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    <title>The ModGolf Podcast - Episodes Tagged with “Ai Golf”</title>
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    <pubDate>Fri, 13 Mar 2026 09:15:00 -0700</pubDate>
    <description>The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $100 billion/year industry.
The ModGolf Podcast has been ranked #4 on 20245s most comprehensive list of "Top 25 Golf Podcasts" (https://blog.feedspot.com/golf_podcasts/), based on our quality and consistency of posts, industry expert reviews and social media influence/popularity. Please subscribe to The ModGolf Podcast to help us grow and move up the rankings in 2026!
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We'd love to hear from you! Have any ideas or guests you'd like to hear on future episodes? Contact Colin directly here (https://modgolf.fireside.fm/contact) or on Instagram @modgolfpodcast (https://www.instagram.com/modgolfpodcast/) to start the conversation.
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    <itunes:subtitle>Host Colin Weston explores the future of golf through conversations with the visionaries and influencers that are shaking up the sport.</itunes:subtitle>
    <itunes:author>The ModGolf Podcast</itunes:author>
    <itunes:summary>The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $100 billion/year industry.
The ModGolf Podcast has been ranked #4 on 20245s most comprehensive list of "Top 25 Golf Podcasts" (https://blog.feedspot.com/golf_podcasts/), based on our quality and consistency of posts, industry expert reviews and social media influence/popularity. Please subscribe to The ModGolf Podcast to help us grow and move up the rankings in 2026!
&lt;/b&gt;
We'd love to hear from you! Have any ideas or guests you'd like to hear on future episodes? Contact Colin directly here (https://modgolf.fireside.fm/contact) or on Instagram @modgolfpodcast (https://www.instagram.com/modgolfpodcast/) to start the conversation.
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  <title>Season 18 Wrap-up / Season 19 Preview</title>
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  <pubDate>Fri, 13 Mar 2026 09:15:00 -0700</pubDate>
  <author>The ModGolf Podcast</author>
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  <itunes:subtitle>If you didn’t get the chance to listen to all of our twelve Season 18 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Enjoy!</itunes:subtitle>
  <itunes:duration>19:13</itunes:duration>
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  <description>That's a wrap for Season 18 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 19, which launches in March 2026. We heard some amazing stories from a diverse group of guests who discussed how innovation, inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf.
If you didn’t get the chance to listen to all of our twelve Season 18 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them!
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/9Fv8j0lA.jpg
Our Season 18 guests were:
Episode 1
David Buck CEO at Big Swing Kings
In this high-energy season 18 premiere, host Colin Weston sits down with David Buck, the charismatic and hilarious founder of Big Swing Kings. David is on a mission to inject more joy and simplicity into the game of golf, moving away from over-complicated instruction and back to the fundamental truths of what makes a ball go straight.
A former professional golfer who “won’t see his name on any trophies,” David discovered his unique teaching style by accident when a video of him roasting (then instructing) a golfer’s swing went viral. He breaks down why the quest for “consistency” is often misguided, why impact is the only position that truly matters, and how he’s even learning to play left-handed to better understand the learning process for his students.
Click to listen &amp;gt;&amp;gt; Combining Golf Entertainment and Education To Improve Your Golf Game (https://modgolf.fireside.fm/202-david-buck)
Episode 2
Kelly Gold Founder of Teefox.golf 
"Wouldn't it be cool if you could send your user a notification saying, 'hey, a tee time just opened up at that course you play all the time'? That's what we have built." Kelly Gold, Founder at TeeFox.Golf joins us to share how they remove the frustrations around trying to book a tee time while solving the $12.3 billion problem plaguing golf courses.
Click to listen &amp;gt;&amp;gt; Sniffing Out The Best Tee Times (https://modgolf.fireside.fm/203-kelly-gold)
Episode 3
Todd Keirstead - Golf Entertainer and Skin Cancer Survivor
"If I let the scars be a conversation piece, then hopefully they raise awareness and motivate people to take personal action". Todd Keirstead - Motivational Speaker | Skin Cancer Survivor | Celebrity Golf Entertainer | CEO &amp;amp; Founder of ParaGolf Canada joins us to share his personal journey with skin cancer and how the healing process shapes his world view.
Click to listen &amp;gt;&amp;gt; Finding Purpose on The Practice Tee (https://modgolf.fireside.fm/204-todd-keirstead)
Episode 4
Tom Coyne - Best Selling Author and Founder of Coyne Golf
"I don't think people want to read books about going out and doing safe, normal things. So this idea of doing unreasonable things led me into the way I approached Ireland. The crazy idea was, I'll play Ireland as one giant golf course and I'll do it all on foot." Tom Coyne, best selling author and founder of Coyne Golf joins us to share some compelling human interest stories, his quirky travelogue, and a deep exploration of obsession with golf as the backdrop.
Click to listen &amp;gt;&amp;gt; A Course Called Coyne (https://modgolf.fireside.fm/205-tom-coyne)
Episode 5
Matt Erley - CEO of Old Tom Capital
Are you wondering where the real disruption in golf is happening beyond the headlines? Discover why "more people watch golf on YouTube than all linear television golf combined," and where the smartest money is betting on the game's future. Matt Erley, CEO of Old Tom Capital, explains the gaps they are filling and why he believes, "Golf is experiencing incredible growth and innovation and will continue to do so."
Click to listen &amp;gt;&amp;gt; Fuelling Golf's Next Big Ideas (https://modgolf.fireside.fm/206-matt-erley)
Episode 6
Alex Prasad - CEO of V1 Sports
"Golfers and instructors can tell you their pain points and aspirations, but what they can't tell you is the solution. It's not their job. That's ours." Alex Prasad, the CEO of V1 Sports shares the company journey from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.
Click to listen &amp;gt;&amp;gt; Creating a Unique Lesson Path For Every Golfer (https://modgolf.fireside.fm/207-alex-prasad)
Episode 7
Jonathan Sessa - Founder of The Warrior Golf Academy
What happens when you hit rock bottom and a higher power refuses to let you go? For US Army veteran Jonathan Sessa, the answer was found not in a hospital or a therapy session, but on a golf course. In this profound and powerful episode, host Colin Weston sits down with Jonathan to explore how he transformed his deepest despair into a mission of hope and healing for others through The Warrior Golf Academy.
Click to listen &amp;gt;&amp;gt; How Golf is Healing Heroes (https://modgolf.fireside.fm/208-jonathan-sessa)
Episode 8
Matt Fisher - Creator of The Mr. Short Game YouTube Channel
YouTube golf content creator Matt Fisher and host Colin Weston dissect the record-breaking success of the Internet Invitational and its over 23 million views. He explains how its raw, personality-driven format is a blueprint for the future, offering a masterclass in what modern golf fans truly want from their entertainment.
Click to listen &amp;gt;&amp;gt; How The Internet Invitational Sparked a Golf Media Revolution (https://modgolf.fireside.fm/209-mr-short-game)
Episode 9
Chris Kallmeyer - CEO at Golf Genius
Does your business struggle to balance culture with growth? Golf Genius CEO Chris Kallmeyer joins us to offer a masterclass in sustainable growth thats reveals how strategic business innovation, a fanatical focus on customer experience, and disciplined acquisitions fuelled their rise to a global powerhouse in the golf industry.
Click to listen &amp;gt;&amp;gt; Scaling Success: How Golf Genius Grew Into a Global Powerhouse (https://modgolf.fireside.fm/210-chris-kallmeyer-golf-genius)
Episode 10
Devon Fox - Senior Director of Digital Programs with The PGA Tour
What if the key to innovating the PGA Tour fan experience was someone who'd never picked up a club? Meet Devon Fox, the Tour's Senior Director of Digital Programs, who reveals how asking the "weird" questions led to breakthroughs like the Fan Council and the tech behind the stunning Apple Vision Pro app. Dive into a conversation that goes beyond golf to explore the future of sports engagement, technology strategy, and creating genuine inclusion from the inside out.
Click to listen &amp;gt;&amp;gt; A Non-Golfer's Strategy For PGA Tour Digital Innovation (https://modgolf.fireside.fm/211-devon-fox)
Episode 11
Phillis Meti - World Long Drive Champion
What does it truly mean to win at the highest level? For World #3 Long Drive competitor Phillis Meti, victory is measured not just by the bombs she hits past 380 yards, but by the pathways she builds for those who follow. In this powerful episode, we go beyond the grid to explore how a career forged in speed and competition has evolved into a mission of mentorship and legacy. Phillis shares her incredible journey from New Zealand to the world stage, revealing the mindset shifts for longevity, the entrepreneurial ventures that fuel her, and her heartfelt mission to "pull others up" by creating educational opportunities for the next generation of student-athletes.
Discover the untold story of a champion who uses her platform to kick down doors so others can walk through. Listen for invaluable insights on golf performance, athletic mindset, sports business, and the profound impact of creating a legacy that lifts everyone higher.
Click to listen &amp;gt;&amp;gt; Beyond The Grid: Creating Legacy Through Long Drive (https://modgolf.fireside.fm/212-phillis-meti)
Episode 12
Amaya Athill - Founder of Golf Interupted / Regional Director with Golf Canada
She was a rising lawyer until one pivotal golf event made her change everything. Amaya Athill of Golf Canada shares her incredible journey from the courtroom to the fairway, detailing the isolation she felt as a woman of colour on the course and her proven playbook to fix it. Learn the #1 secret to building trust with underrepresented communities, why access isn't just about tee times, and her top strategies for making golf more welcoming for women and kids. This conversation is a masterclass in inclusive growth for golf enthusiasts and industry leaders alike.
Click to listen &amp;gt;&amp;gt; Leaving Law to Liberate The Links (https://modgolf.fireside.fm/213-amaya-athill)
We want to thank Golf Genius Software for presenting this episode of The ModGolf Podcast!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com)
Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com).
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I'm excited about our ModGolf Patreon that brings together our close-knit community of golf-loving people! As a Patroen member you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join &amp;gt;&amp;gt; https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guests: Alex Prasad - CEO at V1 Sports, Amaya Athill - Founder of Golf Interrupted / Regional Director with Golf Canada, Chris Kallmeyer, CEO at Golf Genius Software, Devon Fox - Senior Director of Digital Programs at the PGA Tour, Jonathan Sessa - Founder of The Warrior Golf Academy, Kelly Gold - Founder at TeeFox.Golf, Matt Erley - Managing Partner at Old Tom Capital, Matt Fisher, Creator of The Mr. Short Game YouTube channel, Phillis Meti: World Long Drive Champion, Entrepreneur, and Legacy Builder, Todd Keirstead - golf entertainer and skin cancer survivor, and Tom Coyne - best selling writer and Founder of Coyne Golf.
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  <itunes:keywords>modgolf podcast, David Buck, Big Swing Kings, Tom Coyne, Kelly Gold, Teefox.golf, Todd Keirstead, skin cancer awareness, Matt Erley, Old Tom Capital, Matt Fisher, Mr Short Game, Jonathan Sessa, Warrior Golf Academy, Phillis Meti, World Long Drive, Devon Fox, PGA Tour, Chris Kallmeyer*, Golf Genius, Alex Prasad, V1 Sports, Amaya Athill, Golf Canada, golf innovator, golf venture, golf entertainment, golf innovation, golf entrepreneur, golf industry, golf business, modgolf, entrepreneurship, Innovation, golf instruction, AI golf, golf swing improvement, golf improvement, online golf instruction</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>That&#39;s a wrap for Season 18 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 19, which launches in March 2026. We heard some amazing stories from a diverse group of guests who discussed how innovation, inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf.</p>

<hr>

<p>If you didn’t get the chance to listen to all of our twelve Season 18 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry&#39;s top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them!<br>
<img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/9Fv8j0lA.jpg" alt=""></p>

<p><strong>Our Season 18 guests were:</strong></p>

<p>Episode 1<br>
<strong>David Buck</strong> CEO at Big Swing Kings<br>
In this high-energy season 18 premiere, host Colin Weston sits down with David Buck, the charismatic and hilarious founder of Big Swing Kings. David is on a mission to inject more joy and simplicity into the game of golf, moving away from over-complicated instruction and back to the fundamental truths of what makes a ball go straight.</p>

<p>A former professional golfer who “won’t see his name on any trophies,” David discovered his unique teaching style by accident when a video of him roasting (then instructing) a golfer’s swing went viral. He breaks down why the quest for “consistency” is often misguided, why impact is the only position that truly matters, and how he’s even learning to play left-handed to better understand the learning process for his students.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/202-david-buck" rel="nofollow">Combining Golf Entertainment and Education To Improve Your Golf Game</a></strong></p>

<p>Episode 2<br>
<strong>Kelly Gold</strong> Founder of Teefox.golf <br>
&quot;Wouldn&#39;t it be cool if you could send your user a notification saying, &#39;hey, a tee time just opened up at that course you play all the time&#39;? That&#39;s what we have built.&quot; Kelly Gold, Founder at TeeFox.Golf joins us to share how they remove the frustrations around trying to book a tee time while solving the $12.3 billion problem plaguing golf courses.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/203-kelly-gold" rel="nofollow">Sniffing Out The Best Tee Times</a></strong></p>

<p>Episode 3<br>
<strong>Todd Keirstead</strong> - Golf Entertainer and Skin Cancer Survivor<br>
&quot;If I let the scars be a conversation piece, then hopefully they raise awareness and motivate people to take personal action&quot;. Todd Keirstead - Motivational Speaker | Skin Cancer Survivor | Celebrity Golf Entertainer | CEO &amp; Founder of ParaGolf Canada joins us to share his personal journey with skin cancer and how the healing process shapes his world view.<br>
<strong>Click to listen</strong> &gt;&gt; <strong><a href="https://modgolf.fireside.fm/204-todd-keirstead" rel="nofollow">Finding Purpose on The Practice Tee</a></strong></p>

<p>Episode 4<br>
<strong>Tom Coyne</strong> - Best Selling Author and Founder of Coyne Golf<br>
&quot;I don&#39;t think people want to read books about going out and doing safe, normal things. So this idea of doing unreasonable things led me into the way I approached Ireland. The crazy idea was, I&#39;ll play Ireland as one giant golf course and I&#39;ll do it all on foot.&quot; Tom Coyne, best selling author and founder of Coyne Golf joins us to share some compelling human interest stories, his quirky travelogue, and a deep exploration of obsession with golf as the backdrop.<br>
<strong>Click to listen</strong> &gt;&gt; <strong><a href="https://modgolf.fireside.fm/205-tom-coyne" rel="nofollow">A Course Called Coyne</a></strong></p>

<p>Episode 5<br>
<strong>Matt Erley</strong> - CEO of Old Tom Capital<br>
Are you wondering where the real disruption in golf is happening beyond the headlines? Discover why &quot;more people watch golf on YouTube than all linear television golf combined,&quot; and where the smartest money is betting on the game&#39;s future. Matt Erley, CEO of Old Tom Capital, explains the gaps they are filling and why he believes, &quot;Golf is experiencing incredible growth and innovation and will continue to do so.&quot;<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/206-matt-erley" rel="nofollow">Fuelling Golf&#39;s Next Big Ideas</a></strong></p>

<p>Episode 6<br>
<strong>Alex Prasad</strong> - CEO of V1 Sports<br>
&quot;Golfers and instructors can tell you their pain points and aspirations, but what they can&#39;t tell you is the solution. It&#39;s not their job. That&#39;s ours.&quot; Alex Prasad, the CEO of V1 Sports shares the company journey from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/207-alex-prasad" rel="nofollow">Creating a Unique Lesson Path For Every Golfer</a></strong></p>

<p>Episode 7<br>
<strong>Jonathan Sessa</strong> - Founder of The Warrior Golf Academy<br>
What happens when you hit rock bottom and a higher power refuses to let you go? For US Army veteran Jonathan Sessa, the answer was found not in a hospital or a therapy session, but on a golf course. In this profound and powerful episode, host Colin Weston sits down with Jonathan to explore how he transformed his deepest despair into a mission of hope and healing for others through The Warrior Golf Academy.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/208-jonathan-sessa" rel="nofollow">How Golf is Healing Heroes</a></strong></p>

<p>Episode 8<br>
<strong>Matt Fisher</strong> - Creator of The Mr. Short Game YouTube Channel<br>
YouTube golf content creator Matt Fisher and host Colin Weston dissect the record-breaking success of the Internet Invitational and its over 23 million views. He explains how its raw, personality-driven format is a blueprint for the future, offering a masterclass in what modern golf fans truly want from their entertainment.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/209-mr-short-game" rel="nofollow">How The Internet Invitational Sparked a Golf Media Revolution</a></strong></p>

<p>Episode 9<br>
<strong>Chris Kallmeyer</strong> - CEO at Golf Genius<br>
Does your business struggle to balance culture with growth? Golf Genius CEO Chris Kallmeyer joins us to offer a masterclass in sustainable growth thats reveals how strategic business innovation, a fanatical focus on customer experience, and disciplined acquisitions fuelled their rise to a global powerhouse in the golf industry.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/210-chris-kallmeyer-golf-genius" rel="nofollow">Scaling Success: How Golf Genius Grew Into a Global Powerhouse</a></strong></p>

<p>Episode 10<br>
<strong>Devon Fox</strong> - Senior Director of Digital Programs with The PGA Tour<br>
What if the key to innovating the PGA Tour fan experience was someone who&#39;d never picked up a club? Meet Devon Fox, the Tour&#39;s Senior Director of Digital Programs, who reveals how asking the &quot;weird&quot; questions led to breakthroughs like the Fan Council and the tech behind the stunning Apple Vision Pro app. Dive into a conversation that goes beyond golf to explore the future of sports engagement, technology strategy, and creating genuine inclusion from the inside out.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/211-devon-fox" rel="nofollow">A Non-Golfer&#39;s Strategy For PGA Tour Digital Innovation</a></strong></p>

