The ModGolf Podcast - Episodes Tagged with “Sport Innovation”

The Quest to Amplify Fan Engagement - Preston Phillips, Sport & Entertainment Entrepreneur, Investor & Advisor

The ModGolf Podcast — Fri, 28 Jul 2023 12:00:00 -0700

Colin met Preston Phillips on a HYPE Sports Innovation "Ask Me Anything" webinar and was so impressed with his genuine desire to help entrepreneurs and their companies that we had to invite him on the show to share his experiences with you.

"Through an investment bank that we created, we had the opportunity to work with some different leagues that helped them grow in various ways. I think it's great what cricket has been able to do to progress the sport and position the product to reach a larger, more diverse fan base. I would argue the same with rugby and how they changed their game over the course of the last 10-12 years with Rugby Sevens and brought it to The States. And we're seeing this in a number of other sports as well and golf is now learning from them."

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

"It goes back to the technology piece of what's happening next to elevate sport experience, creating the space for us to work with bite-size data to build, measure, analyse and decide what to lean into next. We can see things up close and really understand who the athletes are - get under the helmet, if you will. From a content creation side and ultimately where the media dollars are moving, AI, augmented reality and web3 allow for all these future opportunities to present themselves.

Click on the image below to watch our extended conversation with Preston on our Youtube Channel!

Episode Chapters
[03:00] Preston shares his connection to playing golf and who introduced him to the game. Spoiler alert - his handicap is waaaay lower than Colin's. 😂
[04:40] Preston gives us an overview of what he does in the sport technology and fan experience space with WhiteRock and Cerro Capital.
[08:30] Colin asks Preston to share his thoughts on the LIV Golf / PGA Tour / PIF merger and what opportunities are there to enhance the fan experience.
[13:00] Preston and Colin discuss the value of team golf events, using the success of both cricket and rugby as validators of where pro golf should expand into.
[14:50] Preston tells us about a couple of ventures in the sport space that Cerro Capital has invested in, including Religion of Sports.
[18:30] Preston shares his thoughts on the future of "location-based sports", such at Rory and Tiger's TGL golf league created by TMRW Sports and The PGA Tour.
[20:40] Colin asks Preston how he believes golf can innovate more and which sports can golf learn from.
[27:00] We talk about the acsending value of women's sport leagues and franchises, along with the women-led companies that Preston supports.
[30:00] Preston and Colin talk about the popularity of mixed pro sport events with women and men competing together and the opportunity for pro golf to do more of it.
[31:30] We finish up asking Preston about where he seeing sport experience heading in 10-15 years time.

To learn more about the impact Preston makes to support Sport Tech startups, check out the Cerro Capital website.

You can also connect with Preston on his bio page.

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After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement.

Special Guest: Preston Phillips - Entrepreneur/Investor/Advisor with Whiterock and Cerro Capital.

Time is Our Most Precious Commodity - Brian Esposito, Founder/CEO of Esposito Intellectual Enterprises

The ModGolf Podcast — Fri, 07 Apr 2023 07:00:00 -0700

Colin met Brian Esposito on a HYPE Sports Innovation "Ask Me Anything" webinar and was so impressed with his genuine desire to help entrepreneurs and their companies that we had to invite him on the show to share his experiences with you.

"I have a simple rule with what I build. When they're my companies it's my ass on the line, so it's my rules. But when they are other people's companies like the great startups that I get to work with its their vision, their passion. I'm there to support them and be a turnkey resource for whatever needs to be done, a utility player. I know what they need because I needed it for most of my career and I didn't have it. So it's very rewarding for me now to take all of my learning experiences and help guide these companies to success and be a complete soundboard and resource for them and keep it fun for them."

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I look forward to seeing you during an upcoming live show!... Colin

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"I need to make sure that tech founders don't dilute themselves out of their own company. I tell them to get off this BS "raise money/run out of money/raise money/run out of money" hamster wheel because they can't be half pregnant. You're either out there, raising money or you're running your business. You can't do both at the same time. So I've been through hell and back, I made every mistake you can think of and I'm honoured and excited to share those experiences with the great companies that they get to work with."

Click on the image below to watch our extended conversation with Brian on our Youtube Channel!

Brian shared a couple of companies and products that Esposito Intellectual Enterprises invests in and advises on, including Virtual Stax. Virtual Stax allows fans to participate in the athlete's journey with blockchain verified digital trading cards.

To learn more, check out the Virtual Stax website.

You can also connect with Brian on his bio page, along with checking out the Esposito Intellectual Enterprises website.

