The ModGolf Podcast - Episodes Tagged with “Golf Entertainment”

From The Hockey Rink to The First Tee - Greg Collins, Founder & CEO of GRIT Inc.

The ModGolf Podcast — Tue, 07 Apr 2026 14:15:00 -0700

What happens when a lifelong hockey player with a degree in industrial design walks into a pizza parlor? You get one of the most innovative golf bags to ever sit on a power cart. In this episode, host Colin Weston sits down with Greg Collins, founder of GRIT Inc., whose entrepreneurial journey took him from designing running shoes at Cooper Canada to creating the revolutionary GRIT 2.0 Tower golf bag. Greg shares how a chance meeting at a Bolton Ontario pizza joint led to a 15-year hockey bag empire, how COVID-19 forced a pivot into golf, and why he believes the best designs come from looking outside your industry. If you’re tired of your clubs twisting sideways on the cart by hole #2, this conversation is for you!

Key takeaways in this episode with Greg that you will discover:
Form flows from the power cart, not tradition
Most golf bags are round because "that's how it's always been." Greg flipped the script by analyzing the rectangular box of a power cart, creating a square bag that doesn't rotate. Key takeaway: Sometimes the best innovation is simply solving the obvious problem everyone else ignores.

Watering down your design is the enemy of innovation
Greg spent 20 years as a freelance designer watching his concepts get diluted by sales teams. Starting GRIT allowed him to be "design-driven" rather than "sales-driven." Key takeaway: If you want to truly change a category, you need control over the creative process—even if it means manufacturing it yourself.

Look sideways, not just forward
The secret to the GRIT Tower bag isn't found in another golf catalog; it's found in hockey bags, military backpacks, camping gear, and automotive paint jobs (racing stripes!). Key takeaway: True differentiation happens when you steal (respectfully) from industries completely unrelated to your own.

Three Quotable Moments from Greg:
On the power of capital to fuel a startup:
"What it did was it gave me capital to dream. If you give an entrepreneur working capital and support, it's amazing what he can do."

The advantage of being a golf industry outsider:
"Golf bags all look very similar. You look at them go, 'Oh my God, they're all the same.' We had an advantage over every other golf company because our hands weren't tied. We could be creative. We had nothing to lose."

On trusting your own taste as a compass:
"I think that if I like it and if it turns me on, other people are going to want to buy it. They're going to recognize the same feelings that I have. Sometimes it works and sometimes it doesn't, but I'm just really excited about golf. The golf world is a new canvas for us and we want to really rock the golf course."

and one from Colin's Architecture school professor regarding innovation and design inspiration...
"The good ones borrow, but the great ones steal."

Are you more of a watcher than a listener? Then check out our extended bonus segment with Greg on The ModGolf YouTube channel. Click on this link or the image below to watch.

📖 Episode Chapters
00:00 – Welcome intro / Colin and Greg's Serendipitous Meeting at the PGA Show
02:00 – Growing up in Toronto: street hockey, transistor radios, and Greg's artist parents
04:30 – OCAD, Industrial Design and the First GRIT hockey Bag design
07:20 – Why Greg left freelancing to start GRIT Inc.
09:45 – The Inflection Point: a pizza parlour in Bolton and inventor Aldo Buccione
13:20 – The Hockey Bag that put bread on the table (and funded the golf dream)
15:00 – COVID Pivot: how a young designer led GRIT into golf
18:00 – The 1.0 Disaster: a lost buyer, two full unsold containers and sucking it up
20:40 – Designing the GRIT 2.0: Square Bags, Racing Stripes, and Automotive Influence
23:10 – EXCLUSIVE TEASE: The upcoming GRIT Carry Bag (The "3.0"?)
28:00 – Materials, magnets, and a future ModGolf collaboration?
31:55 – Where to buy: Gritinc.net and global expansion

🔗 Resources and Links:

Greg's bio page >> https://modgolf.fireside.fm/guests/greg-collins
GRIT Instagram: @gritinc
LinkedIn: Greg Collins
The ModGolf YouTube Channel: https://www.youtube.com/@modgolfpodcast
The GRIT website: www.gritinc.net
Watch the Demo: Check out our video demo with Greg’s daughter Madeline at the 2026 PGA Show in Orlando
--> https://youtube.com/shorts/wxg7hUMMi4s
Buy in the US: Available at PGA Superstore
--> https://www.pgatoursuperstore.com/golf-tower-cart-bag-2.0/2000000056321.html

🎧 Subscribe & Review: If you enjoyed this episode, please leave us a review and share it with a golfer who hates their bag twisting on a cart.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast!

British Columbia Golf strives to create a golf environment that is respectful of participant's personal goals and is free from all forms of maltreatment. British Columbia Golf supports women golfers and players of all ages and abilities, while continually working to increase participation in the sport with programs such as the Cloud Series.

British Columbia Golf is the Provincial Sport Organization for golf as recognized by the Government of British Columbia and ViaSport. Golf Canada recognizes the association as the governing body within the province. British Columbia Golf provides programs benefitting golfers and the golf industry in the province. Check out their website https://britishcolumbiagolf.org/

Special Guest: Greg Collins, Founder & CEO of GRIT Inc..

From Corporate Consultant to Golf Tech Disruptor - Drew Koehler, Co-Founder at Blue Tees Golf

The ModGolf Podcast — Sat, 28 Mar 2026 14:30:00 -0700

Have you ever bought a product online and have it break in a day? Our guest bought a rangefinder on Amazon only to have the eyepiece pop off on the first hole! That moment of frustration on a San Francisco golf course didn’t just ruin a round for two friends - it sparked a movement. In this episode, host Colin Weston sits down with Drew Koehler, co-founder of Blue Tees Golf, to unpack how a group of young professionals with zero golf industry experience but a ton of business acumen decided to disrupt the golf tech space. From liquidating their bank accounts to buying a company just to get the perfect name, Drew shares the wild, unfiltered journey of building one of golf’s coolest and fastest-growing brands. If you’ve ever dreamed of turning a side-hustle into a full-blown business, or just want to know what’s next in golf tech, this is a masterclass you don’t want to miss.

Key takeaways in this episode with Drew that you will discover:

Build Your Team Like a Stool, Not a Table
Drew shares why the founding team at Blue Tees was intentionally diverse - sales, finance, industrial design, and marketing. He reveals why going into business with people who have the exact same skillset is a recipe for disaster and how complementary strengths are the true engine of growth.

Design Matters from the Box to the Course
Learn how Blue Tees borrowed a page from Apple’s playbook to create a premium "unboxing" experience. Drew explains that the customer journey starts long before the product is turned on, and how tactile feedback, packaging, and high-quality materials are critical to building trust and brand loyalty.

The Future is a Connected Ecosystem
Drew lifts the curtain on the company’s "Scout AI" and the new Rainmaker launch monitor. He explains how Blue Tees is moving beyond standalone gadgets to create a seamless, connected ecosystem where your launch monitor data automatically updates your rangefinder’s club recommendations - keeping your phone in your bag and your focus on the game.

Are you more of a watcher than a listener? Then check out our extended bonus segment with Drew on The ModGolf YouTube channel. Click on this link or the image below to watch.

Three Quotable Moments from Drew:

On taking the leap: "I was like, 'This is ridiculous. You should go do this yourself. Put your money where your mouth is and actually stand behind the advice you're giving.' So that was my AHA moment. I loved my job. It was safe. But let's go take that leap of faith."

On product design philosophy: "When you open up an Apple product before you even touch the phone, the box is the first thing you touch. Everything is already priming you to have an incredible experience. That design component was a pillar for us."

On the origin of the name: "When we heard 'Blue Tees Golf,' it was a light bulb moment. We were like, 'Our brand and our products are going to give you the confidence to take that step back and go play from the blue tees.' It became our mantra."

Drew Koehler's bio page >> https://modgolf.fireside.fm/guests/drew-koehler

Links & Resources Mentioned:
Blues Tees Golf Instagram: @levelwear
LinkedIn: Drew Koehler
Blue Tees Golf website: https://blueteesgolf.com/
The ModGolf YouTube Channel: https://www.youtube.com/@modgolfpodcast

Episode Chapters:
00:00 - Welcome to the show and The PGA Show converstation that led to this episode
01:30 - The Power of Invitation: Drew’s First Golf Memory
04:25 - From Political Science to Gartner: A Non-Traditional Path
06:50 - The Origin Story: A Broken Rangefinder and a Frustrating Round
09:30 - The "Blissfully Ignorant" Idea: Assembling the Dream Team
12:10 - From Concept to Creation: The Battle for a Name (and buying the company)
14:15 - Liquidating Bank Accounts and The 3 Pillars of Blue Tees
16:15 - The Apple Influence: Obsessing Over the Customer Experience
20:30 - Brand Culture: The Travis Mathew & Southern California Vibe
25:30 - Defining Features: How They Decide What to Build (And What to Leave Out)
28:45 - The Player Plus GPS Speaker: Innovation Born from Selfishness
30:05 - Introducing the Rainmaker Launch Monitor: A Screen Changes Everything
33:55 - The Connected Ecosystem: How Hardware and Software Work Together
35:50 - Frictionless Experience: Keeping the Phone in the Bag
39:55 - The Next Frontier: Scout AI and Democratizing the Caddy Experience
43:15 - Closing thoughts and where to find the extended conversation on The ModGolf YouTube channel

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Drew Koehler, Co-Founder / Chief Revenue Officer at Blue Tees Golf.

Team Over Everything: The Art of Building an Enduring Brand - Hyman Ngo, Levelwear Co-Founder and SVP of Product/Marketing

The ModGolf Podcast — Wed, 18 Mar 2026 15:15:00 -0700

"We know who we are. We know who we're not. Rather than focusing on the athlete, as a sports apparel brand, we chose to celebrate all the people around them. It takes a village for anyone to succeed, whether you're a business, whether you're an athlete, whether you're a team. It takes everyone around you—the coaches, the parents, the trainers, the caddies. We need to credit all of those people. And that's the people we want to celebrate."... Hyman Ngo, Levelwear Co-Founder and SVP of Product/Marketing

Welcome to Season 19 of The ModGolf Podcast! We are thrilled to kick off the new season with Hyman Ngo, Co-Founder and SVP of Product and Marketing at the premium athletic wear brand, Levelwear.

In this episode, Hyman takes us on a fascinating journey that began not as a startup, but as an acquisition. He shares the story of how his family transitioned from being a contract manufacturer to building the branded powerhouse that now outfits 85 of the top 100 golf clubs in the U.S and Canada.

We dive deep into Levelwear's unique brand ethos, exploring their powerful "Who's With You" manifesto and how it manifests in the real world through their innovative "Caddy Lounge" activation at PGA and LPGA events. Hyman also discusses the delicate balance of sustainability, the art of staying fresh in a crowded market, and how licensing deals with major leagues like the NHL and MLB help build brand legitimacy. Whether you're a golfer, an entrepreneur, or a fan of smart business strategy, this conversation is packed with insights on building a brand that lasts.

Key Takeaways You Will Discover:
The Power of Authentic Brand Building: Learn how Levelwear transitioned from a behind-the-scenes manufacturer to a coveted brand by focusing on relationships and leveraging early success in top-tier U.S. clubs (like Pebble Beach) to build credibility back home and beyond.

Celebrating the "Who's With You": Discover the philosophy behind Levelwear’s manifesto and how it led to the creation of the "Caddy Lounge." This marketing activation focuses on serving the unsung heroes of the game, proving that authentic engagement with a community can be more powerful than traditional consumer-facing advertising.

Balancing Sustainability with Performance: Hyman shares the brand's commitment to "buy less, but buy better," discussing the challenges of creating durable, high-performance apparel using sustainable materials while navigating the inherent contradiction of a consumption-based business model.

