If you're in the golf industry, a business leader, or simply fascinated by how to build a beloved and enduring company, press play now. This conversation is packed with actionable insights you won't want to miss.

Listen to this full episode with Chris to discover:
Culture is Your #1 Competitive Advantage:
Discover why Golf Genius prioritizes cultural fit above all else, even in acquisitions, and how this focus has resulted in a world-class employee turnover rate of just 4%. Learn how a foundation of over 70 PGA professionals on staff creates an authentic, service-driven brand.

Serving the PGA Professional is the North Star:
Unpack the strategy of viewing the golf professional as the "center of the universe." See how this philosophy naturally led to a portfolio that solves pain points in tournament management, golf shop operations (Golf Shop), handicapping (via the USGA’s GHIN system), and coaching (Operation 36 & CoachNow).

The Practical & Profitable Application of AI:
Move beyond the hype. Chris details exactly how Golf Genius is implementing AI in two key buckets: to boost internal productivity (in development, support, and marketing) and to build powerful, time-saving features for customers, like automated inventory processing and intelligent coaching tools.

Episode Chapters:
(00:04) Introduction: The Return of Chris Kallmeyer
(02:18) The Foundation: Golf Genius as a Tournament Management Powerhouse
(05:53) The Secret Sauce: Building and Maintaining Company Culture
(08:21) Acquisition Strategy: Why Cultural Fit is Non-Negotiable
(19:02) Defining the Brand: Vision, Values, and Serving the Pro
(13:18) Inside the Ecosystem: Powering the USGA’s Handicap System
(16:36) Solving Pain Points: The Growth of Golf Shop
(19:52) AI in Action: Making Golf Genius and Its Customers More Productiv
(24:52) Growing the Game: The Coaching Portfolio (Operation 36 & CoachNow)
(30:23) The Future is Hybrid: Expanding into Simulator & Indoor Golf
(36:10) Global Growth: Key International Markets
(39:53) Leadership Lessons: Strategic Bets and Saying "No"
(41:51) How to Connect with Golf Genius

Compelling Quotes from Chris
On Culture & Growth: "We have a blended turnover with 300 people worldwide of something like 4% a year. That's world-class. It illustrates that we have a great culture that people enjoy working for. But beyond luck, we do take it very seriously and we work hard to maintain that culture, which gets harder and harder as you get bigger."*

On Their Core Mission: "Our goal is to make the hard things easy while also making the easy things easy. We serve PGA professionals. They're the center of our universe. Whether they're running tournaments, managing golf shops, or coaching, we have products that help them do all those things, and we're here to serve them."

On AI Strategy: "We look at AI in two primary buckets: How can we use AI to make ourselves more productive? And the second bucket is, how can we use AI to deliver AI-powered features that make our customers more productive or deliver capabilities that they don't already have."

Are you more of a watcher than a listener? Then enjoy our video with Chris on The ModGolf YouTube channel. Click on this link or the image below to see visual insights and dive deeper with Chris.

Chris Kallmeyer's bio page >> https://modgolf.fireside.fm/guests/chris-kallmeyer
Chris Kallmeyer is the CEO of Golf Genius, a global leader in golf technology solutions that power the sport's ecosystem. With a career deeply rooted in both technology and a passion for the game, Chris has guided the company through a period of remarkable expansion, transforming it from a premier tournament management platform into a comprehensive suite of tools serving golf professionals at every level. Under his leadership, Golf Genius has successfully integrated ten strategic acquisitions—including Operation 36, CoachNow, and GolfShot—while maintaining an unwavering focus on a customer-centric culture and brand integrity. His philosophy centers on serving PGA professionals as the core of the business, a principle that has driven the development and success of products across tournament operations, golf shop management, handicapping, and player development.

Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Today's golf professionals do way more than run tournaments - and so does Golf Genius. They help you manage tournaments, leagues, and outings, streamline pro shop operations, and elevate your coaching and player development. That's why over 10,000 clubs, courses, resorts, associations, and tours in more than 60 countries trust Golf Genius. Find out what Golf Genius can do for your facility at golfgenius.com.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Chris Kallmeyer, CEO at Golf Genius Software.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

______________________________________________

If you didn’t get the chance to listen to all of our twelve Season 12 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them!

