Friend of the show Rich Katz - Founder of Katz Strategy - takes on the guest host duties to lead a fast-paced, informative, entertaining, practical and educational conversation with Mark Mattingly, Executive Vice President at Landscapes Golf Management.

"If you're going to get into the golf business, you need to love seeing other people get that spark in their eye and really have joy in experiencing this great game. And if you love to do that, you'll go the extra mile to provide that programming and on-boarding. All of these technology solutions have all been developed to help people better understand and fall in love with the game the way that I have. So that is what I think is most important. "

Click on the image below to check out our extended conversation with Mark on our Youtube Channel!

A PGA Professional since 1994, Mark has served as a General Manager, Regional Manager and Regional Operations Executive for private and public facilities alike with a strong emphasis on business-building programming and membership growth. As part of the Landscapes team, Mark is centrally located in Indiana where he also served on the Indiana PGA Board of Directors for three consecutive terms (2005 – 2012) during which time he chaired committees dedicated to education, scholarships, Special Olympics and growth of the game initiatives.

To learn more about Landscapes Unlimited, visit their website to see how they has grown over the past forty years from one man with a pipe wrench and a pickup truck, to four industry leading companies dedicated to delivering golf industry expertise.

You can also learn more about Mark on his bio page.

Special Guest: Mark Mattingly - Executive Vice President at Landscapes Golf Management.

If you didn’t get the chance to listen to all of our ten Season 6 episodes, this bonus show gives you a recap of the great conversations I had over the past three months with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below.

We're excited to announce our partnership with Golf Genius Software and look forward to telling you more about the elegant solutions they've created to simplify running golf tournaments. Go to https://www.golfgenius.com/ to learn more!

Our Season 6 guests were:

Episode 1
Professor Renée Mauborgne - Blue Ocean Strategy Co-author
Creating New Golf Markets That Make The Competition Irrelevant

Episode 2
Kevin Thistle - CEO of The PGA of Canada
Building Links That Welcome Newcomers To The Game

Episode 3
Tanelle Bolt - Founder, RAD Society / Adaptive Para-golfer
Finding a New Life and Purpose Through Golf

Episode 4
Dr. Roger Hawkes - Executive Director, The Golf and Health Project
Revealing The Health and Wellbeing Benefits of Golf

Episode 5
Gina Rizzi - Principal, Radius Sports Group
Connecting Sustainability, Corporate Social Responsibility and Sport

Episode 6
Larry Gilhuly - USGA Agronomist with the TEE IT FORWARD program
TEE IT FORWARD To Increase Enjoyment and Participation in Golf

Episode 7
Rich Katz - Founder and Principal, buffalo.agency
Making a Positive Statement About "The State of Golf"

Episode 8
Adam Heieck - CEO of Youth On Course
Growing The Game By Providing Youth Access To Affordable Golf

Episode 9
Azucena Maldonado - Founder of Latina Golfers Association
Transforming Latina Women's Lives Through Golf

Episode 10
Dale Merritt - CEO of Golfpay
Creating Frictionless Customer Experiences For Recreational Golfers

Special Guests: Adam Heieck - CEO of Youth On Course, Azucena Maldonado, Founder of The Latina Golfers Association, Dale Merritt - CEO of Golfpay, Dr. Roger Hawkes, Executive Director for The Golf & Health Project, Gina Rizzi - President of ARCUS Marketing Group and Principal of Radius Sports Group, Kevin Thistle - CEO, The PGA of Canada, Larry Gilhuly - USGA Agronomist and TEE IT FORWARD program advocate., Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift, Rich Katz - Katz Strategy, and Tanelle Bolt - Founder of The RAD Society and Adaptive Para-Golfer.

buffalo.agency Founder and Principal Rich Katz is our guest on this episode of The ModGolf Podcast, where he shares insights and stories from his nearly 30 years in the golf industry. Rich's engaging conversation with host Colin Weston started with discussing the history of buffalo.agency and covered a wide range of golf innovation topics including:

• the sustainability of golf participation
• the positive effects of the $84 billion/year golf industry has on the environment, the enconomy and society
• growth areas in the game and industry
• The Tiger Effect, both the positives and downsides on growing the game
• the effective use of technology for enhancing both on-course and off-course golf experiences
• the increase in Millennials/women/minorities participation
• diversity and inclusion initiatives such as the WE ARE GOLF #inviterHER program
• golf course closers as a good thing for the health and viability of the sport and the business of golf
• environmental impact / “triple bottom line” sustainability platform - Environmental/Economic/Social
• latent demand in the sport and how to unlock it

Rich talked about the influence of "Generation G", referencing the work done by Dr. Alexis Abramson to highlight the charactistics of this North American market segment who is between age 45 and 65.
Go to https://www.alexisabramson.com/ to learn more.

Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/

Special Guest: Rich Katz - Katz Strategy.