) and The PGA of America recognized the need to create an organization that looked after the best interests of both sides of the marketplace.
The primary purpose of the Golf USA Tee Time coalition is to support a more competitive and balanced marketplace in public golf that is both supportive of the golf course owner, operator, PGA professional and the golf consumer. They accomplish this by promoting adoption of online tee time guidelines and best practices among technology companies, online agents, marketers, golf course operators, general consumers, and the media.
What year was the first online tee time reservation made? Find this fun fact plus the entire history on online tee time distribution here.
Want to learn more about Jared and The Golf USA Team Coalition? Check out their website.
Our conversation with Jared also covered his involvement as an advisor for WE ARE GOLF's Millennial Task Force. You can find out about their initiatives to connect with and unboard a younger generation of "soon-to-be" or "refusing-to-try" golfers here.