Devon shares how her initial (and only) disastrous golf experience became a strategic advantage, allowing her to ask the questions no one else would. She pulls back the curtain on building the PGA Tour's first Fan Council, the decade-long process that led to the stunning Apple Vision Pro app, and how she intentionally "worked herself out of a job" to bake innovation into the Tour's DNA.

Beyond technology, Devon opens up about the deeply personal motivation behind founding the PGA Tour's LGBTQ+ employee resource group, PRISM, and her advocacy for meaningful, policy-driven inclusion. This is a story about challenging tradition, the power of process, and building a future for golf that engages every fan.

Key takeaways in this episode with Devon that you will discover:

"Golf Ignorance" as an Innovation Superpower:
Devon explains how not being a golfer allowed her to challenge sacred traditions and ask fundamental questions that insiders might overlook, leading to truly fresh thinking in digital fan engagement.

Innovation is a Process, Not a Department:
Learn how Devon moved the PGA Tour from having a small innovation team to baking innovative thinking into the product development process itself, ensuring it becomes a sustainable part of the culture.

Inclusion Starts with Internal Policy, Not External Marketing:
Devon shares her impactful, criteria-driven approach to LGBTQ+ advocacy to create PRISM within the PGA Tour workplace, focusing first on tangible employee benefits and education before any public-facing campaigns, creating lasting structural change.

Episode Chapters:
00:00 - 02:10: Introduction and a Connection Eight Years in the Making
02:10 - 04:20: Devon's First (and Only) Golf Experience: A Hot, Hungry Disaster
04:20 - 07:20: The Strategic Advantage of Being a Non-Golfer & Asking "Weird" Questions
07:20 - 11:20: Building the Fan Council & Sourcing Ideas Directly from Fans
11:20 - 13:30: Learning from the NBA and the Two Rules of Sports Tech Innovation
13:30 - 16:30: Bridging Generations: Using New Tech to Showcase Golf History
16:30 - 19:15: The Innovation Process: From Design Thinking to Working Herself Out of a Job
19:15 - 23:35: Career Journey: From Soul-Sucking Banking to NASCAR and Global Retail at Nike
23:35 - 30:40: Advocacy in Action: Founding PRISM & Driving LGBTQ+ Inclusion from the Inside Out
30:40 - 33:00: The Size and Scope of the PGA Tour Organization
33:00 - 37:00: A Decade-Long Win: The Journey to the Apple Vision Pro App
37:00 - 38:15: Fostering a Culture of Ideas: The Annual Hackathon
38:15 - END: Closing & Teaser for the YouTube Candy Taste Test

Quotable Moments from Devon:

On bringing an outside perspective:
"I really held on to this lack of golf experience and knowledge to give me permission to ask those weird questions that nobody else would ask. It really benefited me."

On the purpose of technology:
"You don't just do innovation and emerging technology for the sake of doing it. It has to have some value for the fan. You have to dig deep and find out what that is."

On the long game of innovation:
"One win I'm really proud of is the work that led up to the Apple Vision Pro app. It's this progression of 'let's see what we require to create it and let's go get after that, then build it in and operationalize that.'"

Want to see Devon's reaction to tasting Thrills, a truly bizarre Canadian "soap-flavoured" gum from the 1970s while trying to carry on a conversation with Colin? Then check out our exclusive and fun bonus segment on The ModGolf YouTube channel. Click on this link or the image below to watch.

Devon Fox's bio page >> https://modgolf.fireside.fm/guests/devon-fox
Beyond technology, Devon is a passionate advocate for meaningful inclusion within the sports industry. Driven by a personal commitment to creating safer, more supportive workplaces, she founded and leads PRISM, the PGA Tour’s LGBTQ+ employee resource group. Under her leadership, the group has driven substantive policy changes, including the expansion of benefits and resources, demonstrating her belief that true progress is built on internal structural change. Through her dual focus on operational excellence and human-centric culture, Devon Fox plays a pivotal role in shaping both the digital future and the inclusive ethos of the PGA Tour.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Devon Fox - Senior Director of Digital Programs at the PGA Tour.