<p>Episode 11<br>
<strong>Phillis Meti</strong> - World Long Drive Champion<br>
What does it truly mean to win at the highest level? For World #3 Long Drive competitor Phillis Meti, victory is measured not just by the bombs she hits past 380 yards, but by the pathways she builds for those who follow. In this powerful episode, we go beyond the grid to explore how a career forged in speed and competition has evolved into a mission of mentorship and legacy. Phillis shares her incredible journey from New Zealand to the world stage, revealing the mindset shifts for longevity, the entrepreneurial ventures that fuel her, and her heartfelt mission to &quot;pull others up&quot; by creating educational opportunities for the next generation of student-athletes.</p>

<p>Discover the untold story of a champion who uses her platform to kick down doors so others can walk through. Listen for invaluable insights on golf performance, athletic mindset, sports business, and the profound impact of creating a legacy that lifts everyone higher.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/212-phillis-meti" rel="nofollow">Beyond The Grid: Creating Legacy Through Long Drive</a></strong></p>

<p>Episode 12<br>
<strong>Amaya Athill</strong> - Founder of Golf Interupted / Regional Director with Golf Canada<br>
She was a rising lawyer until one pivotal golf event made her change everything. Amaya Athill of Golf Canada shares her incredible journey from the courtroom to the fairway, detailing the isolation she felt as a woman of colour on the course and her proven playbook to fix it. Learn the #1 secret to building trust with underrepresented communities, why access isn&#39;t just about tee times, and her top strategies for making golf more welcoming for women and kids. This conversation is a masterclass in inclusive growth for golf enthusiasts and industry leaders alike.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/213-amaya-athill" rel="nofollow">Leaving Law to Liberate The Links</a></strong></p>

<hr>

<p>We want to thank <strong>Golf Genius Software</strong> for presenting this episode of The ModGolf Podcast!<br>
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?<br>
<a href="https://www.golfgenius.com" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""></a><br>
<strong>Golf Genius</strong> powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at <a href="https://www.golfgenius.com" rel="nofollow">golfgenius.com</a>.</p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited about our ModGolf Patreon that brings together our close-knit community of golf-loving people! As a Patroen member you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p><p>Special Guests: Alex Prasad - CEO at V1 Sports, Amaya Athill - Founder of Golf Interrupted / Regional Director with Golf Canada, Chris Kallmeyer, CEO at Golf Genius Software, Devon Fox - Senior Director of Digital Programs at the PGA Tour, Jonathan Sessa - Founder of The Warrior Golf Academy, Kelly Gold - Founder at TeeFox.Golf, Matt Erley - Managing Partner at Old Tom Capital, Matt Fisher, Creator of The Mr. Short Game YouTube channel, Phillis Meti: World Long Drive Champion, Entrepreneur, and Legacy Builder, Todd Keirstead - golf entertainer and skin cancer survivor, and Tom Coyne - best selling writer and Founder of Coyne Golf.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>That&#39;s a wrap for Season 18 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 19, which launches in March 2026. We heard some amazing stories from a diverse group of guests who discussed how innovation, inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf.</p>

<hr>

<p>If you didn’t get the chance to listen to all of our twelve Season 18 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry&#39;s top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them!<br>
<img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/9Fv8j0lA.jpg" alt=""></p>

<p><strong>Our Season 18 guests were:</strong></p>

<p>Episode 1<br>
<strong>David Buck</strong> CEO at Big Swing Kings<br>
In this high-energy season 18 premiere, host Colin Weston sits down with David Buck, the charismatic and hilarious founder of Big Swing Kings. David is on a mission to inject more joy and simplicity into the game of golf, moving away from over-complicated instruction and back to the fundamental truths of what makes a ball go straight.</p>

<p>A former professional golfer who “won’t see his name on any trophies,” David discovered his unique teaching style by accident when a video of him roasting (then instructing) a golfer’s swing went viral. He breaks down why the quest for “consistency” is often misguided, why impact is the only position that truly matters, and how he’s even learning to play left-handed to better understand the learning process for his students.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/202-david-buck" rel="nofollow">Combining Golf Entertainment and Education To Improve Your Golf Game</a></strong></p>

<p>Episode 2<br>
<strong>Kelly Gold</strong> Founder of Teefox.golf <br>
&quot;Wouldn&#39;t it be cool if you could send your user a notification saying, &#39;hey, a tee time just opened up at that course you play all the time&#39;? That&#39;s what we have built.&quot; Kelly Gold, Founder at TeeFox.Golf joins us to share how they remove the frustrations around trying to book a tee time while solving the $12.3 billion problem plaguing golf courses.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/203-kelly-gold" rel="nofollow">Sniffing Out The Best Tee Times</a></strong></p>

<p>Episode 3<br>
<strong>Todd Keirstead</strong> - Golf Entertainer and Skin Cancer Survivor<br>
&quot;If I let the scars be a conversation piece, then hopefully they raise awareness and motivate people to take personal action&quot;. Todd Keirstead - Motivational Speaker | Skin Cancer Survivor | Celebrity Golf Entertainer | CEO &amp; Founder of ParaGolf Canada joins us to share his personal journey with skin cancer and how the healing process shapes his world view.<br>
<strong>Click to listen</strong> &gt;&gt; <strong><a href="https://modgolf.fireside.fm/204-todd-keirstead" rel="nofollow">Finding Purpose on The Practice Tee</a></strong></p>

<p>Episode 4<br>
<strong>Tom Coyne</strong> - Best Selling Author and Founder of Coyne Golf<br>
&quot;I don&#39;t think people want to read books about going out and doing safe, normal things. So this idea of doing unreasonable things led me into the way I approached Ireland. The crazy idea was, I&#39;ll play Ireland as one giant golf course and I&#39;ll do it all on foot.&quot; Tom Coyne, best selling author and founder of Coyne Golf joins us to share some compelling human interest stories, his quirky travelogue, and a deep exploration of obsession with golf as the backdrop.<br>
<strong>Click to listen</strong> &gt;&gt; <strong><a href="https://modgolf.fireside.fm/205-tom-coyne" rel="nofollow">A Course Called Coyne</a></strong></p>

<p>Episode 5<br>
<strong>Matt Erley</strong> - CEO of Old Tom Capital<br>
Are you wondering where the real disruption in golf is happening beyond the headlines? Discover why &quot;more people watch golf on YouTube than all linear television golf combined,&quot; and where the smartest money is betting on the game&#39;s future. Matt Erley, CEO of Old Tom Capital, explains the gaps they are filling and why he believes, &quot;Golf is experiencing incredible growth and innovation and will continue to do so.&quot;<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/206-matt-erley" rel="nofollow">Fuelling Golf&#39;s Next Big Ideas</a></strong></p>

<p>Episode 6<br>
<strong>Alex Prasad</strong> - CEO of V1 Sports<br>
&quot;Golfers and instructors can tell you their pain points and aspirations, but what they can&#39;t tell you is the solution. It&#39;s not their job. That&#39;s ours.&quot; Alex Prasad, the CEO of V1 Sports shares the company journey from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/207-alex-prasad" rel="nofollow">Creating a Unique Lesson Path For Every Golfer</a></strong></p>

<p>Episode 7<br>
<strong>Jonathan Sessa</strong> - Founder of The Warrior Golf Academy<br>
What happens when you hit rock bottom and a higher power refuses to let you go? For US Army veteran Jonathan Sessa, the answer was found not in a hospital or a therapy session, but on a golf course. In this profound and powerful episode, host Colin Weston sits down with Jonathan to explore how he transformed his deepest despair into a mission of hope and healing for others through The Warrior Golf Academy.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/208-jonathan-sessa" rel="nofollow">How Golf is Healing Heroes</a></strong></p>

<p>Episode 8<br>
<strong>Matt Fisher</strong> - Creator of The Mr. Short Game YouTube Channel<br>
YouTube golf content creator Matt Fisher and host Colin Weston dissect the record-breaking success of the Internet Invitational and its over 23 million views. He explains how its raw, personality-driven format is a blueprint for the future, offering a masterclass in what modern golf fans truly want from their entertainment.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/209-mr-short-game" rel="nofollow">How The Internet Invitational Sparked a Golf Media Revolution</a></strong></p>

<p>Episode 9<br>
<strong>Chris Kallmeyer</strong> - CEO at Golf Genius<br>
Does your business struggle to balance culture with growth? Golf Genius CEO Chris Kallmeyer joins us to offer a masterclass in sustainable growth thats reveals how strategic business innovation, a fanatical focus on customer experience, and disciplined acquisitions fuelled their rise to a global powerhouse in the golf industry.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/210-chris-kallmeyer-golf-genius" rel="nofollow">Scaling Success: How Golf Genius Grew Into a Global Powerhouse</a></strong></p>

<p>Episode 10<br>
<strong>Devon Fox</strong> - Senior Director of Digital Programs with The PGA Tour<br>
What if the key to innovating the PGA Tour fan experience was someone who&#39;d never picked up a club? Meet Devon Fox, the Tour&#39;s Senior Director of Digital Programs, who reveals how asking the &quot;weird&quot; questions led to breakthroughs like the Fan Council and the tech behind the stunning Apple Vision Pro app. Dive into a conversation that goes beyond golf to explore the future of sports engagement, technology strategy, and creating genuine inclusion from the inside out.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/211-devon-fox" rel="nofollow">A Non-Golfer&#39;s Strategy For PGA Tour Digital Innovation</a></strong></p>

<p>Episode 11<br>
<strong>Phillis Meti</strong> - World Long Drive Champion<br>
What does it truly mean to win at the highest level? For World #3 Long Drive competitor Phillis Meti, victory is measured not just by the bombs she hits past 380 yards, but by the pathways she builds for those who follow. In this powerful episode, we go beyond the grid to explore how a career forged in speed and competition has evolved into a mission of mentorship and legacy. Phillis shares her incredible journey from New Zealand to the world stage, revealing the mindset shifts for longevity, the entrepreneurial ventures that fuel her, and her heartfelt mission to &quot;pull others up&quot; by creating educational opportunities for the next generation of student-athletes.</p>

<p>Discover the untold story of a champion who uses her platform to kick down doors so others can walk through. Listen for invaluable insights on golf performance, athletic mindset, sports business, and the profound impact of creating a legacy that lifts everyone higher.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/212-phillis-meti" rel="nofollow">Beyond The Grid: Creating Legacy Through Long Drive</a></strong></p>

<p>Episode 12<br>
<strong>Amaya Athill</strong> - Founder of Golf Interupted / Regional Director with Golf Canada<br>
She was a rising lawyer until one pivotal golf event made her change everything. Amaya Athill of Golf Canada shares her incredible journey from the courtroom to the fairway, detailing the isolation she felt as a woman of colour on the course and her proven playbook to fix it. Learn the #1 secret to building trust with underrepresented communities, why access isn&#39;t just about tee times, and her top strategies for making golf more welcoming for women and kids. This conversation is a masterclass in inclusive growth for golf enthusiasts and industry leaders alike.<br>
<strong>Click to listen &gt;&gt;</strong> <strong><a href="https://modgolf.fireside.fm/213-amaya-athill" rel="nofollow">Leaving Law to Liberate The Links</a></strong></p>

<hr>

<p>We want to thank <strong>Golf Genius Software</strong> for presenting this episode of The ModGolf Podcast!<br>
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?<br>
<a href="https://www.golfgenius.com" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""></a><br>
<strong>Golf Genius</strong> powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at <a href="https://www.golfgenius.com" rel="nofollow">golfgenius.com</a>.</p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited about our ModGolf Patreon that brings together our close-knit community of golf-loving people! As a Patroen member you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p><p>Special Guests: Alex Prasad - CEO at V1 Sports, Amaya Athill - Founder of Golf Interrupted / Regional Director with Golf Canada, Chris Kallmeyer, CEO at Golf Genius Software, Devon Fox - Senior Director of Digital Programs at the PGA Tour, Jonathan Sessa - Founder of The Warrior Golf Academy, Kelly Gold - Founder at TeeFox.Golf, Matt Erley - Managing Partner at Old Tom Capital, Matt Fisher, Creator of The Mr. Short Game YouTube channel, Phillis Meti: World Long Drive Champion, Entrepreneur, and Legacy Builder, Todd Keirstead - golf entertainer and skin cancer survivor, and Tom Coyne - best selling writer and Founder of Coyne Golf.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Live from The PGA Show 2026:  Inside Golf's AI Revolution with CourseRev.ai &amp; PITCHcrm</title>
  <link>https://modgolf.fireside.fm/2026-pga-show-courserevai</link>
  <guid isPermaLink="false">9e88ab5f-072b-4c25-b226-8d7168d4c822</guid>
  <pubDate>Sun, 15 Feb 2026 07:15:00 -0800</pubDate>
  <author>The ModGolf Podcast</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/9e88ab5f-072b-4c25-b226-8d7168d4c822.mp3" length="26788505" type="audio/mpeg"/>
  <itunes:episodeType>bonus</itunes:episodeType>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>What happens when a 30-year golf course veteran decides to become the "main guinea pig" for his own tech company? In this live episode from the 2026 PGA Show, we sit down with the team behind CourseRev.ai and PITCHcrm to explore how AI phone concierges and automated marketing are solving the industry's biggest labor pains. From balancing deep customization with scalable growth to using natural language programming for complex tee sheet rules, discover how these entrepreneurs are helping tradition-bound courses embrace the future without losing their human touch. Perfect for listeners interested in golf technology, AI adoption, SaaS entrepreneurship, and business innovation in legacy industries.</itunes:subtitle>
  <itunes:duration>28:26</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/9/9e88ab5f-072b-4c25-b226-8d7168d4c822/cover.jpg?v=1"/>
  <description>Host: Colin Weston
Guests: Del Ratcliffe (President, CourseRev.ai), Matt Wade (VP of Product, PITCHcrm), Chris Hill (CTO, CourseRev.ai)
Duration: 28 Minutes
In this episode of ModGolf LIVE, recorded on the show floor at the 2026 PGA Show in Orlando, host Colin Weston sits down with the leadership team behind CourseRev.ai and PITCHcrm. This isn't just a conversation about technology; it's a deep dive into the real-world challenges of getting a tradition-rich industry to adopt modern solutions.
Colin is joined by Del Ratcliffe (President of CourseRev.ai &amp;amp; COO of Pinnacle Golf Properties), Matt Wade (VP of Product, PITCHcrm), and Chris Hill (CTO, CourseRev.ai). Together, they discuss the "secret sauce" of their tech stack - from an AI voice concierge that answers the phone to a CRM that automates marketing - and how they balance cutting-edge AI with the human touch required to train course operators.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/JleuBelY.jpg
Del, bringing his 30+ years of course ownership experience, shares why he’s the "main guinea pig" for the products, how they handle the complexity of different golf course business models, and why getting a course to use the tech is harder than selling it. The team also teases the future of dynamic pricing using unstructured data and explains why AI isn't about replacing staff, but about freeing them up to create better face-to-face experiences.
Are you more of a watcher than a listener? Then enjoy our video with Del, Chris and Matt on The ModGolf YouTube channel (https://youtu.be/otV6-1ERgpg) live from The 2026 PGA Show. Click on this link (https://youtu.be/otV6-1ERgpg) or the image below as we extend our podcast conversation with key takeaways and lessons learned.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/YaYYQdiW.jpg (https://youtu.be/otV6-1ERgpg) 
Key Topics &amp;amp; Discussion Points
Live from the PGA Show: Colin introduces a "3x" interview with three guests representing two integrated companies.
What is CourseRev AI? An AI-powered voice and chat concierge designed to handle tee time bookings, modifications, and general questions, taking the pressure off pro shop staff.
The "Main Guinea Pig": How Del Ratcliffe’s role as a multi-course operator (Pinnacle Golf Properties) allows the tech team to build solutions that solve real, painful problems.
Introducing PITCHcrm: The "oldest product" in the family (since 2012) that automates email and SMS marketing based on customer reservation history, no-shows, and behavior.
The Adoption Hurdle: Why selling the software is easy, but onboarding and training staff on how to use it is the real challenge in a non-early-adopter industry.
Customization vs. Scaling: How the team handles the fact that no two golf courses are alike. Chris Hill explains how they now use natural language programming to quickly customize AI rules for specific course restrictions (e.g., "no seniors after 2 PM on Saturday").
Dynamic Pricing Deep Dive: The debate among owners about surge pricing, and how CourseRev.ai integrates instantly with tee sheets to reflect pricing changes.
The Tease: Chris Hill hints at new dynamic pricing strategies that use unstructured data (like weather and demand factors) in ways humans never could.
Serving Different Course Types: How the technology adapts to MCOs (Multi-Course Operators) with one clubhouse vs. multiple locations spread across states.
The "Robocall" Fear: Addressing the misconception that AI phone answering is like the frustrating automated systems of 10 years ago.
AI &amp;amp; Employment: The team confirms that AI isn't eliminating jobs; it’s allowing staff to focus on high-value, face-to-face interactions in the pro shop.
Measuring Success: Using AI to track KPIs, identify frequently asked questions, and help course operators improve their websites and customer service.
Notable Quotes
Del on the Industry: "We're still largely an industry of mom-and-pop operations out there. Change is not real easy for us to overcome, and it can be scary, too."
Chris on Tech Debt: "With AI, we can actually implement that much easier rather than trying to build something really rigid and structured in code. We can just write that now in natural language."
Matt on Staffing: "Everyone listening to this has probably been in a situation where you've been in the pro shop and the guy's on two phones. It's definitely not eliminating staff because then you can even get more face-to-face quality interactions."
Colin on Entrepreneurship: "If you don't have challenges as a startup you need to challenge yourself more. Like me with snowboarding, if you're not falling down you're not going fast enough."
Resources &amp;amp; Links
Learn more about CourseRev.ai: https://www.courserev.ai
Email CourseRev: hello@courserev.ai
Learn more about PITCHcrm: https://www.pitchcrm.com
Want to connect with Del? Check out his bio page (https://modgolf.fireside.fm/guests/del-ratcliffe) to make that happen! &amp;gt;&amp;gt; https://modgolf.fireside.fm/guests/del-ratcliffe
Timestamps
[00:00] - Cold Open: Colin introduces the "3x" interview at the 2026 PGA Show
[01:30] - Guest Introductions: Del Ratcliffe, Matt Wade, and Chris Hill
[03:00] - What is CourseRev.ai? Solving the pro shop phone pressure with an AI concierge
[04:45] - Del's Dual Role: The President of CourseRev.ai as the client (COO of Pinnacle Golf Properties)
[07:15] - The Tech Stack Explained: How PITCHcrm integrates with CourseRev.ai for marketing automation
[09:00] - The Education Gap: Why golf course owners are laggards in tech adoption and how to warm them up to AI
[12:00] - Customer Success Story: *The journey from reluctance to evangelism
*[15:30] - Balancing Customization &amp;amp; Scale: How the team handles the "mom-and-pop" nature of different courses using natural language AI
[19:15] - The Human Element: Onboarding staff and using the "Notice Board" for real-time course conditions
[21:45] - Dynamic Pricing: Agonizing over surge pricing and how AI uses unstructured data to predict demand
[24:30] - One Size Doesn't Fit All: Differentiating tech needs for MCOs, daily fee, municipal, and private clubs
[28:00] - Overcoming Misconceptions: Why this isn't the frustrating automated attendant of the past
[30:00] - AI &amp;amp; Jobs: How automation creates more valuable face-to-face roles in the pro shop
[31:15] - How to Connect: Finding CourseRev.ai and PITCHcrm online
[32:00] - Wrap Up: Colin teases the "Innovators Spotlight" mini-segments coming up next
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join &amp;gt;&amp;gt; https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) 
</description>
  <itunes:keywords>modgolf podcast, Del Ratcliffe, Matt Wade, CourseRev.ai, PITCHcrm, golf AI, golf innovator, golf venture, PGA of America, NGCOA, golf innovation, PGA Show, golf entrepreneur, golf industry, golf business, modgolf, entrepreneurship, Innovation, golf instruction, AI golf, golf swing improvement, golf improvement, AI golf instruction, golf course management, golf business</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Host: Colin Weston<br>
Guests: Del Ratcliffe (President, CourseRev.ai), Matt Wade (VP of Product, PITCHcrm), Chris Hill (CTO, CourseRev.ai)<br>
Duration: 28 Minutes</p>

