The ModGolf Podcast
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00:38:26

Building a Business That Helps People Fall In Love With Golf - Dr. Greta Anderson, Founder of Dr. Greta Golf

February 23rd, 2021

"We are making progress but there definitely are a lot of areas that we need to do more work. It's implied bias. I'm continuously saddened by the number of people - especially women of colour - who land at my lesson tee. Often times it is a return to golf after a bad experience that happened a decade or two ago and for whatever reason they have decided to give it one more shot and they found me".

To open Season 9, host Colin Weston is joined by LPGA Teaching Professional Dr. Greta Anderson - Founder of Dr. Greta Golf - to learn how she applies her PhD in Higher Learning and voracious curiousity to help students understand the WHY.

To learn more about Dr. Greta, check out her bio page and Instagram @drgretagolf

Click on the image below to check out our extended conversation with Dr. Greta on our Youtube Channel!

Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/

Show Notes and Greta Quotes...
"Apart from the collateral damage of the pandemic itself, it was a great year from my perspective to focus on the client. Because golf served as an outlet, as a stress reliever for a new adventure when other adventures weren't available, it serves as so many things for so many people last year that i really felt that it forced me to up my game. So this past season was one of my best ever. It was exciting to introduce so many people to golf, to reintroduce so many people to golf and for so many people who decided that golf was going to be their jam. They really want to get good at it and learn more about it beyond just hitting the ball. That's exciting to me. I love when people want to learn golf. I feel like a big part of my job is kind of like Love Connection. It's my job to help people fall in love with golf."

"Golf is a beautiful sport in many ways but I also saw how difficult it is to learn golf.  The interesting things that really fortified my desire to build this business as a very good golfer from the right side of the ball, was when I began this journey and committed to learning and starting all over again as a left handed golfer. I had to forget what I knew and start over. I got rid of all my right handed equipment and went to a golf store with my dad and bought beginner clubs and started from scratch. I was shocked by the lack of enthusiasm that several instructors who I visited with had. I was told a couple of times "you're probably not going to be that good anymore!". Like who says that? It was once I met an unbelievable instructor that things changed. I was struggling to get consistent ball-first contact and get the ball into the air. I told her my intentions and she didn't bat an eye and said "yeah, we can make that happen!".

"We are making progress but there definitely are a lot of areas that we need to do more work. It's implied bias. I'm continuously saddened by the number of people - especially women of colour - who land at my lesson tee. I always like to learn their history. Everyone's story is so interesting to me. I think that's the social scientist in me. I just love the human stories. But I also like to narrow in and understand where they are coming from in golf. Often times it is a return to golf after a bad experience that happened a decade or two ago and for whatever reason they have decided to give it one more shot and they found me. That makes me so happy but I'm always so sad hearing these stories because they could have been enjoying this great game for twenty years! But because you ran into a jerk, had a bad experience or you were purposely excluded from the golf network at the law firm or wherever they work. There are so many forces in place that have discouraged people of colour from getting involved in the game. It works on many people. Fortunately there are increasing numbers who are saying "no, that looks like fun and like something I want to try". Whether it's purely for fun or they realize that golf is a great business tool. Any number of those factors but that's really one of the driving forces that gets on my nerves. I don't like being the exception on the course.

"What I saw was a lot of people really wanting to move the golf needle, but many people want to understand how to move their needle. Most golfers that I work with now know that I'm very big on the WHY. It's not just what and how I say, but why I say it. I want to create an informed student who is a great golf citizen. I do not want you be dependent on me although yes, that's what I'm here for as a professional to help you refine and build your skill set but I want you to most importantly be an informed golfer. So as a passionate educator, just an if I was coaching at the collegiate level or teaching first grade, I'm the same way on the lesson tee. Excellence in education is significant because I am passionate about growing the game. Here's what I know: golf is way more fun and you're more likely to stay engaged in this great sport if you have some skills".

"I sensed that I was missing the breakthrough because often times, teachers and coaches it's more about what they're telling you to do and not questioning and not searching for the WHY. I always need to understand the why. I'll walk to the ends of the earth for you if I understand why. Every learner does not require that, but many do and many don't realize how helpful the why is. That's just my philosophy and my approach. I probably say that a hundred times every day on the lesson tee, but I feel it's so important that I want you to understand why. Why is the ball flying like that? Why is the ball hooking to the left or right? Not just "It is and that's disappointing for you", let me help you make the connection of the laws of ball flight. It's physics, it's nothing personal. The club just isn't doing what it needs to do".