Episode Chapters
[02:30] Brian opens the show by sharing his connectivity to golf and his first golf experience.
[04:20] Brian tells what he and his team have built with Esposito Intellectual Enterprises and what motivates him to help founders create sustainable businesses.
[08:30] Colin asks Brian to share his insights regarding the future of web3, blockchain, NFTs and cryptocurrency, using the company Devour (a web3 food ordering and delivery marketplace) as a case study.
[11:45] We learn about Brian's investment in Virtual Stax, where people can buy virtual playing card assets of athletes that are already famous or are just getting their careers off the ground.
[17:30] Brian describes how professional sport leagues and team are focusing on increasing fan engagement in a web3 environment, the learning curve they face and what is needed for them to succeed.
[20:45] Brian talks about his investment in Metasport Arena, where you create, trade, collect and play in the first sports and entertainment virtual world as part of a community competing to build the best city.
[27:00] Brian shares how he believes The PGA Tour, LIV Golf, The LPGA and golf entertainment venues can tap into the potential of web3 to engage both existing and new fans.
[30:30] Colin presses Brian to share his thoughts on LIV Golf - what they are doing right, what they got wrong and what they need to do to create a sustainable business.
[34:30] Brian describes how LIV - as a startup - has the ability to be nimble and quick in the creation of digital assets as compared to a "legacy company" like The PGA Tour.

Special Guest: Brian Esposito - Founder and CEO, Esposito Intellectual Enterprises.

You Don't Know What It's Like To Work For You - Scott Stratten, Creator of UnMarketing

The ModGolf Podcast — Fri, 17 Mar 2023 13:30:00 -0700

"UnMarketing is my attempt to reduce hypocritical marketing, because I saw twenty years ago that people were interuptively marketing in a way they hated to be marketed to. I realized there had to be better ways than this "push and prey" mentality and instead choose a "pull and stay" mindset to authentically build community so that when people need your product or service they will unconditionally choose you."

Scott Stratten is the Creator of UnMarketing. He is one of the leading speakers/authors in the world when it comes to helping audiences embrace the age of disruption and look at business differently using the pillars of integrity, authenticity and community.

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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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Click on the image below to watch our extended conversation with Scott on our Youtube Channel!

🥊 COMPETE or ☮️ COEXIST. What should LIV Golf and The PGA Tour do?
Scott and host Colin Weston dig into the bitter rivalry between The PGA Tour and LIV Golf and explore the messaging behind their actions one year into the emergence of the upstart tour.

"So what is a stereotype in business and how can we be the opposite of it? Is it snooty? Is it privileged? Is it elitist? These are all the things have been said about golf. Is it white? Is it male? We either look at it and can deny this stuff or we can say, "okay so how do we break through that?" We look at who we are hiring and say, "how do we make the experience different?" You're not going to change the course for the most part. I'm not talking about changing how high or low you mow the grass or the pin position on the greens. I'm talking about the human experience and human-centric design. When you come to my golf course, when you walk into my Pro Shop, when you walk into the club and grab a bite on the turn, we're going to be so fricking happy to see you. We're going to be so into you for choosing our course over the nineteen thousand four hundred twenty five other ones, you're never going to look at another course again."

You can also connect with Scott on his bio page, along with checking out the UnMarketing website.

How do you create a marketing buzz that authentically represents your brand? Scott accomplished this 15 years ago when he shared his break up with long time relationship partner... The Toronto Maple Leafs. Check out Scott's fun, self-deprecating and poignant >> YouTube video.

Special Guest: Scott Stratten - The Creator of UnMarketing.

Perseverance, Pivoting and The Ability to Continuously Adapt - Ryan Engle, Founder and CEO of GOLF+

The ModGolf Podcast — Thu, 19 Jan 2023 17:15:00 -0800

Ryan Engle's love for golf started at age 11 after watching the movie Happy Gilmore. Fast forward almost two decades later finds Ryan combining his love for computer science, writing code and golf to become the Founder and CEO of GOLF+, who are leaders in VR golf with a mission to grow the game by making it more accessible.

"My first virtual reality putt was 20-footer uphill with a left-to-right break. I hit it and put it 6 inches past the hole, burning the edge on the left. I thought, "Wow that felt exactly like hitting a putt." After that magical moment I said to the team "okay you know what, we're going to pivot 100% into VR."

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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

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I look forward to seeing you during an upcoming live show!... Colin

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"I spent a lot of time building out this putting physics model that felt very accurate. I ended up having a 3D model of hole seven at Pebble Beach, so I took Tiger's four putts from the US Open, set them up so the flag and his starting point were in the same spots. This made you think, "I'm going to stand in the shoes of Tiger and hit his putts!" I took the handheld controller that weighs a couple of ounces and I found a bike clamp and I clamped it to my putter. I'm holding my putter in virtual reality and when I move it I see the virtual putter moving exactly the same way."

