December 19th, 2018 | Season 5 | 40 mins 56 secs
#growgolf, colin weston, dave shultz, entrepreneurship, future of golf, golf channel, indian wells golf resort, innovation, modgolf, modgolfpodcast, nextlinks, pga, shots in the night, startup, steve rosen, troon, usga, we are golf
How do you introduce an ocean of "non-golfers" to a sport with a reputation of being elitist and intimidating? Indian Wells Golf Resort General Manager Steve Rosen stepped outside the golf industry box and took an entrepreneurial approach to solving the problem. Listen in as Steve describes how they transformed the under-utilized elements of their golf resort to create an immersive, multi-sensory experience called Shots In The Night.