If you didn’t get the chance to listen to all of our twelve Season 17 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them!

Our Season 17 guests were:

Episode 1
LIVE From The 2025 PGA Show Media Stage! - Part 2
Hazel Thompson Founder and CEO of Excelerator Luxury Golf Tours
This episode takes on a travel theme, as you will discover how to simplify the effort and complexity of transporting your clubs. And if you are considering a golf getaway with friends to Ireland, we have the person that can help make your dream trip a reality. We pick up where we left off at the end of last season where ModGolf was invited back to cover The 2025 PGA Show and host Colin Weston recorded four engaging conversations with golf industry innovators on the Show Floor Media Stage. First up on Episode 1 is Hazel Thompson, Founder and CEO of Excelerator Luxury Golf Tours who helped Colin plan his May 2025 Irish golf trip. ☘️

Jonathan Marsico CEO of Ship Sticks
Our second conversation at The PGA Show Media Stage was with Jonathan Marsico, CEO of Ship Sticks. During Colin's conversation with Jonathan you will discover how to take the hassle, complexity and effort out of travelling with your golf clubs. You'll also learn how Jonathan and his co-founder went from an idea that addressed a personal pain point to a scaleable, profitable business.
Click to listen >> Live From The 2025 PGA Show Media Stage! - Part 2

Episode 2
Jeff MacGregor - Founder of The Cart Locker
Have you struggled to find balance when juggling the launch of a new business venture while keeping your existing job? On this episode you will discover and learn how Jeff MacGregor manages to maintain the position he loves as a Head Golf Pro while overseeing a startup that is quickly scaling up.
Click to listen >> Turning a Side Hustle Into a Successful Business Venture

Episode 3
Gina Louise Phillips - Actor, comedian, writer and golf personality
"So I take an improv mindset. It's all about fun. It's all about what happens next." Gina Louise Phillips combines her comedic, writing and acting experiences to inject a fresh perspective into the golf industry. Join us as Gina shares how her journey on shows like The Last of Us with Pedro Pascal and co-hosting Score Golf TV has inspired her to write and develop a golf-themed sitcom called Squat Valley Golf about a dysfunctional family run public course on the brink of bankruptcy.
Click to listen >> Applying an Improv Mindset to Golf

Episode 4
Agustín Pizá - Principal at Pizá Golf
First appearing on The ModGolf Podcast back in November 2021, Agustín (Augie) Pizá rejoins us to pull back the curtain on his design inspiration and process as he walks us through six of the fun and challenging holes he and his Pizá Golf team created for TGL.
Click to listen >> Revealing The Process and Inspiration Behind Designing TGL Golf Holes

Episode 5
Don Rea - PGA of America President
"On the PGA Tour, they play for millions and at The PGA of America we get millions to play." PGA of America President and Owner/Operator of Augusta Ranch Golf Club Don Rea joins host Colin Weston to share his 25 year journey advocating for the game and industry that he deeply loves.
Click to listen >> It's The Banter Not The Birdies That Matter Most

Episode 6
Matt Williams - Co-Founder of Noonan Caddie
"Life is short. I’m committed to spending it doing what I love." Matt Williams, Co-Founder of Noonan Caddie joins us to share how you can make better on-course shot selection decisions that will result in less blowup holes and lower scores.
Click to listen >> Increasing Your Odds For On-Course Swing Success

Episode 7
Pete Charleston - President and Co-Founder of GolfLogix
Never played the course you just booked a tee time on? No problem. You can preview each hole in immersive simulator-quality graphics before you play.” Pete Charleston - President and Co-Founder of GolfLogix joins us again after his original appearance back in 2018 to bring us up to speed on their newest innovations that include 3D virtual reality hole flyovers.
Click to listen >> Helping Golfers Play Smarter and Make Better Decisions