Click on the image below to watch our extended conversation with Ryan on our Youtube Channel!

"The Oculus Quest VR headset was a gamechanger as it was a standalone product that didn't need to be connected to a computer".

To learn more, check out GOLF+ for the Meta Quest. https://www.oculus.com/experiences/quest/2412327085529357/

You can also connect with Ryan on his bio page, along with checking out the GOLF+ VR website.

Episode Chapters
[02:40] Ryan shares his first golf experience and the movie that made his fall in love with the game.
[06:20] Ryan talks about the WORST job he ever had and what he positively learned from it.
[09:00] Ryan tells us how he got into the golf business and his first golf startup venture.
[15:00] Ryan and Colin discuss the challenges that entrepreneurship presents, and the difficult decisions one has to make when deciding whether to continue grinding on what you are creating or to pivot and build something else.
[17:45] Ryan describes the Oculus Quest headset that redefined the virtual reality landscape and how it is a gamechanger for GOLF+.
[23:00] Colin and Ryan talk about the importance of timing when launching a product, along with the other factors that make for a successful startup venture.
[25:30] Ryan shares the power of partnerships and how they added value to their collaboration with Topgolf.
[31:00] Colin puts on his investor hat to ask Ryan about the GOLF+ revenue model and who their users are.
[35:40] Ryan talks about the size of the VR gaming market, the projected future growth and the demographics of their users.
[39:00] Ryan shares how GOLF+ incorporates various player modes so that the experience applies to both beginner and accomplished golfers.

Special Guest: Ryan Engle, Founder and CEO of GOLF+.

Scaling a Golf Startup With Partnerships - Nick Conrad, Founder of Twilight Golf Association

The ModGolf Podcast — Fri, 30 Dec 2022 15:15:00 -0800

"I quickly realized that golf is a great equalizer sport where people with different ages and skill levels can all coexist on the course at the same time. No matter if you're a really skilled player or a new beginner, everyone's always working on something and has that common thread of constant improvement."... Twilight Golf Association Founder Nick Conrad

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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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"I thought it wasn't crazy that you could pull together lots of strangers and create a league out of it. That it didn't have to always be based on gender or senior groups or for players of a certain skill level, which is how fragmented most leagues are. That it really can work just like public golf. If could you allow those people that regularly fill out the tee sheet to create organized games, that really would resonate. At the most fundamental level Twilight Golf is taking the folks who normally want to play during their available hours and trying to structure it where there can be a reason to keep them coming back."

Episode Chapters
[02:16] Nick shares how he was introduced to the game and describes his first golf experience.
[06:48] Colin asks Nick "what was the WORST job you ever had and what positives did you take away from it?"
[09:50] Nick' gives us the "elevator pitch" for Twilight Golf Association of what they do and why they do it.
[15:00] Nick shares the origin story of Twilight Golf Association and the "AHA moment" that led to creating their first pilot program.
[20:50] We learn how Nick got buy-in from golf courses to partner with Twilight Golf and the value proposition he offered them.
[23:48] Nick tells us about their pricing model and the befenits Twilight Golf members receive by being part of their community.
[28:32] Nick shares how and why Twilight Golf Association became part of Golf Genius Software and the value of this partnership.

Click on the image below to watch our extended conversation with Nick on our Youtube Channel!
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You can also connect with Nick on his bio page, along with checking out the Twilight Golf Association website.

Special Guest: Nick Conrad - Founder and General Manager of Twilight Golf Association.

Connecting Golfers With Likeminded Playing Partners - Kat Ramirez, Founder of Golfing Buddy

The ModGolf Podcast — Thu, 08 Dec 2022 17:30:00 -0800

"They did not make me feel like I was part of our foursome. I felt like the outsider who wasn't good enough. It's bad enough that women already feel like they're not worthy in the golf world. If you have one bad experience, you're never gonna go back. You're not." - Kat Ramirez, Founder of Golfing Buddy
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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"Why would you allow yourself to be compromised or up against something like that? Golf is a great game to get to know people. That's why people go on the golf course and get to know other people and spend four hours with that person. It's because they want to get to know them and really have a good time, not to be feeling like you're not good enough. So Golfing Buddy was created to empower people to find other people just like them to go play golf with."