<p>In this episode of ModGolf LIVE, recorded on the show floor at the 2026 PGA Show in Orlando, host Colin Weston sits down with the leadership team behind CourseRev.ai and PITCHcrm. This isn&#39;t just a conversation about technology; it&#39;s a deep dive into the real-world challenges of getting a tradition-rich industry to adopt modern solutions.</p>

<p>Colin is joined by Del Ratcliffe (President of CourseRev.ai &amp; COO of Pinnacle Golf Properties), Matt Wade (VP of Product, PITCHcrm), and Chris Hill (CTO, CourseRev.ai). Together, they discuss the &quot;secret sauce&quot; of their tech stack - from an AI voice concierge that answers the phone to a CRM that automates marketing - and how they balance cutting-edge AI with the human touch required to train course operators.</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/JleuBelY.jpg" alt=""></p>

<p>Del, bringing his 30+ years of course ownership experience, shares why he’s the &quot;main guinea pig&quot; for the products, how they handle the complexity of different golf course business models, and why getting a course to use the tech is harder than selling it. The team also teases the future of dynamic pricing using unstructured data and explains why AI isn&#39;t about replacing staff, but about freeing them up to create better face-to-face experiences.</p>

<p>Are you more of a watcher than a listener? Then enjoy our video with Del, Chris and Matt on <strong><a href="https://youtu.be/otV6-1ERgpg" rel="nofollow">The ModGolf YouTube channel</a></strong> live from The 2026 PGA Show. Click on <strong><a href="https://youtu.be/otV6-1ERgpg" rel="nofollow">this link</a></strong> or the image below as we extend our podcast conversation with key takeaways and lessons learned.<br>
<a href="https://youtu.be/otV6-1ERgpg" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/YaYYQdiW.jpg" alt=""></a> </p>

<p><strong>Key Topics &amp; Discussion Points</strong><br>
<strong>Live from the PGA Show:</strong> Colin introduces a &quot;3x&quot; interview with three guests representing two integrated companies.</p>

<p><strong>What is CourseRev AI?</strong> An AI-powered voice and chat concierge designed to handle tee time bookings, modifications, and general questions, taking the pressure off pro shop staff.</p>

<p><strong>The &quot;Main Guinea Pig&quot;:</strong> How Del Ratcliffe’s role as a multi-course operator (Pinnacle Golf Properties) allows the tech team to build solutions that solve real, painful problems.</p>

<p><strong>Introducing PITCHcrm:</strong> The &quot;oldest product&quot; in the family (since 2012) that automates email and SMS marketing based on customer reservation history, no-shows, and behavior.</p>

<p><strong>The Adoption Hurdle:</strong> Why selling the software is easy, but onboarding and training staff on how to use it is the real challenge in a non-early-adopter industry.</p>

<p><strong>Customization vs. Scaling:</strong> How the team handles the fact that no two golf courses are alike. Chris Hill explains how they now use natural language programming to quickly customize AI rules for specific course restrictions (e.g., &quot;no seniors after 2 PM on Saturday&quot;).</p>

<p><strong>Dynamic Pricing Deep Dive:</strong> The debate among owners about surge pricing, and how CourseRev.ai integrates instantly with tee sheets to reflect pricing changes.</p>

<p><strong>The Tease:</strong> Chris Hill hints at new dynamic pricing strategies that use unstructured data (like weather and demand factors) in ways humans never could.</p>

<p><strong>Serving Different Course Types:</strong> How the technology adapts to MCOs (Multi-Course Operators) with one clubhouse vs. multiple locations spread across states.</p>

<p><strong>The &quot;Robocall&quot; Fear:</strong> Addressing the misconception that AI phone answering is like the frustrating automated systems of 10 years ago.</p>

<p><strong>AI &amp; Employment:</strong> The team confirms that AI isn&#39;t eliminating jobs; it’s allowing staff to focus on high-value, face-to-face interactions in the pro shop.</p>

<p><strong>Measuring Success:</strong> Using AI to track KPIs, identify frequently asked questions, and help course operators improve their websites and customer service.</p>

<p><strong>Notable Quotes</strong><br>
<strong>Del on the Industry:</strong> &quot;We&#39;re still largely an industry of mom-and-pop operations out there. Change is not real easy for us to overcome, and it can be scary, too.&quot;</p>

<p><strong>Chris on Tech Debt:</strong> &quot;With AI, we can actually implement that much easier rather than trying to build something really rigid and structured in code. We can just write that now in natural language.&quot;</p>

<p><strong>Matt on Staffing:</strong> &quot;Everyone listening to this has probably been in a situation where you&#39;ve been in the pro shop and the guy&#39;s on two phones. It&#39;s definitely not eliminating staff because then you can even get more face-to-face quality interactions.&quot;</p>

<p><strong>Colin on Entrepreneurship:</strong> &quot;If you don&#39;t have challenges as a startup you need to challenge yourself more. Like me with snowboarding, if you&#39;re not falling down you&#39;re not going fast enough.&quot;</p>

<p><strong>Resources &amp; Links</strong><br>
Learn more about CourseRev.ai: <a href="https://www.courserev.ai" rel="nofollow">https://www.courserev.ai</a><br>
Email CourseRev: <a href="mailto:hello@courserev.ai" rel="nofollow">hello@courserev.ai</a><br>
Learn more about PITCHcrm: <a href="https://www.pitchcrm.com" rel="nofollow">https://www.pitchcrm.com</a></p>

<p>Want to connect with Del? Check out his <strong><a href="https://modgolf.fireside.fm/guests/del-ratcliffe" rel="nofollow">bio page</a></strong> to make that happen! &gt;&gt; <a href="https://modgolf.fireside.fm/guests/del-ratcliffe" rel="nofollow">https://modgolf.fireside.fm/guests/del-ratcliffe</a></p>

<p><strong>Timestamps</strong><br>
<strong>[00:00] - Cold Open</strong>: Colin introduces the &quot;3x&quot; interview at the 2026 PGA Show<br>
<strong>[01:30] - Guest Introductions:</strong> Del Ratcliffe, Matt Wade, and Chris Hill<br>
<strong>[03:00] - What is CourseRev.ai?</strong> Solving the pro shop phone pressure with an AI concierge<br>
<strong>[04:45] - Del&#39;s Dual Role:</strong> The President of CourseRev.ai as the client (COO of Pinnacle Golf Properties)<br>
<strong>[07:15] - The Tech Stack Explained:</strong> How PITCHcrm integrates with CourseRev.ai for marketing automation<br>
<strong>[09:00] - The Education Gap:</strong> Why golf course owners are laggards in tech adoption and how to warm them up to AI<br>
<strong>[12:00] - Customer Success Story: *<em>The journey from reluctance to evangelism<br>
*</em>[15:30] - Balancing Customization &amp; Scale:</strong> How the team handles the &quot;mom-and-pop&quot; nature of different courses using natural language AI<br>
<strong>[19:15] - The Human Element:</strong> Onboarding staff and using the &quot;Notice Board&quot; for real-time course conditions<br>
<strong>[21:45] - Dynamic Pricing:</strong> Agonizing over surge pricing and how AI uses unstructured data to predict demand<br>
<strong>[24:30] - One Size Doesn&#39;t Fit All:</strong> Differentiating tech needs for MCOs, daily fee, municipal, and private clubs<br>
<strong>[28:00] - Overcoming Misconceptions:</strong> Why this isn&#39;t the frustrating automated attendant of the past<br>
<strong>[30:00] - AI &amp; Jobs:</strong> How automation creates more valuable face-to-face roles in the pro shop<br>
<strong>[31:15] - How to Connect:</strong> Finding CourseRev.ai and PITCHcrm online<br>
<strong>[32:00] - Wrap Up:</strong> Colin teases the &quot;Innovators Spotlight&quot; mini-segments coming up next</p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Host: Colin Weston<br>
Guests: Del Ratcliffe (President, CourseRev.ai), Matt Wade (VP of Product, PITCHcrm), Chris Hill (CTO, CourseRev.ai)<br>
Duration: 28 Minutes</p>

<p>In this episode of ModGolf LIVE, recorded on the show floor at the 2026 PGA Show in Orlando, host Colin Weston sits down with the leadership team behind CourseRev.ai and PITCHcrm. This isn&#39;t just a conversation about technology; it&#39;s a deep dive into the real-world challenges of getting a tradition-rich industry to adopt modern solutions.</p>

<p>Colin is joined by Del Ratcliffe (President of CourseRev.ai &amp; COO of Pinnacle Golf Properties), Matt Wade (VP of Product, PITCHcrm), and Chris Hill (CTO, CourseRev.ai). Together, they discuss the &quot;secret sauce&quot; of their tech stack - from an AI voice concierge that answers the phone to a CRM that automates marketing - and how they balance cutting-edge AI with the human touch required to train course operators.</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/JleuBelY.jpg" alt=""></p>

<p>Del, bringing his 30+ years of course ownership experience, shares why he’s the &quot;main guinea pig&quot; for the products, how they handle the complexity of different golf course business models, and why getting a course to use the tech is harder than selling it. The team also teases the future of dynamic pricing using unstructured data and explains why AI isn&#39;t about replacing staff, but about freeing them up to create better face-to-face experiences.</p>

<p>Are you more of a watcher than a listener? Then enjoy our video with Del, Chris and Matt on <strong><a href="https://youtu.be/otV6-1ERgpg" rel="nofollow">The ModGolf YouTube channel</a></strong> live from The 2026 PGA Show. Click on <strong><a href="https://youtu.be/otV6-1ERgpg" rel="nofollow">this link</a></strong> or the image below as we extend our podcast conversation with key takeaways and lessons learned.<br>
<a href="https://youtu.be/otV6-1ERgpg" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/YaYYQdiW.jpg" alt=""></a> </p>

<p><strong>Key Topics &amp; Discussion Points</strong><br>
<strong>Live from the PGA Show:</strong> Colin introduces a &quot;3x&quot; interview with three guests representing two integrated companies.</p>

<p><strong>What is CourseRev AI?</strong> An AI-powered voice and chat concierge designed to handle tee time bookings, modifications, and general questions, taking the pressure off pro shop staff.</p>

<p><strong>The &quot;Main Guinea Pig&quot;:</strong> How Del Ratcliffe’s role as a multi-course operator (Pinnacle Golf Properties) allows the tech team to build solutions that solve real, painful problems.</p>

<p><strong>Introducing PITCHcrm:</strong> The &quot;oldest product&quot; in the family (since 2012) that automates email and SMS marketing based on customer reservation history, no-shows, and behavior.</p>

<p><strong>The Adoption Hurdle:</strong> Why selling the software is easy, but onboarding and training staff on how to use it is the real challenge in a non-early-adopter industry.</p>

<p><strong>Customization vs. Scaling:</strong> How the team handles the fact that no two golf courses are alike. Chris Hill explains how they now use natural language programming to quickly customize AI rules for specific course restrictions (e.g., &quot;no seniors after 2 PM on Saturday&quot;).</p>

<p><strong>Dynamic Pricing Deep Dive:</strong> The debate among owners about surge pricing, and how CourseRev.ai integrates instantly with tee sheets to reflect pricing changes.</p>

<p><strong>The Tease:</strong> Chris Hill hints at new dynamic pricing strategies that use unstructured data (like weather and demand factors) in ways humans never could.</p>

<p><strong>Serving Different Course Types:</strong> How the technology adapts to MCOs (Multi-Course Operators) with one clubhouse vs. multiple locations spread across states.</p>

<p><strong>The &quot;Robocall&quot; Fear:</strong> Addressing the misconception that AI phone answering is like the frustrating automated systems of 10 years ago.</p>

<p><strong>AI &amp; Employment:</strong> The team confirms that AI isn&#39;t eliminating jobs; it’s allowing staff to focus on high-value, face-to-face interactions in the pro shop.</p>

<p><strong>Measuring Success:</strong> Using AI to track KPIs, identify frequently asked questions, and help course operators improve their websites and customer service.</p>

<p><strong>Notable Quotes</strong><br>
<strong>Del on the Industry:</strong> &quot;We&#39;re still largely an industry of mom-and-pop operations out there. Change is not real easy for us to overcome, and it can be scary, too.&quot;</p>

<p><strong>Chris on Tech Debt:</strong> &quot;With AI, we can actually implement that much easier rather than trying to build something really rigid and structured in code. We can just write that now in natural language.&quot;</p>

<p><strong>Matt on Staffing:</strong> &quot;Everyone listening to this has probably been in a situation where you&#39;ve been in the pro shop and the guy&#39;s on two phones. It&#39;s definitely not eliminating staff because then you can even get more face-to-face quality interactions.&quot;</p>

<p><strong>Colin on Entrepreneurship:</strong> &quot;If you don&#39;t have challenges as a startup you need to challenge yourself more. Like me with snowboarding, if you&#39;re not falling down you&#39;re not going fast enough.&quot;</p>

<p><strong>Resources &amp; Links</strong><br>
Learn more about CourseRev.ai: <a href="https://www.courserev.ai" rel="nofollow">https://www.courserev.ai</a><br>
Email CourseRev: <a href="mailto:hello@courserev.ai" rel="nofollow">hello@courserev.ai</a><br>
Learn more about PITCHcrm: <a href="https://www.pitchcrm.com" rel="nofollow">https://www.pitchcrm.com</a></p>

<p>Want to connect with Del? Check out his <strong><a href="https://modgolf.fireside.fm/guests/del-ratcliffe" rel="nofollow">bio page</a></strong> to make that happen! &gt;&gt; <a href="https://modgolf.fireside.fm/guests/del-ratcliffe" rel="nofollow">https://modgolf.fireside.fm/guests/del-ratcliffe</a></p>