Our Season 12 guests were:

Episode 1
Jordan Lunetta - Co-Founder of ODIN Golf
"We have big ambitions to take ODIN to golfers across the globe. We have a vision of building a platform for the everyday golfer." Jordan Lunetta, Co-Founder of ODIN Golf opens Season 12 to share how they are creating a golf-loving tribe by living their company tagline: "Go Balls Out. Always!"
Click to listen >> BUILDING AN ENGAGING PLATFORM FOR THE EVERYDAY GOLFER

Episode 2
Donnie Dotson - Founder and CEO at Carry Golf Investments
"These potential investors didn't know the players 48 hours earlier and were high fiving them saying "we'll be following along and cheering for you guys!" My goal now is to be able to bottle up that experience and scale it, so we can help a lot more golfers but also bring a lot more fans closer to the game." Donnie Dotson joins us to share how he's applying tech startup lessons learned to elite athletes.
Click to listen >> APPLYING A TECH INVESTOR MINDSET TO SUPPORT "EARLY STAGE" GOLF ATHLETES

Episode 3
Cooper Sherwin - Co-Founder and Head of Community at LinksDAO
"We knew right off the bat that we wanted to bring value to NFT holders, not where it was lottery based where maybe five folks would get a trip to The Masters. We wanted to make sure that we had benefits across the board in an equitable way. Cooper Sherwin shares how LinksDAO uses web3 and the value of NFTs to reimagine the golf club membership experience.
Click to listen >> HARNESSING WEB3 TO REIMAGINE THE MODERN GOLF CLUB EXPERIENCE

Episode 4
Matt Reagan - Founder and CEO at Operation 36 Golf Co-Founder
"We created this cool environment to test group programming with kids and try to figure out what works to make it fun, but also make sure they are getting better and turning into golfers." Matt Reagan shares how they looked at youth sports like martial arts to create a multi-levelled teaching program that is both effective and fun.
Click to listen >> BUILDING A SCALABLE BUSINESS THAT INTRODUCES 1,000,000 NEW GOLFERS TO THE GAME

Episode 5
Jess McAlister - Co-Founder of Digital Golf Collective
"With where technology and society is going, it's an adapt or die situation as we are currently seeing in the golf industry today. As severe crazy golf fans and experts in our professional space, we felt we can positively disrupt while loving and respecting the industry and sport we love so much." - Jess McAlister joins us to share how they passionately created the golf influencer space.
Click to listen >> BUILDING A WOMEN-LED COMPANY THAT POSITIVELY DISRUPTS THE GOLF INDUSTRY

Episode 6
Ty DeLavallade - Founder and President of Deuce
"I realized that when building a company, you're really building a tribe. Creating a support group of people around you who are proud to wear the hat because it's cool brand. They wear it because of the quality and how it makes them feel. Whatever their motivation, I'm okay with that." Ty DeLavallade joins us to share the wins and the setbacks that define his entrepreneurial journey.
Click to listen >> RELATIONSHIPS ARE THE NEW CURRENCY

Episode 7
Nick Longley - Co-Founder of Inrange Golf
"Once we understood that our business is helping other businesses succeed, things really took off" - Nick Longley joins us to share their design process that led to creating engaging digital games to heighten the traditional driving range experience for both customers and owners.
Click to listen >> USING CUSTOMER FEEDBACK TO DELIVER EXCEPTIONAL VALUE

Episode 8
Billy Brown - Founder and CEO of The Golf Sanctuary
"November of 2019, I was in a pain med coma from a shoulder surgery wiping drool off my face from the codeine and thought... Golf Sanctuary. If I could go marry real estate and golf, how cool would that be?" Billy Brown joins us to share how he harnessed the Law of Supply and Demand to create a members-only off-course experience that appeals to his love for food, drinks and golf.
Click to listen >> REDEFINING THE GOLF CLUB MEMBERSHIP EXPERIENCE