Golfing Buddy was created for a couple of reasons:

• to help Women, Minorities, Veterans and Juniors play more golf without feeling intimidated at the course by being uncomfortably paired with people they don’t want to play with.
• to help people like Kat's boyfriend find other golfers to play golf with so they can play more golf with fun, likeminded people.
• to help golf facilities get more people paired up to play at their course with the type of people they want to play with.

Click on the image below to watch our extended conversation with Kat on our Youtube Channel!

"It was a summer weekend in Midwest Milwaukee and fabulous outside, but I had to get a project done I couldn't get out and play. My boyfriend wanted to get out and play so badly. He called all of his buddies but no one could get out to join him for a round. He was pouting and moping around the house and I felt really bad for him so I said, "hey wouldn’t it be awesome if we had an app or website where you could find a golfing buddy?" And BING BING BING Golfing Buddy was born!"

You can also connect with Kat on her bio page, along with checking out the Golfing Buddy website.

Special Guest: Kat Ramirez, Founder of Golfing Buddy.

Building a Bridge That Connects Golfers, Caddies and Clubs - Brett Jaffee, Co-Founder of Caddy Time

The ModGolf Podcast — Mon, 26 Sep 2022 11:45:00 -0700

"Caddies are wonderful for golf and yet only available one percent or less of the time. To the everyday golfer like myself, caddies were never offered to me. No matter what your reason for playing golf, a caddy enhances it." - Caddy Time Co-Founder Brett Jaffee
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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"Sometimes golfers need a competitive caddy, but also there are huge benefits to enhance the experience for senior's play, junior play, woman's play and beginner golfers. Caddies are a terrific bridge to the golf facility."

"Talking to golfers, course operators and caddies led us to create an instrument where people could connect with the golf-savvy community. Professional and recreational golfers would be able to add a caddy to any golf outing that they chose and that's where Caddy Time came from. Where Caddy Time adds value is as an on-demand caddy platform that delivers the highest quality caddy to whatever that golfer needs."

Click on the image below to watch our extended conversation with Brett on our Youtube Channel!

You can also connect with Brett on his bio page, along with checking out the Caddy Time website.

Special Guest: Brett Jaffee - Co-Founder of Caddy Time.

Combining His Love of Golf and Entrepreneurship - Markus Westerberg, Co-Founder of deWiz

The ModGolf Podcast — Thu, 15 Sep 2022 10:30:00 -0700

"I can only do so much and I am happy to let in anyone who can help us and who knows their area of expertise better than me. There's no ego motivation here. We just want to help golfers get better, grow the company and reach out to more golfers. We have the love of the game and that's our driving force. I think that's a strength that we have, the strength to know what we don't know and not have the vanity of trying to show something else." - deWiz Co-Founder Markus Westerberg
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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"I started that round with an incredible start and have learned through experience not to then play conservatively in order to protect a good score. Hitting "pause" and trying to get off the golf course by making pars is the wrong mindset. If you do that you are sure to make bogeys so I knew I had to push myself. So I kept pushing and pushing into that "Zone of Discomfort", didn't bail on myself throughout the round and gave myself a chance to shoot 59 with a putt on 18. I'm really proud of that round as it was a magically exhilarating experience."

Click on the image below to watch our extended conversation with Markus on our Youtube Channel!

"We launched about a year ago and today and we are now 14 employees in the company. I'm not saying that we built deWiz all by ourselves. We are team players. I know some things and I don't know a lot of other things". I know golf and I've learned a lot about tech. I have a bachelor's degree in Psychology, which ties in very good to deWiz."

You can also connect with Markus on his bio page, along with checking out the deWiz website.

"Golf is an individual sport but no single tour golfer is out there alone. There is a family behind them, friends, a manager and multiple coaches that make up the team. So to suceed, you have to be able to handle your team regarding the physical, mental, financial and logistical challenges that arise. Golf is a brutal game and it's a game about managing mistakes. Looking at a professional golf career, you have more failures than successes and that gives you a thick skin that builds up your resilience. Golf gives you a North Star to define what success means to you and to appreciate the journey. You have to truly love the game, whether it's the game of entrepreneurship or the game of golf. And when you do that, I believe you will end up in good places."

Special Guest: Markus Westerberg, Co-Founder of deWiz.

Entrepreneurial Lessons Learned on The Trading Floor - Eileen Jurczak, Founder and CEO of Xonic Golf

The ModGolf Podcast — Tue, 30 Aug 2022 11:30:00 -0700

"At that point in my life I was working on the trading floor for many years with BMO and had been introduced to artificial intelligence in the financial realm. Not in sports but AI nonetheless. The two came together and I said "wait a second, I wonder if there's a product here? I wonder if we can bring together AI and this passion for golf? That would be a dream come true if I could start a golf related business!". That's where the seed of the idea came. There has been a lot of work and learning since then, but that was the AHA moment for Xonic Golf." - Eileen Jurczak, Founder and CEO of Xonic Golf
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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Click on the image below to watch our extended conversation with Eileen on our Youtube Channel!

