<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" encoding="UTF-8" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:atom="http://www.w3.org/2005/Atom/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:fireside="http://fireside.fm/modules/rss/fireside">
  <channel>
    <fireside:hostname>web01.fireside.fm</fireside:hostname>
    <fireside:genDate>Wed, 22 Apr 2026 15:04:20 -0500</fireside:genDate>
    <generator>Fireside (https://fireside.fm)</generator>
    <title>The ModGolf Podcast - Episodes Tagged with “Lisa O'hurley”</title>
    <link>https://modgolf.fireside.fm/tags/lisa%20o'hurley</link>
    <pubDate>Mon, 13 Dec 2021 21:00:00 -0800</pubDate>
    <description>The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $100 billion/year industry.
The ModGolf Podcast has been ranked #4 on 20245s most comprehensive list of "Top 25 Golf Podcasts" (https://blog.feedspot.com/golf_podcasts/), based on our quality and consistency of posts, industry expert reviews and social media influence/popularity. Please subscribe to The ModGolf Podcast to help us grow and move up the rankings in 2026!
&lt;/b&gt;
We'd love to hear from you! Have any ideas or guests you'd like to hear on future episodes? Contact Colin directly here (https://modgolf.fireside.fm/contact) or on Instagram @modgolfpodcast (https://www.instagram.com/modgolfpodcast/) to start the conversation.
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Host Colin Weston explores the future of golf through conversations with the visionaries and influencers that are shaking up the sport.</itunes:subtitle>
    <itunes:author>The ModGolf Podcast</itunes:author>
    <itunes:summary>The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $100 billion/year industry.
The ModGolf Podcast has been ranked #4 on 20245s most comprehensive list of "Top 25 Golf Podcasts" (https://blog.feedspot.com/golf_podcasts/), based on our quality and consistency of posts, industry expert reviews and social media influence/popularity. Please subscribe to The ModGolf Podcast to help us grow and move up the rankings in 2026!
&lt;/b&gt;
We'd love to hear from you! Have any ideas or guests you'd like to hear on future episodes? Contact Colin directly here (https://modgolf.fireside.fm/contact) or on Instagram @modgolfpodcast (https://www.instagram.com/modgolfpodcast/) to start the conversation.
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/cover.jpg?v=2"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>golf, golf podcast, ModGolf, ModGolf Podcast, sport tech, golf improvement, golf equipment, sport business, golf innovation, golf disruption, entrepreneurs, entrepreneurship, golf influencers, women in golf, diversity and inclusion</itunes:keywords>
    <itunes:owner>
      <itunes:name>The ModGolf Podcast</itunes:name>
      <itunes:email>colin@modgolfpodcast.com</itunes:email>
    </itunes:owner>
<itunes:category text="Sports">
  <itunes:category text="Golf"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
</itunes:category>
<itunes:category text="Technology"/>
<item>
  <title>SEASON 10 WRAP-UP / SEASON 11 PREVIEW</title>
  <link>https://modgolf.fireside.fm/season-10-review-season-11-preview</link>
  <guid isPermaLink="false">f98638b5-7a9c-4a6a-8b06-f90d0570a391</guid>
  <pubDate>Mon, 13 Dec 2021 21:00:00 -0800</pubDate>
  <author>The ModGolf Podcast</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f98638b5-7a9c-4a6a-8b06-f90d0570a391.mp3" length="24957153" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>10</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>That's a wrap for Season 10 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 11, which launches early January 2022. We heard some amazing stories from a diverse group of guests who discussed how inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf.</itunes:subtitle>
  <itunes:duration>21:23</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/f/f98638b5-7a9c-4a6a-8b06-f90d0570a391/cover.jpg?v=1"/>
  <description>That's a wrap for Season 10 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 11, which launches early January 2022. We heard some amazing stories from a diverse group of guests who discussed how inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf.
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/be-VlMIe.jpg
