Rich Katz - Katz Strategy

Special guest

A sought-after speaker and master strategist, Rich Katz is one of golf’s most networked executives spanning nearly 30 years. In 2001, he founded Buffalo Communications as a division of golf course owner-operator Billy Casper Golf – for which Rich was an early director – that recently re-branded as Buffalo.Agency, the world’s largest integrated marketer specializing in the golf-lifestyle. Rich also leads a reputable golf consultation team that’s worked for P.F. Chang’s, Canon, AT&T, Merrill Lynch, Nestle, Mission Hills Resorts (China) and countless endemic brands on five continents. For more than a decade under his guidance, Buffalo managed media and Tour players for the extravagant Hassan II Golf Trophy in Morocco that evolved into a European PGA Tour event. Rich has formulated major partnerships with Golf Channel, NBC, ESPN and ABC, and early in his career was an agent to 20 PGA and Champions Tour professionals. A major contributor on the World Golf Foundation Advisory Committee, Rich also served on the National Golf Course Owners Association Curriculum and Education Committee and is integral to the WE ARE GOLF coalition’s government lobbying initiatives. Prior to entering the golf business, Rich directed a 25-city tour of corporate Olympics for which he also served as an ESPN sideline reporter.

Want to get in touch with Rich? You can email him at [email protected].

Buffalo.Agency is a full-service, integrated digital marketing & PR agency focusing of the golf industry that specializes in connecting brands to consumers through engaging content, innovative technology and addictive experiences.


Headquartered outside Washington, D.C., Buffalo was established as a division of Billy Casper Golf – owner-operator of more than 150 golf courses, country clubs and resorts. Newly spun off from the parent company under the Buffalo Groupe entity, the 55-person Buffalo’s data-driven approach helps 60-plus clients connect with buyers to grow their brand equities and revenues globally. Buffalo is a fully-integrated marketing firm specializing in golf.

The company is led by award-winning talent in the areas of marketing strategy, public relations, content development, social media, media buying, creative, data and analytics, digital, search-engine marketing and related functions. Clients include ANNIKA, Bridgestone Golf, Casa de Campo Resort & Villas, Crown & Caliber, Destination Kohler (Whistling Straits), ECCO, GOLFTEC, Golf Town, LPGA Tour, Massachusetts Golf Association, PGA National Resort & Spa, Pinehurst Resort, Topgolf, Under Armour, United States Golf Association and World Golf Foundation.

Rich Katz - Katz Strategy has been a guest on 4 episodes.