Episode 8
Graeme McCubbin and Kenny Pallas - Co-Founders of The Links Diary
"We were bored with mainstream media and how they portray golf. We felt disenfranchised with that side of golf and thought, "Wouldn't it be cool if we did something different?" That is why we created The Links Diary." Host Colin Weston sits down with two of the four Links Diary Co-Founders Graeme McCubbin and Kenny Pallas for a chat to learn about the magazine they so passionately create.
Click to listen >> Crafting Beautiful Stories From The Home of Golf

Episode 9
Cory Powell - Co-Founder of Hubble.GOLF
"It's much bigger than myself. What really excites me and keeps me moving every single day is to do something that truly grows the game and has some legacy behind it." Co-Founder Cory Powell joins Host Colin Weston to share the entrepreneurial backstory leading up to the recent launch of Hubble.GOLF
Click to listen >> Creating "The Expedia For Golf Tournament and Event Planning"

Episode 10
TJ Schier Jr. - CO/Founder of SmashSwing Immersive
"We look to attract and appeal to the "golf curious" with SmashSwing". Host Colin Weston speaks with TJ Schier Jr., the founder of SmashSwing Immersive. They discuss the intersection of entrepreneurship, innovation, and the golf industry, highlighting TJ's unique approach to creating an engaging indoor golf experience that anyone can play.
Click to listen >> Transforming The Golf Entertainment Gaming Experience

Episode 11
Dr. Richard Berger and Teddy Koukoulis - Outpatient Hip and Knee Surgery
In this milestone episode of The ModGolf Podcast, host Colin Weston celebrates the 200th episode with two remarkable guests: Dr. Richard Berger, a pioneering orthopaedic surgeon, and his knee replacement patient Teddy Koukoulis, who is an avid golfer and PGA teaching pro. They discuss Dr. Berger's minimally evasive knee and hip replacement techniques that are transforming the outcomes and recovery process for golfers, high performance athletes and everyday people wanting to remove the burden of chronic pain and reclaim their quality of life.
Click to listen >> "The Innovation Behind The Incision" Helping Golfers Reclaim The Game They Love

Episode 12
Paras and Bryan Gore - Co-Founders of Swing Sports and Golf She
On this inspiring episode of The ModGolf Podcast, host Colin Weston sits down with Paras and Bryan Gore, the visionary co-founders of Swing Sports and Golf She. Together, they discuss their journey in the golf industry, the challenges they faced, and their mission to elegantly empower women both on and off the golf course.
Click to listen >> Elegantly Empowering Women Both On and Off The Golf Course

We want to thank Golf Genius Software for presenting this episode of The ModGolf Podcast!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guests: Agustín Pizá - Founder and Architect with Pizá Golf Design, Cory Powell, Co-Founder of Hubble.GOLF, Don Rea - President, PGA of America and Owner/Operator of Augusta Ranch Golf Course, Dr. Richard Berger, Founder of Outpatient Hip and Knee Surgery, Gina Louise Phillips - Host, Producer, Writer, Actor and Golf Personality, Graeme McCubbin - Creative & Photography with The Links Diary, Hazel Thompson - Founder & CEO of Excelerator Luxury Golf Tours, Jeff MacGregor - Founder of The Cart Locker, Matt Williams, Co-Founder of Noonan Caddie, Paras Gore - Co-Founder of Swing Sports and Golf She, Pete Charleston - GolfLogix Co-Founder and President, TJ Schier - CEO/Founder at SmashSwing Immersive, and Teddy Koukoulis, elite level golfer and Dr. Berger knee replacement recipient.

First appearing on The ModGolf Podcast back in November 2021, Augie rejoins us to pull back the curtain on his design inspiration as he walks us through six of the fun and challenging holes he and his Pizá Golf team created for TGL.

Are you a watcher more than a listener? Then you can watch our video with Augie on The ModGolf YouTube channel as he walks us through his inspiration and process on six TGL hole designs. Click on this link or the image below as Colin and Augie discuss how their mutual backgrounds in architectural design influence their creativity in the golf space.

