What happens when a lifelong hockey player with a degree in industrial design walks into a pizza parlor? You get one of the most innovative golf bags to ever sit on a power cart. In this episode, host Colin Weston sits down with Greg Collins, founder of GRIT Inc., whose entrepreneurial journey took him from designing running shoes at Cooper Canada to creating the revolutionary GRIT 2.0 Tower golf bag. Greg shares how a chance meeting at a Bolton Ontario pizza joint led to a 15-year hockey bag empire, how COVID-19 forced a pivot into golf, and why he believes the best designs come from looking outside your industry. If you’re tired of your clubs twisting sideways on the cart by hole #2, this conversation is for you!
Key takeaways in this episode with Greg that you will discover:
Form flows from the power cart, not tradition
Most golf bags are round because "that's how it's always been." Greg flipped the script by analyzing the rectangular box of a power cart, creating a square bag that doesn't rotate. Key takeaway: Sometimes the best innovation is simply solving the obvious problem everyone else ignores.
Watering down your design is the enemy of innovation
Greg spent 20 years as a freelance designer watching his concepts get diluted by sales teams. Starting GRIT allowed him to be "design-driven" rather than "sales-driven." Key takeaway: If you want to truly change a category, you need control over the creative process—even if it means manufacturing it yourself.
Look sideways, not just forward
The secret to the GRIT Tower bag isn't found in another golf catalog; it's found in hockey bags, military backpacks, camping gear, and automotive paint jobs (racing stripes!). Key takeaway: True differentiation happens when you steal (respectfully) from industries completely unrelated to your own.
Three Quotable Moments from Greg:
On the power of capital to fuel a startup:
"What it did was it gave me capital to dream. If you give an entrepreneur working capital and support, it's amazing what he can do."
The advantage of being a golf industry outsider:
"Golf bags all look very similar. You look at them go, 'Oh my God, they're all the same.' We had an advantage over every other golf company because our hands weren't tied. We could be creative. We had nothing to lose."
On trusting your own taste as a compass:
"I think that if I like it and if it turns me on, other people are going to want to buy it. They're going to recognize the same feelings that I have. Sometimes it works and sometimes it doesn't, but I'm just really excited about golf. The golf world is a new canvas for us and we want to really rock the golf course."
and one from Colin's Architecture school professor regarding innovation and design inspiration...
"The good ones borrow, but the great ones steal."
Are you more of a watcher than a listener? Then check out our extended bonus segment with Greg on The ModGolf YouTube channel. Click on this link or the image below to watch.
📖 Episode Chapters
00:00 – Welcome intro / Colin and Greg's Serendipitous Meeting at the PGA Show
02:00 – Growing up in Toronto: street hockey, transistor radios, and Greg's artist parents
04:30 – OCAD, Industrial Design and the First GRIT hockey Bag design
07:20 – Why Greg left freelancing to start GRIT Inc.
09:45 – The Inflection Point: a pizza parlour in Bolton and inventor Aldo Buccione
13:20 – The Hockey Bag that put bread on the table (and funded the golf dream)
15:00 – COVID Pivot: how a young designer led GRIT into golf
18:00 – The 1.0 Disaster: a lost buyer, two full unsold containers and sucking it up
20:40 – Designing the GRIT 2.0: Square Bags, Racing Stripes, and Automotive Influence
23:10 – EXCLUSIVE TEASE: The upcoming GRIT Carry Bag (The "3.0"?)
28:00 – Materials, magnets, and a future ModGolf collaboration?
31:55 – Where to buy: Gritinc.net and global expansion
🔗 Resources and Links:
Greg's bio page >> https://modgolf.fireside.fm/guests/greg-collins
GRIT Instagram: @gritinc
LinkedIn: Greg Collins
The ModGolf YouTube Channel: https://www.youtube.com/@modgolfpodcast
The GRIT website: www.gritinc.net
Watch the Demo: Check out our video demo with Greg’s daughter Madeline at the 2026 PGA Show in Orlando
--> https://youtube.com/shorts/wxg7hUMMi4s
Buy in the US: Available at PGA Superstore
--> https://www.pgatoursuperstore.com/golf-tower-cart-bag-2.0/2000000056321.html
🎧 Subscribe & Review: If you enjoyed this episode, please leave us a review and share it with a golfer who hates their bag twisting on a cart.
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I look forward to seeing you during an upcoming live show!... Colin
We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast!
British Columbia Golf strives to create a golf environment that is respectful of participant's personal goals and is free from all forms of maltreatment. British Columbia Golf supports women golfers and players of all ages and abilities, while continually working to increase participation in the sport with programs such as the Cloud Series.
British Columbia Golf is the Provincial Sport Organization for golf as recognized by the Government of British Columbia and ViaSport. Golf Canada recognizes the association as the governing body within the province. British Columbia Golf provides programs benefitting golfers and the golf industry in the province. Check out their website https://britishcolumbiagolf.org/