"We were going to call the company FORE! FIFTY, but we did a lot of surveys and 50 year olds still think they're 20, but 60 year olds are realistic. That's why we want to cater to that crowd of 60 and over."... Jim Plumb, Co-Founder of FORE! SIXTY
FORE! SIXTY is a unique online community dedicated to enhancing the game for golfers sixty and over with age-relevant information, videos and a wide selection of curated value offerings on golf equipment, natural, anti-inflammatory pain relief and Sun Smart UPF50 sun protection apparel.
Click on the image below to check out our extended conversation with Jim on our Youtube Channel!
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Want to learn more about Jim and FORE! SIXTY? Visit their website to see how they are creating an engaging community for senior golfers.
"We've all failed at times and built up businesses. We understand the economics behind it so we're not afraid to go after new products, investigate new areas. I love the entrepreneurial world and am looking at other things that I want to do beyond this business. You never know what's going to come up next, but you always got to keep your doors open and keep looking for that good opportunity."
You can learn more about and connect with Jim on his bio page.