<p><strong>Timestamps</strong><br>
<strong>[00:00] - Cold Open</strong>: Colin introduces the &quot;3x&quot; interview at the 2026 PGA Show<br>
<strong>[01:30] - Guest Introductions:</strong> Del Ratcliffe, Matt Wade, and Chris Hill<br>
<strong>[03:00] - What is CourseRev.ai?</strong> Solving the pro shop phone pressure with an AI concierge<br>
<strong>[04:45] - Del&#39;s Dual Role:</strong> The President of CourseRev.ai as the client (COO of Pinnacle Golf Properties)<br>
<strong>[07:15] - The Tech Stack Explained:</strong> How PITCHcrm integrates with CourseRev.ai for marketing automation<br>
<strong>[09:00] - The Education Gap:</strong> Why golf course owners are laggards in tech adoption and how to warm them up to AI<br>
<strong>[12:00] - Customer Success Story: *<em>The journey from reluctance to evangelism<br>
*</em>[15:30] - Balancing Customization &amp; Scale:</strong> How the team handles the &quot;mom-and-pop&quot; nature of different courses using natural language AI<br>
<strong>[19:15] - The Human Element:</strong> Onboarding staff and using the &quot;Notice Board&quot; for real-time course conditions<br>
<strong>[21:45] - Dynamic Pricing:</strong> Agonizing over surge pricing and how AI uses unstructured data to predict demand<br>
<strong>[24:30] - One Size Doesn&#39;t Fit All:</strong> Differentiating tech needs for MCOs, daily fee, municipal, and private clubs<br>
<strong>[28:00] - Overcoming Misconceptions:</strong> Why this isn&#39;t the frustrating automated attendant of the past<br>
<strong>[30:00] - AI &amp; Jobs:</strong> How automation creates more valuable face-to-face roles in the pro shop<br>
<strong>[31:15] - How to Connect:</strong> Finding CourseRev.ai and PITCHcrm online<br>
<strong>[32:00] - Wrap Up:</strong> Colin teases the &quot;Innovators Spotlight&quot; mini-segments coming up next</p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Scaling Success: How Golf Genius Grew into a Global Powerhouse - Chris Kallmeyer, Golf Genius CEO</title>
  <link>https://modgolf.fireside.fm/210-chris-kallmeyer-golf-genius</link>
  <guid isPermaLink="false">b381ecba-d8e8-4b98-81be-640333733e28</guid>
  <pubDate>Wed, 10 Dec 2025 11:45:00 -0800</pubDate>
  <author>The ModGolf Podcast</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/b381ecba-d8e8-4b98-81be-640333733e28.mp3" length="40010535" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>18</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>Does your business struggle to balance culture with growth? Golf Genius CEO Chris Kallmeyer joins us to offer a masterclass in sustainable growth thats reveals how strategic business innovation, a fanatical focus on customer experience, and disciplined acquisitions fuelled their rise to a global powerhouse in the golf industry.</itunes:subtitle>
  <itunes:duration>40:34</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/b/b381ecba-d8e8-4b98-81be-640333733e28/cover.jpg?v=1"/>
  <description>What does it take to build a golf technology empire that not only survives but thrives through explosive growth, multiple acquisitions, and rapid industry change? In this power-packed episode, Colin Weston sits down with Chris Kallmeyer, the CEO of Golf Genius, for a masterclass in scaling a business while preserving its core soul. Four years after his first appearance, Chris returns to pull back the curtain on how Golf Genius grew from a tournament software leader into a comprehensive ecosystem serving every facet of the golf professional’s world. We dive deep into the "glue" that holds it all together - a winning company culture - and explore the cutting-edge integrations of AI, the strategic expansion into sim golf, and the mission to create golfers for life.
If you're in the golf industry, a business leader, or simply fascinated by how to build a beloved and enduring company, press play now. This conversation is packed with actionable insights you won't want to miss.
Listen to this full episode with Chris to discover:
Culture is Your #1 Competitive Advantage:
Discover why Golf Genius prioritizes cultural fit above all else, even in acquisitions, and how this focus has resulted in a world-class employee turnover rate of just 4%. Learn how a foundation of over 70 PGA professionals on staff creates an authentic, service-driven brand.
Serving the PGA Professional is the North Star:
Unpack the strategy of viewing the golf professional as the "center of the universe." See how this philosophy naturally led to a portfolio that solves pain points in tournament management, golf shop operations (Golf Shop), handicapping (via the USGA’s GHIN system), and coaching (Operation 36 &amp;amp; CoachNow).
The Practical &amp;amp; Profitable Application of AI:
Move beyond the hype. Chris details exactly how Golf Genius is implementing AI in two key buckets: to boost internal productivity (in development, support, and marketing) and to build powerful, time-saving features for customers, like automated inventory processing and intelligent coaching tools.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jL3Nhpua.jpg
Episode Chapters:
(00:04) Introduction: The Return of Chris Kallmeyer
(02:18) The Foundation: Golf Genius as a Tournament Management Powerhouse
(05:53) The Secret Sauce: Building and Maintaining Company Culture
(08:21) Acquisition Strategy: Why Cultural Fit is Non-Negotiable
(19:02) Defining the Brand: Vision, Values, and Serving the Pro
(13:18) Inside the Ecosystem: Powering the USGA’s Handicap System
(16:36) Solving Pain Points: The Growth of Golf Shop
(19:52) AI in Action: Making Golf Genius and Its Customers More Productiv
(24:52) Growing the Game: The Coaching Portfolio (Operation 36 &amp;amp; CoachNow)
(30:23) The Future is Hybrid: Expanding into Simulator &amp;amp; Indoor Golf
(36:10) Global Growth: Key International Markets
(39:53) Leadership Lessons: Strategic Bets and Saying "No"
(41:51) How to Connect with Golf Genius
Compelling Quotes from Chris
On Culture &amp;amp; Growth: "We have a blended turnover with 300 people worldwide of something like 4% a year. That's world-class. It illustrates that we have a great culture that people enjoy working for. But beyond luck, we do take it very seriously and we work hard to maintain that culture, which gets harder and harder as you get bigger."*
On Their Core Mission: "Our goal is to make the hard things easy while also making the easy things easy. We serve PGA professionals. They're the center of our universe. Whether they're running tournaments, managing golf shops, or coaching, we have products that help them do all those things, and we're here to serve them."
On AI Strategy: "We look at AI in two primary buckets: How can we use AI to make ourselves more productive? And the second bucket is, how can we use AI to deliver AI-powered features that make our customers more productive or deliver capabilities that they don't already have."
Are you more of a watcher than a listener? Then enjoy our video with Chris on The ModGolf YouTube channel (https://youtu.be/C5KypU0-hKE). Click on this link (https://youtu.be/C5KypU0-hKE) or the image below to see visual insights and dive deeper with Chris.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/CFFfqOXl.jpg (https://youtu.be/C5KypU0-hKE) 
Chris Kallmeyer's bio page &amp;gt;&amp;gt; https://modgolf.fireside.fm/guests/chris-kallmeyer
Chris Kallmeyer is the CEO of Golf Genius, a global leader in golf technology solutions that power the sport's ecosystem. With a career deeply rooted in both technology and a passion for the game, Chris has guided the company through a period of remarkable expansion, transforming it from a premier tournament management platform into a comprehensive suite of tools serving golf professionals at every level. Under his leadership, Golf Genius has successfully integrated ten strategic acquisitions—including Operation 36, CoachNow, and GolfShot—while maintaining an unwavering focus on a customer-centric culture and brand integrity. His philosophy centers on serving PGA professionals as the core of the business, a principle that has driven the development and success of products across tournament operations, golf shop management, handicapping, and player development.
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com)
Today's golf professionals do way more than run tournaments - and so does Golf Genius. They help you manage tournaments, leagues, and outings, streamline pro shop operations, and elevate your coaching and player development. That's why over 10,000 clubs, courses, resorts, associations, and tours in more than 60 countries trust Golf Genius. Find out what Golf Genius can do for your facility at golfgenius.com (https://www.golfgenius.com).
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join &amp;gt;&amp;gt; https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Chris Kallmeyer, CEO at Golf Genius Software.
</description>
  <itunes:keywords>modgolf podcast, Chris Kallmeyer, Golf Genius, golf innovator, AI golf, golf venture, PGA of America, NGCOA, golf entertainment, golf innovation, PGA Show, golf entrepreneur, golf industry, golf business, modgolf, entrepreneurship, Innovation, golf instruction, AI golf, golf swing improvement, golf improvement, AI golf instruction, online golf instruction, Operation 36, Golf Shot, Golf Shop</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>What does it take to build a golf technology empire that not only survives but thrives through explosive growth, multiple acquisitions, and rapid industry change? In this power-packed episode, Colin Weston sits down with Chris Kallmeyer, the CEO of Golf Genius, for a masterclass in scaling a business while preserving its core soul. Four years after his first appearance, Chris returns to pull back the curtain on how Golf Genius grew from a tournament software leader into a comprehensive ecosystem serving every facet of the golf professional’s world. We dive deep into the &quot;glue&quot; that holds it all together - a winning company culture - and explore the cutting-edge integrations of AI, the strategic expansion into sim golf, and the mission to create golfers for life.</p>

<p>If you&#39;re in the golf industry, a business leader, or simply fascinated by how to build a beloved and enduring company, press play now. This conversation is packed with actionable insights you won&#39;t want to miss.</p>

<p><strong>Listen to this full episode with Chris to discover:</strong><br>
<strong>Culture is Your #1 Competitive Advantage:</strong><br>
Discover why Golf Genius prioritizes cultural fit above all else, even in acquisitions, and how this focus has resulted in a world-class employee turnover rate of just 4%. Learn how a foundation of over 70 PGA professionals on staff creates an authentic, service-driven brand.</p>

<p><strong>Serving the PGA Professional is the North Star:</strong><br>
Unpack the strategy of viewing the golf professional as the &quot;center of the universe.&quot; See how this philosophy naturally led to a portfolio that solves pain points in tournament management, golf shop operations (Golf Shop), handicapping (via the USGA’s GHIN system), and coaching (Operation 36 &amp; CoachNow).</p>

<p><strong>The Practical &amp; Profitable Application of AI:</strong><br>
Move beyond the hype. Chris details exactly how Golf Genius is implementing AI in two key buckets: to boost internal productivity (in development, support, and marketing) and to build powerful, time-saving features for customers, like automated inventory processing and intelligent coaching tools.</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jL3Nhpua.jpg" alt=""></p>

<p><strong>Episode Chapters:</strong><br>
(00:04) Introduction: The Return of Chris Kallmeyer<br>
(02:18) The Foundation: Golf Genius as a Tournament Management Powerhouse<br>
(05:53) The Secret Sauce: Building and Maintaining Company Culture<br>
(08:21) Acquisition Strategy: Why Cultural Fit is Non-Negotiable<br>
(19:02) Defining the Brand: Vision, Values, and Serving the Pro<br>
(13:18) Inside the Ecosystem: Powering the USGA’s Handicap System<br>
(16:36) Solving Pain Points: The Growth of Golf Shop<br>
(19:52) AI in Action: Making Golf Genius and Its Customers More Productiv<br>
(24:52) Growing the Game: The Coaching Portfolio (Operation 36 &amp; CoachNow)<br>
(30:23) The Future is Hybrid: Expanding into Simulator &amp; Indoor Golf<br>
(36:10) Global Growth: Key International Markets<br>
(39:53) Leadership Lessons: Strategic Bets and Saying &quot;No&quot;<br>
(41:51) How to Connect with Golf Genius</p>

<p><strong>Compelling Quotes from Chris</strong><br>
<strong>On Culture &amp; Growth:</strong> &quot;We have a blended turnover with 300 people worldwide of something like 4% a year. That&#39;s world-class. It illustrates that we have a great culture that people enjoy working for. But beyond luck, we do take it very seriously and we work hard to maintain that culture, which gets harder and harder as you get bigger.&quot;*</p>

<p><strong>On Their Core Mission:</strong> &quot;Our goal is to make the hard things easy while also making the easy things easy. We serve PGA professionals. They&#39;re the center of our universe. Whether they&#39;re running tournaments, managing golf shops, or coaching, we have products that help them do all those things, and we&#39;re here to serve them.&quot;</p>

<p><strong>On AI Strategy:</strong> &quot;We look at AI in two primary buckets: How can we use AI to make ourselves more productive? And the second bucket is, how can we use AI to deliver AI-powered features that make our customers more productive or deliver capabilities that they don&#39;t already have.&quot;</p>

<p>Are you more of a watcher than a listener? Then enjoy our video with Chris on <strong><a href="https://youtu.be/C5KypU0-hKE" rel="nofollow">The ModGolf YouTube channel</a></strong>. Click on <strong><a href="https://youtu.be/C5KypU0-hKE" rel="nofollow">this link</a></strong> or the image below to see visual insights and dive deeper with Chris.<br>
<a href="https://youtu.be/C5KypU0-hKE" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/CFFfqOXl.jpg" alt=""></a> </p>

<p><strong>Chris Kallmeyer&#39;s bio page &gt;&gt;</strong> <a href="https://modgolf.fireside.fm/guests/chris-kallmeyer" rel="nofollow">https://modgolf.fireside.fm/guests/chris-kallmeyer</a><br>
Chris Kallmeyer is the CEO of Golf Genius, a global leader in golf technology solutions that power the sport&#39;s ecosystem. With a career deeply rooted in both technology and a passion for the game, Chris has guided the company through a period of remarkable expansion, transforming it from a premier tournament management platform into a comprehensive suite of tools serving golf professionals at every level. Under his leadership, Golf Genius has successfully integrated ten strategic acquisitions—including Operation 36, CoachNow, and GolfShot—while maintaining an unwavering focus on a customer-centric culture and brand integrity. His philosophy centers on serving PGA professionals as the core of the business, a principle that has driven the development and success of products across tournament operations, golf shop management, handicapping, and player development.</p>

<p>Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?<br>
<a href="https://www.golfgenius.com" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""></a><br>
Today&#39;s golf professionals do way more than run tournaments - and so does Golf Genius. They help you manage tournaments, leagues, and outings, streamline pro shop operations, and elevate your coaching and player development. That&#39;s why over 10,000 clubs, courses, resorts, associations, and tours in more than 60 countries trust Golf Genius. Find out what Golf Genius can do for your facility at <a href="https://www.golfgenius.com" rel="nofollow">golfgenius.com</a>.</p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p><p>Special Guest: Chris Kallmeyer, CEO at Golf Genius Software.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>What does it take to build a golf technology empire that not only survives but thrives through explosive growth, multiple acquisitions, and rapid industry change? In this power-packed episode, Colin Weston sits down with Chris Kallmeyer, the CEO of Golf Genius, for a masterclass in scaling a business while preserving its core soul. Four years after his first appearance, Chris returns to pull back the curtain on how Golf Genius grew from a tournament software leader into a comprehensive ecosystem serving every facet of the golf professional’s world. We dive deep into the &quot;glue&quot; that holds it all together - a winning company culture - and explore the cutting-edge integrations of AI, the strategic expansion into sim golf, and the mission to create golfers for life.</p>

<p>If you&#39;re in the golf industry, a business leader, or simply fascinated by how to build a beloved and enduring company, press play now. This conversation is packed with actionable insights you won&#39;t want to miss.</p>

<p><strong>Listen to this full episode with Chris to discover:</strong><br>
<strong>Culture is Your #1 Competitive Advantage:</strong><br>
Discover why Golf Genius prioritizes cultural fit above all else, even in acquisitions, and how this focus has resulted in a world-class employee turnover rate of just 4%. Learn how a foundation of over 70 PGA professionals on staff creates an authentic, service-driven brand.</p>

<p><strong>Serving the PGA Professional is the North Star:</strong><br>
Unpack the strategy of viewing the golf professional as the &quot;center of the universe.&quot; See how this philosophy naturally led to a portfolio that solves pain points in tournament management, golf shop operations (Golf Shop), handicapping (via the USGA’s GHIN system), and coaching (Operation 36 &amp; CoachNow).</p>

<p><strong>The Practical &amp; Profitable Application of AI:</strong><br>
Move beyond the hype. Chris details exactly how Golf Genius is implementing AI in two key buckets: to boost internal productivity (in development, support, and marketing) and to build powerful, time-saving features for customers, like automated inventory processing and intelligent coaching tools.</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jL3Nhpua.jpg" alt=""></p>

<p><strong>Episode Chapters:</strong><br>
(00:04) Introduction: The Return of Chris Kallmeyer<br>
(02:18) The Foundation: Golf Genius as a Tournament Management Powerhouse<br>
(05:53) The Secret Sauce: Building and Maintaining Company Culture<br>
(08:21) Acquisition Strategy: Why Cultural Fit is Non-Negotiable<br>
(19:02) Defining the Brand: Vision, Values, and Serving the Pro<br>
(13:18) Inside the Ecosystem: Powering the USGA’s Handicap System<br>
(16:36) Solving Pain Points: The Growth of Golf Shop<br>
(19:52) AI in Action: Making Golf Genius and Its Customers More Productiv<br>
(24:52) Growing the Game: The Coaching Portfolio (Operation 36 &amp; CoachNow)<br>
(30:23) The Future is Hybrid: Expanding into Simulator &amp; Indoor Golf<br>
(36:10) Global Growth: Key International Markets<br>
(39:53) Leadership Lessons: Strategic Bets and Saying &quot;No&quot;<br>
(41:51) How to Connect with Golf Genius</p>

<p><strong>Compelling Quotes from Chris</strong><br>
<strong>On Culture &amp; Growth:</strong> &quot;We have a blended turnover with 300 people worldwide of something like 4% a year. That&#39;s world-class. It illustrates that we have a great culture that people enjoy working for. But beyond luck, we do take it very seriously and we work hard to maintain that culture, which gets harder and harder as you get bigger.&quot;*</p>

<p><strong>On Their Core Mission:</strong> &quot;Our goal is to make the hard things easy while also making the easy things easy. We serve PGA professionals. They&#39;re the center of our universe. Whether they&#39;re running tournaments, managing golf shops, or coaching, we have products that help them do all those things, and we&#39;re here to serve them.&quot;</p>