Three Quotable Moments from Hyman:

On the mentality of golf: "It's one of those sports where it's not about how much you want it. The more you want it, the harder you try, the worse you seem to do. It's such a good metaphor in life."
On the Levelwear brand ethos: "We're choosing to celebrate all the people around the athlete as it takes a village for anyone to succeed. And that's the people we want to celebrate."
On their design philosophy: "The one thing about brands is you don't want to get stale. We let the designers have a bit of fun. We'll let them do some things that maybe you would never see a golf brand do. And that's part of our appeal."

Are you more of a watcher than a listener? Then check out our extended bonus segment with Hyman on The ModGolf YouTube channel. Click on this link or the image below to watch.

Hyman Ngo's bio page >> https://modgolf.fireside.fm/guests/hyman-ngo

Links & Resources Mentioned:
Levelwear Instagram: @levelwear
LinkedIn: Hyman Ngo
Levelwear: www.levelwear.com
The ModGolf Podcast: www.mod.golf

Episode Chapters:
00:00: Welcome to Season 19 and Introducing Hyman Ngo
01:09: The Icebreaker: Hyman's first golf experience and the "metaphor of life."
04:09: Colin’s personal review of wearing Levelwear on the course.
05:29: From Manufacturer to Brand: The 2004 acquisition of Levelwear.
09:00: The Early Days: What the product line looked like 20 years ago and the initial struggle to grow.
12:58: Breaking into the U.S. Market: How Pebble Beach validated the brand for Canadian customers.
14:55: Standing Out in a Crowd: Levelwear's differentiators in a market with 400+ soft goods exhibitors.
22:31: The "Who's With You" Manifesto: The "why" behind the brand.
24:41: The Caddy Lounge: Honoring the unsung heroes of golf and building credibility from the ground up.
26:02: Sustainability Initiatives: Seaweed materials, durability, and the "buy less, buy better" philosophy.
35:04: The Power of Partnerships: How licensing with MLB, NHL, NBA, and the PGA Tour builds legitimacy.
36:05: Peeking Behind the Design Curtain: How the team finds inspiration in streetwear and action sports to stay fresh.
40:13: Where to find Levelwear & Final Thoughts.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast!

Special Guest: Hyman Ngo, Levelwear Co-Founder and SVP of Product/Marketing.

Season 18 Wrap-up / Season 19 Preview

The ModGolf Podcast — Fri, 13 Mar 2026 09:15:00 -0700

That's a wrap for Season 18 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 19, which launches in March 2026. We heard some amazing stories from a diverse group of guests who discussed how innovation, inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf.

If you didn’t get the chance to listen to all of our twelve Season 18 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them!

Our Season 18 guests were:

Episode 1
David Buck CEO at Big Swing Kings
In this high-energy season 18 premiere, host Colin Weston sits down with David Buck, the charismatic and hilarious founder of Big Swing Kings. David is on a mission to inject more joy and simplicity into the game of golf, moving away from over-complicated instruction and back to the fundamental truths of what makes a ball go straight.

A former professional golfer who “won’t see his name on any trophies,” David discovered his unique teaching style by accident when a video of him roasting (then instructing) a golfer’s swing went viral. He breaks down why the quest for “consistency” is often misguided, why impact is the only position that truly matters, and how he’s even learning to play left-handed to better understand the learning process for his students.
Click to listen >> Combining Golf Entertainment and Education To Improve Your Golf Game

Episode 2
Kelly Gold Founder of Teefox.golf
"Wouldn't it be cool if you could send your user a notification saying, 'hey, a tee time just opened up at that course you play all the time'? That's what we have built." Kelly Gold, Founder at TeeFox.Golf joins us to share how they remove the frustrations around trying to book a tee time while solving the $12.3 billion problem plaguing golf courses.
Click to listen >> Sniffing Out The Best Tee Times

Episode 3
Todd Keirstead - Golf Entertainer and Skin Cancer Survivor
"If I let the scars be a conversation piece, then hopefully they raise awareness and motivate people to take personal action". Todd Keirstead - Motivational Speaker | Skin Cancer Survivor | Celebrity Golf Entertainer | CEO & Founder of ParaGolf Canada joins us to share his personal journey with skin cancer and how the healing process shapes his world view.
Click to listen >> Finding Purpose on The Practice Tee

Episode 4
Tom Coyne - Best Selling Author and Founder of Coyne Golf
"I don't think people want to read books about going out and doing safe, normal things. So this idea of doing unreasonable things led me into the way I approached Ireland. The crazy idea was, I'll play Ireland as one giant golf course and I'll do it all on foot." Tom Coyne, best selling author and founder of Coyne Golf joins us to share some compelling human interest stories, his quirky travelogue, and a deep exploration of obsession with golf as the backdrop.
Click to listen >> A Course Called Coyne

Episode 5
Matt Erley - CEO of Old Tom Capital
Are you wondering where the real disruption in golf is happening beyond the headlines? Discover why "more people watch golf on YouTube than all linear television golf combined," and where the smartest money is betting on the game's future. Matt Erley, CEO of Old Tom Capital, explains the gaps they are filling and why he believes, "Golf is experiencing incredible growth and innovation and will continue to do so."
Click to listen >> Fuelling Golf's Next Big Ideas

Episode 6
Alex Prasad - CEO of V1 Sports
"Golfers and instructors can tell you their pain points and aspirations, but what they can't tell you is the solution. It's not their job. That's ours." Alex Prasad, the CEO of V1 Sports shares the company journey from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.
Click to listen >> Creating a Unique Lesson Path For Every Golfer

Episode 7
Jonathan Sessa - Founder of The Warrior Golf Academy
What happens when you hit rock bottom and a higher power refuses to let you go? For US Army veteran Jonathan Sessa, the answer was found not in a hospital or a therapy session, but on a golf course. In this profound and powerful episode, host Colin Weston sits down with Jonathan to explore how he transformed his deepest despair into a mission of hope and healing for others through The Warrior Golf Academy.
Click to listen >> How Golf is Healing Heroes

Episode 8
Matt Fisher - Creator of The Mr. Short Game YouTube Channel
YouTube golf content creator Matt Fisher and host Colin Weston dissect the record-breaking success of the Internet Invitational and its over 23 million views. He explains how its raw, personality-driven format is a blueprint for the future, offering a masterclass in what modern golf fans truly want from their entertainment.
Click to listen >> How The Internet Invitational Sparked a Golf Media Revolution

Episode 9
Chris Kallmeyer - CEO at Golf Genius
Does your business struggle to balance culture with growth? Golf Genius CEO Chris Kallmeyer joins us to offer a masterclass in sustainable growth thats reveals how strategic business innovation, a fanatical focus on customer experience, and disciplined acquisitions fuelled their rise to a global powerhouse in the golf industry.
Click to listen >> Scaling Success: How Golf Genius Grew Into a Global Powerhouse

Episode 10
Devon Fox - Senior Director of Digital Programs with The PGA Tour
What if the key to innovating the PGA Tour fan experience was someone who'd never picked up a club? Meet Devon Fox, the Tour's Senior Director of Digital Programs, who reveals how asking the "weird" questions led to breakthroughs like the Fan Council and the tech behind the stunning Apple Vision Pro app. Dive into a conversation that goes beyond golf to explore the future of sports engagement, technology strategy, and creating genuine inclusion from the inside out.
Click to listen >> A Non-Golfer's Strategy For PGA Tour Digital Innovation

Episode 11
Phillis Meti - World Long Drive Champion
What does it truly mean to win at the highest level? For World #3 Long Drive competitor Phillis Meti, victory is measured not just by the bombs she hits past 380 yards, but by the pathways she builds for those who follow. In this powerful episode, we go beyond the grid to explore how a career forged in speed and competition has evolved into a mission of mentorship and legacy. Phillis shares her incredible journey from New Zealand to the world stage, revealing the mindset shifts for longevity, the entrepreneurial ventures that fuel her, and her heartfelt mission to "pull others up" by creating educational opportunities for the next generation of student-athletes.

Discover the untold story of a champion who uses her platform to kick down doors so others can walk through. Listen for invaluable insights on golf performance, athletic mindset, sports business, and the profound impact of creating a legacy that lifts everyone higher.
Click to listen >> Beyond The Grid: Creating Legacy Through Long Drive

Episode 12
Amaya Athill - Founder of Golf Interupted / Regional Director with Golf Canada
She was a rising lawyer until one pivotal golf event made her change everything. Amaya Athill of Golf Canada shares her incredible journey from the courtroom to the fairway, detailing the isolation she felt as a woman of colour on the course and her proven playbook to fix it. Learn the #1 secret to building trust with underrepresented communities, why access isn't just about tee times, and her top strategies for making golf more welcoming for women and kids. This conversation is a masterclass in inclusive growth for golf enthusiasts and industry leaders alike.
Click to listen >> Leaving Law to Liberate The Links

We want to thank Golf Genius Software for presenting this episode of The ModGolf Podcast!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

I'm excited about our ModGolf Patreon that brings together our close-knit community of golf-loving people! As a Patroen member you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guests: Alex Prasad - CEO at V1 Sports, Amaya Athill - Founder of Golf Interrupted / Regional Director with Golf Canada, Chris Kallmeyer, CEO at Golf Genius Software, Devon Fox - Senior Director of Digital Programs at the PGA Tour, Jonathan Sessa - Founder of The Warrior Golf Academy, Kelly Gold - Founder at TeeFox.Golf, Matt Erley - Managing Partner at Old Tom Capital, Matt Fisher, Creator of The Mr. Short Game YouTube channel, Phillis Meti: World Long Drive Champion, Entrepreneur, and Legacy Builder, Todd Keirstead - golf entertainer and skin cancer survivor, and Tom Coyne - best selling writer and Founder of Coyne Golf.

Live from The PGA Show 2026: Startups From The Inventors Spotlight

The ModGolf Podcast — Thu, 19 Feb 2026 06:00:00 -0800

Welcome to a bonus episode of The ModGolf Podcast, live from the floor of the 2026 PGA Show in Orlando! Host Colin Weston continues his "short and sharp" interviews, heading back to the Inventors Spotlight to find the most intriguing and impactful new startups in the game.

This 10-minute power session features two very different but equally innovative companies. First, we explore a groundbreaking safety solution designed to address the rising threat of heat-related illnesses on the course. Then, we shift gears to discover a fun, new way to gamify at-home practice and bring the entertainment of the range to your own backyard.

From life-saving technology to interactive gaming, discover how these entrepreneurs are shaping the future of the golf experience.

Featured Innovators
Conor Martins - Founder & CEO, Rapid Risk Reduction (R3) and HEATbox
Gavin Cayenne - VP of Sales, Rapid Risk Reduction (R3) and HEATbox

Brad Thompson - Founder & Creator, Black Hole Golf

Key takeaways that you will discover:
Golf Courses Need a Heat-Stroke Protocol, Not Just an AED. The team at Rapid Risk Reduction highlights a critical gap in course safety. Just as AEDs are standard for cardiac events, courses need accessible, idiot-proof tools for heat-related emergencies. The HEATbox's built-in video instruction ensures anyone, regardless of training, can step in and help during the critical minutes before medical help arrives.

Practice Doesn't Have to Feel Like Practice. Brad from Black Hole Golf is tapping into the power of gamification to change golfer behavior. By combining physical, interactive targets with a digital app for scoring and leaderboards, he’s created a product that makes skill-building fun, social, and accessible anywhere. It’s a solution that solves the problem of mundane practice by turning the backyard into an entertainment venue.

