"Within 15 minutes of showing a driving range owner a video of what it could be they said, "Right, yeah, we're in. We'll happily be your early adopter". And once they came on as early adopters we spent hours and hours of time on the range, interviewing people showing them designs, showing them prototypes and getting push back." - Nick Longley, Co-Founder at Inrange Golf
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"We got to the point with our first mobile implementation that we had to run competitions just to get people to even log in and play it. But what Declan the owner of Greenwich said to me early on was, "I'm not interested in this mobile thing. I want screens and I want games". And over time we realized that people don't like paying for apps, but put a beautiful touchscreen in their bay with this fantastic augmented training experience and they will happily pay a premium to play and they'll feel like it's for free."
Click on the image below to check out our extended conversation with Nick on our Youtube Channel!
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On this episode Colin and Nick discuss the concept of the Technology Adoption Curve and where Inrange Golf currently sits on it.
Nick also references "Hooked: How to Build Habit-Forming Products" by Nir Eyal, which is a book that has helped Inrange develop their game and experience design strategy.