"A lot of people don't know this about the scock exchange trading floor. While it's in a large financial institution, it's a very entrepreneurial atmosphere with dozens of small businesses being run by a handful of people. We're responsible for wearing multiple hats in each of these businesses to market it, to grow it, to manage the finances. You're doing everything and you're working hard! The idea of "Hey, we want your ideas, bring them to the table" fosters that innovative entrepreneurial mindset. I'm using all the skills and experience that I've built up my entire life and career. It's incredible."

You can also connect with Eileen on her bio page, along with checking out the Xonic Golf website.

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Eileen is passionate about giving back to the community and has founded and built a successful not-for-profit company that addresses the need for youth financial services education. Established in 2015, the Bay Street Deconstructed workshops have now reached over 10,000 Grade 10 students across Canada, with a priority of reaching students with diverse cultural backgrounds in less affluent areas, helping all students to be better prepared for their futures.

Special Guest: Eileen Jurczak - Founder and CEO of Xonic Golf.

Using Customer Feedback To Deliver Exceptional Value - Nick Longley, Co-Founder at Inrange

The ModGolf Podcast — Thu, 04 Aug 2022 09:15:00 -0700

"Within 15 minutes of showing a driving range owner a video of what it could be they said, "Right, yeah, we're in. We'll happily be your early adopter". And once they came on as early adopters we spent hours and hours of time on the range, interviewing people showing them designs, showing them prototypes and getting push back." - Nick Longley, Co-Founder at Inrange Golf
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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"We got to the point with our first mobile implementation that we had to run competitions just to get people to even log in and play it. But what Declan the owner of Greenwich said to me early on was, "I'm not interested in this mobile thing. I want screens and I want games". And over time we realized that people don't like paying for apps, but put a beautiful touchscreen in their bay with this fantastic augmented training experience and they will happily pay a premium to play and they'll feel like it's for free."

Click on the image below to check out our extended conversation with Nick on our Youtube Channel!

You can also connect with Nick on his bio page, along with checking out the Inrange website.

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On this episode Colin and Nick discuss the concept of the Technology Adoption Curve and where Inrange Golf currently sits on it.

Nick also references "Hooked: How to Build Habit-Forming Products" by Nir Eyal, which is a book that has helped Inrange develop their game and experience design strategy.

Special Guest: Nick Longley - Co-Founder at Inrange® Golf.

Building a Women-Led Company That Positively Disrupts The Golf Industry - Jess McAlister, Founder of Digital Golf Collective

The ModGolf Podcast — Wed, 13 Jul 2022 22:15:00 -0700

"When we say positively disrupt, we want to show that there are alternative ways of doing things when it comes to being creative and marketing to today's consumer, fan, as well as the industry. And with both of us being experts in our space, we knew that our brains coming together could ultimately do that."
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

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I look forward to seeing you during an upcoming live show!... Colin

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"Especially coming into a space that is truly based on tradition, we wanted to respect that. So we use positively disrupt because we're both severe crazy golf fans, love what is there and what it's based on. But with where technology and society are going, it's kind of an adapt or die situation as we are currently seeing in the industry today. And we felt we can positively disrupt while loving and respecting the sport we love so much and fighting to ensure women athletes get what they truly deserve."

Click on the image below to check out our extended conversation with Jess on our Youtube Channel!

Want to learn more about Jess and Digital Golf Collective? Visit their website to learn how they are creating effective developmental programs and technology to introduce and guide anyone in playing the game of golf.

You can also connect with Jess on her bio page.

Special Guest: Jess McAlister - Founder of Digital Golf Collective.

Sponsored By:

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Building a Scalable Business That Introduces 1,000,000 New Golfers to The Game - Matt Reagan, Co-Founder at Operation 36 Golf

The ModGolf Podcast — Fri, 01 Jul 2022 14:00:00 -0700

Getting good at golf is hard. Figuring out how to make it fun and engaging for kids is even harder. As Matt Reagan and his Operation 36 Co-Founder Ryan Dailey looked to solve this problem over 12 years ago, they saw how other sports - especially martial arts like Taekwondo and Karate - would progress through levels of mastery by testing students once they had acquired the necessary skills. The result was creating a 10 Division, variable distance gameplay format where students need to shoot 36 over nine holes in order to graduate up to the next level. Listen in as Matt shares the startup journey of Operation 36 Golf.
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

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I look forward to seeing you during an upcoming live show!... Colin

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"We got three kids to sign up and join the program and that was how the concept started. And then we'd say "oh crap, what do we do with them every week? How do we show they're improving, what do we teach? How should we be testing them and show parents they're getting better? How do we make it fun every step of the way?"