Are you more of a watcher than a listener? Then enjoy our video with Del, Chris and Matt on The ModGolf YouTube channel live from The 2026 PGA Show. Click on this link or the image below as we extend our podcast conversation with key takeaways and lessons learned.

What You'll Discover in This Episode
Chapter 1: [0:00] Welcome Back to ModGolf LIVE!
Colin sets the scene from the PGA Show floor, introducing his mission to highlight early-stage growth companies from the Inventors Showcase.

Chapter 2: [1:15] Introducing Rapid Risk Reduction & The HEATbox
Conor Martins shares the origin story of his company, which started with an opioid reversal tool that saved over 500 lives, and explains why they pivoted to address the growing problem of heat strokes in golf.

Chapter 3: [3:00] HEATbox Demo: The AED for Heat Strokes
Gavin Cayenne, a former PGA professional, provides a hands-on demo of the HEATbox. He walks us through its three key components: the heat stress kit, the hydration pack, and the revolutionary video technology that guides any bystander through an emergency with bilingual instructions.

Chapter 4: [6:00] Instilling Confidence in a Crisis
The team discusses the importance of "bystander response" and how the HEATbox’s video guidance gives users the confidence to act immediately, potentially saving lives on remote parts of the course where EMS is 15-20 minutes away.

Chapter 5: [7:45] Black Hole Golf: Marrying Tradition with Entertainment
Colin meets Brad Thompson, drawn in by the intriguing name "Black Hole Golf." Brad explains his mission to create a gamified practice experience for any open space, blending the feel of traditional golf with the entertainment value of Topgolf.

Chapter 6: [8:45] The Black Hole Golf Demo
Brad showcases his interactive system, featuring light-up, sound-making target discs that work with real golf balls from 10 to 200+ yards. He explains how the companion app tracks points, creates leaderboards, and allows you to challenge friends, making practice feel like a game, especially at night.

Chapter 7: [9:45] Where to Find Them & The Journey Ahead
Brad announces the beta launch for Black Hole Golf and invites listeners to sign up. Conor and Gavin provide their contact information and a special show deal for the HEATbox.

Resources & Links
Learn more about HEATbox & Rapid Risk Reduction (R3):
Website: www.rthree.io
Social Media: @RapidRiskReduction
PGA Show Special: Get two free HEATboxes with the purchase of 15.

Join the Black Hole Golf Beta:
Website (for Beta sign-up): www.blackholegolf.com/PGA

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Live from The PGA Show 2026: Beyond Golf Cart GPS and The Data-Driven Golf Revolution / Adam Kanouse with Reach Golfers

The ModGolf Podcast — Thu, 05 Feb 2026 14:15:00 -0800

In this bonus live recording from the bustling floor of the 2026 PGA Show, host Colin Weston sits down with Adam Kanouse, Co-CEO of Reach Golfers. Discover why Colin was instantly drawn to their demo at the NGCOA Conference and learn how Reach Golfers is fundamentally rethinking the golf cart GPS experience. Adam reveals why 65% of public courses are still without this technology, how his company avoids an "adversarial relationship" with golfers, and the dual-revenue model that makes premium tech affordable. Get the inside scoop on their stunning, golfer-first interface, their massive untapped market, and their ambitious data-driven vision for the future of course management and personalized marketing.

Here are three key takeaways you will discover from this conversation with Adam Kanouse of Reach Golfers:
1. A Massive, Underserved Market Exists Right Now
Contrary to common belief, GPS technology is not ubiquitous. Adam revealed that approximately 65% of public golf courses in the $45-$75 green fee range have no GPS system at all. This represents a significant greenfield opportunity for Reach Golfers, which is focused on bringing modern tech to courses that have never had it, rather than just battling competitors for their existing customers.

2. Philosophy First: It’s About Enhancing the Golfer’s Experience, Not Just Protecting the Cart
While many in-cart systems began with a primary goal of fleet management and asset protection (which can create friction with golfers), Reach Golfers flips the model. Their “secret sauce” is a golfer-first philosophy—building a beautiful, interactive, and helpful experience that also solves operational problems. This creates a more positive relationship between the course and the player.

3. The Future is a Data Platform, Not Just a GPS
Reach Golfers views its device as a “computer on a cart” with potential far beyond yardages. The next frontier is harnessing on-course behavioral data - like pace-of-play patterns, common traffic areas, and player tendencies - to help courses with dynamic pricing, targeted marketing (e.g., offering lessons to high-handicappers), agronomy decisions, and overall operational efficiency. They are building the foundation for a deeply integrated, data-driven golf experience.

Are you more of a watcher than a listener? Then enjoy our video with Adam on The ModGolf YouTube channel live from The 2026 PGA Show. Click on this link or the image below as Colin and Adam extend their podcast conversation with key takeaways and lessons learned.

Key Quotes from Adam Kanouse
On Philosophy: "What differentiates us is we're not trying to protect the golf cart. Our competition all started protecting the golf cart creating a bit of an adversarial relationship with the golfer. We don't think that's necessary."

On the Market: "We called every golf course that was public in 42 of the 50 states this summer. 65% of courses in that $45 to $75 green fee range don't have anything. It's an open market."

*On Product Design: *"We have a huge advantage. We can step in with modern technology, modern design and see what worked and what didn't and only work on the things that people really want and need."

On the Future: "My co-CEO likes to say that this is not a GPS device. This is a computer on a cart. The future is being able to identify the person who's on the course and be able to market to them with things that they care about."

Want to connect with Adam? Check out his bio page to make that happen! >> https://modgolf.fireside.fm/guests/adam-kanouse

Key Topics & Timestamps
[00:00 - 02:30] Introduction & First Impressions
[02:30 - 06:00] What is Reach Golfers? The Core Differentiator
[06:00 - 09:30] The Demo & Revenue Model
[09:30 - 14:00] The Massive Untapped Market & Growth Strategy
[14:00 - 18:00] Product Philosophy & The Data-Driven Future
[18:00 - 20:30] 2026: The Growth Year
[20:30 - 22:00] PGA Show Magic & How to Connect

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Live from the PGA Show 2026: SmashSwing’s Multiplayer Golf Revolution with TJ Schier Jr.

The ModGolf Podcast — Sun, 01 Feb 2026 20:45:00 -0800

In this special live edition from The 2026 PGA Show in Orlando, host Colin Weston kicks off the show with an in-depth conversation with TJ Schier Jr., Founder & CEO of SmashSwing Immersive. They dive into the evolution of TJ's groundbreaking multiplayer simulator system, the power of customer feedback, strategic partnerships with iconic brands like Atari, and the vision to redefine the indoor golf entertainment experience. Recorded amid the energy of the world's largest golf trade show, this episode is packed with entrepreneurial insights, industry trends, and a glimpse into the future of social golf.

Here are three key takeaways you will discover from this conversation with TJ Schier:
1. The Future of Indoor Golf is Multiplayer & Social
The traditional "one player hits, everyone else watches" simulator model is being disrupted. SmashSwing’s core innovation is simultaneous, side-by-side play for 2-24 people, transforming golf into a fast-paced, shared experience. This model reduces the intimidation for beginners, speeds up play, and creates a dynamic, energetic atmosphere more akin to a sports bar or entertainment venue than a solitary practice session.

2. True Innovation is Often a "Kit of Parts," Not a Single Invention
A key entrepreneurial lesson from TJ's journey is that groundbreaking ideas don't always require inventing something entirely new. SmashSwing’s success lies in its unique combination of proven technologies—auto-tee systems, large-format screens, multiplayer gaming software—and wrapping it in a layer of licensed entertainment IP (like Atari games). This strategy of synthesizing existing concepts from different industries (golf, arcades, cinema) to solve a new problem is a powerful blueprint for innovation.

3. Listen to the Market, But Filter with a Strong Vision
While TJ actively sought feedback from hundreds of potential customers, he emphasizes the critical skill of filtering out distracting "noise." Early on, many suggested he expand into soccer, hockey, or movie theaters. By staying true to the focused vision of "revolutionizing indoor golf," he was able to refine a product that genuinely serves that market's needs. The lesson: customer input is invaluable for polishing your product, but a clear, unwavering core vision is essential to avoid chasing every opportunity and losing focus.

Final Takeaway: The multiplayer format reduces intimidation for new golfers, as spectators watch the engaging screen action, not the player's swing mechanics.

Are you more of a watcher than a listener? Then enjoy our video with TJ on The ModGolf YouTube channel live from The 2026 PGA Show. Click on this link or the image below as Colin and TJ extend their podcast conversation with key takeaways and lessons learned that will benefit all entrepreneurs.

Prior to launching SmashSwing, TJ helped ignite the growth of BigShots Golf as part of ClubCorp/Invited to be the second largest player in the golf entertainment space. The brand grew from 1 to 7 units in 20 months with a mix of corporate owned, managed and franchised locations.

Want to connect with TJ? Check out his bio page to make that happen! >> https://modgolf.fireside.fm/guests/tj-schier

Episode Chapters
00:00 - 01:30 | Live from the PGA Show Hallway
Host Colin Weston kicks off the show amid the bustling energy of the 2026 PGA Show, introducing the first guest, TJ Schier Jr. of SmashSwing.

01:30 - 04:15 | Introducing the Multiplayer Golf Experience
TJ gives an overview of SmashSwing: a large-format, multiplayer simulator that allows 2-24 players to hit simultaneously, blending competitive entertainment games with traditional driving range functionality.

04:15 - 06:45 | The Build: From Prototype to Show-Stopping Booth
TJ shares the rapid progress of the last eight months, a humorous story about a logistical mishap with lost keys, and the exhilarating moment attendees realized his booth was fundamentally different from other simulators.

06:45 - 09:00 | The Vision: Speed, Scrambles & Cinematic Screens
A look at the upcoming roadmap, including features that will let foursomes play a virtual scramble in 30 minutes and the vision for massive indoor "cinematic" driving ranges.

09:00 - 12:00 | Games & Partnerships: From Atari to Future IP
Discussion of the strategic licensing deal with Atari (Asteroids, Space Invaders) to attract a wider audience and the long-term goal of securing major entertainment IP (e.g., Star Wars) to bring new players to golf.

12:00 - 15:00 | Filtering Feedback & The Indoor Golf Alliance
TJ explains the entrepreneurial challenge of listening to customer feedback while staying true to a focused vision for golf. He also introduces the Indoor Golf Alliance, a collective sharing best practices for operators.

15:00 - 18:30 | Defining the Customer: Country Clubs & Driving Ranges
A revelation about the target market: country clubs are key early adopters, using the system for revenue-generating events. Other customers include public courses and venues building large-scale indoor ranges.

18:30 - 22:00 | Advice for Entrepreneurs: Pitch, Listen, & Combine
TJ's key advice for founders: master the art of clearly explaining your difference, listen to customer problems before pitching solutions, and understand that innovation often comes from creatively combining existing ideas.

22:00 - 24:30 | Creating a "Blue Ocean" & Reducing Intimidation
Colin frames SmashSwing as a Blue Ocean Strategy, creating a new market. TJ highlights how multiplayer play shifts spectator focus to the screen, making golf less intimidating for beginners.

24:30 - 26:00 | How to Connect & Closing
Where to find SmashSwing at the PGA Show (Booth 1213) and how to connect online. Colin wraps up the conversation.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: TJ Schier - CEO/Founder at SmashSwing Immersive.

Leaving Law to Liberate the Links - Amaya Athill, Founder of Golf Interrupted / Regional Director with Golf Canada

The ModGolf Podcast — Tue, 20 Jan 2026 10:45:00 -0800

What does it take to leave a fast-track legal career to revolutionize golf? Meet Amaya Athill, Regional Director for Golf Canada, who pivoted from law to the links on a mission to make the game truly accessible for everyone. From her childhood on the greens of Antigua to leading First Tee Ontario with Golf Canada, Amaya reveals her powerful strategies for building trust, breaking down barriers, and creating diverse, welcoming communities in golf. Discover how intentional invitation is reshaping the sport’s future in this must-listen episode.