If you didn’t get the chance to listen to all of our twelve Season 10 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. Let us know which one you enjoyed the most and why you liked them!
Our Season 10 guests were:
Episode 1
Kelly Hunt -  Founder of GolfHers (with guest host Dr. Greta Anderson)
Click to listen &amp;gt;&amp;gt; INSPIRING WOMEN TO BUILD A CAREER IN THE GOLF INDUSTRY  (https://modgolf.fireside.fm/106-kelly-hunt)
Episode 2
Matt Fisher - Creator of the Mr. Short Game YouTube Channel
Click to listen &amp;gt;&amp;gt; EMBRACING A “GIVE FIRST” ATTITUDE TO BUILD A SUCCESSFUL BUSINESS (https://modgolf.fireside.fm/107-matt-fisher)
Episode 3
Bryan Crawford - RBC Canadian Open Tournament Director
Click to listen &amp;gt;&amp;gt; THE COURAGE TO INNOVATE DURING TUMULTUOUS TIMES (https://modgolf.fireside.fm/108-bryan-crawford)
Episode 4
Tom Cox - Co-Founder and DEO of Golfballs.com
Click to listen &amp;gt;&amp;gt; HOW TO TURN YOUR "AHA MOMENT" INTO A SCALEABLE BUSINESS VENTURE (https://modgolf.fireside.fm/109-tom-cox)
Episode 5
Lisa O'Hurley - CEO and Founder of LOHLA SPORT
Click to listen &amp;gt;&amp;gt; LOOKING OUTSIDE THE GOLF BOX TO BUILD A PREMIUM GOLF BRAND (https://modgolf.fireside.fm/110-lisa-ohurley)
Episode 6
Tommy Southworth - President and COO of Southworth Development
Click to listen &amp;gt;&amp;gt; PIVOTING YOUR BUSINESS MODEL TO UNLOCK NEW CUSTOMER VALUE  (https://modgolf.fireside.fm/111-tommy-southworth)
Episode 7
Ron Powers - Head of Swing Suite Division at Full Swing Simulators
Click to listen &amp;gt;&amp;gt; MASTERING THE ART OF "NIMBLE AMNESIA" (https://modgolf.fireside.fm/112-ron-powers)
Episode 8
Chris Noble - PGA of America Manager for Nextgengolf's National High School Golf Association 
Click to listen &amp;gt;&amp;gt; SWING YOUR SWING AND PLAY YOUR GAME (https://modgolf.fireside.fm/114-chris-noble)
Episode 9
Marc Simon - Event Vice President at PGA Golf Exhibitions
Click to listen &amp;gt;&amp;gt; TRANSFORMING THE GOLF EVENT BUSINESS DURING TUMULTUOUS TIMES (https://modgolf.fireside.fm/113-marc-simon)
Episode 10
Jeehae Lee - Co-Founder and CEO of Sportsbox.ai
Click to listen &amp;gt;&amp;gt; THE JOURNEY FROM PRO ATHLETE TO SPORT TECH ENTREPRENEUR (https://modgolf.fireside.fm/115-jeehae-lee)
Episode 11
Agustín Pizá - Founder and Architect at Pizá Golf Design
Click to listen &amp;gt;&amp;gt; HARNESSING THE POWER OF DESIGN TO REINVENT GOLF EXPERIENCES (https://modgolf.fireside.fm/116-agustin-piza)
Episode 12
Arjun Chowdri - Chief Innovation Officer with The PGA of America
Click to listen &amp;gt;&amp;gt; LOOKING OUTSIDE GOLF TO INNOVATE THE INDUSTRY AND GAME (https://modgolf.fireside.fm/117-arjun-chowdri)
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join &amp;gt;&amp;gt; https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin Special Guests: Agustín Pizá - Founder and Architect with Pizá Golf Design, Arjun Chowdri - Chief Innovation &amp;amp; Administrative Officer at The PGA of America, Bryan Crawford - RBC Canadian Open Tournament Director with Golf Canada, Chris Noble - Nextgengolf’s National High School Golf Association Manager, Jeehae Lee - Co-Founder and CEO at Sportsbox.ai, Kelly Hunt - Founder of GolfHers, Lisa O'Hurley - Founder and CEO of LOHLA SPORT, Marc Simon - Event Vice President for PGA Golf Exhibitions / RX Reed Exhibitions, Matt Fisher, Creator of The Mr. Short Game YouTube channel, Ron Powers - Head of Swing Suite Division at Full Swing Simulators, Tom Cox - Founder &amp;amp; CEO of Golfballs.com, and Tommy Southworth - President and COO of Southworth Development.
</description>
  <itunes:keywords>modgolf, modgolf podcast, golf podcast, golf business, PGA of America, Nextgengolf, Arjun Chowdri, Agustin Piza, Jeehae Lee, Marc Simon, PGA Show, Chris Noble, Ron Powers, Topgolf, Swing Suite, Full Swing Simulators, Southworth Development, Lisa O'Hurley, LOHLA SPORT, Tom Cox, Golfballs.com, Bryan Crawford, Golf Canada, RBC Canadian Open, Matt Fisher, Mr. Short Game, Kelly Hunt, GolfHers, Dr. Greta Anderson</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>That&#39;s a wrap for Season 10 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 11, which launches early January 2022. We heard some amazing stories from a diverse group of guests who discussed how inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf.</p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/be-VlMIe.jpg" alt=""></p>