"The first five years of our existence we worked on building the program and trying to figure that out. We'd sit down before class, plan for an hour and a half and then kids would show up. We'd run it and say "well that sucked, let's try it again!" and then we would experiment with different ideas. So we had this pretty cool environment where we were just testing group programming with kids and trying to figure out what works to make it fun, but also make sure they are getting better and turning into golfers. And then showing parents, who are the ones signing the kids up for the program, that this is working."

Want to learn more about Matt and Operation 36 Golf? Visit their website to learn how they are creating effective developmental programs and technology to introduce and guide anyone in playing the game of golf.

Click on the image below to check out our extended conversation with Matt on our Youtube Channel!

You can also connect with Matt on his bio page.

Operation 36 takes the traditional model and flips it on its head. All new players begin on the course. Instead of starting at the tee box, they play from 25 yards away from the hole. Once the player shoots par (36) from 25 yards, they back up to 50 yards, and so on, until they are shooting even par (36) from the full tee box. It’s timely, it’s fun, and it provides step by step improvement.

Special Guest: Matt Reagan, Co-Founder at Operation 36 Golf.

Harnessing web3 To Reimagine The Modern Golf Club Experience - Cooper Sherwin, Co-Founder and Head of Community at LinksDAO

The ModGolf Podcast — Fri, 24 Jun 2022 12:45:00 -0700

"Being an NFT member of this community automatically and from the beginning has brought value, even before we acquire the golf course, That's our North Star. We're still heading there. But the team is working really hard to continue forging these partnerships because everyone we talked to in the golf world is really excited about what we're doing".... Cooper Sherwin, Co-Founder and Head of Community at LinksDAO
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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"It's been really positive the responses we've gotten. Folks who are excited about new technology, about new approaches to the game and about building the sport of golf have been very receptive to what we're creating."

So what does the DAO is LinksDAO mean? It stands for a "Decentralized Autonomous Organization" and Cooper nicely explains it around the 10 minute mark of this episode.

Want to learn more about Cooper and LinksDAO? Visit their website to see how LinksDAO is engaging a global community of thousands of golf enthusiasts to create the modern golf and leisure club.

You can learn more about and connect with Cooper on his bio page. Cooper just attended the 2022 NFT NYC conference, which you can check out at https://www.nft.nyc

Special Guest: Cooper Sherwin - Co-Founder and Head of Community at LinksDAO.

Sponsored By:

Zencastr: Connect your business to a new audience with Zencastr’s Podcast Marketplace!

Applying a Tech Investor Mindset to Support "Early Stage" Golf Athletes - Donnie Dotson, Founder and CEO of Carry

The ModGolf Podcast — Mon, 13 Jun 2022 13:15:00 -0700

"I was thrilled and inspired to see that we had people going from almost complete strangers to forming meaningful bonds over golf. And my goal is to be able to somehow bottle up that experience and scale it, so we can help a lot more golfers but also bring a lot more fans closer to the game."
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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"We played The Cradle and Number Two at Pinehurst, we played, followed by a wonderful dinner in Donald Ross' backyard for the Monday night closing event. There was a moment where two of our players who are on the Korn Ferry Tour had to leave as dinner was wrapping up because they had an early flight to their next event. Potential investors were standing up, clapping, a bit of a standing ovation, high fives and saying "hey, we're rooting for you guys, we're cheering you on, will be following along!" They didn't know who these players were other than by name 48 hours earlier and that was cool to see.

Click on the image below to check out our extended conversation with Donnie on our Youtube Channel!

Want to learn more about Donnie and Carry Golf Investments? Visit their website to see how Carry Golf Investments is taking a tech startup venture capitalist approach to funding and supporting elite athletes.

You can learn more about and connect with Donnie on his bio page.

Special Guest: Donnie Dotson - Founder and CEO of Carry Golf Investments.

