Alex Prasad - CEO at V1 Sports

Alex Prasad is the CEO of V1 Sports, a company at the intersection of sports and technology that has been a pioneer in golf instruction for over three decades. Alex combines deep technical expertise with business acumen and his law background. His career has been focused on leveraging data and technology to solve complex problems, having previously held roles in venture capital, private equity, and as a management consultant, giving him a unique vantage point on innovation and company building.

Under Alex's leadership, V1 Sports has undergone a significant transformation. He spearheaded a data-driven cultural shift, moving the company beyond its foundational video analysis roots to become an integrated platform that connects golfers and coaches through AI and hardware. He led the development of "Victor," V1's AI coach, which is designed to automate follow-up and build trust between students and professionals, directly addressing the core pain points of time and student engagement for instructors. His vision is to create a win-win-win ecosystem where technology enhances, rather than replaces, the vital human connection at the heart of golf improvement.

An avid endurance athlete, Alex brings the discipline and resilience of marathon training to his entrepreneurial journey. He believes there are no shortcuts to success, a philosophy that informs his methodical, data-validated approach to business strategy. While not a golf professional by trade, this perspective allows him to challenge industry norms and focus squarely on the "job to be done" for both the golfer and the coach, driving V1 Sports to continually innovate at the forefront of the golf technology landscape.