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    <fireside:genDate>Thu, 30 Apr 2026 18:04:23 -0500</fireside:genDate>
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    <title>The ModGolf Podcast - Episodes Tagged with “Renee Mauborgne”</title>
    <link>https://modgolf.fireside.fm/tags/renee%20mauborgne</link>
    <pubDate>Thu, 31 Oct 2019 15:00:00 -0700</pubDate>
    <description>The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $100 billion/year industry.
The ModGolf Podcast has been ranked #4 on 20245s most comprehensive list of "Top 25 Golf Podcasts" (https://blog.feedspot.com/golf_podcasts/), based on our quality and consistency of posts, industry expert reviews and social media influence/popularity. Please subscribe to The ModGolf Podcast to help us grow and move up the rankings in 2026!
&lt;/b&gt;
We'd love to hear from you! Have any ideas or guests you'd like to hear on future episodes? Contact Colin directly here (https://modgolf.fireside.fm/contact) or on Instagram @modgolfpodcast (https://www.instagram.com/modgolfpodcast/) to start the conversation.
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Host Colin Weston explores the future of golf through conversations with the visionaries and influencers that are shaking up the sport.</itunes:subtitle>
    <itunes:author>The ModGolf Podcast</itunes:author>
    <itunes:summary>The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $100 billion/year industry.
The ModGolf Podcast has been ranked #4 on 20245s most comprehensive list of "Top 25 Golf Podcasts" (https://blog.feedspot.com/golf_podcasts/), based on our quality and consistency of posts, industry expert reviews and social media influence/popularity. Please subscribe to The ModGolf Podcast to help us grow and move up the rankings in 2026!
&lt;/b&gt;
We'd love to hear from you! Have any ideas or guests you'd like to hear on future episodes? Contact Colin directly here (https://modgolf.fireside.fm/contact) or on Instagram @modgolfpodcast (https://www.instagram.com/modgolfpodcast/) to start the conversation.
</itunes:summary>
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    <itunes:owner>
      <itunes:name>The ModGolf Podcast</itunes:name>
      <itunes:email>colin@modgolfpodcast.com</itunes:email>
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<item>
  <title>Season 6 Wrap-up / Season 7 Preview</title>
  <link>https://modgolf.fireside.fm/season-6-bonus</link>
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  <pubDate>Thu, 31 Oct 2019 15:00:00 -0700</pubDate>
  <author>The ModGolf Podcast</author>
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  <itunes:season>6</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>Host Colin Weston recaps the best from each of our ten Season 6 guests, along with a preview of Season 7 which will premiere early January 2020.</itunes:subtitle>
  <itunes:duration>18:17</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>That's a wrap for Season 6 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 7, which launches early January 2020. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf.
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lg7tWMfV.jpg
If you didn’t get the chance to listen to all of our ten Season 6 episodes, this bonus show gives you a recap of the great conversations I had over the past three months with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below.
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg
We're excited to announce our partnership with Golf Genius Software and look forward to telling you more about the elegant solutions they've created to simplify running golf tournaments. Go to https://www.golfgenius.com/ to learn more!
Our Season 6 guests were:
Episode 1
Professor Renée Mauborgne - Blue Ocean Strategy Co-author
Creating New Golf Markets That Make The Competition Irrelevant (https://modgolf.fireside.fm/062-renee-mauborgne)
Episode 2
Kevin Thistle - CEO of The PGA of Canada
Building Links That Welcome Newcomers To The Game (https://modgolf.fireside.fm/063-kevin-thistle)
Episode 3
Tanelle Bolt - Founder, RAD Society / Adaptive Para-golfer
Finding a New Life and Purpose Through Golf (https://modgolf.fireside.fm/064-tanelle-bolt)
Episode 4
Dr. Roger Hawkes - Executive Director, The Golf and Health Project
Revealing The Health and Wellbeing Benefits of Golf (https://modgolf.fireside.fm/065-roger-hawkes)
Episode 5
Gina Rizzi - Principal, Radius Sports Group
Connecting Sustainability, Corporate Social Responsibility and Sport (https://modgolf.fireside.fm/066-gina-rizzi)
Episode 6
Larry Gilhuly - USGA Agronomist with the TEE IT FORWARD program
TEE IT FORWARD To Increase Enjoyment and Participation in Golf (https://modgolf.fireside.fm/067-larry-gilhuly)
Episode 7
Rich Katz - Founder and Principal, buffalo.agency 
Making a Positive Statement About "The State of Golf" (https://modgolf.fireside.fm/068-rich-katz)
Episode 8
Adam Heieck - CEO of Youth On Course
Growing The Game By Providing Youth Access To Affordable Golf (https://modgolf.fireside.fm/069-adam-heieck)
Episode 9
Azucena Maldonado - Founder of Latina Golfers Association
Transforming Latina Women's Lives Through Golf (https://modgolf.fireside.fm/070-azucena-maldonado)
Episode 10
Dale Merritt - CEO of Golfpay
Creating Frictionless Customer Experiences For Recreational Golfers (https://modgolf.fireside.fm/071-dale-merritt-golfpay)
 Special Guests: Adam Heieck - CEO of Youth On Course, Azucena Maldonado, Founder of The Latina Golfers Association, Dale Merritt - CEO of Golfpay, Dr. Roger Hawkes, Executive Director for The Golf &amp;amp; Health Project, Gina Rizzi - President of ARCUS Marketing Group and Principal of Radius Sports Group, Kevin Thistle - CEO, The PGA of Canada, Larry Gilhuly - USGA Agronomist and TEE IT FORWARD program advocate., Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift, Rich Katz - Katz Strategy, and Tanelle Bolt - Founder of The RAD Society and Adaptive Para-Golfer.
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  <itunes:keywords>Modgolf, Latina Golfers, Azucena Maldonado, Buffalo Agency, buffalo.agency, Rich Katz, REVIVER Sport Entertainment, Gina Rizzi, Radius Sports Group, Tee It Forward, USGA, Adam Heieck, Youth on Course, Golfpay, Dale Merrit, Golf Canada, PGA of Canada, Kevin Thistle, Golf Genius,  Lean Startup, USGA, We Are Golf, Renee Mauborgne, Blue Ocean Strategy, Future of Golf, #GrowGolf, ModGolfPodcast, PGA, Golf Channel, entrepreneurship, startup, Innovation</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>That&#39;s a wrap for Season 6 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 7, which launches early January 2020. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf.</p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lg7tWMfV.jpg" alt=""></p>