Amaya shares her unique story of growing up with golf in Antigua, the stark contrast she felt returning to the game as a woman of colour in the UK, and the pivotal moment that led her to leave her law practice behind. We dive deep into her strategic approach to building trust and breaking down barriers in underrepresented communities, and vision for a more diverse and welcoming future for golf by embracing community, intentionality, and the transformative power of invitation.

Episode Chapters:
(00:00 - 01:28) Introduction and Welcome
(01:29 - 03:15) Amaya's "Invitation to Golf" - Learning the game with her father in Antigua.
(03:16 - 05:04: Early Exposure - Growing up in a diverse junior golf ecosystem.
(05:05 - 10:55) The Career Pivot - From practicing law internationally to becoming a "pandemic golfer" and finding community.
(10:56 - 14:23) The Turning Point - Hosting a "Getting Women Into Golf" event in London and landing a job at Golf Canada.
(14:24 - 19:52) Inside First Tee Ontario - Mission, strategy, and the critical importance of building trust in communities.
(19:53 - 23:25) Creating Pathways - Engaging families and the "next step" onto the golf course.
(23:26 - 30:08) The Regional Director Role - Building relationships with golf facilities and navigating capacity challenges.
(30:09 - 35:26) The Municipal Golf and Land Use Conversation - Opportunities for public access and partnership.
(35:27 - 39:18) Innovative Access Points - The role of putting courses, short holes, and "Golf in Small Spaces."
(39:19 - 42:10) The Indoor Golf Boom - Simulators as a key entry point for new golfers.
(42:11 - 45:10) Amaya's Vision for Golf's Future - Hoping for greater diversity at all levels of the sport.
(45:11 - 46:38) How to Connect and Outro

Key takeaways in this episode with Amaya that you will discover:
Trust is the Foundation:
You cannot simply invite new groups into golf. You must first build authentic trust within their existing communities. Amaya emphasizes partnering with local schools and community centers to run initial programs, creating a bridge of familiarity before transitioning participants to a traditional golf course.

Meet People Where They Are:
Growth requires identifying and intentionally removing specific barriers—whether transportation, cost, equipment, or intimidation. Success comes from adapting the delivery (using plastic clubs indoors, providing busing) and finding facility partners whose values and capacity align with the mission.

Access Comes in Many Forms:
The future of growing the game isn't solely dependent on 18-hole tee sheets. Community putting greens, short courses, indoor simulators, and programs like First Tee create crucial, low-pressure entry points that can complement traditional golf and build a broader, more inclusive participant base.

Three Compelling Quotes from Amaya:
*On Finding Belonging: * "When I was in the UK, suddenly I was the only woman of colour that I would find on any golf course. It became a moment of fear, of isolation, of no longer feeling like this sport is mine or belongs to me."

*On the Power of First Experiences: * "Seeing women that I wasn't seeing on the course, but that I needed to see on the course, holding a club for the first time. How hungry they were to know more, but had never had that invitation. That one event changed the course of my life."

On the Secret to Welcoming New Golfers: "People might not remember what you say, but they'll remember how you made them feel. And I think that's the most important part of running programs."

Are you more of a watcher than a listener? Then check out our extended bonus segment with Amaya on The ModGolf YouTube channel. Click on this link or the image below to watch.

Amaya Athill's bio page >> https://modgolf.fireside.fm/guests/amaya-athill
Amaya Athill is a dynamic leader, advocate, and passionate force for change within the golf industry. As the Regional Director, Ontario for Golf Canada, she leverages a unique blend of professional rigour and heartfelt mission to break down barriers and make the sport more accessible and welcoming for all. Her journey is a compelling narrative of purposeful transformation: after building a successful international career as a civil litigation lawyer called to the bar in the UK and the Caribbean, Amaya made a decisive 180-degree pivot to follow her passion for golf and community. This shift was sparked by her own experience of feeling isolated as a woman of colour returning to the game in the UK, which ignited a drive to ensure others from underrepresented backgrounds could find belonging on the fairways.

Beyond her programmatic work, Amaya is a sought-after voice on diversity, inclusion, and the future of golf. She is the founder of the digital community "Golf, Interrupted," which highlights diverse stories in the sport and is also the founder of Black Women Golfers (Canada).

Links & Resources Mentioned:
Amaya's Instagram: @golf_interrupted
LinkedIn: Amaya Athill
Golf Canada: www.golfcanada.ca
First Tee Ontario: www.firstteeontario.ca
The ModGolf Podcast: www.modgolf.com

Listen and subscribe to The ModGolf Podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. Watch the extended video conversation on the ModGolf YouTube channel.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast!

When I mentioned Phillis' episode to the folks at British Columbia Golf they immediately wanted to support it, as one of their goals is to create a sport that is accessible and inclusive. They strive to create a golf environment that is respectful of participant's personal goals and is free from all forms of maltreatment. British Columbia Golf supports women golfers and players of all ages and abilities, while continually working to increase participation in the sport with programs such as the Cloud Series.

Special Guest: Amaya Athill - Founder of Golf Interrupted / Regional Director with Golf Canada.

Beyond The Grid: Creating Legacy Through Long Drive - Phillis Meti, World Long Drive Champion

The ModGolf Podcast — Wed, 31 Dec 2025 13:45:00 -0800

What does it take to not only reach the pinnacle of a sport like World Long Drive but to sustain a nearly two-decade career at its peak? In this engaging episode we go far beyond the grid and the spectacle of 380-yard bombs to uncover the heart, wisdom, and entrepreneurial spirit of a true icon. Host Colin Weston sits down with the remarkable Phillis Meti - ranked #3 in the world and 5 time World Champ - to explore her incredible journey from picking up her father’s shanked golf balls in New Zealand to becoming a global golf ambassador.

Phillis opens up about the fierce mentality required to compete, the pivotal lessons learned from both victory and heartbreaking defeat, and her visionary mission to pave pathways for the next generation. This conversation is a masterclass in longevity, adaptability, and giving back. Whether you're fascinated by the physics of speed, the business of golf, or stories of profound resilience, Phillis’s insights will leave you inspired and ready to “kick the door down” for your own ambitions. Get ready for an episode packed with power, purpose, and unforgettable stories.

Key takeaways in this episode with Phillis that you will discover:
Longevity is Built on Wisdom and Adaptability:
Success isn't just about raw speed. Phillis credits her sustained career to evolving from a "fearless" hitter into a savvier technical player, learning to adapt her ball flight to different grids, and prioritizing recovery and intelligent strength training.

True Power Starts with Your Hands:
A crucial technical insight for anyone wanting more speed: your hands hold the club, so their movement is paramount. Phillis emphasizes that generating speed is a sequencing chain, where proper hip movement ultimately serves to allow the hands to move faster through the hitting zone.

Create Pathways So Others Can Follow:
Phillis’s vision extends far beyond competition. Inspired by her parents, she is actively working to build an indigenous school and recruitment pipeline to help student-athletes from New Zealand and Polynesia transition to U.S. colleges, ensuring they have the support to succeed. Her mission is to show what’s possible and pull others up with her.

Episode Chapters:
(00:01 - 01:25) Introduction: Welcoming World Long Drive Phenom Phillis Meti
(01:25 - 03:15) From Rugby to Golf: Phillis’s First Swing and Family Influence
(03:15 - 06:26) A Multi-Sport Childhood: The Circuitous Path to Long Drive
(06:26 - 08:42) Anatomy of a Competition: How World Long Drive Works
(08:42 - 13:45) The Speed Equation: Training, Technique, and Swinging 125 MPH
(13:45 - 17:13) Wisdom Over Fear: The Evolution of a Champion's Mindset
(17:13 - 19:25) The Key to Longevity: Spinal Hygiene and Injury Prevention
(19:25 - 24:35) The 2025 Season Arc: Global Competition and New Formats
(24:35 - 27:59) Inside the Bag: The Tech & Specs of a Long Drive Driver
(27:59 - 31:14) The State of the Game: Community, Competition, and Commerce
(31:14 - 38:31) Entrepreneurial Drive: Building a School and Creating Pathways Home
(38:31 - 42:43) A Vision for the Future: Bringing Long Drive to the Masses & Closing Thoughts

Quotable Moments from Phillis:

On Perspective and Growth:
"Winning my first championship in 2006 and coming second twice after, I completely lost focus. I got caught up in the hype. Between then and now, I am a better game player with a bit more wisdom. I play the game differently now."

On Equipment and Control:
"The one thing about the women is that we don't swing it fast enough to afford using lofts lower than a seven-degree head. I have one of the fastest club head speeds, but I use one of the highest lofts on the tour."

On Legacy and Lifting Others:
"When you're on your way up, always try to look back and pull others up with you. So if people want to keep going further than you, at least they have your shoulders to stand on. Why not be me to kick down that door? I've got a big foot!"

Phillis Meti's bio page >> https://modgolf.fireside.fm/guests/phillis-meti
Phillis Meti is a multi-time World Long Drive Champion, currently ranked #3 globally, whose career embodies power, resilience, and purpose. Hailing from New Zealand, her journey began at age seven, wielding a club to pick up her father’s errant golf balls. A gifted multi-sport athlete, she excelled in netball and discus before a flyer for a local long drive qualifier at age 18 changed her trajectory. Demonstrating breathtaking natural power, she not only qualified but went on to win the World Long Drive Championship in her very first attempt in 2006. Nearly two decades later, Phillis remains a dominant force, combining 125 MPH clubhead speed with hard-earned wisdom to outthink and outlast the competition on grids across the globe.

Colin and Phillis were part of Team AM Golf at The Vegas Baby ProAm Invitational in Las Vegas, where they shot lots of video including this YouTube Short as part of Colin's Positivity Project:

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast!

Special Guest: Phillis Meti: World Long Drive Champion, Entrepreneur, and Legacy Builder.

A Non-Golfer's Strategy for PGA Tour Digital Innovation - with guest Devon Fox

The ModGolf Podcast — Thu, 18 Dec 2025 18:45:00 -0800

What does a non-golfer who loves Radiohead and once worked in a nightclub bring to the PGA Tour? A fresh perspective that drives groundbreaking innovation. In this long-awaited conversation, host Colin Weston sits down with Devon Fox, the Senior Director of Digital Programs at the PGA Tour. After eight years of connecting on LinkedIn, they finally dive into Devon’s unique journey from NASCAR and Nike to leading digital innovation in golf.

Devon shares how her initial (and only) disastrous golf experience became a strategic advantage, allowing her to ask the questions no one else would. She pulls back the curtain on building the PGA Tour's first Fan Council, the decade-long process that led to the stunning Apple Vision Pro app, and how she intentionally "worked herself out of a job" to bake innovation into the Tour's DNA.

Beyond technology, Devon opens up about the deeply personal motivation behind founding the PGA Tour's LGBTQ+ employee resource group, PRISM, and her advocacy for meaningful, policy-driven inclusion. This is a story about challenging tradition, the power of process, and building a future for golf that engages every fan.

Key takeaways in this episode with Devon that you will discover:

"Golf Ignorance" as an Innovation Superpower:
Devon explains how not being a golfer allowed her to challenge sacred traditions and ask fundamental questions that insiders might overlook, leading to truly fresh thinking in digital fan engagement.

Innovation is a Process, Not a Department:
Learn how Devon moved the PGA Tour from having a small innovation team to baking innovative thinking into the product development process itself, ensuring it becomes a sustainable part of the culture.

