The ModGolf Podcast

Innovating Golf Like a Lean Startup - Keith Pelley, CEO of The DP World Tour

May 15th, 2017

Keith Pelley took the courageous leap to leave his professional comfort zone as President of Rogers Media to accept a new challenge as CEO of The DP World Tour. Keith's bold vision redefines the DP World Tour as being golf entrepreneurs and disruptors, while respecting the history and traditions of this great game.

In this episode we discuss The DP World Tour's innovations, experiments and initiatives such as:

• Golf Sixes: A two day, six hole tournament format with two player teams representing twelve countries. #GolfSixes @golfsixes

• The strategies which The DP World Tour as an organization and Keith as a leader are implementing to engage and inspire staff members in order to build an entrepreneurial culture.

• The Rolex Series, which Keith considers to be "One of the most initiatives in The European/DP World Tour's 45-year history". Not only do these eight tournaments have a minimum $7mil USD prize purse to attract the world's top players, but they will be innovating by providing "significantly enhanced, high-end content", "significantly increased production budgets for both broadcast and digital content creation and distribution", along with "enhanced on-site interactive engagement and experiences for both players and fans". Simply put, " All resources for each Rolex Series tournament will be magnified". and

More information on Keith's hiring as CEO of The DP World Tour....

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