<p>If you didn’t get the chance to listen to all of our ten Season 6 episodes, this bonus show gives you a recap of the great conversations I had over the past three months with some of the golf industry&#39;s top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below.</p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg" alt=""><br>
We&#39;re excited to announce our partnership with Golf Genius Software and look forward to telling you more about the elegant solutions they&#39;ve created to simplify running golf tournaments. Go to <a href="https://www.golfgenius.com/" rel="nofollow">https://www.golfgenius.com/</a> to learn more!</p>

<p><strong>Our Season 6 guests were:</strong></p>

<p>Episode 1<br>
<strong>Professor Renée Mauborgne</strong> - Blue Ocean Strategy Co-author<br>
<a href="https://modgolf.fireside.fm/062-renee-mauborgne" rel="nofollow">Creating New Golf Markets That Make The Competition Irrelevant</a></p>

<p>Episode 2<br>
<strong>Kevin Thistle</strong> - CEO of The PGA of Canada<br>
<a href="https://modgolf.fireside.fm/063-kevin-thistle" rel="nofollow">Building Links That Welcome Newcomers To The Game</a></p>

<p>Episode 3<br>
<strong>Tanelle Bolt</strong> - Founder, RAD Society / Adaptive Para-golfer<br>
<a href="https://modgolf.fireside.fm/064-tanelle-bolt" rel="nofollow">Finding a New Life and Purpose Through Golf</a></p>

<p>Episode 4<br>
<strong>Dr. Roger Hawkes</strong> - Executive Director, The Golf and Health Project<br>
<a href="https://modgolf.fireside.fm/065-roger-hawkes" rel="nofollow">Revealing The Health and Wellbeing Benefits of Golf</a></p>

<p>Episode 5<br>
<strong>Gina Rizzi</strong> - Principal, Radius Sports Group<br>
<a href="https://modgolf.fireside.fm/066-gina-rizzi" rel="nofollow">Connecting Sustainability, Corporate Social Responsibility and Sport</a></p>