<p>If you didn’t get the chance to listen to all of our twelve Season 10 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry&#39;s top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. Let us know which one you enjoyed the most and why you liked them!</p>

<p><strong>Our Season 10 guests were:</strong></p>

<p>Episode 1<br>
<strong>Kelly Hunt</strong> -  Founder of GolfHers (with guest host Dr. Greta Anderson)<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/106-kelly-hunt" rel="nofollow">INSPIRING WOMEN TO BUILD A CAREER IN THE GOLF INDUSTRY </a></strong></p>

<p>Episode 2<br>
<strong>Matt Fisher</strong> - Creator of the Mr. Short Game YouTube Channel<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/107-matt-fisher" rel="nofollow">EMBRACING A “GIVE FIRST” ATTITUDE TO BUILD A SUCCESSFUL BUSINESS</a></strong></p>

<p>Episode 3<br>
<strong>Bryan Crawford</strong> - RBC Canadian Open Tournament Director<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/108-bryan-crawford" rel="nofollow">THE COURAGE TO INNOVATE DURING TUMULTUOUS TIMES</a></strong></p>

<p>Episode 4<br>
<strong>Tom Cox</strong> - Co-Founder and DEO of Golfballs.com<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/109-tom-cox" rel="nofollow">HOW TO TURN YOUR &quot;AHA MOMENT&quot; INTO A SCALEABLE BUSINESS VENTURE</a></strong></p>

<p>Episode 5<br>
<strong>Lisa O&#39;Hurley</strong> - CEO and Founder of LOHLA SPORT<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/110-lisa-ohurley" rel="nofollow">LOOKING OUTSIDE THE GOLF BOX TO BUILD A PREMIUM GOLF BRAND</a></strong></p>

<p>Episode 6<br>
<strong>Tommy Southworth</strong> - President and COO of Southworth Development<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/111-tommy-southworth" rel="nofollow">PIVOTING YOUR BUSINESS MODEL TO UNLOCK NEW CUSTOMER VALUE </a></strong></p>

<p>Episode 7<br>
<strong>Ron Powers</strong> - Head of Swing Suite Division at Full Swing Simulators<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/112-ron-powers" rel="nofollow">MASTERING THE ART OF &quot;NIMBLE AMNESIA&quot;</a></strong></p>

<p>Episode 8<br>
<strong>Chris Noble</strong> - PGA of America Manager for Nextgengolf&#39;s National High School Golf Association <br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/114-chris-noble" rel="nofollow">SWING YOUR SWING AND PLAY YOUR GAME</a></strong></p>