<p><strong>On AI Strategy:</strong> &quot;We look at AI in two primary buckets: How can we use AI to make ourselves more productive? And the second bucket is, how can we use AI to deliver AI-powered features that make our customers more productive or deliver capabilities that they don&#39;t already have.&quot;</p>

<p>Are you more of a watcher than a listener? Then enjoy our video with Chris on <strong><a href="https://youtu.be/C5KypU0-hKE" rel="nofollow">The ModGolf YouTube channel</a></strong>. Click on <strong><a href="https://youtu.be/C5KypU0-hKE" rel="nofollow">this link</a></strong> or the image below to see visual insights and dive deeper with Chris.<br>
<a href="https://youtu.be/C5KypU0-hKE" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/CFFfqOXl.jpg" alt=""></a> </p>

<p><strong>Chris Kallmeyer&#39;s bio page &gt;&gt;</strong> <a href="https://modgolf.fireside.fm/guests/chris-kallmeyer" rel="nofollow">https://modgolf.fireside.fm/guests/chris-kallmeyer</a><br>
Chris Kallmeyer is the CEO of Golf Genius, a global leader in golf technology solutions that power the sport&#39;s ecosystem. With a career deeply rooted in both technology and a passion for the game, Chris has guided the company through a period of remarkable expansion, transforming it from a premier tournament management platform into a comprehensive suite of tools serving golf professionals at every level. Under his leadership, Golf Genius has successfully integrated ten strategic acquisitions—including Operation 36, CoachNow, and GolfShot—while maintaining an unwavering focus on a customer-centric culture and brand integrity. His philosophy centers on serving PGA professionals as the core of the business, a principle that has driven the development and success of products across tournament operations, golf shop management, handicapping, and player development.</p>

<p>Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?<br>
<a href="https://www.golfgenius.com" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""></a><br>
Today&#39;s golf professionals do way more than run tournaments - and so does Golf Genius. They help you manage tournaments, leagues, and outings, streamline pro shop operations, and elevate your coaching and player development. That&#39;s why over 10,000 clubs, courses, resorts, associations, and tours in more than 60 countries trust Golf Genius. Find out what Golf Genius can do for your facility at <a href="https://www.golfgenius.com" rel="nofollow">golfgenius.com</a>.</p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p><p>Special Guest: Chris Kallmeyer, CEO at Golf Genius Software.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Colin's 18 Top Holiday Golf Gift Picks For Under $150</title>
  <link>https://modgolf.fireside.fm/2026-holiday-golf-gift-list</link>
  <guid isPermaLink="false">31a03361-2c8d-4464-93da-e3b86904689f</guid>
  <pubDate>Tue, 02 Dec 2025 12:00:00 -0800</pubDate>
  <author>The ModGolf Podcast</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/31a03361-2c8d-4464-93da-e3b86904689f.mp3" length="28440783" type="audio/mpeg"/>
  <itunes:episodeType>bonus</itunes:episodeType>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>It's that time of year again when you're about to shop for the golfer on your Christmas list. With so many choices for golfers of every age and ability, it is easy to become overwhelmed by the endless options you have. Host Colin Weston simplifies the process for you as he shares his for-under-$150 golf product picks from the startups and early growth companies he likes the most. Rather than focus on the big golf brands (which we love, btw!) we give you our top picks from companies and products that you might be discovering for the first time. Happy Holidays from The ModGolf Podcast!</itunes:subtitle>
  <itunes:duration>22:42</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/3/31a03361-2c8d-4464-93da-e3b86904689f/cover.jpg?v=2"/>
  <description>Are there golfers on your Nice List who are deserving of some holiday cheer? Our host Colin Weston is here to help, as he provides golf gift picks to stuff your stockings and slide under your tree. But how many gift suggestions should we provide from our shortlist of deserving golf startups and companies that we have featured on The ModGolf Podcast? Well, since a traditional round of golf is 18 holes long let's go with that number!
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/A-EAGuZA.jpg
Click on the images below to learn more about and/or purchase the products we cover on this bonus episode.
 Hole 1: GripCaddie - revolutionary golf grip cleaning tool --&amp;gt; https://gripcaddie.com/
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NUJ0gPMo.png (https://gripcaddie.com/)
Hole 2: Grooveit -  "The Wet Club Scrub Brush" --&amp;gt; https://grooveitbrush.ca/collections/shop-now 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xAqBl7BG.jpg (https://grooveitbrush.ca/collections/shop-now)
Hole 3: Method Golf Co. - Magnetic Golf Accessories --&amp;gt; https://methodgolfco.com/
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/L2plAWJQ.png (https://methodgolfco.com/)
Hole 4: The Tee Clip - Handcrafted tee holding accessory 
Use coupon code "MODGOLF" to save 20% off a single item --&amp;gt; https://theteeclip.com/
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/qsGGBMKC.png (https://theteeclip.com/)
Hole 5: The Links Diary - Golf storytelling that celebrates the soul of the game through words from the fairways of Scotland. A beautifully crafted magazine with new volumes released three times a year --&amp;gt; https://www.thelinksdiary.com/ 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/h4PUJ-2c.png (https://www.thelinksdiary.com/)
Hole 6: Back 2 Basics Golf - Short Game Essentials Bundle
Use coupon code "MODGOLF" to save 20% off a single item --&amp;gt; https://back2basics.golf 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/mfFZaufZ.png (https://back2basics.golf/products/b2b-bundle-copy-1)
Hole 7: PureOne - PureGrip Training Club --&amp;gt; https://pureonegolfshop.com 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/hHGHQE71.png (https://pureonegolfshop.com/products/the-puregrip)
Hole 8: Perfect Practice - indoor putting mats --&amp;gt; https://perfectpractice.com 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/cdA24JVn.png (https://perfectpractice.com/collections/putting-mats)
Hole 9: Swingtweaks - Personalized golf swing analysis and feedback app --&amp;gt; https://app.swingtweaks.com
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/thkk15p1.png (https://app.swingtweaks.com/)
Hole 10: V1 Sports - The V1 Golf App --&amp;gt; https://v1sports.com 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ZNftrALL.png (https://v1sports.com/athletes/v1-golf-app/)
Hole 11: ODIN Golf - Premium X1 Golf balls --&amp;gt; https://www.odin-golf.com/ 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/N4X10xST.png (https://www.odin-golf.com/collections/the-odin-balls)
Hole 12: Dormie Workshop - Handcrafted leather headcovers --&amp;gt; https://www.dormieworkshop.ca/ 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/iAGWLOoM.png (https://www.dormieworkshop.ca/)
Hole 13: Zero Friction - synthetic &amp;amp; cabretta leather high performance golf gloves --&amp;gt; https://zerofriction.com/ 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aTZzNFIG.png (https://zerofriction.com/collections/golf-gloves)
Hole 14: Garsen Golf - customized putter grips --&amp;gt; https://garsengolf.com/collections/shop 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/8Q0rhaLi.png (https://garsengolf.com/collections/shop)
Hole 15: 36 A Day Golf Co. - ModGolf hats and hoodies --&amp;gt; https://36aday.com/products/modgolf-the-reegs 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/kZ2geHFE.png (https://36aday.com/products/modgolf-the-reegs)
Hole 16: Feetures - high performance athletic socks --&amp;gt; https://feetures.com/ 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/rGwXVc7T.png (https://feetures.com/)
Hole 17: Handsome Bogey - fun and fashionable men's golf polo shirts --&amp;gt; https://handsomebogey.com/ 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/BSW6RZSn.png (https://handsomebogey.com/)
Hole 18: Levelwear - Men's and women's golf belts --&amp;gt; https://ca.levelwear.com/collections/mens-belts 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/egJ1djTw.png (https://ca.levelwear.com/collections/mens-belts)
</description>
  <itunes:keywords>modgolf podcast, holiday golf gifts, black Friday, cyber Monday, ODIN Golf, GripCaddie, Zero Friction Golf Gloves, Dormie Workshop, 36 A Day Golf, PureOne Golf, SwingTweaks, LevelWear, V1 Sports, golf gifts, Method Golf Co, Garsen Golf, The Links Diary, Golf travel, golf Scotland, Perfect Practice, golf putting mat, putting mat, Back 2 Basics Golf, The Tee Clip, Handsome Bogey, golf polo, golf shirt, Feetures, golf socks, PGA of America, golf entertainment, golf innovation, PGA Show, golf entrepreneur, golf industry, golf business, modgolf, entrepreneurship, Innovation, golf instruction, AI golf, golf swing improvement, golf improvement, AI golf instruction, online golf instruction</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Are there golfers on your Nice List who are deserving of some holiday cheer? Our host Colin Weston is here to help, as he provides golf gift picks to stuff your stockings and slide under your tree. But how many gift suggestions should we provide from our shortlist of deserving golf startups and companies that we have featured on The ModGolf Podcast? Well, since a traditional round of golf is 18 holes long let&#39;s go with that number!</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/A-EAGuZA.jpg" alt=""></p>

<p>Click on the images below to learn more about and/or purchase the products we cover on this bonus episode.</p>

<p>Hole 1: <strong>GripCaddie</strong> - revolutionary golf grip cleaning tool --&gt; <a href="https://gripcaddie.com/" rel="nofollow">https://gripcaddie.com/</a><br>
<a href="https://gripcaddie.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NUJ0gPMo.png" alt=""></a></p>

<p>Hole 2: <strong>Grooveit</strong> -  &quot;The Wet Club Scrub Brush&quot; --&gt; <a href="https://grooveitbrush.ca/collections/shop-now" rel="nofollow">https://grooveitbrush.ca/collections/shop-now</a> <br>
<a href="https://grooveitbrush.ca/collections/shop-now" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xAqBl7BG.jpg" alt=""></a></p>

<p>Hole 3: <strong>Method Golf Co.</strong> - Magnetic Golf Accessories --&gt; <a href="https://methodgolfco.com/" rel="nofollow">https://methodgolfco.com/</a><br>
<a href="https://methodgolfco.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/L2plAWJQ.png" alt=""></a></p>

<p>Hole 4: <strong>The Tee Clip</strong> - Handcrafted tee holding accessory <br>
Use coupon code &quot;<strong>MODGOLF</strong>&quot; to save 20% off a single item --&gt; <a href="https://theteeclip.com/" rel="nofollow">https://theteeclip.com/</a><br>
<a href="https://theteeclip.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/qsGGBMKC.png" alt=""></a></p>

<p>Hole 5: <strong>The Links Diary</strong> - Golf storytelling that celebrates the soul of the game through words from the fairways of Scotland. A beautifully crafted magazine with new volumes released three times a year --&gt; <a href="https://www.thelinksdiary.com/" rel="nofollow">https://www.thelinksdiary.com/</a> <br>
<a href="https://www.thelinksdiary.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/h4PUJ-2c.png" alt=""></a></p>

<p>Hole 6: <strong>Back 2 Basics Golf</strong> - Short Game Essentials Bundle<br>
Use coupon code &quot;<strong>MODGOLF</strong>&quot; to save 20% off a single item --&gt; <a href="https://back2basics.golf" rel="nofollow">https://back2basics.golf</a> <br>
<a href="https://back2basics.golf/products/b2b-bundle-copy-1" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/mfFZaufZ.png" alt=""></a></p>

<p>Hole 7: <strong>PureOne</strong> - PureGrip Training Club --&gt; <a href="https://pureonegolfshop.com" rel="nofollow">https://pureonegolfshop.com</a> <br>
<a href="https://pureonegolfshop.com/products/the-puregrip" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/hHGHQE71.png" alt=""></a></p>

<p>Hole 8: <strong>Perfect Practice</strong> - indoor putting mats --&gt; <a href="https://perfectpractice.com" rel="nofollow">https://perfectpractice.com</a> <br>
<a href="https://perfectpractice.com/collections/putting-mats" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/cdA24JVn.png" alt=""></a></p>

<p>Hole 9: <strong>Swingtweaks</strong> - Personalized golf swing analysis and feedback app --&gt; <a href="https://app.swingtweaks.com" rel="nofollow">https://app.swingtweaks.com</a><br>
<a href="https://app.swingtweaks.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/thkk15p1.png" alt=""></a></p>

<p>Hole 10: <strong>V1 Sports</strong> - The V1 Golf App --&gt; <a href="https://v1sports.com" rel="nofollow">https://v1sports.com</a> <br>
<a href="https://v1sports.com/athletes/v1-golf-app/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ZNftrALL.png" alt=""></a></p>

<p>Hole 11: <strong>ODIN Golf</strong> - Premium X1 Golf balls --&gt; <a href="https://www.odin-golf.com/" rel="nofollow">https://www.odin-golf.com/</a> <br>
<a href="https://www.odin-golf.com/collections/the-odin-balls" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/N4X10xST.png" alt=""></a></p>

<p>Hole 12: <strong>Dormie Workshop</strong> - Handcrafted leather headcovers --&gt; <a href="https://www.dormieworkshop.ca/" rel="nofollow">https://www.dormieworkshop.ca/</a> <br>
<a href="https://www.dormieworkshop.ca/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/iAGWLOoM.png" alt=""></a></p>

<p>Hole 13: <strong>Zero Friction</strong> - synthetic &amp; cabretta leather high performance golf gloves --&gt; <a href="https://zerofriction.com/" rel="nofollow">https://zerofriction.com/</a> <br>
<a href="https://zerofriction.com/collections/golf-gloves" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aTZzNFIG.png" alt=""></a></p>

<p>Hole 14: <strong>Garsen Golf</strong> - customized putter grips --&gt; <a href="https://garsengolf.com/collections/shop" rel="nofollow">https://garsengolf.com/collections/shop</a> <br>
<a href="https://garsengolf.com/collections/shop" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/8Q0rhaLi.png" alt=""></a></p>

<p>Hole 15: <strong>36 A Day Golf Co.</strong> - ModGolf hats and hoodies --&gt; <a href="https://36aday.com/products/modgolf-the-reegs" rel="nofollow">https://36aday.com/products/modgolf-the-reegs</a> <br>
<a href="https://36aday.com/products/modgolf-the-reegs" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/kZ2geHFE.png" alt=""></a></p>

<p>Hole 16: <strong>Feetures</strong> - high performance athletic socks --&gt; <a href="https://feetures.com/" rel="nofollow">https://feetures.com/</a> <br>
<a href="https://feetures.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/rGwXVc7T.png" alt=""></a></p>

<p>Hole 17: <strong>Handsome Bogey</strong> - fun and fashionable men&#39;s golf polo shirts --&gt; <a href="https://handsomebogey.com/" rel="nofollow">https://handsomebogey.com/</a> <br>
<a href="https://handsomebogey.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/BSW6RZSn.png" alt=""></a></p>

<p>Hole 18: <strong>Levelwear</strong> - Men&#39;s and women&#39;s golf belts --&gt; <a href="https://ca.levelwear.com/collections/mens-belts" rel="nofollow">https://ca.levelwear.com/collections/mens-belts</a> <br>
<a href="https://ca.levelwear.com/collections/mens-belts" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/egJ1djTw.png" alt=""></a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Are there golfers on your Nice List who are deserving of some holiday cheer? Our host Colin Weston is here to help, as he provides golf gift picks to stuff your stockings and slide under your tree. But how many gift suggestions should we provide from our shortlist of deserving golf startups and companies that we have featured on The ModGolf Podcast? Well, since a traditional round of golf is 18 holes long let&#39;s go with that number!</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/A-EAGuZA.jpg" alt=""></p>

<p>Click on the images below to learn more about and/or purchase the products we cover on this bonus episode.</p>

<p>Hole 1: <strong>GripCaddie</strong> - revolutionary golf grip cleaning tool --&gt; <a href="https://gripcaddie.com/" rel="nofollow">https://gripcaddie.com/</a><br>
<a href="https://gripcaddie.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NUJ0gPMo.png" alt=""></a></p>

<p>Hole 2: <strong>Grooveit</strong> -  &quot;The Wet Club Scrub Brush&quot; --&gt; <a href="https://grooveitbrush.ca/collections/shop-now" rel="nofollow">https://grooveitbrush.ca/collections/shop-now</a> <br>
<a href="https://grooveitbrush.ca/collections/shop-now" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xAqBl7BG.jpg" alt=""></a></p>

<p>Hole 3: <strong>Method Golf Co.</strong> - Magnetic Golf Accessories --&gt; <a href="https://methodgolfco.com/" rel="nofollow">https://methodgolfco.com/</a><br>
<a href="https://methodgolfco.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/L2plAWJQ.png" alt=""></a></p>

<p>Hole 4: <strong>The Tee Clip</strong> - Handcrafted tee holding accessory <br>
Use coupon code &quot;<strong>MODGOLF</strong>&quot; to save 20% off a single item --&gt; <a href="https://theteeclip.com/" rel="nofollow">https://theteeclip.com/</a><br>
<a href="https://theteeclip.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/qsGGBMKC.png" alt=""></a></p>

<p>Hole 5: <strong>The Links Diary</strong> - Golf storytelling that celebrates the soul of the game through words from the fairways of Scotland. A beautifully crafted magazine with new volumes released three times a year --&gt; <a href="https://www.thelinksdiary.com/" rel="nofollow">https://www.thelinksdiary.com/</a> <br>
<a href="https://www.thelinksdiary.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/h4PUJ-2c.png" alt=""></a></p>

<p>Hole 6: <strong>Back 2 Basics Golf</strong> - Short Game Essentials Bundle<br>
Use coupon code &quot;<strong>MODGOLF</strong>&quot; to save 20% off a single item --&gt; <a href="https://back2basics.golf" rel="nofollow">https://back2basics.golf</a> <br>
<a href="https://back2basics.golf/products/b2b-bundle-copy-1" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/mfFZaufZ.png" alt=""></a></p>