<p>Episode 6<br>
<strong>Larry Gilhuly</strong> - USGA Agronomist with the TEE IT FORWARD program<br>
<a href="https://modgolf.fireside.fm/067-larry-gilhuly" rel="nofollow">TEE IT FORWARD To Increase Enjoyment and Participation in Golf</a></p>

<p>Episode 7<br>
<strong>Rich Katz</strong> - Founder and Principal, buffalo.agency <br>
<a href="https://modgolf.fireside.fm/068-rich-katz" rel="nofollow">Making a Positive Statement About &quot;The State of Golf&quot;</a></p>

<p>Episode 8<br>
<strong>Adam Heieck</strong> - CEO of Youth On Course<br>
<a href="https://modgolf.fireside.fm/069-adam-heieck" rel="nofollow">Growing The Game By Providing Youth Access To Affordable Golf</a></p>

<p>Episode 9<br>
<strong>Azucena Maldonado</strong> - Founder of Latina Golfers Association<br>
<a href="https://modgolf.fireside.fm/070-azucena-maldonado" rel="nofollow">Transforming Latina Women&#39;s Lives Through Golf</a></p>

<p>Episode 10<br>
<strong>Dale Merritt</strong> - CEO of Golfpay<br>
<a href="https://modgolf.fireside.fm/071-dale-merritt-golfpay" rel="nofollow">Creating Frictionless Customer Experiences For Recreational Golfers</a></p><p>Special Guests: Adam Heieck - CEO of Youth On Course, Azucena Maldonado, Founder of The Latina Golfers Association, Dale Merritt - CEO of Golfpay, Dr. Roger Hawkes, Executive Director for The Golf &amp; Health Project, Gina Rizzi - President of ARCUS Marketing Group and Principal of Radius Sports Group, Kevin Thistle - CEO, The PGA of Canada, Larry Gilhuly - USGA Agronomist and TEE IT FORWARD program advocate., Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift, Rich Katz - Katz Strategy, and Tanelle Bolt - Founder of The RAD Society and Adaptive Para-Golfer.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>That&#39;s a wrap for Season 6 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 7, which launches early January 2020. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf.</p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lg7tWMfV.jpg" alt=""></p>

<p>If you didn’t get the chance to listen to all of our ten Season 6 episodes, this bonus show gives you a recap of the great conversations I had over the past three months with some of the golf industry&#39;s top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below.</p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg" alt=""><br>
We&#39;re excited to announce our partnership with Golf Genius Software and look forward to telling you more about the elegant solutions they&#39;ve created to simplify running golf tournaments. Go to <a href="https://www.golfgenius.com/" rel="nofollow">https://www.golfgenius.com/</a> to learn more!</p>

<p><strong>Our Season 6 guests were:</strong></p>

<p>Episode 1<br>
<strong>Professor Renée Mauborgne</strong> - Blue Ocean Strategy Co-author<br>
<a href="https://modgolf.fireside.fm/062-renee-mauborgne" rel="nofollow">Creating New Golf Markets That Make The Competition Irrelevant</a></p>

<p>Episode 2<br>
<strong>Kevin Thistle</strong> - CEO of The PGA of Canada<br>
<a href="https://modgolf.fireside.fm/063-kevin-thistle" rel="nofollow">Building Links That Welcome Newcomers To The Game</a></p>

<p>Episode 3<br>
<strong>Tanelle Bolt</strong> - Founder, RAD Society / Adaptive Para-golfer<br>
<a href="https://modgolf.fireside.fm/064-tanelle-bolt" rel="nofollow">Finding a New Life and Purpose Through Golf</a></p>

<p>Episode 4<br>
<strong>Dr. Roger Hawkes</strong> - Executive Director, The Golf and Health Project<br>
<a href="https://modgolf.fireside.fm/065-roger-hawkes" rel="nofollow">Revealing The Health and Wellbeing Benefits of Golf</a></p>

<p>Episode 5<br>
<strong>Gina Rizzi</strong> - Principal, Radius Sports Group<br>
<a href="https://modgolf.fireside.fm/066-gina-rizzi" rel="nofollow">Connecting Sustainability, Corporate Social Responsibility and Sport</a></p>