Building an Engaging Platform For The Everyday Golfer - Jordan Lunetta, Co-Founder of ODIN Golf

The ModGolf Podcast — Tue, 17 May 2022 16:45:00 -0700

"We're on the course one day and we're not having a great round. We're donating to the lake and the forest. We look at each other and say, "Why aren't we losing our own golf balls? Why are we losing golf balls of brands that are old?" They're stuffy and they don't speak to us as digital natives. We are the next generation of golfers who are the rebel rousers in a good way, who are consuming things in much different ways. And given the four of us built and scaled tech companies we said "before we do anything, what are our ambitions?" And we have big ambitions to take ODIN to golfers across the globe. We have a vision of building a platform for the everyday golfer."
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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"Why are we using expensive gear from old, stuffy brands that don’t really speak to us? So what the old stuffy incumbent brands are doing for the PGA Tour, we're doing for everyone else. That's our sweet spot in the market, which is really exciting." Jordan shares how they apply a tech startup approach to disrupt the traditional golf product space, are early adopters experimenting with NFTs and much more.

Click on the image below to check out our extended conversation with Jordan on our Youtube Channel!

Want to learn more about Jordan and ODIN Golf? Visit their website to see how ODIN is putting their fun, irreverent spin on golf balls, apparel and community building experiences. You can also learn more about the ODIN Founding Membership NFTs at https://futureofgolf.co.

You can learn more about and connect with Jordan on his bio page.

Special Guest: Jordan Lunetta - Co-Founder of ODIN Golf.

Building Community as a "Senior-preneur" - Jim Plumb, Co-Founder of FORE! SIXTY

The ModGolf Podcast — Thu, 17 Mar 2022 21:15:00 -0700

"We were going to call the company FORE! FIFTY, but we did a lot of surveys and 50 year olds still think they're 20, but 60 year olds are realistic. That's why we want to cater to that crowd of 60 and over."... Jim Plumb, Co-Founder of FORE! SIXTY

FORE! SIXTY is a unique online community dedicated to enhancing the game for golfers sixty and over with age-relevant information, videos and a wide selection of curated value offerings on golf equipment, natural, anti-inflammatory pain relief and Sun Smart UPF50 sun protection apparel.

Click on the image below to check out our extended conversation with Jim on our Youtube Channel!

Want to learn more about Jim and FORE! SIXTY? Visit their website to see how they are creating an engaging community for senior golfers.

"We've all failed at times and built up businesses. We understand the economics behind it so we're not afraid to go after new products, investigate new areas. I love the entrepreneurial world and am looking at other things that I want to do beyond this business. You never know what's going to come up next, but you always got to keep your doors open and keep looking for that good opportunity."

You can learn more about and connect with Jim on his bio page.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Jim Plumb, Co-Founder of FORE! SIXTY.

Sponsored By:

Zencastr: Click on the discount link for 30% off a Zencastr Professional account using the promo code THEMODGOLFPOD. Promo Code: THEMODGOLFPOD

Creating Phenomenal Customer Experiences Through Golf - Alyson Ramsey Johnson, CEO at Gilly Group and Co-Founder at White Tee Partners

The ModGolf Podcast — Sun, 13 Mar 2022 18:00:00 -0700

"I always knew I wanted to be a boss. I didn't know of what but I had that calling to want to help brands and businesses, create these phenomenal experiences for their customers through golf, whether that was sponsorship activation, hospitality or promoting their brands. So I knew I needed to get more of a differentiator for myself in the golf industry, especially as a woman."

"I knew I had the itch to do it. I just needed to get more experience under my belt. So when I launched Gilly Group I took all my favorite experiences, I left behind HR Communications, the ice cream socials, the investor relations and never looked back. Honestly it's really been my greatest joy to do this because I love working in golf. I love the people that I know and it's just a lot of fun to bring that to the end consumer."

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Click on the image below to check out our extended conversation with Alyson on our Youtube Channel!

We're excited to announce that our very own podcasting platform, Zencastr has become a new sponsor of the show! Click on the discount link for 30% off a Zencastr Professional account using the promo code THEMODGOLFPOD.

Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how. It records each guest locally, then uploads the crystal clear audio and video right into the suite so you have high-quality raw materials to work with.
Zencastr: It’s time to share your story!

Want to learn more about Alyson and Gilly Group? Visit their website to see how Alyson and her team deliver marketing strategy, business development, sports marketing and sponsorship activation solutions for their golf industry clients.

On the podcast Alyson discussed the value of finding a likeminded partner with a complimentry skill set when starting a new business venture. She co-founded White Tee Partners with good friend LeslieAnne Wade, where they deliver awareness and exposure to products, brands, leagues, and talent within the golf space using rich storytelling and engaging content while utilizing their extensive network within the golf industry.

Click on the image below to learn more about White Tee Partners.

You can learn more about and connect with Alyson on her bio page.

Special Guest: Alyson Ramsey Johnson - CEO at Gilly Group, Co-Founder of White Tee Partners.