Inclusion Starts with Internal Policy, Not External Marketing:
Devon shares her impactful, criteria-driven approach to LGBTQ+ advocacy to create PRISM within the PGA Tour workplace, focusing first on tangible employee benefits and education before any public-facing campaigns, creating lasting structural change.

Episode Chapters:
00:00 - 02:10: Introduction and a Connection Eight Years in the Making
02:10 - 04:20: Devon's First (and Only) Golf Experience: A Hot, Hungry Disaster
04:20 - 07:20: The Strategic Advantage of Being a Non-Golfer & Asking "Weird" Questions
07:20 - 11:20: Building the Fan Council & Sourcing Ideas Directly from Fans
11:20 - 13:30: Learning from the NBA and the Two Rules of Sports Tech Innovation
13:30 - 16:30: Bridging Generations: Using New Tech to Showcase Golf History
16:30 - 19:15: The Innovation Process: From Design Thinking to Working Herself Out of a Job
19:15 - 23:35: Career Journey: From Soul-Sucking Banking to NASCAR and Global Retail at Nike
23:35 - 30:40: Advocacy in Action: Founding PRISM & Driving LGBTQ+ Inclusion from the Inside Out
30:40 - 33:00: The Size and Scope of the PGA Tour Organization
33:00 - 37:00: A Decade-Long Win: The Journey to the Apple Vision Pro App
37:00 - 38:15: Fostering a Culture of Ideas: The Annual Hackathon
38:15 - END: Closing & Teaser for the YouTube Candy Taste Test

Quotable Moments from Devon:

On bringing an outside perspective:
"I really held on to this lack of golf experience and knowledge to give me permission to ask those weird questions that nobody else would ask. It really benefited me."

On the purpose of technology:
"You don't just do innovation and emerging technology for the sake of doing it. It has to have some value for the fan. You have to dig deep and find out what that is."

On the long game of innovation:
"One win I'm really proud of is the work that led up to the Apple Vision Pro app. It's this progression of 'let's see what we require to create it and let's go get after that, then build it in and operationalize that.'"

Want to see Devon's reaction to tasting Thrills, a truly bizarre Canadian "soap-flavoured" gum from the 1970s while trying to carry on a conversation with Colin? Then check out our exclusive and fun bonus segment on The ModGolf YouTube channel. Click on this link or the image below to watch.

Devon Fox's bio page >> https://modgolf.fireside.fm/guests/devon-fox
Beyond technology, Devon is a passionate advocate for meaningful inclusion within the sports industry. Driven by a personal commitment to creating safer, more supportive workplaces, she founded and leads PRISM, the PGA Tour’s LGBTQ+ employee resource group. Under her leadership, the group has driven substantive policy changes, including the expansion of benefits and resources, demonstrating her belief that true progress is built on internal structural change. Through her dual focus on operational excellence and human-centric culture, Devon Fox plays a pivotal role in shaping both the digital future and the inclusive ethos of the PGA Tour.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Devon Fox - Senior Director of Digital Programs at the PGA Tour.

Scaling Success: How Golf Genius Grew into a Global Powerhouse - Chris Kallmeyer, Golf Genius CEO

The ModGolf Podcast — Wed, 10 Dec 2025 11:45:00 -0800

What does it take to build a golf technology empire that not only survives but thrives through explosive growth, multiple acquisitions, and rapid industry change? In this power-packed episode, Colin Weston sits down with Chris Kallmeyer, the CEO of Golf Genius, for a masterclass in scaling a business while preserving its core soul. Four years after his first appearance, Chris returns to pull back the curtain on how Golf Genius grew from a tournament software leader into a comprehensive ecosystem serving every facet of the golf professional’s world. We dive deep into the "glue" that holds it all together - a winning company culture - and explore the cutting-edge integrations of AI, the strategic expansion into sim golf, and the mission to create golfers for life.

If you're in the golf industry, a business leader, or simply fascinated by how to build a beloved and enduring company, press play now. This conversation is packed with actionable insights you won't want to miss.

Listen to this full episode with Chris to discover:
Culture is Your #1 Competitive Advantage:
Discover why Golf Genius prioritizes cultural fit above all else, even in acquisitions, and how this focus has resulted in a world-class employee turnover rate of just 4%. Learn how a foundation of over 70 PGA professionals on staff creates an authentic, service-driven brand.

Serving the PGA Professional is the North Star:
Unpack the strategy of viewing the golf professional as the "center of the universe." See how this philosophy naturally led to a portfolio that solves pain points in tournament management, golf shop operations (Golf Shop), handicapping (via the USGA’s GHIN system), and coaching (Operation 36 & CoachNow).

The Practical & Profitable Application of AI:
Move beyond the hype. Chris details exactly how Golf Genius is implementing AI in two key buckets: to boost internal productivity (in development, support, and marketing) and to build powerful, time-saving features for customers, like automated inventory processing and intelligent coaching tools.

Episode Chapters:
(00:04) Introduction: The Return of Chris Kallmeyer
(02:18) The Foundation: Golf Genius as a Tournament Management Powerhouse
(05:53) The Secret Sauce: Building and Maintaining Company Culture
(08:21) Acquisition Strategy: Why Cultural Fit is Non-Negotiable
(19:02) Defining the Brand: Vision, Values, and Serving the Pro
(13:18) Inside the Ecosystem: Powering the USGA’s Handicap System
(16:36) Solving Pain Points: The Growth of Golf Shop
(19:52) AI in Action: Making Golf Genius and Its Customers More Productiv
(24:52) Growing the Game: The Coaching Portfolio (Operation 36 & CoachNow)
(30:23) The Future is Hybrid: Expanding into Simulator & Indoor Golf
(36:10) Global Growth: Key International Markets
(39:53) Leadership Lessons: Strategic Bets and Saying "No"
(41:51) How to Connect with Golf Genius

Compelling Quotes from Chris
On Culture & Growth: "We have a blended turnover with 300 people worldwide of something like 4% a year. That's world-class. It illustrates that we have a great culture that people enjoy working for. But beyond luck, we do take it very seriously and we work hard to maintain that culture, which gets harder and harder as you get bigger."*

On Their Core Mission: "Our goal is to make the hard things easy while also making the easy things easy. We serve PGA professionals. They're the center of our universe. Whether they're running tournaments, managing golf shops, or coaching, we have products that help them do all those things, and we're here to serve them."

On AI Strategy: "We look at AI in two primary buckets: How can we use AI to make ourselves more productive? And the second bucket is, how can we use AI to deliver AI-powered features that make our customers more productive or deliver capabilities that they don't already have."

Are you more of a watcher than a listener? Then enjoy our video with Chris on The ModGolf YouTube channel. Click on this link or the image below to see visual insights and dive deeper with Chris.

Chris Kallmeyer's bio page >> https://modgolf.fireside.fm/guests/chris-kallmeyer
Chris Kallmeyer is the CEO of Golf Genius, a global leader in golf technology solutions that power the sport's ecosystem. With a career deeply rooted in both technology and a passion for the game, Chris has guided the company through a period of remarkable expansion, transforming it from a premier tournament management platform into a comprehensive suite of tools serving golf professionals at every level. Under his leadership, Golf Genius has successfully integrated ten strategic acquisitions—including Operation 36, CoachNow, and GolfShot—while maintaining an unwavering focus on a customer-centric culture and brand integrity. His philosophy centers on serving PGA professionals as the core of the business, a principle that has driven the development and success of products across tournament operations, golf shop management, handicapping, and player development.

Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Today's golf professionals do way more than run tournaments - and so does Golf Genius. They help you manage tournaments, leagues, and outings, streamline pro shop operations, and elevate your coaching and player development. That's why over 10,000 clubs, courses, resorts, associations, and tours in more than 60 countries trust Golf Genius. Find out what Golf Genius can do for your facility at golfgenius.com.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Chris Kallmeyer, CEO at Golf Genius Software.

Colin's 18 Top Holiday Golf Gift Picks For Under $150

The ModGolf Podcast — Tue, 02 Dec 2025 12:00:00 -0800

Are there golfers on your Nice List who are deserving of some holiday cheer? Our host Colin Weston is here to help, as he provides golf gift picks to stuff your stockings and slide under your tree. But how many gift suggestions should we provide from our shortlist of deserving golf startups and companies that we have featured on The ModGolf Podcast? Well, since a traditional round of golf is 18 holes long let's go with that number!

Click on the images below to learn more about and/or purchase the products we cover on this bonus episode.

Hole 1: GripCaddie - revolutionary golf grip cleaning tool --> https://gripcaddie.com/

Hole 2: Grooveit - "The Wet Club Scrub Brush" --> https://grooveitbrush.ca/collections/shop-now

Hole 3: Method Golf Co. - Magnetic Golf Accessories --> https://methodgolfco.com/

Hole 4: The Tee Clip - Handcrafted tee holding accessory
Use coupon code "MODGOLF" to save 20% off a single item --> https://theteeclip.com/

Hole 5: The Links Diary - Golf storytelling that celebrates the soul of the game through words from the fairways of Scotland. A beautifully crafted magazine with new volumes released three times a year --> https://www.thelinksdiary.com/

Hole 6: Back 2 Basics Golf - Short Game Essentials Bundle
Use coupon code "MODGOLF" to save 20% off a single item --> https://back2basics.golf

Hole 7: PureOne - PureGrip Training Club --> https://pureonegolfshop.com

Hole 8: Perfect Practice - indoor putting mats --> https://perfectpractice.com

Hole 9: Swingtweaks - Personalized golf swing analysis and feedback app --> https://app.swingtweaks.com

Hole 10: V1 Sports - The V1 Golf App --> https://v1sports.com

Hole 11: ODIN Golf - Premium X1 Golf balls --> https://www.odin-golf.com/

Hole 12: Dormie Workshop - Handcrafted leather headcovers --> https://www.dormieworkshop.ca/

Hole 13: Zero Friction - synthetic & cabretta leather high performance golf gloves --> https://zerofriction.com/

Hole 14: Garsen Golf - customized putter grips --> https://garsengolf.com/collections/shop

Hole 15: 36 A Day Golf Co. - ModGolf hats and hoodies --> https://36aday.com/products/modgolf-the-reegs

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Hole 17: Handsome Bogey - fun and fashionable men's golf polo shirts --> https://handsomebogey.com/

Hole 18: Levelwear - Men's and women's golf belts --> https://ca.levelwear.com/collections/mens-belts

How The Internet Invitational Sparked a Golf Media Revolution - with Matt Fisher, creator of The Mr. Short Game YouTube Channel

The ModGolf Podcast — Fri, 21 Nov 2025 10:00:00 -0800

Host Colin Weston sits down with YouTube golf pioneer Matt Fisher (Mr. Short Game) to dissect the cultural phenomenon of the Internet Invitational. They break down the 23-million-view event, exploring why its reality-TV format and creator-driven personalities are resonating with a new generation of fans. Matt shares his expert take on the "winners and losers," the cheating controversy, and why this model is a blueprint for the future of golf entertainment. Finally, they look ahead to the evolving golf media landscape, including TGL and Grass League, and discuss how authenticity is the ultimate key to success for aspiring creators.

Listen to this full episode with Matt to discover:
Personality is the New Premium:
The massive success of the Internet Invitational proves that modern audiences crave authentic personality and entertainment as much as they value elite ball-striking. The unfiltered, reality-show format is a powerful new model for golf engagement.

Strategic Content Separation is Key:
To grow an audience effectively, separate your content by purpose. Matt is splitting his channel into three: one for instruction, one for on-course vlogs, and one for the Mr. Short Game Podcast, ensuring each audience finds exactly what they want.