<p>Episode 6<br>
<strong>Larry Gilhuly</strong> - USGA Agronomist with the TEE IT FORWARD program<br>
<a href="https://modgolf.fireside.fm/067-larry-gilhuly" rel="nofollow">TEE IT FORWARD To Increase Enjoyment and Participation in Golf</a></p>

<p>Episode 7<br>
<strong>Rich Katz</strong> - Founder and Principal, buffalo.agency <br>
<a href="https://modgolf.fireside.fm/068-rich-katz" rel="nofollow">Making a Positive Statement About &quot;The State of Golf&quot;</a></p>

<p>Episode 8<br>
<strong>Adam Heieck</strong> - CEO of Youth On Course<br>
<a href="https://modgolf.fireside.fm/069-adam-heieck" rel="nofollow">Growing The Game By Providing Youth Access To Affordable Golf</a></p>

<p>Episode 9<br>
<strong>Azucena Maldonado</strong> - Founder of Latina Golfers Association<br>
<a href="https://modgolf.fireside.fm/070-azucena-maldonado" rel="nofollow">Transforming Latina Women&#39;s Lives Through Golf</a></p>

<p>Episode 10<br>
<strong>Dale Merritt</strong> - CEO of Golfpay<br>
<a href="https://modgolf.fireside.fm/071-dale-merritt-golfpay" rel="nofollow">Creating Frictionless Customer Experiences For Recreational Golfers</a></p><p>Special Guests: Adam Heieck - CEO of Youth On Course, Azucena Maldonado, Founder of The Latina Golfers Association, Dale Merritt - CEO of Golfpay, Dr. Roger Hawkes, Executive Director for The Golf &amp; Health Project, Gina Rizzi - President of ARCUS Marketing Group and Principal of Radius Sports Group, Kevin Thistle - CEO, The PGA of Canada, Larry Gilhuly - USGA Agronomist and TEE IT FORWARD program advocate., Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift, Rich Katz - Katz Strategy, and Tanelle Bolt - Founder of The RAD Society and Adaptive Para-Golfer.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Creating New Golf Markets That Make The Competition Irrelevant - Renée Mauborgne / Blue Ocean Strategy</title>
  <link>https://modgolf.fireside.fm/062-renee-mauborgne</link>
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  <pubDate>Thu, 18 Apr 2019 12:15:00 -0700</pubDate>
  <author>The ModGolf Podcast</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>6</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways". How do you innovate within the hyper-competitive golf industry in a non-disruptive way? Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant.</itunes:subtitle>
  <itunes:duration>53:50</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/1/159d6158-e0b1-46e6-b261-e3fd9b5543b3/cover.jpg?v=1"/>
  <description>“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways"
To kick off Season 6 our host Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant.
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/X7wcIstN.jpg
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join &amp;gt;&amp;gt; https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf)
On this episode Renée and Colin cover a wide range of golf industry topics including:
• How non-golf oganizations like Cirque de Soleil, Airbnb and Apple have applied Blue Ocean Strategy to their success.
• How you can shift your organization from competing to creating with tools and a framework in a risk-minimizing way.
• If you want to create a blue ocean, you can’t look at what people are doing in your competitive set. You need to look outside to understand how to shift what you do to creat new value.
To learn more about how Blue Ocean Strategy has unlocked new growth in the golf industry, read Colin's blog post "Turning Green Fairways Into Blue Oceans (https://www.blueoceanstrategy.com/blog/turning-green-fairways-into-blue-oceans/)".
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jDH9SdbW.jpg
Renée speaks about how successful companies have created new products/services/experiences that appeal to the ocean of "non-customers" that both Topgolf and Cirque de Soleil have captured. Rather than competing over the existing customers your industry fights over, Blue Ocean Strategy allows you to attact a much bigger audience found in the "Three tiers of non-customers".
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xzAuVD8-.jpg
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ARuQ4KxZ.jpg
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/l4okoX8c.jpg
To learn more about Blue Ocean Strategy, visit their website at https://www.blueoceanstrategy.com/ 
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Y-1ouf4M.jpg (https://www.blueoceanstrategy.com/) Special Guest: Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift.
</description>
  <itunes:keywords>Modgolf, Blue Ocean Strategy, Blue Ocean Shift, Troon Golf, USGA, We Are Golf, Renee Mauborgne, Future of Golf, ModGolfPodcast, PGA, Golf Channel, entrepreneurship, startup, Innovation, Topgolf, Shots In The Night, NextLinks</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways&quot;</p>