Sponsored By:

Zencastr: Click on the discount link for 30% off a Zencastr Professional account using the promo code THEMODGOLFPOD. Promo Code: THEMODGOLFPOD

How The Metaverse and NFTs Will Amplify Golf Fan Engagement - Guillermo Heredia, Managing Director at HYPE Sports Innovation

The ModGolf Podcast — Thu, 03 Mar 2022 17:00:00 -0800

The Metaverse. NFTs. Blockchain. Cryptocurrency. Web 3.0
You have probably heard some or all of these terms over the past couple of years and may scratch your head in bewilderment as one of your friends tries to explain them to you. After listening to this episode you will be enlightened by the insights from our guest Guillermo Heredia, who is the Global Brands, Metaverse & Blockchain Managing Director at HYPE Sports Innovation.

"The Metaverse. It's not like different Metaverses, it is one Metaverse like there is one internet and then you have different platforms. The Australian Open replicated the grounds in Decentraland and you could see and enter the Rod Laver Arena and see all the sponsors. You could go to the shop, you had some gamification around but they were not the only ones. The NFL did it for the Super Bowl and they created an area in Roblox wherre they had a store. They again have ramification, you could see all the brands and the clubs that are in the NFL. So it is a new way for fans to interact with the brands and with the sport properties. So you have endless opportunities."

Click on the image below to check out our extended conversation with Guillermo on our Youtube Channel!

Want to learn more about Guillermo and HYPE Sports Innovation? Visit their website to see how HYPE has become the Global Sports Tech Arena with over 100 top sports brands, clubs, and federations as partners.

One example of golf entering the Metaverse is GOLF+, where you can play an immersive round of 18 holes, putting competitions or experience TopGolf in a virtual reality environment. Click on the image below to learn more about GOLF+.

Web 3.0 represents the next iteration or phase of the evolution of the web/Internet and potentially could be as disruptive and represent as big a paradigm shift as Web 2.0. Web 3.0 is built upon the core concepts of decentralization, openness, and greater user utility.

You can learn more about and connect with Guillermo on his bio page.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our sponsor partner Golf Genius Software for helping support The ModGolf Podcast

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Guillermo Heredia, Managing Director Global Brands, Metaverse & Blockchain at HYPE Sports Innovation.

PGA Merchandise Show Recap - Part 1

The ModGolf Podcast — Fri, 08 Feb 2019 17:00:00 -0800

On this episode we bring you golf innovation stories from the 66th annual PGA Merchandise Show that took place January 22-25 2019 in Orlando. The PGA Show is the international golf industry’s annual global gathering that welcomes over 1,000 top golf companies and more than 40,000 industry professionals from around the world to the industry’s “MAJOR of Golf Business”.

The ModGolf Podcast was very active at this year's PGA Show, as our host Colin Weston had two educational series speaking engagements, talking first about "How to make your golf business more entrepreneurial and innovative by unlocking new customer markets", followed by moderating "The Golf Innovators Panel". The ModGolf Podcast was also invited to host a live show from The PGA Show Radio Stage and we've included our interviews Aimee Cho and HYPE Sports Innovation in this episode.

Interviewing HYPE Sports Innovation Partner Ilan Hadar and Global Golf Innovation Competition winner, GolfBoo Founder/CEO Fabio Peral as part of The ModGolf Podcast live at The PGA Show

We spoke with the creators and some of the startups involved with The "Global Golf Innovation Competition", a Shark Tank-like pitch event staged by HYPE Sports Innovation. Over 100 golf startups applied for the ten finalist spots at The PGA Show, where each company had five minutes to pitch in front of a live audience and judging panel comprised of golf industry entrepreneurs, investors and business leaders.

You can find out more about Kinexit and their techology powered AI golf fitness solutions at https://kinexit.com/

CEO Chris Månsson (far right) and the Kinexit team

Colin speaks with TDJ Golf Vice President Dante Reynolds after their participation in The Global Golf Innovation Competition. TDJ Golf has created the technology platform that combines on-course play with fantasy golf to create a "Virtual Pro-Am" that increases the fun factor and awards prizes. Go to the TDJ Golf website to learn more >> http://tdjgolf.com/

HYPE Sports Innovation Partner Ilan Hadar http://www.hypesportsinnovation.com/

Colin and previous guest Aimee Cho, Golf Instruction YouTuber "Golf With Aimee"

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guests: Aimee Cho - Golf Instruction YouTube Star on "Golf With Aimee", Chris Månsson - Founder & CEO of Kinexit, Dante Reynolds - Vice President at TDJ Golf, Fabio Peral - Founder & CEO of GOLFBOO, and Ilan Hadar - Partner & CEO at HYPE Sports Innovation.