Multiple Revenue Streams Drive Sustainability:
Relying solely on YouTube ad revenue is risky. A successful creator business is built on a mix of AdSense, strategic brand deals, and affiliate partnerships, all while prioritizing the audience's trust and interests above a quick payday.

Episode Chapters:
(00:00) Introduction: Welcoming back YouTube golf pioneer Matt Fisher aka: Mr. Short Game
(02:30) The Internet Invitational Breakdown: The surprise success of the 23-million-view event
(05:15) Strategy & Timing: Why the delayed release was a brilliant move
(08:45) Audience & "Bro Culture": Did the event reach new fans or just its base?
(12:30) Reality TV & Manufactured Drama: Analyzing the cheating scandal and villain arcs
(16:00) Stock Up, Stock Down: The creators who won and lost in the public eye
(20:15) The Casting Dilemma: Why some creators were chosen and others weren't
(23:00) The Future of Golf Media: TGL, LIV, Grass League, and where the real opportunity lies
(27:30) TGL vs. Influencer Golf: Why pros and creators thrive in different ecosystems
(29:45) The Mr. Short Game Business Model: Revenue streams and building a sustainable content brand
(32:15) Advice for Aspiring Creators: How to break into the YouTube golf space

Compelling Quotes from Matt
On the Internet Invitational's Appeal:
"You have to know going in that this is a reality show and everything's on the table... It's on brand for Barstool. And Bob, especially Dave Portnoy, he is going to exploit every opportunity he has. And I don't blame him. He's creating a great entertaining show."

On the Difference Between Pros and Creators:
"You get Grant Horvat, you put him in the Masters, he's going to come in dead last. But you put him in a cart with Bryson DeChambeau, he's going to come in first in terms of views."

On Authenticity for Creators:
"The challenge is you see what's working and you just try to copy it as opposed to being authentic of who you are and create your own brand. You gotta film yourself and you gotta find who you are in front of that camera and be authentically you."

Are you more of a watcher than a listener? Then enjoy our video with Matt on The ModGolf YouTube channel. Click on this link or the image below to watch.

Mr. Short Game's bio page >> https://modgolf.fireside.fm/guests/matt-fisher
As a golf coach Matt has learned that not everybody can be Tiger Woods, Jack Nicklaus or Phil Mickelson. However, with some simple golf instruction and swing tips you can become a great player and shoot your lowest scores consistently. Matt's goal is to give you great videos that will help you understand the golf swing so you can improve in your chipping, putting, driving and have a powerful swing that will last forever. Will you make it to the PGA Tour? Who knows. But with the right attitude and instruction you can have more fun and play the game of golf at a very competitive level.

Mr. Short Game is here to help grow the game of golf in a fun and creative way: https://www.youtube.com/@MrShortGame

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank Golf Genius Software who have supported The ModGolf Podcast since 2019!

Today's golf professionals do way more than run tournaments - and so does Golf Genius. They help you manage tournaments, leagues, and outings, streamline pro shop operations, and elevate your coaching and player development. That's why over 10,000 clubs, courses, resorts, associations, and tours in more than 60 countries trust Golf Genius. Find out what Golf Genius can do for your facility at golfgenius.com.

Special Guest: Matt Fisher, Creator of The Mr. Short Game YouTube channel.

Creating a unique lesson path for every golfer - Alex Prasad, CEO at V1 Sports

The ModGolf Podcast — Wed, 05 Nov 2025 12:30:00 -0800

In this episode of The ModGolf Podcast host Colin Weston sits down with Alex Prasad, the CEO of V1 Sports, a company that has been a cornerstone of golf technology for over three decades. Alex shares the journey of V1 Sports from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.

We dive deep into the pivotal "come-to-Jesus" moment that forced the company to re-evaluate its path, the cultural shift to a data-driven mindset, and how they are now using their new AI tool, "V1CTOR," to solve the biggest pain points for golf instructors - time and student engagement. This is a masterclass in business transformation, product-market fit, and building a platform that creates a true win-win-win for the company, the coach, and the golfer.

During this episode you will discover these inspiring takeaways:

Embrace the "Why" Behind the Data
Learn how V1 Sports moved beyond assumptions by relentlessly asking "how do we know?" This shift to a data-validated culture gave them the courage to innovate confidently and build products based on proven user needs, not just gut feelings.

Solve the Real Problem, Not the Stated One
Discover how Alex and his team decoded the common complaint from pros that they "don't have enough time." They uncovered the deeper issue of seasonality and student re-engagement, leading to AI-driven solutions that automate relationship-building.

Trust is Built by Providing Value First
Hear how V1 Sports flipped the script on traditional coaching models. By using AI to facilitate a "Quick Fix"—a free, personalized piece of feedback—they create a gateway to trust between a golfer and a pro, proving value before a transaction ever occurs.

Episode Chapters:
(00:00) Introduction
(01:29) The Power of Invitation: Alex's First Golf Experience
(04:02) The Origin Story of V1 Sports
(06:55) The Innovator's Dilemma: The Inflection Point for V1
(12:18) The Hard Work of Product Validation: Talking to Customers
(16:11) The V1 Product Suite and the Introduction of "V1CTOR" AI
(22:14) Building Trust in a Digital World
(27:40) The V1 Business Model: A Two-Sided, Curated Marketplace
(31:51) The Hardware Game: Ground Pressure Sensors and the Unseeable Data
(34:33) Expanding to Other Sports? The Power of Focus
(38:44) The Entrepreneurial Marathon: Lessons from Endurance Sports
(43:30) How to Connect with Alex Prasad and V1 Sports

Book referenced during our converation: The Innovator's Dilemma by Clayton M. Christensen

Quotable Moments from Alex:

On Challenging Assumptions:
"Intuition can tell you where to look, but the data is going to validate or invalidate that's the right place to press."

On Understanding Customer Needs:
"What you learn is, customers can tell you their pain points, they can tell you their aspirations, but what they can't tell you is the solution... It's not their job. That's ours."

On the Core Philosophy of V1's AI companion, V1CTOR:
"The best way to build trust between a random person on the internet and a golf instructor is to show some value first."

Are you more of a watcher than a listener? Then enjoy our video with Alex on The ModGolf YouTube channel. Click on this link or the image below.

Want to connect with Alex? Check out his bio page to make that happen!
Alex Prasad's bio page >> https://modgolf.fireside.fm/guests/alex-prasad

Visit the V1 Sports website to learn more and to download the V1 Golf App in the Apple App Store or Google Play Store.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Alex Prasad - CEO at V1 Sports.

Fuelling Golf's Next Big Ideas - Matt Erley, Managing Partner at Old Tom Capital

The ModGolf Podcast — Sat, 25 Oct 2025 07:00:00 -0700

"Golf has been experiencing incredible growth and innovation and will continue to do so. But behind every great idea is a spark of capital and there was a gap. Broader sports investors weren't really paying attention to the category, and we thought, 'Maybe there's a huge opportunity here.'"

Matt Erley is the Managing Partner of Old Tom Capital, a pioneering investment fund specifically focused on early-stage golf and golf-adjacent companies. With a career spanning operational roles and angel investing, Matt co-founded the firm to address a critical gap in the market, providing strategic capital to the innovators shaping the future of the $100 billion golf industry. Named as an homage to the legendary innovator Old Tom Morris, the fund embodies a belief in golf's resilient growth and the transformative power of backing great founders in spaces like agronomy, golf software, emerging media, and the "golf light" experience economy.

During this episode you will discover these inspiring takeaways:
1. The "Unfair Advantage" for Founders
Discover how an investment from Old Tom Capital is more than just money; it's a strategic partnership designed to give your company a leg up on the competition.

Matt Erley reveals that their goal is to provide portfolio companies with an "unfair competitive advantage" through their deep network and operational expertise. Unlike passive investors, Old Tom actively helps its companies by making key introductions, offering strategic guidance, and leveraging synergies across their entire portfolio. For any founder or aspiring entrepreneur, this insight into what a true value-add investor looks like is invaluable and reveals how the right capital partner can accelerate growth.

2. The "Golf Light" Revolution
Learn about the massive, under-the-radar investment trend that is making golf more accessible and creating the next wave of golfers.

Move beyond traditional 18-hole courses and Topgolf. Matt introduces the compelling narrative of "Golf Light"—the high-growth category encompassing driving ranges, par-3 courses, and short courses. He explains why this segment is perfectly positioned to capture the new, "golf-curious" audience looking for a faster, less expensive, and more social experience. His investment in Blue Jeans Golf exemplifies this thesis, highlighting a huge opportunity to "glow up" thousands of independent driving ranges across the country.

3. How to Actually Get Noticed by a Golf Investor
Cut through the noise and learn the specific milestones and mindset you need to successfully secure funding for your golf venture.

Matt pulls back the curtain on Old Tom's investment process, offering a clear roadmap for founders. He explains why they typically avoid very early-stage "ideas" and what they look for instead: tangible momentum, initial monetization, and a clear path to a $100M+ business. He also debunks common mistakes, like leading with an NDA, and emphasizes the importance of simply starting to build and validate your concept in the accessible golf ecosystem. This practical advice is a must-listen for anyone serious about building a golf business.

Episode Chapters:
00:00 - Introduction: The Capital Behind Golf's Innovation
02:18 - The Old Tom Capital Origin Story
04:08 - Building Conviction and the First Investment
07:50 - The Evolving Ecosystem of Golf Capital
10:26 - A Day in the Life: How Old Tom Vets Deals
13:15 - Advice for Founders: From NDA to Action
17:24 - Portfolio Deep Dive: Grass League & The Future of Golf Media
20:14 - Portfolio Deep Dive: Blue Jeans Golf & The "Golf Light" Revolution
28:23 - Creating Synergy: The LVMH of Golf?
31:29 - The Investor's Role: More Than Just a Cheque
36:39 - Navigating the AI Hype in Golf Innovation and Tech
41:03 - The Lightning Round: Tin Cup, Tech, and Dream Foursomes
45:08 - How to Connect with Matt and What Makes a Fundable Business

Quotable Moments from Matt:
On the unique opportunity in golf:
"Golf has historically been a very sexy category to invest in, but it needs advocates internally who are showing outside investors that these are great places to invest because golf needs more capital. It's not going to just come from us. It needs to come from a lot of sources."

On the philosophy behind their investments:
"The moment we write a check, we like to think that we give that company an unfair competitive advantage because of who we are and what we put into it and the network that we've built."

On the massive shift in how golf is consumed:
"More people watch golf on YouTube than all linear television golf combined. And it's not cannibalizing the PGA Tour it's just being additive."

Are you more of a watcher than a listener? Then enjoy our video with Matt on The ModGolf YouTube channel. Click on this link or the image below.

Want to connect with Matt? Check out his bio page to make that happen!
Matt Erley's bio page >> https://modgolf.fireside.fm/guests/matt-erley

Are you an innovative founder struggling to find investors who truly understand the golf industry? Discover what it really takes to get funded in today's golf market as Matt shares how his firm provides an "unfair competitive advantage" and the one thing he tells every aspiring founder to do first. Visit the Old Tom Capital website to learn more and to connect.

We want to thank Golf Genius Software for supporting The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Matt Erley - Managing Partner at Old Tom Capital.

A Course Called Coyne - Tom Coyne, best selling author and founder of Coyne Golf

The ModGolf Podcast — Wed, 15 Oct 2025 13:30:00 -0700

What does it take to walk 1,100 miles around the coast of Ireland, playing every links course along the way? In this inspiring conversation, bestselling author and golf adventurer Tom Coyne sits down with ModGolf Podcast host Colin Weston to share the incredible stories behind his epic journeys.