Here are images of all six holes that Augie shares with us for you to take in while listening to the podcast:

The Plank Teams will need to walk “The Plank” as they navigate this uphill hole with tricky diagonal bunkering. For this short 380-yard par 4, it could be tempting for teams to go for the driver, but 3 pot bunkers narrow the landing area adding risk to the aggressive play.

Agustín says: "For The Plank, we wanted to design something simple but also something that required you to think through your shots. To achieve this, we positioned the bunkers to create several dynamic diagonal lines across the hole."

"When you stand on the tee box, that positioning gives you the sensation of, ‘Oh, it’s full of bunkers, there’s nowhere to land my ball!’ But obviously that’s not the case, you have several landing areas and platforms to access. The Plank is designed to be a drivable par-4, depending on the wind, but the strategy will change if it’s a crosswind versus wind at the players’ backs. If less than a driver is chosen off the tee, a well-placed tee shot still leaves a short approach and great chance at birdie."

Pick Yer Plunder Set in Bounty Bay, this hole is the ultimate match play par 5. From the gold tee, players are faced with three options. The riskiest, and by far most rewarding choice, is going straight over the guardian bunker to a 27-yard-wide fairway, requiring a 300-yard carry.

Choosing the right option, the fairway is just 37-yards-wide and requires a 285-yard carry. With a solid drive, players will be left with less than 250 yards remaining. The safest play is to the left, where the fairway is 70 yards wide. But the further left you miss it, the more blind and long your second shot will be.

Agustín says: "A 590 yard par 5. The hole idea is you can take that middle section and you will be rewarded. You will only have a 200 yard shot to the GreenZone to get on in two. The alternative is to play the right arm or the left arm. You will have to play the second shot on a high cliff or a low cliff. This hole not only plays with your psyche on ways of playing it, but also where you land could create some blind shots and some other challenges that you probably were not expecting."

On The Rocks This stunning downhill par 3 hangs off the edge of a cliff in the North Sea of Scotland. The green sits on a 41-yard-wide island that replicates the exact same-sized turntable in TGL's GreenZone at SoFi Center. Players will be tempted to be aggressive, most will likely have a short iron in hand, but any slight misjudgment and a team may quickly find themselves On The Rocks.

Agustín says: "This is one of the last designs that we created, it's a par 3 that sits right on the cliffs. What we did very special here, is we took the GreenZone and just erased everything, all the surroundings, and kept the turntable. We have five distinct tee boxes. The first two tees are right in the center and they are somwhere between 100 yards and 130 yards. On the sides, the tee boxes spread out to ask for a fade or for a draw. If you go towards the furthest one out, it'll ask for a draw and it's 180 yards out."

Sidewinder A high trajectory right-to-left tee shot will reward teams with Position A on this reachable Par 5, while bunkers dot the approach to the green, which sits beyond a small ravine. While the design is similar to Serpent, the penalty areas have been minimized with the intention for Sidewinder to have a bit less bite.

Agustín says: "You can take the conservative route on the right and if you hit over 290 to 310 yards you will get that speed slope onto position A. If you try to clear the left side and be more aggressive you will get rewarded even more. If you cannot get home in two then you will have to find a very good strategy to attack the GreenZone. You have to choose whether you want to lay your ball on the left or the right and that will be dictated by where the flag is played."

The Spear A close relative of Temple, teams will face a simple risk vs. reward choice when teeing off on The Spear. The design places a pinch point right around the PGA TOUR average carry and gives players a choice to either hit a long and straight tee shot past the pinch point, or lay up short and play to the green in three.

Teams that hit the ball short of the pinch will have plenty of room to lay up as they progress towards the green. Players that are able to execute the risky drive and land safely are then rewarded with a green light to go for the floating GreenZone in two.

Agustín says: "The Spear is a full par 5. Architecture at the end is about playing with form and we started to create this hole by playing with triangles and we came up with The Spear. It pinches away on the fairway at approximately 300 yards, give or take. That's where it's going to make players think, with a crosswind likely a key factor in play, too. The strategy is right there in your face. It's a heroic hole. Do you want to lay up to guarantee a three shot hole or do you want to try to clear it and take that risk as it opens up in a very generous way? You'll have a very good chance of getting home in two if you clear the pinch successfully."