<p>Episode 9<br>
<strong>Marc Simon</strong> - Event Vice President at PGA Golf Exhibitions<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/113-marc-simon" rel="nofollow">TRANSFORMING THE GOLF EVENT BUSINESS DURING TUMULTUOUS TIMES</a></strong></p>

<p>Episode 10<br>
<strong>Jeehae Lee</strong> - Co-Founder and CEO of Sportsbox.ai<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/115-jeehae-lee" rel="nofollow">THE JOURNEY FROM PRO ATHLETE TO SPORT TECH ENTREPRENEUR</a></strong></p>

<p>Episode 11<br>
<strong>Agustín Pizá</strong> - Founder and Architect at Pizá Golf Design<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/116-agustin-piza" rel="nofollow">HARNESSING THE POWER OF DESIGN TO REINVENT GOLF EXPERIENCES</a></strong></p>

<p>Episode 12<br>
<strong>Arjun Chowdri</strong> - Chief Innovation Officer with The PGA of America<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/117-arjun-chowdri" rel="nofollow">LOOKING OUTSIDE GOLF TO INNOVATE THE INDUSTRY AND GAME</a></strong></p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p><p>Special Guests: Agustín Pizá - Founder and Architect with Pizá Golf Design, Arjun Chowdri - Chief Innovation &amp; Administrative Officer at The PGA of America, Bryan Crawford - RBC Canadian Open Tournament Director with Golf Canada, Chris Noble - Nextgengolf’s National High School Golf Association Manager, Jeehae Lee - Co-Founder and CEO at Sportsbox.ai, Kelly Hunt - Founder of GolfHers, Lisa O&#39;Hurley - Founder and CEO of LOHLA SPORT, Marc Simon - Event Vice President for PGA Golf Exhibitions / RX Reed Exhibitions, Matt Fisher, Creator of The Mr. Short Game YouTube channel, Ron Powers - Head of Swing Suite Division at Full Swing Simulators, Tom Cox - Founder &amp; CEO of Golfballs.com, and Tommy Southworth - President and COO of Southworth Development.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>That&#39;s a wrap for Season 10 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 11, which launches early January 2022. We heard some amazing stories from a diverse group of guests who discussed how inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf.</p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/be-VlMIe.jpg" alt=""></p>

<p>If you didn’t get the chance to listen to all of our twelve Season 10 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry&#39;s top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. Let us know which one you enjoyed the most and why you liked them!</p>

<p><strong>Our Season 10 guests were:</strong></p>

<p>Episode 1<br>
<strong>Kelly Hunt</strong> -  Founder of GolfHers (with guest host Dr. Greta Anderson)<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/106-kelly-hunt" rel="nofollow">INSPIRING WOMEN TO BUILD A CAREER IN THE GOLF INDUSTRY </a></strong></p>

<p>Episode 2<br>
<strong>Matt Fisher</strong> - Creator of the Mr. Short Game YouTube Channel<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/107-matt-fisher" rel="nofollow">EMBRACING A “GIVE FIRST” ATTITUDE TO BUILD A SUCCESSFUL BUSINESS</a></strong></p>

<p>Episode 3<br>
<strong>Bryan Crawford</strong> - RBC Canadian Open Tournament Director<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/108-bryan-crawford" rel="nofollow">THE COURAGE TO INNOVATE DURING TUMULTUOUS TIMES</a></strong></p>

<p>Episode 4<br>
<strong>Tom Cox</strong> - Co-Founder and DEO of Golfballs.com<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/109-tom-cox" rel="nofollow">HOW TO TURN YOUR &quot;AHA MOMENT&quot; INTO A SCALEABLE BUSINESS VENTURE</a></strong></p>

<p>Episode 5<br>
<strong>Lisa O&#39;Hurley</strong> - CEO and Founder of LOHLA SPORT<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/110-lisa-ohurley" rel="nofollow">LOOKING OUTSIDE THE GOLF BOX TO BUILD A PREMIUM GOLF BRAND</a></strong></p>

