A sought-after speaker and master strategist, Rich Katz is one of golf’s most networked executives spanning nearly 30 years. In 2001, he founded Buffalo Communications as a division of golf course owner-operator Billy Casper Golf – for which Rich was an early director – that recently re-branded as Buffalo.Agency, the world’s largest integrated marketer specializing in the golf-lifestyle. Rich also leads a reputable golf consultation team that’s worked for P.F. Chang’s, Canon, AT&T, Merrill Lynch, Nestle, Mission Hills Resorts (China) and countless endemic brands on five continents. For more than a decade under his guidance, Buffalo managed media and Tour players for the extravagant Hassan II Golf Trophy in Morocco that evolved into a European PGA Tour event. Rich has formulated major partnerships with Golf Channel, NBC, ESPN and ABC, and early in his career was an agent to 20 PGA and Champions Tour professionals. A major contributor on the World Golf Foundation Advisory Committee, Rich also served on the National Golf Course Owners Association Curriculum and Education Committee and is integral to the WE ARE GOLF coalition’s government lobbying initiatives. Prior to entering the golf business, Rich directed a 25-city tour of corporate Olympics for which he also served as an ESPN sideline reporter.
Want to get in touch with Rich? You can email him at [email protected].
Buffalo.Agency is a full-service, integrated digital marketing & PR agency focusing of the golf industry that specializes in connecting brands to consumers through engaging content, innovative technology and addictive experiences.
Headquartered outside Washington, D.C., Buffalo was established as a division of Billy Casper Golf – owner-operator of more than 150 golf courses, country clubs and resorts. Newly spun off from the parent company under the Buffalo Groupe entity, the 55-person Buffalo’s data-driven approach helps 60-plus clients connect with buyers to grow their brand equities and revenues globally. Buffalo is a fully-integrated marketing firm specializing in golf.
The company is led by award-winning talent in the areas of marketing strategy, public relations, content development, social media, media buying, creative, data and analytics, digital, search-engine marketing and related functions. Clients include ANNIKA, Bridgestone Golf, Casa de Campo Resort & Villas, Crown & Caliber, Destination Kohler (Whistling Straits), ECCO, GOLFTEC, Golf Town, LPGA Tour, Massachusetts Golf Association, PGA National Resort & Spa, Pinehurst Resort, Topgolf, Under Armour, United States Golf Association and World Golf Foundation.
October 31st, 2019 | Season 6 | 18 mins 17 secs
#growgolf, adam heieck, azucena maldonado, blue ocean strategy, buffalo agency, buffalo.agency, dale merrit, entrepreneurship, future of golf, gina rizzi, golf canada, golf channel, golf genius, golfpay, innovation, kevin thistle, latina golfers, lean startup, modgolf, modgolfpodcast, pga, pga of canada, radius sports group, renee mauborgne, reviver sport entertainment, rich katz, startup, tee it forward, usga, we are golf, youth on course
Host Colin Weston recaps the best from each of our ten Season 6 guests, along with a preview of Season 7 which will premiere early January 2020.
July 15th, 2019 | Season 6 | 48 mins 8 secs
#growgolf, british columbia golf, buffalo agency, buffalo.agency, entrepreneurship, future of golf, golf canada, golf channel, innovation, modgolf, modgolfpodcast, pga, rich katz, usga, we are golf
"The future of golf is alive and well, not just for this generation but for generations to follow as well”. On this episode we sit down with Rich Katz, Founder and Principal of buffalo.agency joins us to share insights and stories from his nearly 30 years in the golf industry.
October 24th, 2018 | Season 4 | 20 mins 47 secs
aimee cho, callaway, entrepreneurship, footjoy, future of golf, gcsaa, golf and life, golf apparel, golf channel, golf podcast, golf with aimee, innovation, jay karen, kinona, michael breed, modgolf, modgolfpodcast, national golf day, ngcoa, pga show, rhett evans, startup, topgolf, wearegolf, women's golf day, womens fashion, womens golf, womens golf clothes
Well, that's a wrap for Season 4 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 5, which launches on October 31. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf.
May 29th, 2018 | Season 4 | 54 mins 40 secs
#growgolf, about golf, buffalo.agency, capital hill, diversity, future of golf, golf, golf 2020 diversity task force, golf channel, golf disruption, golf innovation, golftec, inclusion, michael breed, modgolf, modgolfpodcast, startup, steve mona, the first tee, topgolf, we are golf, wearegolf, world golf foundation
Our host Colin Weston travels to Capital Hill in Washington to both participate in and reveal some compelling stories from National Golf Day 2018.