<p>Hole 7: <strong>PureOne</strong> - PureGrip Training Club --&gt; <a href="https://pureonegolfshop.com" rel="nofollow">https://pureonegolfshop.com</a> <br>
<a href="https://pureonegolfshop.com/products/the-puregrip" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/hHGHQE71.png" alt=""></a></p>

<p>Hole 8: <strong>Perfect Practice</strong> - indoor putting mats --&gt; <a href="https://perfectpractice.com" rel="nofollow">https://perfectpractice.com</a> <br>
<a href="https://perfectpractice.com/collections/putting-mats" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/cdA24JVn.png" alt=""></a></p>

<p>Hole 9: <strong>Swingtweaks</strong> - Personalized golf swing analysis and feedback app --&gt; <a href="https://app.swingtweaks.com" rel="nofollow">https://app.swingtweaks.com</a><br>
<a href="https://app.swingtweaks.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/thkk15p1.png" alt=""></a></p>

<p>Hole 10: <strong>V1 Sports</strong> - The V1 Golf App --&gt; <a href="https://v1sports.com" rel="nofollow">https://v1sports.com</a> <br>
<a href="https://v1sports.com/athletes/v1-golf-app/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ZNftrALL.png" alt=""></a></p>

<p>Hole 11: <strong>ODIN Golf</strong> - Premium X1 Golf balls --&gt; <a href="https://www.odin-golf.com/" rel="nofollow">https://www.odin-golf.com/</a> <br>
<a href="https://www.odin-golf.com/collections/the-odin-balls" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/N4X10xST.png" alt=""></a></p>

<p>Hole 12: <strong>Dormie Workshop</strong> - Handcrafted leather headcovers --&gt; <a href="https://www.dormieworkshop.ca/" rel="nofollow">https://www.dormieworkshop.ca/</a> <br>
<a href="https://www.dormieworkshop.ca/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/iAGWLOoM.png" alt=""></a></p>

<p>Hole 13: <strong>Zero Friction</strong> - synthetic &amp; cabretta leather high performance golf gloves --&gt; <a href="https://zerofriction.com/" rel="nofollow">https://zerofriction.com/</a> <br>
<a href="https://zerofriction.com/collections/golf-gloves" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aTZzNFIG.png" alt=""></a></p>

<p>Hole 14: <strong>Garsen Golf</strong> - customized putter grips --&gt; <a href="https://garsengolf.com/collections/shop" rel="nofollow">https://garsengolf.com/collections/shop</a> <br>
<a href="https://garsengolf.com/collections/shop" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/8Q0rhaLi.png" alt=""></a></p>

<p>Hole 15: <strong>36 A Day Golf Co.</strong> - ModGolf hats and hoodies --&gt; <a href="https://36aday.com/products/modgolf-the-reegs" rel="nofollow">https://36aday.com/products/modgolf-the-reegs</a> <br>
<a href="https://36aday.com/products/modgolf-the-reegs" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/kZ2geHFE.png" alt=""></a></p>

<p>Hole 16: <strong>Feetures</strong> - high performance athletic socks --&gt; <a href="https://feetures.com/" rel="nofollow">https://feetures.com/</a> <br>
<a href="https://feetures.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/rGwXVc7T.png" alt=""></a></p>

<p>Hole 17: <strong>Handsome Bogey</strong> - fun and fashionable men&#39;s golf polo shirts --&gt; <a href="https://handsomebogey.com/" rel="nofollow">https://handsomebogey.com/</a> <br>
<a href="https://handsomebogey.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/BSW6RZSn.png" alt=""></a></p>

<p>Hole 18: <strong>Levelwear</strong> - Men&#39;s and women&#39;s golf belts --&gt; <a href="https://ca.levelwear.com/collections/mens-belts" rel="nofollow">https://ca.levelwear.com/collections/mens-belts</a> <br>
<a href="https://ca.levelwear.com/collections/mens-belts" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/egJ1djTw.png" alt=""></a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Creating a unique lesson path for every golfer - Alex Prasad, CEO at V1 Sports</title>
  <link>https://modgolf.fireside.fm/207-alex-prasad</link>
  <guid isPermaLink="false">a0666120-0923-4867-a213-ecdde6f39ba1</guid>
  <pubDate>Wed, 05 Nov 2025 12:30:00 -0800</pubDate>
  <author>The ModGolf Podcast</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/a0666120-0923-4867-a213-ecdde6f39ba1.mp3" length="32822420" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>18</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>"Golfers and instructors can tell you their pain points and aspirations, but what they can't tell you is the solution. It's not their job. That's ours." Alex Prasad, the CEO of V1 Sports shares the company journey from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.</itunes:subtitle>
  <itunes:duration>41:25</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/a/a0666120-0923-4867-a213-ecdde6f39ba1/cover.jpg?v=1"/>
  <description>In this episode of The ModGolf Podcast host Colin Weston sits down with Alex Prasad, the CEO of V1 Sports, a company that has been a cornerstone of golf technology for over three decades. Alex shares the journey of V1 Sports from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.
We dive deep into the pivotal "come-to-Jesus" moment that forced the company to re-evaluate its path, the cultural shift to a data-driven mindset, and how they are now using their new AI tool, "V1CTOR," to solve the biggest pain points for golf instructors - time and student engagement. This is a masterclass in business transformation, product-market fit, and building a platform that creates a true win-win-win for the company, the coach, and the golfer.
During this episode you will discover these inspiring takeaways:
Embrace the "Why" Behind the Data
Learn how V1 Sports moved beyond assumptions by relentlessly asking "how do we know?" This shift to a data-validated culture gave them the courage to innovate confidently and build products based on proven user needs, not just gut feelings.
Solve the Real Problem, Not the Stated One
Discover how Alex and his team decoded the common complaint from pros that they "don't have enough time." They uncovered the deeper issue of seasonality and student re-engagement, leading to AI-driven solutions that automate relationship-building.
Trust is Built by Providing Value First
Hear how V1 Sports flipped the script on traditional coaching models. By using AI to facilitate a "Quick Fix"—a free, personalized piece of feedback—they create a gateway to trust between a golfer and a pro, proving value before a transaction ever occurs.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2parL16M.jpg
Episode Chapters:
(00:00) Introduction
(01:29) The Power of Invitation: Alex's First Golf Experience
(04:02) The Origin Story of V1 Sports
(06:55) The Innovator's Dilemma: The Inflection Point for V1
(12:18) The Hard Work of Product Validation: Talking to Customers
(16:11) The V1 Product Suite and the Introduction of "V1CTOR" AI
(22:14) Building Trust in a Digital World
(27:40) The V1 Business Model: A Two-Sided, Curated Marketplace
(31:51) The Hardware Game: Ground Pressure Sensors and the Unseeable Data
(34:33) Expanding to Other Sports? The Power of Focus
(38:44) The Entrepreneurial Marathon: Lessons from Endurance Sports
(43:30) How to Connect with Alex Prasad and V1 Sports
Book referenced during our converation: The Innovator's Dilemma (https://www.amazon.ca/Innovators-Dilemma-New-Foreword-Technologies/dp/1647826764/ref=asc_df_1647826764) by Clayton M. Christensen
Quotable Moments from Alex:
On Challenging Assumptions:
"Intuition can tell you where to look, but the data is going to validate or invalidate that's the right place to press."
On Understanding Customer Needs:
"What you learn is, customers can tell you their pain points, they can tell you their aspirations, but what they can't tell you is the solution... It's not their job. That's ours."
On the Core Philosophy of V1's AI companion, V1CTOR:
"The best way to build trust between a random person on the internet and a golf instructor is to show some value first."
Are you more of a watcher than a listener? Then enjoy our video with Alex on The ModGolf YouTube channel (https://youtu.be/YBxBsVuRti8). Click on this link (https://youtu.be/TDyhOE2DEuo) or the image below.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2DQnq5hM.jpg (https://youtu.be/TDyhOE2DEuo) 
Want to connect with Alex? Check out his bio page to make that happen!
Alex Prasad's bio page &amp;gt;&amp;gt; https://modgolf.fireside.fm/guests/alex-prasad
Visit the V1 Sports website (https://v1sports.com/) to learn more and to download the V1 Golf App in the Apple App Store or Google Play Store.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/fC_NoWtr.png (https://v1sports.com/) 
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join &amp;gt;&amp;gt; https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Alex Prasad - CEO at V1 Sports.
</description>
  <itunes:keywords>modgolf podcast, Alex Prasad, V1 Sports, golf innovator, golf venture, PGA of America, NGCOA, golf entertainment, golf innovation, PGA Show, golf entrepreneur, golf industry, golf business, modgolf, entrepreneurship, Innovation, golf instruction, AI golf, golf swing improvement, golf improvement, AI golf instruction, online golf instruction</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of The ModGolf Podcast host Colin Weston sits down with Alex Prasad, the CEO of V1 Sports, a company that has been a cornerstone of golf technology for over three decades. Alex shares the journey of V1 Sports from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.</p>

<p>We dive deep into the pivotal &quot;come-to-Jesus&quot; moment that forced the company to re-evaluate its path, the cultural shift to a data-driven mindset, and how they are now using their new AI tool, &quot;V1CTOR,&quot; to solve the biggest pain points for golf instructors - time and student engagement. This is a masterclass in business transformation, product-market fit, and building a platform that creates a true win-win-win for the company, the coach, and the golfer.</p>

<p><strong>During this episode you will discover these inspiring takeaways:</strong></p>

<p><strong>Embrace the &quot;Why&quot; Behind the Data</strong><br>
Learn how V1 Sports moved beyond assumptions by relentlessly asking &quot;how do we know?&quot; This shift to a data-validated culture gave them the courage to innovate confidently and build products based on proven user needs, not just gut feelings.</p>

<p><strong>Solve the Real Problem, Not the Stated One</strong><br>
Discover how Alex and his team decoded the common complaint from pros that they &quot;don&#39;t have enough time.&quot; They uncovered the deeper issue of seasonality and student re-engagement, leading to AI-driven solutions that automate relationship-building.</p>

<p><strong>Trust is Built by Providing Value First</strong><br>
Hear how V1 Sports flipped the script on traditional coaching models. By using AI to facilitate a &quot;Quick Fix&quot;—a free, personalized piece of feedback—they create a gateway to trust between a golfer and a pro, proving value before a transaction ever occurs.</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2parL16M.jpg" alt=""></p>

<p><strong>Episode Chapters:</strong><br>
(00:00) Introduction<br>
(01:29) The Power of Invitation: Alex&#39;s First Golf Experience<br>
(04:02) The Origin Story of V1 Sports<br>
(06:55) The Innovator&#39;s Dilemma: The Inflection Point for V1<br>
(12:18) The Hard Work of Product Validation: Talking to Customers<br>
(16:11) The V1 Product Suite and the Introduction of &quot;V1CTOR&quot; AI<br>
(22:14) Building Trust in a Digital World<br>
(27:40) The V1 Business Model: A Two-Sided, Curated Marketplace<br>
(31:51) The Hardware Game: Ground Pressure Sensors and the Unseeable Data<br>
(34:33) Expanding to Other Sports? The Power of Focus<br>
(38:44) The Entrepreneurial Marathon: Lessons from Endurance Sports<br>
(43:30) How to Connect with Alex Prasad and V1 Sports</p>

<p>Book referenced during our converation: <strong><a href="https://www.amazon.ca/Innovators-Dilemma-New-Foreword-Technologies/dp/1647826764/ref=asc_df_1647826764" rel="nofollow">The Innovator&#39;s Dilemma</a></strong> by Clayton M. Christensen</p>

<p><strong>Quotable Moments from Alex:</strong></p>

<p><strong>On Challenging Assumptions:</strong><br>
&quot;Intuition can tell you where to look, but the data is going to validate or invalidate that&#39;s the right place to press.&quot;</p>

<p><strong>On Understanding Customer Needs:</strong><br>
&quot;What you learn is, customers can tell you their pain points, they can tell you their aspirations, but what they can&#39;t tell you is the solution... It&#39;s not their job. That&#39;s ours.&quot;</p>

<p><strong>On the Core Philosophy of V1&#39;s AI companion, V1CTOR:</strong><br>
&quot;The best way to build trust between a random person on the internet and a golf instructor is to show some value first.&quot;</p>

<p>Are you more of a watcher than a listener? Then enjoy our video with Alex on <strong><a href="https://youtu.be/YBxBsVuRti8" rel="nofollow">The ModGolf YouTube channel</a></strong>. Click on <strong><a href="https://youtu.be/TDyhOE2DEuo" rel="nofollow">this link</a></strong> or the image below.<br>
<a href="https://youtu.be/TDyhOE2DEuo" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2DQnq5hM.jpg" alt=""></a> </p>

<p>Want to connect with Alex? Check out his bio page to make that happen!<br>
<strong>Alex Prasad&#39;s bio page &gt;&gt;</strong> <a href="https://modgolf.fireside.fm/guests/alex-prasad" rel="nofollow">https://modgolf.fireside.fm/guests/alex-prasad</a></p>

<p>Visit the <a href="https://v1sports.com/" rel="nofollow"><strong>V1 Sports website</strong></a> to learn more and to download the V1 Golf App in the Apple App Store or Google Play Store.<br>
<a href="https://v1sports.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/fC_NoWtr.png" alt=""></a> </p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p><p>Special Guest: Alex Prasad - CEO at V1 Sports.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of The ModGolf Podcast host Colin Weston sits down with Alex Prasad, the CEO of V1 Sports, a company that has been a cornerstone of golf technology for over three decades. Alex shares the journey of V1 Sports from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.</p>

<p>We dive deep into the pivotal &quot;come-to-Jesus&quot; moment that forced the company to re-evaluate its path, the cultural shift to a data-driven mindset, and how they are now using their new AI tool, &quot;V1CTOR,&quot; to solve the biggest pain points for golf instructors - time and student engagement. This is a masterclass in business transformation, product-market fit, and building a platform that creates a true win-win-win for the company, the coach, and the golfer.</p>

<p><strong>During this episode you will discover these inspiring takeaways:</strong></p>

<p><strong>Embrace the &quot;Why&quot; Behind the Data</strong><br>
Learn how V1 Sports moved beyond assumptions by relentlessly asking &quot;how do we know?&quot; This shift to a data-validated culture gave them the courage to innovate confidently and build products based on proven user needs, not just gut feelings.</p>

<p><strong>Solve the Real Problem, Not the Stated One</strong><br>
Discover how Alex and his team decoded the common complaint from pros that they &quot;don&#39;t have enough time.&quot; They uncovered the deeper issue of seasonality and student re-engagement, leading to AI-driven solutions that automate relationship-building.</p>

<p><strong>Trust is Built by Providing Value First</strong><br>
Hear how V1 Sports flipped the script on traditional coaching models. By using AI to facilitate a &quot;Quick Fix&quot;—a free, personalized piece of feedback—they create a gateway to trust between a golfer and a pro, proving value before a transaction ever occurs.</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2parL16M.jpg" alt=""></p>

<p><strong>Episode Chapters:</strong><br>
(00:00) Introduction<br>
(01:29) The Power of Invitation: Alex&#39;s First Golf Experience<br>
(04:02) The Origin Story of V1 Sports<br>
(06:55) The Innovator&#39;s Dilemma: The Inflection Point for V1<br>
(12:18) The Hard Work of Product Validation: Talking to Customers<br>
(16:11) The V1 Product Suite and the Introduction of &quot;V1CTOR&quot; AI<br>
(22:14) Building Trust in a Digital World<br>
(27:40) The V1 Business Model: A Two-Sided, Curated Marketplace<br>
(31:51) The Hardware Game: Ground Pressure Sensors and the Unseeable Data<br>
(34:33) Expanding to Other Sports? The Power of Focus<br>
(38:44) The Entrepreneurial Marathon: Lessons from Endurance Sports<br>
(43:30) How to Connect with Alex Prasad and V1 Sports</p>

<p>Book referenced during our converation: <strong><a href="https://www.amazon.ca/Innovators-Dilemma-New-Foreword-Technologies/dp/1647826764/ref=asc_df_1647826764" rel="nofollow">The Innovator&#39;s Dilemma</a></strong> by Clayton M. Christensen</p>

<p><strong>Quotable Moments from Alex:</strong></p>

<p><strong>On Challenging Assumptions:</strong><br>
&quot;Intuition can tell you where to look, but the data is going to validate or invalidate that&#39;s the right place to press.&quot;</p>

<p><strong>On Understanding Customer Needs:</strong><br>
&quot;What you learn is, customers can tell you their pain points, they can tell you their aspirations, but what they can&#39;t tell you is the solution... It&#39;s not their job. That&#39;s ours.&quot;</p>

<p><strong>On the Core Philosophy of V1&#39;s AI companion, V1CTOR:</strong><br>
&quot;The best way to build trust between a random person on the internet and a golf instructor is to show some value first.&quot;</p>

<p>Are you more of a watcher than a listener? Then enjoy our video with Alex on <strong><a href="https://youtu.be/YBxBsVuRti8" rel="nofollow">The ModGolf YouTube channel</a></strong>. Click on <strong><a href="https://youtu.be/TDyhOE2DEuo" rel="nofollow">this link</a></strong> or the image below.<br>
<a href="https://youtu.be/TDyhOE2DEuo" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2DQnq5hM.jpg" alt=""></a> </p>