<p>Episode 6<br>
<strong>Tommy Southworth</strong> - President and COO of Southworth Development<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/111-tommy-southworth" rel="nofollow">PIVOTING YOUR BUSINESS MODEL TO UNLOCK NEW CUSTOMER VALUE </a></strong></p>

<p>Episode 7<br>
<strong>Ron Powers</strong> - Head of Swing Suite Division at Full Swing Simulators<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/112-ron-powers" rel="nofollow">MASTERING THE ART OF &quot;NIMBLE AMNESIA&quot;</a></strong></p>

<p>Episode 8<br>
<strong>Chris Noble</strong> - PGA of America Manager for Nextgengolf&#39;s National High School Golf Association <br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/114-chris-noble" rel="nofollow">SWING YOUR SWING AND PLAY YOUR GAME</a></strong></p>

<p>Episode 9<br>
<strong>Marc Simon</strong> - Event Vice President at PGA Golf Exhibitions<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/113-marc-simon" rel="nofollow">TRANSFORMING THE GOLF EVENT BUSINESS DURING TUMULTUOUS TIMES</a></strong></p>

<p>Episode 10<br>
<strong>Jeehae Lee</strong> - Co-Founder and CEO of Sportsbox.ai<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/115-jeehae-lee" rel="nofollow">THE JOURNEY FROM PRO ATHLETE TO SPORT TECH ENTREPRENEUR</a></strong></p>

<p>Episode 11<br>
<strong>Agustín Pizá</strong> - Founder and Architect at Pizá Golf Design<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/116-agustin-piza" rel="nofollow">HARNESSING THE POWER OF DESIGN TO REINVENT GOLF EXPERIENCES</a></strong></p>

<p>Episode 12<br>
<strong>Arjun Chowdri</strong> - Chief Innovation Officer with The PGA of America<br>
Click to listen &gt;&gt; <strong><a href="https://modgolf.fireside.fm/117-arjun-chowdri" rel="nofollow">LOOKING OUTSIDE GOLF TO INNOVATE THE INDUSTRY AND GAME</a></strong></p>

<hr>

<p><strong>Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!</strong></p>

<p>As the creator and host of The ModGolf Podcast and YouTube channel I&#39;ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.</p>

<p>I&#39;m excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.</p>

<p>I&#39;m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.</p>

<p>Click to join &gt;&gt; <a href="https://patreon.com/Modgolf" rel="nofollow">https://patreon.com/Modgolf</a></p>

