The ModGolf Podcast
Host Colin Weston explores the future of golf through conversations with the entrepreneurs, visionaries and influencers who are shaking up the sport.
Displaying 1 item of The ModGolf Podcast with the tag "troon golf".
-
Creating New Golf Markets That Make The Competition Irrelevant - Renée Mauborgne / Blue Ocean Strategy
April 18th, 2019 | Season 6 | 53 mins 50 secs
Blue Ocean Strategy, Golf Channel, ModGolf, ModGolfPodcast, Topgolf, USGA, We Are Golf, blue ocean shift, entrepreneurship, future of golf, innovation, nextlinks, pga, renee mauborgne, shots in the night, startup, troon golf
“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways". How do you innovate within the hyper-competitive golf industry in a non-disruptive way? Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant.