Innovating Golf Like a Lean Startup - Keith Pelley, CEO of The European Tour (002)

May 15th, 2017 · 33 mins 27 secs

About this Episode

Keith Pelley took the courageous leap to leave his professional comfort zone as President of Rogers Media to accept a new challenge as CEO of The European Tour. Keith's bold vision redefines the European Tour as being golf entrepreneurs and disruptors, while respecting the history and traditions of this great game.

In this episode we discuss The European Tour's innovations, experiments and initiatives such as:

• Golf Sixes: A two day, six hole tournament format with two player teams representing twelve countries. #GolfSixes @golfsixes http://www.europeantour.com/europeantour/season=2017/tournamentid=2017036/news/newsid=326672.html

• The strategies which The European Tour as an organization and Keith as a leader are implementing to engage and inspire staff members in order to build an entrepreneurial culture.

• The Rolex Series, which Keith considers to be "One of the most initiatives in The European Tour's 45-year history". Not only do these eight tournaments have a minimum $7mil USD prize purse to attract the world's top players, but they will be innovating by providing "significantly enhanced, high-end content", "significantly increased production budgets for both broadcast and digital content creation and distribution", along with "enhanced on-site interactive engagement and experiences for both players and fans". Simply put, " All resources for each Rolex Series tournament will be magnified". https://www.youtube.com/watch?v=VpjWYwS_fvc https://www.youtube.com/watch?v=-2d5zc-uSbY and http://www.europeantour.com/europeantour/rolexseries/index.html

More information on Keith's hiring as CEO of The European Tour.... http://www.europeantour.com/europeantour/news/newsid=253763.html