<p>Want to connect with Alex? Check out his bio page to make that happen!<br>
<strong>Alex Prasad&#39;s bio page &gt;&gt;</strong> <a href="https://modgolf.fireside.fm/guests/alex-prasad" rel="nofollow">https://modgolf.fireside.fm/guests/alex-prasad</a></p>

<p>Visit the <a href="https://v1sports.com/" rel="nofollow"><strong>V1 Sports website</strong></a> to learn more and to download the V1 Golf App in the Apple App Store or Google Play Store.<br>
<a href="https://v1sports.com/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/fC_NoWtr.png" alt=""></a> </p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p><p>Special Guest: Alex Prasad - CEO at V1 Sports.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Transforming The Golf Entertainment Gaming Experience - TJ Schier, CEO/Founder at SmashSwing Immersive</title>
  <link>https://modgolf.fireside.fm/199-tj-schier</link>
  <guid isPermaLink="false">85cadd99-6cf8-450f-8828-aca4627180de</guid>
  <pubDate>Fri, 18 Jul 2025 12:15:00 -0700</pubDate>
  <author>The ModGolf Podcast</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/85cadd99-6cf8-450f-8828-aca4627180de.mp3" length="30369956" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>17</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>"We look to attract and appeal to the "golf curious" with SmashSwing". Host Colin Weston speaks with TJ Schier Jr., the founder of SmashSwing Immersive. They discuss the intersection of entrepreneurship, innovation, and the golf industry, highlighting TJ's unique approach to creating an engaging indoor golf experience that anyone can play.</itunes:subtitle>
  <itunes:duration>36:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/8/85cadd99-6cf8-450f-8828-aca4627180de/cover.jpg?v=1"/>
  <description>"Our goal is to put a golf club in someone's hands for the very first time so they have a fun, memorable experience."
On this episode of The ModGolf Podcast, host Colin Weston speaks with TJ Schier Jr., the founder of SmashSwing Immersive. They discuss the intersection of entrepreneurship, innovation, and the golf industry, highlighting TJ's unique approach to creating an engaging indoor golf experience.
Join us for an insightful conversation with TJ Schier Jr. as he shares his entrepreneurial journey and the innovative vision behind SmashSwing Immersive. Whether you're a golf enthusiast or an aspiring entrepreneur, this episode offers valuable lessons on creativity, market understanding, and the power of community feedback.
Key Takeaways you will discover on this episode are:
Embracing Feedback for Innovation
TJ emphasizes the importance of gathering feedback from potential users during the development phase. By inviting a diverse group of testers to experience SmashSwing, he was able to refine the product based on real user experiences rather than assumptions. This iterative process not only improved the technology but also expanded the target market.
Targeting the Non-Golfer Market
SmashSwing aims to attract the 99% of the population that doesn't typically engage with golf. By creating a fun, gamified environment that appeals to social and casual players, TJ is redefining the indoor golf experience. This strategy opens up new avenues for growth and accessibility in the sport.
Building a Strong Brand Identity
TJ discusses the significance of a well-crafted brand and first impressions. By investing in professional branding and creating a polished environment for SmashSwing, he ensures that potential customers see the value and quality of the experience. This focus on branding helps to instill confidence in both consumers and investors.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/rP2UrLYj.jpg
Are you more of a watcher than a listener? Then enjoy our video with TJ on The ModGolf YouTube channel (https://youtu.be/eobulbCnJd4) as he gives us a SmashSwing demo from their test facility in Dallas. Click on this link (https://youtu.be/eobulbCnJd4) or the image below as Colin and TJ extend their podcast conversation with key takeaways and lessons learned that will benefit all entrepreneurs.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/d8TCTfhc.jpg (https://youtu.be/eobulbCnJd4) 
Prior to launching SmashSwing, TJ helped ignite the growth of BigShots Golf as part of ClubCorp/Invited to be the second largest player in the golf entertainment space. The brand grew from 1 to 7 units in 20 months with a mix of corporate owned, managed and franchised locations. Want to connect with TJ? Check out his bio page (https://modgolf.fireside.fm/guests/tj-schier) to make that happen!
https://modgolf.fireside.fm/guests/tj-schier
To learn more about SmashSwing, check out their website at https://smashswingimmersive.com or click on the image below. 
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3wXhMJq8.jpg (https://smashswingimmersive.com)
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I'm excited to announce our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join &amp;gt;&amp;gt; https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf)
We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com)
Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guest: TJ Schier - CEO/Founder at SmashSwing Immersive.
</description>
  <itunes:keywords>modgolf podcast, SmashSwing, TJ Schier, golf simulator, golf entertainment, video games, gaming, golf events, golf travel, AI golf, PGA of America, golf instruction, golf lessons, golf swing, golf improvement, golf innovation, PGA Show, swing improvement, lower your golf score, golf entrepreneur, golf industry, golf business, modgolf, entrepreneurship, Innovation, sport tech</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>&quot;Our goal is to put a golf club in someone&#39;s hands for the very first time so they have a fun, memorable experience.&quot;</p>

<p>On this episode of The ModGolf Podcast, host Colin Weston speaks with TJ Schier Jr., the founder of SmashSwing Immersive. They discuss the intersection of entrepreneurship, innovation, and the golf industry, highlighting TJ&#39;s unique approach to creating an engaging indoor golf experience.</p>

<p>Join us for an insightful conversation with TJ Schier Jr. as he shares his entrepreneurial journey and the innovative vision behind SmashSwing Immersive. Whether you&#39;re a golf enthusiast or an aspiring entrepreneur, this episode offers valuable lessons on creativity, market understanding, and the power of community feedback.</p>

<p><strong>Key Takeaways you will discover on this episode are:</strong></p>

<p><strong>Embracing Feedback for Innovation</strong><br>
TJ emphasizes the importance of gathering feedback from potential users during the development phase. By inviting a diverse group of testers to experience SmashSwing, he was able to refine the product based on real user experiences rather than assumptions. This iterative process not only improved the technology but also expanded the target market.</p>

<p><strong>Targeting the Non-Golfer Market</strong><br>
SmashSwing aims to attract the 99% of the population that doesn&#39;t typically engage with golf. By creating a fun, gamified environment that appeals to social and casual players, TJ is redefining the indoor golf experience. This strategy opens up new avenues for growth and accessibility in the sport.</p>

<p><strong>Building a Strong Brand Identity</strong><br>
TJ discusses the significance of a well-crafted brand and first impressions. By investing in professional branding and creating a polished environment for SmashSwing, he ensures that potential customers see the value and quality of the experience. This focus on branding helps to instill confidence in both consumers and investors.</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/rP2UrLYj.jpg" alt=""></p>

<p>Are you more of a watcher than a listener? Then enjoy our video with TJ on <strong><a href="https://youtu.be/eobulbCnJd4" rel="nofollow">The ModGolf YouTube channel</a></strong> as he gives us a SmashSwing demo from their test facility in Dallas. Click on <strong><a href="https://youtu.be/eobulbCnJd4" rel="nofollow">this link</a></strong> or the image below as Colin and TJ extend their podcast conversation with key takeaways and lessons learned that will benefit all entrepreneurs.<br>
<a href="https://youtu.be/eobulbCnJd4" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/d8TCTfhc.jpg" alt=""></a> </p>

<p>Prior to launching SmashSwing, TJ helped ignite the growth of BigShots Golf as part of ClubCorp/Invited to be the second largest player in the golf entertainment space. The brand grew from 1 to 7 units in 20 months with a mix of corporate owned, managed and franchised locations. Want to connect with TJ? Check out his <strong><a href="https://modgolf.fireside.fm/guests/tj-schier" rel="nofollow">bio page</a></strong> to make that happen!</p>

<blockquote>
<blockquote>
<p><a href="https://modgolf.fireside.fm/guests/tj-schier" rel="nofollow">https://modgolf.fireside.fm/guests/tj-schier</a></p>
</blockquote>
</blockquote>

<p>To learn more about SmashSwing, check out their website at <a href="https://smashswingimmersive.com" rel="nofollow">https://smashswingimmersive.com</a> or click on the image below. <br>
<a href="https://smashswingimmersive.com" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3wXhMJq8.jpg" alt=""></a></p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p>

<hr>

<p>We want to thank our Episode Presenting Partner <strong>Golf Genius Software</strong> who have supported The ModGolf Podcast since 2019!<br>
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?<br>
<a href="https://www.golfgenius.com" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""></a><br>
<strong>Golf Genius</strong> powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at <a href="https://www.golfgenius.com" rel="nofollow">golfgenius.com</a>.</p><p>Special Guest: TJ Schier - CEO/Founder at SmashSwing Immersive.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>&quot;Our goal is to put a golf club in someone&#39;s hands for the very first time so they have a fun, memorable experience.&quot;</p>

<p>On this episode of The ModGolf Podcast, host Colin Weston speaks with TJ Schier Jr., the founder of SmashSwing Immersive. They discuss the intersection of entrepreneurship, innovation, and the golf industry, highlighting TJ&#39;s unique approach to creating an engaging indoor golf experience.</p>

<p>Join us for an insightful conversation with TJ Schier Jr. as he shares his entrepreneurial journey and the innovative vision behind SmashSwing Immersive. Whether you&#39;re a golf enthusiast or an aspiring entrepreneur, this episode offers valuable lessons on creativity, market understanding, and the power of community feedback.</p>

<p><strong>Key Takeaways you will discover on this episode are:</strong></p>

<p><strong>Embracing Feedback for Innovation</strong><br>
TJ emphasizes the importance of gathering feedback from potential users during the development phase. By inviting a diverse group of testers to experience SmashSwing, he was able to refine the product based on real user experiences rather than assumptions. This iterative process not only improved the technology but also expanded the target market.</p>

<p><strong>Targeting the Non-Golfer Market</strong><br>
SmashSwing aims to attract the 99% of the population that doesn&#39;t typically engage with golf. By creating a fun, gamified environment that appeals to social and casual players, TJ is redefining the indoor golf experience. This strategy opens up new avenues for growth and accessibility in the sport.</p>

<p><strong>Building a Strong Brand Identity</strong><br>
TJ discusses the significance of a well-crafted brand and first impressions. By investing in professional branding and creating a polished environment for SmashSwing, he ensures that potential customers see the value and quality of the experience. This focus on branding helps to instill confidence in both consumers and investors.</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/rP2UrLYj.jpg" alt=""></p>

<p>Are you more of a watcher than a listener? Then enjoy our video with TJ on <strong><a href="https://youtu.be/eobulbCnJd4" rel="nofollow">The ModGolf YouTube channel</a></strong> as he gives us a SmashSwing demo from their test facility in Dallas. Click on <strong><a href="https://youtu.be/eobulbCnJd4" rel="nofollow">this link</a></strong> or the image below as Colin and TJ extend their podcast conversation with key takeaways and lessons learned that will benefit all entrepreneurs.<br>
<a href="https://youtu.be/eobulbCnJd4" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/d8TCTfhc.jpg" alt=""></a> </p>

<p>Prior to launching SmashSwing, TJ helped ignite the growth of BigShots Golf as part of ClubCorp/Invited to be the second largest player in the golf entertainment space. The brand grew from 1 to 7 units in 20 months with a mix of corporate owned, managed and franchised locations. Want to connect with TJ? Check out his <strong><a href="https://modgolf.fireside.fm/guests/tj-schier" rel="nofollow">bio page</a></strong> to make that happen!</p>

<blockquote>
<blockquote>
<p><a href="https://modgolf.fireside.fm/guests/tj-schier" rel="nofollow">https://modgolf.fireside.fm/guests/tj-schier</a></p>
</blockquote>
</blockquote>

<p>To learn more about SmashSwing, check out their website at <a href="https://smashswingimmersive.com" rel="nofollow">https://smashswingimmersive.com</a> or click on the image below. <br>
<a href="https://smashswingimmersive.com" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3wXhMJq8.jpg" alt=""></a></p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p>

<hr>

<p>We want to thank our Episode Presenting Partner <strong>Golf Genius Software</strong> who have supported The ModGolf Podcast since 2019!<br>
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?<br>
<a href="https://www.golfgenius.com" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""></a><br>
<strong>Golf Genius</strong> powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at <a href="https://www.golfgenius.com" rel="nofollow">golfgenius.com</a>.</p><p>Special Guest: TJ Schier - CEO/Founder at SmashSwing Immersive.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Creating "The Expedia For Golf Tournament and Event Planning" - Cory Powell, Co-Founder of Hubble.GOLF</title>
  <link>https://modgolf.fireside.fm/198-cory-powell-hubblegolf</link>
  <guid isPermaLink="false">eb2f7564-9001-4438-bd53-fd7848d87bad</guid>
  <pubDate>Wed, 25 Jun 2025 07:30:00 -0700</pubDate>
  <author>The ModGolf Podcast</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/eb2f7564-9001-4438-bd53-fd7848d87bad.mp3" length="34533140" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>17</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>"It's much bigger than myself. What really excites me and keeps me moving every single day is to do something that truly grows the game and has some legacy behind it." Co-Founder Cory Powell joins Host Colin Weston to share the entrepreneurial backstory leading up to the recent launch of Hubble.GOLF</itunes:subtitle>
  <itunes:duration>38:43</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/e/eb2f7564-9001-4438-bd53-fd7848d87bad/cover.jpg?v=1"/>
  <description>Episode Overview
In this episode of The ModGolf Podcast, host Colin Weston welcomes Cory Powell, co-founder and CEO of Hubble.GOLF. They discuss Cory's journey in golf, his entrepreneurial spirit, and the innovative platform Hubble.GOLF aims to create for golfers, their families and event organizers.
Key Highlights
Introduction to Hubble Golf
Cory describes Hubble Golf as the "Expedia for golf events," aiming to be the largest searchable database for all things golf, including junior, amateur, and professional events.
Cory's First Golf Experience
Cory shares a heartfelt story about how his grandfather introduced him to golf at the age of eight, gifting him a set of junior clubs and taking him to a local driving range.
The Entrepreneurial Journey
From starting a pooper scooper service at eight years old to organizing tournaments and playing professionally, Cory's entrepreneurial spirit has been evident throughout his life.
The AHA Moment for Hubble.GOLF
Cory discusses the challenges he faced while trying to find golf events and how this led to the idea for Hubble.GOLF. He emphasizes the importance of collaboration and co-founding with Kevin Lewis, who brought technical expertise to the project.
Market Research and Customer Validation
Cory explains how he gathered feedback from golfers and parents to validate the need for Hubble.GOLF, including surveys that indicated a willingness to pay for the service.
Mentorship and Personal Growth
The importance of mentorship is highlighted as Cory shares his relationship with Jim Casino, who has provided guidance and support throughout his entrepreneurial journey.
Risk-Taking in Entrepreneurship
Cory reflects on his approach to risk-taking, emphasizing the need for passion, perseverance, and the ability to pivot when necessary.
Cory Powell's journey is a testament to the power of passion, perseverance, and community in the world of golf and entrepreneurship. Listen in to discover his vision for Hubble.GOLF and the future of golf events.
"Hubble.GOLF is the Expedia of golf events. So everything from junior golf, youth, amateur college, professional, charity, networking, green grass, non-green grass, we will be the largest searchable event database for all things golf. And the idea stemmed from my background trying to find events and figure out a schedule and put together an itinerary and what's the budget around that itinerary and how do I share that itinerary with other people? And that's what we've created."
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aLutd90o.jpg
"On average a parent spends over four hours planning one individual event and a junior golfer participates anywhere between 12 and 18 events in a season. We save parents day's worth of time figuring out their child's season and ultimately save them money on their travel costs."
"If you truly are passionate about what you do, you wake up every day invigorated and excited to get to work, to chase it, put in the work. It's not easy. You have to be disciplined. You have to be willing to do it. My grandpa always used to say, "you have to be willing to pay the price and do what others aren't willing to do." And that's long hours and hard work."
Are you a watcher more than a listener who enjoys entrepreneurship stories? Then you can watch our video as Colin and Cory extend their podcast conversation on The ModGolf YouTube channel (https://youtu.be/acyCIb6ItGk) . Click on this link (https://youtu.be/acyCIb6ItGk) of the image below to watch.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/RBYGA_g5.jpg (https://youtu.be/acyCIb6ItGk) 
Cory Powell is an experienced entreprenuer who founded his first business at 8 years old hustling the neighbours with his "dog poop scoop service". This story is one of the highlights of our conversation! Want to connect with Cory? Check out his bio page (https://modgolf.fireside.fm/guests/coy-powell) to make that happen!
https://modgolf.fireside.fm/guests/cory-powell 
Download Hubble.GOLF for free at https://hubble.golf/home or click on the image below. ModGolf doesn't benefit from your participation. We just like what Cory and his team have created with Hubble.GOLF!
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/bVrZfSiU.jpg (https://hubble.golf/home)
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join &amp;gt;&amp;gt; https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Cory Powell, Co-Founder of Hubble.GOLF.
</description>
  <itunes:keywords>modgolf podcast, Hubble Golf, Hubble.GOLF, Cory Powell, golf tournaments, golf events, golf travel, AI golf, PGA of America, golf instruction, golf lessons, golf swing, golf improvement, golf innovation, PGA Show, swing improvement, lower your golf score, golf entrepreneur, golf industry, golf business, modgolf, entrepreneurship, Innovation, sport tech</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><strong>Episode Overview</strong><br>
In this episode of The ModGolf Podcast, host Colin Weston welcomes Cory Powell, co-founder and CEO of Hubble.GOLF. They discuss Cory&#39;s journey in golf, his entrepreneurial spirit, and the innovative platform Hubble.GOLF aims to create for golfers, their families and event organizers.</p>