<p>To kick off Season 6 our host Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant.</p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/X7wcIstN.jpg" alt=""></p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p>

<hr>

<p>On this episode Renée and Colin cover a wide range of golf industry topics including:<br>
• How non-golf oganizations like Cirque de Soleil, Airbnb and Apple have applied Blue Ocean Strategy to their success.<br>
• How you can shift your organization from competing to creating with tools and a framework in a risk-minimizing way.<br>
• If you want to create a blue ocean, you can’t look at what people are doing in your competitive set. You need to look outside to understand how to shift what you do to creat new value.</p>

<p>To learn more about how Blue Ocean Strategy has unlocked new growth in the golf industry, read Colin&#39;s blog post &quot;<a href="https://www.blueoceanstrategy.com/blog/turning-green-fairways-into-blue-oceans/" rel="nofollow">Turning Green Fairways Into Blue Oceans</a>&quot;.<br>
<img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jDH9SdbW.jpg" alt=""></p>

<p>Renée speaks about how successful companies have created new products/services/experiences that appeal to the ocean of &quot;non-customers&quot; that both Topgolf and Cirque de Soleil have captured. Rather than competing over the existing customers your industry fights over, Blue Ocean Strategy allows you to attact a much bigger audience found in the &quot;Three tiers of non-customers&quot;.<br>
<img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xzAuVD8-.jpg" alt=""></p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ARuQ4KxZ.jpg" alt=""></p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/l4okoX8c.jpg" alt=""></p>

<p>To learn more about Blue Ocean Strategy, visit their website at <a href="https://www.blueoceanstrategy.com/" rel="nofollow">https://www.blueoceanstrategy.com/</a> <br>
<a href="https://www.blueoceanstrategy.com/" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Y-1ouf4M.jpg" alt=""></a></p><p>Special Guest: Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways&quot;</p>

<p>To kick off Season 6 our host Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant.</p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/X7wcIstN.jpg" alt=""></p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p>

<p><a href="https://patreon.com/Modgolf" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg" alt=""></a></p>

<hr>

<p>On this episode Renée and Colin cover a wide range of golf industry topics including:<br>
• How non-golf oganizations like Cirque de Soleil, Airbnb and Apple have applied Blue Ocean Strategy to their success.<br>
• How you can shift your organization from competing to creating with tools and a framework in a risk-minimizing way.<br>
• If you want to create a blue ocean, you can’t look at what people are doing in your competitive set. You need to look outside to understand how to shift what you do to creat new value.</p>

<p>To learn more about how Blue Ocean Strategy has unlocked new growth in the golf industry, read Colin&#39;s blog post &quot;<a href="https://www.blueoceanstrategy.com/blog/turning-green-fairways-into-blue-oceans/" rel="nofollow">Turning Green Fairways Into Blue Oceans</a>&quot;.<br>
<img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jDH9SdbW.jpg" alt=""></p>

<p>Renée speaks about how successful companies have created new products/services/experiences that appeal to the ocean of &quot;non-customers&quot; that both Topgolf and Cirque de Soleil have captured. Rather than competing over the existing customers your industry fights over, Blue Ocean Strategy allows you to attact a much bigger audience found in the &quot;Three tiers of non-customers&quot;.<br>
<img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xzAuVD8-.jpg" alt=""></p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ARuQ4KxZ.jpg" alt=""></p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/l4okoX8c.jpg" alt=""></p>

<p>To learn more about Blue Ocean Strategy, visit their website at <a href="https://www.blueoceanstrategy.com/" rel="nofollow">https://www.blueoceanstrategy.com/</a> <br>
<a href="https://www.blueoceanstrategy.com/" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Y-1ouf4M.jpg" alt=""></a></p><p>Special Guest: Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift.</p>]]>
  </itunes:summary>
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