<p>I look forward to seeing you during an upcoming live show!... Colin</p><p>Special Guests: Agustín Pizá - Founder and Architect with Pizá Golf Design, Arjun Chowdri - Chief Innovation &amp; Administrative Officer at The PGA of America, Bryan Crawford - RBC Canadian Open Tournament Director with Golf Canada, Chris Noble - Nextgengolf’s National High School Golf Association Manager, Jeehae Lee - Co-Founder and CEO at Sportsbox.ai, Kelly Hunt - Founder of GolfHers, Lisa O&#39;Hurley - Founder and CEO of LOHLA SPORT, Marc Simon - Event Vice President for PGA Golf Exhibitions / RX Reed Exhibitions, Matt Fisher, Creator of The Mr. Short Game YouTube channel, Ron Powers - Head of Swing Suite Division at Full Swing Simulators, Tom Cox - Founder &amp; CEO of Golfballs.com, and Tommy Southworth - President and COO of Southworth Development.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Looking Outside The Golf Box To Build A Premium Golf Brand - Lisa O'Hurley, CEO and Founder of LOHLA SPORT</title>
  <link>https://modgolf.fireside.fm/110-lisa-ohurley</link>
  <guid isPermaLink="false">d036219e-98ab-4ed7-a121-c4502e665be7</guid>
  <pubDate>Sun, 12 Sep 2021 10:00:00 -0700</pubDate>
  <author>The ModGolf Podcast</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/d036219e-98ab-4ed7-a121-c4502e665be7.mp3" length="30611731" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>10</itunes:season>
  <itunes:author>The ModGolf Podcast</itunes:author>
  <itunes:subtitle>How does the Indianapolis 500, European styling and a Seinfeld catch phrase help differentiate and define a new premium women's golf apparel brand? Lisa O'Hurley, CEO and Founder of LOHLA SPORT joins us to share the value that partnerships and timing play in launching a successful entrepreneurial endeavour.</itunes:subtitle>
  <itunes:duration>34:05</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/episodes/d/d036219e-98ab-4ed7-a121-c4502e665be7/cover.jpg?v=1"/>
  <description>"When COVID hit, GOLFINO hit on some hard times because they had 30 freestanding stores that all of a sudden closed down. They ended up selling the brand and it affected all of us, I was getting phone calls like crazy from the country clubs from the members asking "What's going on with GOLFINO and how can we get it?" Sitting over dinners with my husband it dawned on me that you know, what, if you were ever going to create a lady's premium golf brand, now is the time, because there was all of a sudden a hole in the marketplace. And that hole is what I created! I was fortunate that I still had the sales team and customers who trusted me. So I had a lot of pieces to the puzzle that I had unknowingly been working on for seven years not knowing exactly that it would translate into LOHLA SPORT."
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3PeCOhbj.jpg
Want to learn more about LOHLA SPORT? Check out their website (https://www.lohlasport.com/) to see how Lisa and her team bring premium European-designed sporting fashion to North American women. 
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/GWX-D04E.png
Click on the image below to check out our extended conversation with Lisa on our Youtube Channel (https://youtu.be/2z2edPE6wCQ)!
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/avB4gfEE.png (https://youtu.be/2z2edPE6wCQ)
You can learn more about Lisa on her bio page (https://modgolf.fireside.fm/guests/lisa-ohurley).
Show Notes and Lisa Quotes
In one of the most unique sponsorships in sports marketing history, LOHLA SPORT partnered with Stefan Wilson and Andretti Autosport for the 2021 Indianapolis 500. Lisa shares how one of her race car loving investors made this valuable marketing opportunity happen.
After a 10 year career at GOLF CHANNEL, Lisa began the US business of GOLFINO, turning her love for golf fashion into her profession. After 7 years with GOLFINO, Lisa began LOHLA SPORT in June 2020 to continue to bring premium European-designed sporting fashion to the United States. Lisa strives to bring on-trend designs (with a touch of LA flair) to those who live a country club, resort or traveling lifestyle. Lisa lives in Los Angeles, CA with her husband, John (Seinfeld's J. Peterman), their son Will and two dogs, Lucy and Charlotte.
Lisa@LohlaSport.com 
</description>
  <itunes:keywords>modgolf, golf business, Womens golf, Womens golf apparel, golf fashion, Lisa O'Hurley, LOHLA Sport, Future of Golf, ModGolfPodcast, Golf Channel, Innovation, golf</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>&quot;When COVID hit, GOLFINO hit on some hard times because they had 30 freestanding stores that all of a sudden closed down. They ended up selling the brand and it affected all of us, I was getting phone calls like crazy from the country clubs from the members asking &quot;What&#39;s going on with GOLFINO and how can we get it?&quot; Sitting over dinners with my husband it dawned on me that you know, what, if you were ever going to create a lady&#39;s premium golf brand, now is the time, because there was all of a sudden a hole in the marketplace. And that hole is what I created! I was fortunate that I still had the sales team and customers who trusted me. So I had a lot of pieces to the puzzle that I had unknowingly been working on for seven years not knowing exactly that it would translate into LOHLA SPORT.&quot;</p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3PeCOhbj.jpg" alt=""></p>

<p>Want to learn more about LOHLA SPORT? Check out their <strong><a href="https://www.lohlasport.com/" rel="nofollow">website</a></strong> to see how Lisa and her team bring premium European-designed sporting fashion to North American women. </p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/GWX-D04E.png" alt=""></p>