<p><strong>Key Highlights</strong><br>
<strong>Introduction to Hubble Golf</strong><br>
Cory describes Hubble Golf as the &quot;Expedia for golf events,&quot; aiming to be the largest searchable database for all things golf, including junior, amateur, and professional events.<br>
<strong>Cory&#39;s First Golf Experience</strong><br>
Cory shares a heartfelt story about how his grandfather introduced him to golf at the age of eight, gifting him a set of junior clubs and taking him to a local driving range.<br>
<strong>The Entrepreneurial Journey</strong><br>
From starting a pooper scooper service at eight years old to organizing tournaments and playing professionally, Cory&#39;s entrepreneurial spirit has been evident throughout his life.<br>
<strong>The AHA Moment for Hubble.GOLF</strong><br>
Cory discusses the challenges he faced while trying to find golf events and how this led to the idea for Hubble.GOLF. He emphasizes the importance of collaboration and co-founding with Kevin Lewis, who brought technical expertise to the project.<br>
<strong>Market Research and Customer Validation</strong><br>
Cory explains how he gathered feedback from golfers and parents to validate the need for Hubble.GOLF, including surveys that indicated a willingness to pay for the service.<br>
<strong>Mentorship and Personal Growth</strong><br>
The importance of mentorship is highlighted as Cory shares his relationship with Jim Casino, who has provided guidance and support throughout his entrepreneurial journey.<br>
<strong>Risk-Taking in Entrepreneurship</strong><br>
Cory reflects on his approach to risk-taking, emphasizing the need for passion, perseverance, and the ability to pivot when necessary.</p>

<p>Cory Powell&#39;s journey is a testament to the power of passion, perseverance, and community in the world of golf and entrepreneurship. Listen in to discover his vision for Hubble.GOLF and the future of golf events.</p>

<p>&quot;Hubble.GOLF is the Expedia of golf events. So everything from junior golf, youth, amateur college, professional, charity, networking, green grass, non-green grass, we will be the largest searchable event database for all things golf. And the idea stemmed from my background trying to find events and figure out a schedule and put together an itinerary and what&#39;s the budget around that itinerary and how do I share that itinerary with other people? And that&#39;s what we&#39;ve created.&quot;</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aLutd90o.jpg" alt=""></p>

<p>&quot;On average a parent spends over four hours planning one individual event and a junior golfer participates anywhere between 12 and 18 events in a season. We save parents day&#39;s worth of time figuring out their child&#39;s season and ultimately save them money on their travel costs.&quot;</p>

<p>&quot;If you truly are passionate about what you do, you wake up every day invigorated and excited to get to work, to chase it, put in the work. It&#39;s not easy. You have to be disciplined. You have to be willing to do it. My grandpa always used to say, &quot;you have to be willing to pay the price and do what others aren&#39;t willing to do.&quot; And that&#39;s long hours and hard work.&quot;</p>

<p>Are you a watcher more than a listener who enjoys entrepreneurship stories? Then you can watch our video as Colin and Cory extend their podcast conversation on <strong><a href="https://youtu.be/acyCIb6ItGk" rel="nofollow">The ModGolf YouTube channel</a></strong> . Click on <strong><a href="https://youtu.be/acyCIb6ItGk" rel="nofollow">this link</a></strong> of the image below to watch.<br>
<a href="https://youtu.be/acyCIb6ItGk" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/RBYGA_g5.jpg" alt=""></a> </p>

<p>Cory Powell is an experienced entreprenuer who founded his first business at 8 years old hustling the neighbours with his &quot;dog poop scoop service&quot;. This story is one of the highlights of our conversation! Want to connect with Cory? Check out his <strong><a href="https://modgolf.fireside.fm/guests/coy-powell" rel="nofollow">bio page</a></strong> to make that happen!</p>

<blockquote>
<blockquote>
<p><a href="https://modgolf.fireside.fm/guests/cory-powell" rel="nofollow">https://modgolf.fireside.fm/guests/cory-powell</a> </p>
</blockquote>
</blockquote>

<p>Download Hubble.GOLF for free at <a href="https://hubble.golf/home" rel="nofollow">https://hubble.golf/home</a> or click on the image below. ModGolf doesn&#39;t benefit from your participation. We just like what Cory and his team have created with Hubble.GOLF!<br>
<a href="https://hubble.golf/home" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/bVrZfSiU.jpg" alt=""></a></p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p><p>Special Guest: Cory Powell, Co-Founder of Hubble.GOLF.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><strong>Episode Overview</strong><br>
In this episode of The ModGolf Podcast, host Colin Weston welcomes Cory Powell, co-founder and CEO of Hubble.GOLF. They discuss Cory&#39;s journey in golf, his entrepreneurial spirit, and the innovative platform Hubble.GOLF aims to create for golfers, their families and event organizers.</p>

<p><strong>Key Highlights</strong><br>
<strong>Introduction to Hubble Golf</strong><br>
Cory describes Hubble Golf as the &quot;Expedia for golf events,&quot; aiming to be the largest searchable database for all things golf, including junior, amateur, and professional events.<br>
<strong>Cory&#39;s First Golf Experience</strong><br>
Cory shares a heartfelt story about how his grandfather introduced him to golf at the age of eight, gifting him a set of junior clubs and taking him to a local driving range.<br>
<strong>The Entrepreneurial Journey</strong><br>
From starting a pooper scooper service at eight years old to organizing tournaments and playing professionally, Cory&#39;s entrepreneurial spirit has been evident throughout his life.<br>
<strong>The AHA Moment for Hubble.GOLF</strong><br>
Cory discusses the challenges he faced while trying to find golf events and how this led to the idea for Hubble.GOLF. He emphasizes the importance of collaboration and co-founding with Kevin Lewis, who brought technical expertise to the project.<br>
<strong>Market Research and Customer Validation</strong><br>
Cory explains how he gathered feedback from golfers and parents to validate the need for Hubble.GOLF, including surveys that indicated a willingness to pay for the service.<br>
<strong>Mentorship and Personal Growth</strong><br>
The importance of mentorship is highlighted as Cory shares his relationship with Jim Casino, who has provided guidance and support throughout his entrepreneurial journey.<br>
<strong>Risk-Taking in Entrepreneurship</strong><br>
Cory reflects on his approach to risk-taking, emphasizing the need for passion, perseverance, and the ability to pivot when necessary.</p>

<p>Cory Powell&#39;s journey is a testament to the power of passion, perseverance, and community in the world of golf and entrepreneurship. Listen in to discover his vision for Hubble.GOLF and the future of golf events.</p>

<p>&quot;Hubble.GOLF is the Expedia of golf events. So everything from junior golf, youth, amateur college, professional, charity, networking, green grass, non-green grass, we will be the largest searchable event database for all things golf. And the idea stemmed from my background trying to find events and figure out a schedule and put together an itinerary and what&#39;s the budget around that itinerary and how do I share that itinerary with other people? And that&#39;s what we&#39;ve created.&quot;</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aLutd90o.jpg" alt=""></p>

<p>&quot;On average a parent spends over four hours planning one individual event and a junior golfer participates anywhere between 12 and 18 events in a season. We save parents day&#39;s worth of time figuring out their child&#39;s season and ultimately save them money on their travel costs.&quot;</p>

<p>&quot;If you truly are passionate about what you do, you wake up every day invigorated and excited to get to work, to chase it, put in the work. It&#39;s not easy. You have to be disciplined. You have to be willing to do it. My grandpa always used to say, &quot;you have to be willing to pay the price and do what others aren&#39;t willing to do.&quot; And that&#39;s long hours and hard work.&quot;</p>

<p>Are you a watcher more than a listener who enjoys entrepreneurship stories? Then you can watch our video as Colin and Cory extend their podcast conversation on <strong><a href="https://youtu.be/acyCIb6ItGk" rel="nofollow">The ModGolf YouTube channel</a></strong> . Click on <strong><a href="https://youtu.be/acyCIb6ItGk" rel="nofollow">this link</a></strong> of the image below to watch.<br>
<a href="https://youtu.be/acyCIb6ItGk" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/RBYGA_g5.jpg" alt=""></a> </p>

<p>Cory Powell is an experienced entreprenuer who founded his first business at 8 years old hustling the neighbours with his &quot;dog poop scoop service&quot;. This story is one of the highlights of our conversation! Want to connect with Cory? Check out his <strong><a href="https://modgolf.fireside.fm/guests/coy-powell" rel="nofollow">bio page</a></strong> to make that happen!</p>

<blockquote>
<blockquote>
<p><a href="https://modgolf.fireside.fm/guests/cory-powell" rel="nofollow">https://modgolf.fireside.fm/guests/cory-powell</a> </p>
</blockquote>
</blockquote>

<p>Download Hubble.GOLF for free at <a href="https://hubble.golf/home" rel="nofollow">https://hubble.golf/home</a> or click on the image below. ModGolf doesn&#39;t benefit from your participation. We just like what Cory and his team have created with Hubble.GOLF!<br>
<a href="https://hubble.golf/home" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/bVrZfSiU.jpg" alt=""></a></p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p><p>Special Guest: Cory Powell, Co-Founder of Hubble.GOLF.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Increasing Your Odds For On-Course Swing Success - Matt Williams, Co-Founder of Noonan Caddie</title>
  <link>https://modgolf.fireside.fm/195-matt-williams-noonan</link>
  <guid isPermaLink="false">16908641-0760-49a3-b27d-34fc119a09ca</guid>
  <pubDate>Mon, 26 May 2025 05:15:00 -0700</pubDate>
  <author>The ModGolf Podcast</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/16908641-0760-49a3-b27d-34fc119a09ca.mp3" length="33695804" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>17</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>"Life is short. I’m committed to spending it doing what I love." Matt Williams, Co-Founder of Noonan Caddie joins us to share how you can make better on-course shot selection decisions that will result in less blowup holes and lower scores.</itunes:subtitle>
  <itunes:duration>37:43</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/1/16908641-0760-49a3-b27d-34fc119a09ca/cover.jpg?v=1"/>
  <description>"We are the Ozempic for golf! I can shoot lower scores without changing my swing."
Do you struggle to make better on-course shot selection decisions that will result in less blowup holes and lower scores? Then the Noonan Caddie app is for you!
Noonan Caddie Co-Founder Matt Williams joins host Colin Weston to share his entrepreneurial insights as a multiple time founder in the golf entertainment and technology space.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/D00T-nh1.jpg
Are you a watcher more than a listener? Then you can watch our video with Matt on The ModGolf YouTube channel (https://youtu.be/IlZ2O9KB9xY) as he walks us through a Noonan Caddie demo. Click on this link (https://youtu.be/IlZ2O9KB9xY) or the image below as Colin and Matt discuss positive tips and cautionary tales for new entrepreneurs embarking on their startup journey.
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/nXAQxLjr.jpg (https://youtu.be/IlZ2O9KB9xY)
"Life is short. I’m committed to spending it doing what I love."
Matt Williams combines his passion for golf, technology, and entrepreneurship to build meaningful ventures that enhance the player and guest experience.
Matt  is the co-founder and President of Noonan Caddie - an innovative app that turns your phone into a digital caddie. Noonan unlocks the scoring potential already inside you by making smarter decisions rather than grinding on frustrating swing overhauls.
Matt is an experienced entreprenuer and multiple time startup founder, including the creation of GolfTRK - Kansas City’s premier member-focused indoor golf facility. https://www.golftrk.com/ 
Download Noonan Caddie at https://www.noonan.ai/ or click on the image below for your seven day free trial. ModGolf doesn't benefit from your participation. We just like what Matt and his team have created with Noonan Caddie!
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/58o8iO7r.jpg (https://www.noonan.ai/)
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join &amp;gt;&amp;gt; https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf)
We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?
https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com)
Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guest: Matt Williams, Co-Founder of Noonan Caddie.
</description>
  <itunes:keywords>modgolf podcast, Noonan, Noonan Caddie, Matt Williams, AI golf, PGA of America, golf instruction, golf lessons, golf swing, golf improvement, golf innovation, PGA Show, swing improvement, lower your golf score, golf entrepreneur, golf industry, golf business, modgolf, entrepreneurship, Innovation, sport tech</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>&quot;We are the Ozempic for golf! I can shoot lower scores without changing my swing.&quot;</p>

<p>Do you struggle to make better on-course shot selection decisions that will result in less blowup holes and lower scores? Then the Noonan Caddie app is for you!</p>

<p>Noonan Caddie Co-Founder Matt Williams joins host Colin Weston to share his entrepreneurial insights as a multiple time founder in the golf entertainment and technology space.</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/D00T-nh1.jpg" alt=""></p>

<p>Are you a watcher more than a listener? Then you can watch our video with Matt on <strong><a href="https://youtu.be/IlZ2O9KB9xY" rel="nofollow">The ModGolf YouTube channel</a></strong> as he walks us through a Noonan Caddie demo. Click on <strong><a href="https://youtu.be/IlZ2O9KB9xY" rel="nofollow">this link</a></strong> or the image below as Colin and Matt discuss positive tips and cautionary tales for new entrepreneurs embarking on their startup journey.<br>
<a href="https://youtu.be/IlZ2O9KB9xY" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/nXAQxLjr.jpg" alt=""></a></p>

<p>&quot;Life is short. I’m committed to spending it doing what I love.&quot;</p>

<p>Matt Williams combines his passion for golf, technology, and entrepreneurship to build meaningful ventures that enhance the player and guest experience.</p>

<p>Matt  is the co-founder and President of Noonan Caddie - an innovative app that turns your phone into a digital caddie. Noonan unlocks the scoring potential already inside you by making smarter decisions rather than grinding on frustrating swing overhauls.</p>

<p>Matt is an experienced entreprenuer and multiple time startup founder, including the creation of GolfTRK - Kansas City’s premier member-focused indoor golf facility. <a href="https://www.golftrk.com/" rel="nofollow">https://www.golftrk.com/</a> </p>

<p>Download Noonan Caddie at <a href="https://www.noonan.ai/" rel="nofollow">https://www.noonan.ai/</a> or click on the image below for your seven day free trial. ModGolf doesn&#39;t benefit from your participation. We just like what Matt and his team have created with Noonan Caddie!<br>
<a href="https://www.noonan.ai/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/58o8iO7r.jpg" alt=""></a></p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p>

<hr>

<p>We want to thank our Episode Presenting Partner <strong>Golf Genius Software</strong> who have supported The ModGolf Podcast since 2019!<br>
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?<br>
<a href="https://www.golfgenius.com" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""></a><br>
<strong>Golf Genius</strong> powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at <a href="https://www.golfgenius.com" rel="nofollow">golfgenius.com</a>.</p><p>Special Guest: Matt Williams, Co-Founder of Noonan Caddie.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>&quot;We are the Ozempic for golf! I can shoot lower scores without changing my swing.&quot;</p>

<p>Do you struggle to make better on-course shot selection decisions that will result in less blowup holes and lower scores? Then the Noonan Caddie app is for you!</p>

<p>Noonan Caddie Co-Founder Matt Williams joins host Colin Weston to share his entrepreneurial insights as a multiple time founder in the golf entertainment and technology space.</p>

<p><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/D00T-nh1.jpg" alt=""></p>

<p>Are you a watcher more than a listener? Then you can watch our video with Matt on <strong><a href="https://youtu.be/IlZ2O9KB9xY" rel="nofollow">The ModGolf YouTube channel</a></strong> as he walks us through a Noonan Caddie demo. Click on <strong><a href="https://youtu.be/IlZ2O9KB9xY" rel="nofollow">this link</a></strong> or the image below as Colin and Matt discuss positive tips and cautionary tales for new entrepreneurs embarking on their startup journey.<br>
<a href="https://youtu.be/IlZ2O9KB9xY" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/nXAQxLjr.jpg" alt=""></a></p>

<p>&quot;Life is short. I’m committed to spending it doing what I love.&quot;</p>

<p>Matt Williams combines his passion for golf, technology, and entrepreneurship to build meaningful ventures that enhance the player and guest experience.</p>

<p>Matt  is the co-founder and President of Noonan Caddie - an innovative app that turns your phone into a digital caddie. Noonan unlocks the scoring potential already inside you by making smarter decisions rather than grinding on frustrating swing overhauls.</p>

<p>Matt is an experienced entreprenuer and multiple time startup founder, including the creation of GolfTRK - Kansas City’s premier member-focused indoor golf facility. <a href="https://www.golftrk.com/" rel="nofollow">https://www.golftrk.com/</a> </p>

<p>Download Noonan Caddie at <a href="https://www.noonan.ai/" rel="nofollow">https://www.noonan.ai/</a> or click on the image below for your seven day free trial. ModGolf doesn&#39;t benefit from your participation. We just like what Matt and his team have created with Noonan Caddie!<br>
<a href="https://www.noonan.ai/" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/58o8iO7r.jpg" alt=""></a></p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p>

<hr>

<p>We want to thank our Episode Presenting Partner <strong>Golf Genius Software</strong> who have supported The ModGolf Podcast since 2019!<br>
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?<br>
<a href="https://www.golfgenius.com" rel="nofollow"><img src="https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg" alt=""></a><br>
<strong>Golf Genius</strong> powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at <a href="https://www.golfgenius.com" rel="nofollow">golfgenius.com</a>.</p><p>Special Guest: Matt Williams, Co-Founder of Noonan Caddie.</p>]]>
  </itunes:summary>
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