Temple is a hole design inspired by ancient civilizations and based on simplicity, the art form of two triangles facing each other to create a unique risk vs. reward with its hourglass shape. The choice off the tee is whether to carry the narrow intersection where the opposing triangles meet, or to lay up short and run the risk of a 240-yard or longer shot into the green. From the tee box, the fairway reaches its narrowest point at 285 yards before it widens again. The entire hole is surrounded by penalty areas and wind will be a factor within the virtual setting, complicating the decision for teams.

Agustín says: "Temple is a par 4 playing over 500 yards that we found in the mountains of South America. This is a very special design because it plays with simplicity. With just two forms - two triangles pinched in the center - it can give us so much excitement and strategy, and we have placed the green in a position to reward the most aggressive shots off the tee."

Want to connect with Augie? Visit his bio page for contact information. And visit The TGL website to learn more about all 29 holes designs that were available for the 2025 TGL season.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Agustín Pizá - Founder and Architect with Pizá Golf Design.

Chapters
02:05 Introduction and Show Background
Colin Weston introduces Adam Scully as the host and producer of Golf Talk Canada on TSN. The show covers PGA Tour events and broadcasts on both television and podcast formats.

08:41 Adam Scully's Career Journey
Adam details his progression from TSN intern in 2011 to his current role, including his transition to hosting during COVID-19. He describes how the show evolved from a 30-minute recap show to multiple hours of weekly content.

14:03 Masters Tournament Experience
Adam shares his first Masters experience in 2023, describing the unique aspects of Augusta National, including the strict no-phone policy and the distinctive white sand bunkers. He details the Monday practice round experience and the media lottery system.

27:08 Canadian Golf Course Recommendations for your next amazing golf trip
Adam highlights top public golf courses in the Toronto area, including Eagles Nest, TPC Toronto at Osprey Valley, Cobble Beach Resort, and Black Bear Ridge, providing detailed descriptions of each venue's unique characteristics. Colin also offers up his top golf course picks on the Canadian west coast to consider for your next golf vacation, ranging from world class courses around Vancouver, Whister, The Okanagan and Vancouver Island. You can check out Golf Talk Canada's list of "Top 50 Canadian Golf courses HERE.

33:17 Future Plans and Industry Trends
Adam discusses Golf Talk Canada's plans for 2025, including more on-course content and YouTube presence. He mentions the anticipated PGA Tour-LIV Golf merger and predicts a strong year for Rory McIlroy.

Action Items
31:38 Adam and team to continue coverage of the anticipated PGA Tour-LIV Golf merger developments
34:16 Adam plans to expand Golf Talk Canada's content with more on-course matches and YouTube presence in 2025
41:48 Colin Weston proposes future golf rounds with Adam either in Toronto or Vancouver

If you enjoyed this podcast episode, you can watch our video version on The ModGolf YouTube channel for our weekly ModGolf LIVE Show. Click on this link or the image below to watch our video.

If you would like to connect with Adam, visit his bio page for contact information. To learn more about Golf Talk Canada click on the image below to visit their website.

We want to thank our friends at Golf Genius Software for presenting this episode of The ModGolf Podcast!

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Join our mission to make golf more innovative, inclusive and fun... plus you can WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Click on the image below to check out our extended conversation with Augie on our Youtube Channel!

Want to learn more about Pizá Golf Design? Visit their website to see how they are passionately generating successful and profitable golf architecture projects.

You can learn more about Agustín on his bio page.

Show Notes and Augie Quotes
"Eventually when I graduated from architecture, I said "why can't I mix in golf?" So every afternoon I went to practice golf and then I got it. Now I understood the nature of it and the patience of it. I got the 360° of the golf course - the trees, the atmosphere, the freshly cut grass. I started to feel it and that was my sign to fuse my two passions: architecture and sports through golf architecture. And since then, I haven't looked back."

Special Guest: Agustín Pizá - Founder and Architect with Pizá Golf Design.