Episode 9
Eileen Jurczak - Founder and CEO of Xonic Golf
"All of my personal and professional experiences in finance, engineering and golf have come together. It's quite fantastic that they culminate into what I'm doing in the Sport Tech startup space today." Eileen Jurczak joins us to share what she learned about entrepreneurship on the stock exchange trading floor and so much more on this episode of The ModGolf Podcast.
Click to listen >> ENTREPRENEURIAL LESSONS LEARNED ON THE TRADING FLOOR

Episode 10
Markus Westerberg - Co-Founder of deWiz
"Golf provides a North Star to define what success means to you and to appreciate the journey. You have to truly love the game, whether it's the game of entrepreneurship or the game of golf. And when you do that, I believe you will end up in good places." Markus Westerberg joins host Colin Weston to share the value of doing uncomfortable things, the power in collaborating with curious, positive people and so much more on this engaging episode of The ModGolf Podcast.
Click to listen >> COMBINING HIS LOVE OF GOLF AND ENTREPRENEURSHIP

Episode 11
Brett Jaffee - Caddy Time Co-Founder
"Sometimes golfers need a competitive caddy, but also for senior play, junior play, woman's play. Caddies are a terrific bridge to the golf facility." Brett Jaffee joins us to share how a lifetime in entrepreneurship led to the successful creation of their startup.
Click to listen >> BUILDING A BRIDGE THAT CONNECTS GOLFERS, CADDIES AND CLUBS

Episode 12
Laura Diaz - The LPGA's Sr. Director of Community & Inclusion (with guest host Dr. Greta Anderson)
"If you can see it, you can be it". If I can see somebody that looks like me, if there is that representation then I know I can get into this sport, or I can see a career in it." Our guest host Dr. Greta Anderson sits down with Laura Diaz who shares insights gathered starting from her first swing growing up in Puerto Rico.
Click to listen >> HOW A SIMPLE INVITATION BECOMES A POWERFUL WAY TO GROW GOLF

Special Guests: Billy Brown - Founder and CEO The Golf Sanctuary LLC. 2x Amazon Best Selling Author, Real Estate Investor, and Entrepreneur, Brett Jaffee - Co-Founder of Caddy Time, Cooper Sherwin - Co-Founder and Head of Community at LinksDAO, Donnie Dotson - Founder and CEO of Carry Golf Investments, Eileen Jurczak - Founder and CEO of Xonic Golf, Guillermo Heredia, Managing Director Global Brands, Metaverse & Blockchain at HYPE Sports Innovation, Jess McAlister - Founder of Digital Golf Collective, Jordan Lunetta - Co-Founder of ODIN Golf, Laura Diaz, Sr. Director of Community & Inclusion at The LPGA, Markus Westerberg, Co-Founder of deWiz, Matt Reagan, Co-Founder at Operation 36 Golf, Nick Longley - Co-Founder at Inrange® Golf, and Ty DeLavallade - Founder and President of Deuce.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

______________________________________________

"We got three kids to sign up and join the program and that was how the concept started. And then we'd say "oh crap, what do we do with them every week? How do we show they're improving, what do we teach? How should we be testing them and show parents they're getting better? How do we make it fun every step of the way?"

"The first five years of our existence we worked on building the program and trying to figure that out. We'd sit down before class, plan for an hour and a half and then kids would show up. We'd run it and say "well that sucked, let's try it again!" and then we would experiment with different ideas. So we had this pretty cool environment where we were just testing group programming with kids and trying to figure out what works to make it fun, but also make sure they are getting better and turning into golfers. And then showing parents, who are the ones signing the kids up for the program, that this is working."

Want to learn more about Matt and Operation 36 Golf? Visit their website to learn how they are creating effective developmental programs and technology to introduce and guide anyone in playing the game of golf.

Click on the image below to check out our extended conversation with Matt on our Youtube Channel!

You can also connect with Matt on his bio page.

Operation 36 takes the traditional model and flips it on its head. All new players begin on the course. Instead of starting at the tee box, they play from 25 yards away from the hole. Once the player shoots par (36) from 25 yards, they back up to 50 yards, and so on, until they are shooting even par (36) from the full tee box. It’s timely, it’s fun, and it provides step by step improvement.

Special Guest: Matt Reagan, Co-Founder at Operation 36 Golf.