<p><strong>Click on the image below to check out our extended conversation with Lisa on our <a href="https://youtu.be/2z2edPE6wCQ" rel="nofollow">Youtube Channel</a>!</strong><br>
<a href="https://youtu.be/2z2edPE6wCQ" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/avB4gfEE.png" alt=""></a></p>

<p>You can learn more about Lisa on her <strong><a href="https://modgolf.fireside.fm/guests/lisa-ohurley" rel="nofollow">bio page</a></strong>.</p>

<p><strong>Show Notes and Lisa Quotes</strong><br>
In one of the most unique sponsorships in sports marketing history, LOHLA SPORT partnered with Stefan Wilson and Andretti Autosport for the 2021 Indianapolis 500. Lisa shares how one of her race car loving investors made this valuable marketing opportunity happen.</p>

<p>After a 10 year career at GOLF CHANNEL, Lisa began the US business of GOLFINO, turning her love for golf fashion into her profession. After 7 years with GOLFINO, Lisa began LOHLA SPORT in June 2020 to continue to bring premium European-designed sporting fashion to the United States. Lisa strives to bring on-trend designs (with a touch of LA flair) to those who live a country club, resort or traveling lifestyle. Lisa lives in Los Angeles, CA with her husband, John (Seinfeld&#39;s J. Peterman), their son Will and two dogs, Lucy and Charlotte.<br>
<a href="mailto:Lisa@LohlaSport.com" rel="nofollow">Lisa@LohlaSport.com</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>&quot;When COVID hit, GOLFINO hit on some hard times because they had 30 freestanding stores that all of a sudden closed down. They ended up selling the brand and it affected all of us, I was getting phone calls like crazy from the country clubs from the members asking &quot;What&#39;s going on with GOLFINO and how can we get it?&quot; Sitting over dinners with my husband it dawned on me that you know, what, if you were ever going to create a lady&#39;s premium golf brand, now is the time, because there was all of a sudden a hole in the marketplace. And that hole is what I created! I was fortunate that I still had the sales team and customers who trusted me. So I had a lot of pieces to the puzzle that I had unknowingly been working on for seven years not knowing exactly that it would translate into LOHLA SPORT.&quot;</p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3PeCOhbj.jpg" alt=""></p>

<p>Want to learn more about LOHLA SPORT? Check out their <strong><a href="https://www.lohlasport.com/" rel="nofollow">website</a></strong> to see how Lisa and her team bring premium European-designed sporting fashion to North American women. </p>

<p><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/GWX-D04E.png" alt=""></p>

<p><strong>Click on the image below to check out our extended conversation with Lisa on our <a href="https://youtu.be/2z2edPE6wCQ" rel="nofollow">Youtube Channel</a>!</strong><br>
<a href="https://youtu.be/2z2edPE6wCQ" rel="nofollow"><img src="https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/avB4gfEE.png" alt=""></a></p>

<p>You can learn more about Lisa on her <strong><a href="https://modgolf.fireside.fm/guests/lisa-ohurley" rel="nofollow">bio page</a></strong>.</p>

<p><strong>Show Notes and Lisa Quotes</strong><br>
In one of the most unique sponsorships in sports marketing history, LOHLA SPORT partnered with Stefan Wilson and Andretti Autosport for the 2021 Indianapolis 500. Lisa shares how one of her race car loving investors made this valuable marketing opportunity happen.</p>

<p>After a 10 year career at GOLF CHANNEL, Lisa began the US business of GOLFINO, turning her love for golf fashion into her profession. After 7 years with GOLFINO, Lisa began LOHLA SPORT in June 2020 to continue to bring premium European-designed sporting fashion to the United States. Lisa strives to bring on-trend designs (with a touch of LA flair) to those who live a country club, resort or traveling lifestyle. Lisa lives in Los Angeles, CA with her husband, John (Seinfeld&#39;s J. Peterman), their son Will and two dogs, Lucy and Charlotte.<br>
<a href="mailto:Lisa@LohlaSport.com" rel="nofollow">Lisa@LohlaSport.com</a></p>]]>
  </itunes:summary>
</item>
  </channel>
</rss>