During this episode you will discover these inspiring takeaways:
The Power of an "Unreasonable" Goal:
How committing to a seemingly crazy idea - like walking the entire coastline of Ireland to play its links golf courses - can lead to the most profound personal and professional journeys, revealing that the best stories lie just beyond the edge of conventional thinking.

Golf is the Backdrop, Not the Whole Story:
Why the most compelling narratives in golf aren't about the perfect shot, but about the people you meet, the unexpected hospitality you encounter, and the personal challenges you overcome both on and off the course.

From Obsession to Entrepreneurship:
How a passion for writing and golf can organically evolve into a successful business, turning hard-won knowledge and authentic experiences into a venture (Coyne Golf) that helps others create their own unforgettable adventures.

Episode Chapters
00:00:00 - Introduction: The One and Only Tom Coyne
00:01:04 - A Random Introduction to "A Course Called Ireland"
00:03:01 - Tom's First Golf Experience and Family Connection
00:06:14 - The Origins of an "Unreasonable" Idea
00:09:46 - Writing as a Job and Overcoming "Writer's Block"
00:13:30 - From Fiction to Nonfiction with "Paper Tiger"
00:17:04 - The Logistics of Walking Ireland
00:23:20 - The Infamous Keen Shoes Story
00:26:30 - The Magic of Ardglass and Irish Hospitality
00:33:00 - Golf as a Backdrop for Human Stories
00:34:47 - The Metaphor of Ireland as a Golf Course
00:36:19 - Cold Turkey: Not Playing Golf for a Year
00:38:23 - A New Quest in "A Course Called Scotland"
00:41:08 - The Difference Between Irish and Scottish Golf Trips
00:43:03 - The Importance of Vulnerability in Storytelling
00:45:12 - From Books to Business: The Birth of Coyne Golf
00:46:58 - Conclusion & Teaser for the YouTube Deep Dive

Quotable Moments:
"I don't think people generally want to read books about going out and doing very safe and normal things. So this idea of doing unreasonable things certainly led me into the way I approached Ireland. The idea was, I'll play Ireland as one giant golf course. Sometimes the next tee is going to be three days walk away and that's what I'm going to do. I'll do it all on foot."

"For me, golf provides the trajectory for a story. But you don't know what the story is until you go out and find it. And it has nothing to do with where that five-iron went. What doesn't bore me are people and why we do the things we do. I've been lucky that golf has been a really good way to find a lot of that."

Are you more of a watcher than a listener? Then enjoy our video with Tom Coyne on The ModGolf YouTube channel. Click on this link or the image below.

Want to connect with Tom? Check out his bio page to make that happen!
Tom Coyne's bio page >> https://modgolf.fireside.fm/guests/tom-coyne

Featured Links & Resources:
The Coyne Golf website: [https://www.coynegolf.com/]
Follow Tom on Instagram: [@coynegolf]

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Tom Coyne - best selling writer and Founder of Coyne Golf.

Finding Purpose on The Practice Tee - Todd Keirstead, golf entertainer and skin cancer survivor

The ModGolf Podcast — Wed, 01 Oct 2025 07:00:00 -0700

"The C-word is one of the most scariest words in the English dictionary. My father died of cancer so when you hear that word, it punches you in the stomach. I ended up having nine facial reconstructive surgeries due to skin cancer on my nose. I had no idea what I was going to look like. So I had a conversation with my wife and I said, "I'm going to share my story. I'm going to go public with it to let people know what UV can do, but also it might help me out psychologically". And it was the best thing I did."

Todd Keirstead's life in golf is a powerful narrative of transformation, resilience, and profound impact. His journey began with the gift of the game from his father, a bond forged on the fairways that led him to become an elite player. When injuries curtailed his competitive playing career, Todd channeled his expertise into teaching at the prestigious Jim McLean Academy, laying the foundation for his future. He soon discovered a rare talent for trick shots, blending his incredible hand-eye coordination with a natural comedic flair to build a globally recognized golf entertainment business. Voted Trick Shot Artist of the Year and featured on major media outlets, Todd has performed for thousands, using his unique skills to raise millions for charity and share the joy of golf in a truly unforgettable way.

Beyond the spectacle, Todd's story took a deeply personal turn when his life outdoors led to a skin cancer diagnosis. With raw honesty and courage, he publicly shared his journey through nine facial reconstructive surgeries, transforming his personal challenge into a national platform for sun safety advocacy. As a brand ambassador for Melanoma Canada, he now dedicates himself to education, helping others avoid a similar fate and proving that vulnerability can be a source of immense strength and healing for both himself and others.

This same empathy and drive to give back fuels his work as the founder of Paragolf Canada. Witnessing the power of adaptive golf to restore purpose and joy, Todd has become a leading force in making the game accessible to all. From wounded veterans to survivors of life-altering accidents, he provides the tools and inspiration for individuals to reclaim their connection to the game and the social bonds that make it so special. Todd Keirstead’s journey is a testament to a life lived in service to others, proving that the true power of golf lies not in perfect shots, but in its unparalleled ability to heal, connect, and inspire.

Featured Links & Resources:
The Todd Keirstead Golf website: [https://toddkeirsteadgolf.com]
Follow Todd on Instagram: [@toddkgolf]

During this episode you will discover these inspiring takeaways:
1. The Power of Vulnerability
Discover how Todd's decision to publicly share his harrowing journey through skin cancer and nine facial reconstructive surgeries became a source of personal healing and a powerful platform for advocacy, inspiring countless others to take their health seriously.

2. Beyond the Trick Shot
Learn that world-class golf entertainment is more than just social media virality; it's a disciplined business built on live execution, audience connection, and the confidence to perform under pressure without a net.

3. Golf as a Tool for Healing
See how the game of golf is being reimagined through adaptive techniques to restore purpose, community, and joy to wounded veterans and individuals with physical disabilities, proving the sport's profound impact extends far beyond the scorecard.

Episode Chapters:
(00:00:00) - Introduction
A preview of an emotional and inspiring journey with golf entertainer, advocate, and entrepreneur Todd Keirstead.
(00:01:49) - A Father's Gift
Todd shares his first golf memories and the powerful bond with his father that introduced him to the game.
(00:03:06) - From Player to Performer
The transition from competitive golfer and Jim McLean instructor to a globally recognized trick shot artist and entertainer.
(00:06:16) - The Business of Wonder
The discipline behind the spectacle: building a viable entertainment business, crafting a live show, and the difference between social media virality and live execution.
(00:08:09) - Signature Shots & Celebrity Encounters
Todd reveals the trick shot that won him Trick Shot of the Year and how his unique performances have landed him on TMZ.
(00:10:31) - The Diagnosis That Changed Everything
The moment Todd heard the "C-word," his family's history with cancer, and the beginning of his fight against skin cancer.
(00:13:58) - Going Public with the Pain
Why Todd chose to share every step of his nine facial reconstruction surgeries online, turning a personal trial into a public mission.
(00:16:20) - Becoming a Sun Safety Advocate
Todd's work with Melanoma Canada and the three crucial lines of defense every golfer needs to know to protect themselves.
(00:19:45) - Paragolf Canada: Golf for All
The inspiring origin story of Paragolf Canada and how adaptive golf restores purpose and community to those with physical disabilities.
(00:23:32) - Stories That Define a Mission
Two powerful, heartwarming stories of how adaptive golf transformed the lives of a wounded veteran and a Humboldt Broncos survivor.
(00:27:11) - The Thread That Binds It All
Reflecting on a journey woven together with empathy, compassion, and the unifying power of the game of golf.
(00:28:14) - Closing & Video Preview
Where to find Todd online and an invitation to continue the conversation on the ModGolf YouTube channel.

Quotable Moments:
"The trick shots nowadays, they're going viral on social media, but what a lot of people don't know is the camera's rolling for about four hours to get that one lucky shot. And there's really only a handful of us in the world that can literally put on a live demonstration in front of hundreds of people and not miss. It's kind of cool to be in that select category. And it's fun to be able to not only entertain people, but execute and do something that you love with a golf club."

"I'm using golf as an excuse to get out of the basement and have that social aspect of the game. And for some people that have recently acquired a stroke, golf might mean 30 yards and it might only mean hitting 10 shots in an 18-hole round, but they're sitting in the golf cart with three of their friends, having a drink, having laughs. And it's that social aspect that is pulling them out of the basement and giving them a purpose again. It's giving people back what they thought they've once lost."

Are you more of a watcher than a listener? Then enjoy our video with Todd Keirstead on The ModGolf YouTube channel. Click on this link or the image below.

Want to connect with Todd? Check out his bio page to make that happen!
Todd Keirstead's bio page >> https://modgolf.fireside.fm/guests/todd-keirstead

If you have a skin blemish that you think might be cancerous, don't hesitate to have it looked at. Melanoma Canada is a great resource and in the US visit The Skin Cancer Foundation for information and support.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Todd Keirstead - golf entertainer and skin cancer survivor.

Transforming The Golf Entertainment Gaming Experience - TJ Schier, CEO/Founder at SmashSwing Immersive

The ModGolf Podcast — Fri, 18 Jul 2025 12:15:00 -0700

"Our goal is to put a golf club in someone's hands for the very first time so they have a fun, memorable experience."

On this episode of The ModGolf Podcast, host Colin Weston speaks with TJ Schier Jr., the founder of SmashSwing Immersive. They discuss the intersection of entrepreneurship, innovation, and the golf industry, highlighting TJ's unique approach to creating an engaging indoor golf experience.

Join us for an insightful conversation with TJ Schier Jr. as he shares his entrepreneurial journey and the innovative vision behind SmashSwing Immersive. Whether you're a golf enthusiast or an aspiring entrepreneur, this episode offers valuable lessons on creativity, market understanding, and the power of community feedback.

Key Takeaways you will discover on this episode are:

Embracing Feedback for Innovation
TJ emphasizes the importance of gathering feedback from potential users during the development phase. By inviting a diverse group of testers to experience SmashSwing, he was able to refine the product based on real user experiences rather than assumptions. This iterative process not only improved the technology but also expanded the target market.

Targeting the Non-Golfer Market
SmashSwing aims to attract the 99% of the population that doesn't typically engage with golf. By creating a fun, gamified environment that appeals to social and casual players, TJ is redefining the indoor golf experience. This strategy opens up new avenues for growth and accessibility in the sport.

Building a Strong Brand Identity
TJ discusses the significance of a well-crafted brand and first impressions. By investing in professional branding and creating a polished environment for SmashSwing, he ensures that potential customers see the value and quality of the experience. This focus on branding helps to instill confidence in both consumers and investors.

Are you more of a watcher than a listener? Then enjoy our video with TJ on The ModGolf YouTube channel as he gives us a SmashSwing demo from their test facility in Dallas. Click on this link or the image below as Colin and TJ extend their podcast conversation with key takeaways and lessons learned that will benefit all entrepreneurs.

https://modgolf.fireside.fm/guests/tj-schier

To learn more about SmashSwing, check out their website at https://smashswingimmersive.com or click on the image below.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

I'm excited to announce our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: TJ Schier - CEO/Founder at SmashSwing Immersive.

The Power of Passion and Purpose - Tim Markison, Founder and CEO at Athalonz

The ModGolf Podcast — Wed, 06 Nov 2024 19:45:00 -0800

Here are three key takeaways from Tim Markison's episode on The ModGolf Podcast that will benefit you:

1. Embracing Challenges and Learning from Failure: Tim emphasizes the importance of facing obstacles head-on in entrepreneurship. He shares that his journey with Athalonz has been filled with challenges, particularly in transitioning from a business-to-business model to a direct-to-consumer approach. He learned that understanding the market and effectively communicating with consumers is crucial for success. This experience highlights the necessity of resilience and adaptability in the entrepreneurial landscape.

