Creating New Golf Markets That Make The Competition Irrelevant - Renée Mauborgne / Blue Ocean Strategy (062)
Episode | April 18th, 2019 | Season 6 | 53 mins 50 secs
blue ocean shift, blue ocean strategy, entrepreneurship, future of golf, golf channel, innovation, modgolf, modgolfpodcast, nextlinks, pga, renee mauborgne, shots in the night, startup, topgolf, troon golf, usga, we are golf
“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways" How do you innovate within the hyper-competitive golf industry in a non-disruptive way? Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant.
Episode | December 19th, 2018 | Season 5 | 40 mins 56 secs
#growgolf, colin weston, dave shultz, entrepreneurship, future of golf, golf channel, indian wells golf resort, innovation, modgolf, modgolfpodcast, nextlinks, pga, shots in the night, startup, steve rosen, troon, usga, we are golf
How do you introduce an ocean of "non-golfers" to a sport with a reputation of being elitist and intimidating? Indian Wells Golf Resort General Manager Steve Rosen stepped outside the golf industry box and took an entrepreneurial approach to solving the problem. Listen in as Steve describes how they transformed the under-utilized elements of their golf resort to create an immersive, multi-sensory experience called Shots In The Night.