2. The Power of Passion and Purpose: Tim's story illustrates how personal experiences can fuel entrepreneurial endeavors. His background, including overcoming childhood trauma and his daughter's health challenges, inspired him to create Athalonz and engage in philanthropy. He encourages aspiring entrepreneurs to pursue their passions and ensure that their ideas align with a meaningful purpose, as this can sustain motivation through the inevitable ups and downs of business.

3. The Importance of Intellectual Property: As a patent attorney, Tim underscores the significance of protecting innovations through patents. He advises entrepreneurs to file for patents early, especially before publicly disclosing their ideas, to safeguard their intellectual property. This proactive approach not only protects their inventions but also adds value to their business, making it more attractive to investors and partners.

These takeaways reflect Tim's journey and insights, offering valuable lessons for anyone looking to navigate the entrepreneurial world, particularly in the sport and athletic product industries.

In 2021 Tim completed a 40 day Cycle to End Abuse from San Diego to Jacksonville Florida across the US to raise awareness about child sexual abuse. Click on this link or the image below to learn more. Every cent donated to the Cycle to End Abuse goes to a professionally vetted, non-profit organization dedicated to ending child abuse and/or aiding victims.

If you would like to connect with Tim, visit his bio page for contact information. To learn more about Athalonz click on the image below to visit their website and receive $30 USD off a pair of Mana Mangrove Pro shoes using Promo Code MODGOLF30. I don't get any commision, it's just our way of saying "Thanks for being a fan of The ModGolf Podcast!"

Sadly 1 in 4 women and 1 in 6 men in North America have been sexually abused as children and those statistics have not changed in 30 years. If you are a man suffering in silence and don't know where to turn to for confidential help, I encourage you to visit Heads Up Guys the world's leading Men's Mental Health resourse.

We want to thank our partner inrange® for presenting this episode of The ModGolf Podcast!

inrange® is a radar-based ball-tracking company that enhances the driving range experience by offering the most engaging gameplay and precise ball-tracking on the market. From private clubs and standalone commercial ranges, to multi-storey “Big Box” entertainment venues and limited-flight ‘compact’ ranges, Inrange® creates unparalleled experiences for every type of player - and unleashes your business’ growth potential. They are also the only software in the world offering a bay vs bay link up feature - allowing large groups to play against one another in teams across the entire venue. To learn more check out www.inrangegolf.com.

Join our mission to make golf more innovative, inclusive and fun... plus you can WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our friends at Golf Genius Software who have supported The ModGolf Podcast since 2019!

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Tim Markison - Founder/CEO of Athalonz.

Tech-Driven Products That Both Train and Entertain - Tim Briand, Foresight Sports

The ModGolf Podcast — Thu, 27 Jun 2024 02:15:00 -0700

"The average North American male golfer, over 80% - four out of five of them - gamble when they play regularly. So when we look at a virtual format like simulator golf, one of the big elements that creates stickiness is golf is community. And a lot of that community is based upon the idea of I can compete against you even though we have different skill"... Tim Briand, Foresight Sports

"There's far more commercial opportunity for a business that's able to optimize in the entertainment and in the gamification channel than if you're just focused on instruction and club fitting. In the gamification world while the exact precision of spin axis and spin magnitude might not be important to a 25 handicap because they don't understand it. What they do understand is if I'm in a simulator playing against my friends and this system is not capable of giving me an authentic outcome, I might not want to use that system to compete. Would you gamble on a broken slot machine? Probably not. Especially if you're doing big stakes contests like a million dollar closest to the flag contest in a simulator."

We enjoyed our conversation with Tim so much that we decided to jump over to The ModGolf YouTube channel to learn more about the Foresight Sports culture of innovation and the diverse line of products that they offer. Click on this link or the image below to watch.

You can learn more about Tim and Foresight Sports on his bio page.

Episode Chapters
02:15: We open the show with Tim giving us an overview of the history of Foresight Sports

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Tim Briand - Director Of Business Development at Foresight Sports.

A Brief History of Synthetic Turf

The ModGolf Podcast — Thu, 20 Jun 2024 13:30:00 -0700

Over the past seven years I have interviewed almost 200 golf industry innovators to bring you stories around the future of the game. But on this episode we're going to try something different. As an entrepreneur myself, I'm always pushing to get out of my comfort zone and try something new. I enjoy documentary-style podcasts and have been looking to create one, but couldn't decide on what story to tell. I recently realized that the story was right under my nose - or more accurately, right under my feet.

While in Sarasota Florida I was invited to PopStroke, which is a fun and challenging 36 hole mini golf entertainment experience. I was impressed by the quality of the synthetic greens, fringe and rough and it got me thinking about the origins of artificial turf. I wanted to learn the why, when and how synthetic turf came to be, along with the evolution of the materials and fabrication techniques over the past six decades.

So who invented this product and why? Artificial sports turf was first brought to fame when used in the Astrodome in 1966, a newly-built stadium in Houston Texas. AstroTurf – a short-pile synthetic turf – was installed because they were struggling to maintain their natural grass field due to a lack of sunlight. For most of the 1965 major league baseball season, the Astros played on green-painted dirt and dead grass and were desperate for an alternative.

The stadium owners and engineers needed a solution quickly, so they decided to try out a grass substitute made of artificial fibers called ChemGrass. The product was first used at Moses Brown School in Rhode Island in 1964 and became popular quickly. Today, the brand is known as AstroTurf and is manufactured in over 60 countries around the world.

But AstroTurf is only part of the story. Since I am no expert in the world of synthetic turf, I reached out to a couple of people who are to fill in the missing pieces to this puzzle. I asked Jeffrey McDaniel - Global Director of Business Development at Synthetic Turf International and architect Bob Johnston, who specializes in designing high performance sport surfacing to help us understand the origins and future of synthetic turf.

Have a look at the Synthetic Turf International website and you can also learn more about Bob Johnston and Jeffrey McDaniel on their bio pages.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guests: Bob Johnston, Principal at JSA Sport Architecture Inc. and Jeffrey McDaniel - Global Director of Business Development at Synthetic Turf International.

Embracing Lessons: Wisdom Gained from Failure - Igor Vainshtein, Founder of GolfTrak.app

The ModGolf Podcast — Tue, 04 Jun 2024 16:30:00 -0700

"It was a simulator venue that had six bays with lessons and it was going out of business. In the building I worked in there was a space for lease on the ground level. We ended up buying the business and moved it there for five years. An Indoor Golf Centre with 10 bays, an indoor bunker, massive putting green, a bar and a cafe. It did okay but the rent we were paying was huge so in the end we have to get out of there."

"Shortly after that I had an idea to pivot. 24-hour gyms were really booming in Australia at the time. Why don't we have a 24-hour golf simulator place where you can go and practice anytime? We built two bays and it did well. Then I opened a second venue and that one nosedived and just blew up. I closed it down, lost a lot of money with the four simulators that I had there. I put them on Facebook Marketplace and they sold in a week. I'm like "hmm, this is interesting." So I bought five more simulators to sell. Why am I busting my chops with these venues when I can just bring them in, sell them, make my money and never hear from the customer again? It was great. I pivoted the business. Ended up closing down my second venue and just went completely e-commerce." ... Igor Vainshtein

"At the time it is horrendous. It feels horrible to lose a ton of money. I lost my money, I lost my parents money, which I borrowed from them and they had to bail me out again. It was embarrassing and as you are going through that pain, it's very difficult to see how you will come out of it. But if you're a true entrepreneur, perseverance and grit, you may not know how you're going to get there. But you've got to believe that you will get there. That's part of the job as an entrepreneur to find the "how". But if you don't believe that you'll get the you will never get there."

You can also learn more about Igor and connect on his bio page. And download the GolfTrak App for free at the Apple App Store for iPhone. https://golftrak.app

"I had extremely disastrous blow ups in my career. Moments where I thought there's no way I'm coming back from this. But if I look back now, I wouldn't change a thing because all those little "sliding doors moments" is why I'm here today. And I didn't go through the pain, maybe I wouldn't be able to appreciate the things and I would take things for granted and I wouldn't have the fun and the joy that I get out of life these days. For anyone who's experiencing that who's in that pain right now, I would say "You just don't know". There's a phrase "that it's gonna be alright in the end and if it's not alright, it's not the end."

Episode Chapters
02:40: How and when Igor took her first golf swing and who introduced him to the game
04:40: The story of Igor's family immigrating from the USSR to Melbourne Austrailia
06:20: Igor's early days as an entrepreneur and the experiences that have shaped his approach to life
08:15: Igor's return to golf and the creation of his 24-7 Golf venture
15:00: How a phone call with GOLFTEC CEO Joe Assel over the brand name grew over time into a flourishing collaborative partnership
18:00: The virtue of failure and how to learn from the experience and move on
22:00: We learn about the GolfTrak App, a "golf simulator in your pocket"
25:10: The camera technology and frame rate required to accurately track ball flight data
30:00: The business model behind GolfTrak App and the customer segment they appeal to
33:20: The GolfTrak App customer acquisition strategy
38:35: Igor shares his experience at the Golf Pitch Challenge and Mastermind Event in Orlando

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Igor Vainshtein - Founder of GolfTrak.app.

Taking an Entrepreneurial Approach to Build a Career in Sport Journalism - Ann Liguori, Author of "Life On The Green"

The ModGolf Podcast — Fri, 24 May 2024 18:45:00 -0700

"It was tough. For every advertising sponsor that I brought in, I had a million rejections. I just persevered and ended up interviewing everybody from Mickey Mantle, Ted Williams, Hank Aaron to Wilt Chamberlain. The journey has been incredible, but I learned on the fly in a lot of ways."

Ann Liguori is a leader and trailblazer in sports broadcasting as President of Ann Liguori Productions, Inc., award-winning sport’s talk show host, public speaker, broadcaster, journalist, author and producer. Ann's latest book is Life on the Green: Lessons and Wisdom from Legends of Golf where 12 legendary players in golf share life lessons they learned from the game. Life on the Green is available on Amazon.

We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast!

When I mentioned Ann's episode to the folks at British Columbia Golf they immediately wanted to support it, as one of their goals is to create a sport that is accessible and inclusive. They strive to create a golf environment that is respectful of participant's personal goals and is free from all forms of maltreatment. As a provincial arm of Golf Canada, British Columbia Golf supports women golfers and players of all ages and abilities, while continually working to improve partner relationships to increase participation in the sport.

If you're looking to plan your next amazing golf trip, British Columbia Golf is the place to explore and book from the over 300 golf courses they support across our beautiful province. To learn about the impact they are making and to discover your next golf adventure, check out their website at www.britishcolumbiagolf.org.

"Sports Innerview was the cable show that I did for 17 years, which I was able to syndicate on all these sports cable networks around the country and that's this show that I went out and sold. MSG Network said "Ann we love your work. We hear you on FAN. We see your byline. We can give you a time slot every week on WFAN, but we can't pay you." So I went knocking down doors on Madison Avenue trying to get meetings with advertising executives and they looked at me like I had three heads. Like "Wait you're a woman and you want to host a sports show?"... Ann Liguori, President of Ann Liguori Productions, Inc.

You can also learn more about Ann on her bio page. Life on the Green is available for purchase on Amazon.

Life on the Green: Lessons and Wisdom from Legends of Golf
12 legendary players in golf share life lessons they learned from the game.

Interviewed by award-winning sports journalist and broadcaster Ann Liguori, a select list of champions including Jack Nicklaus, Annika Sorenstam, Gary Player, Jan Stephenson, Tom Watson, Padraig Harrington, Bernhard Langer, Nancy Lopez, and more, talk about their personal journeys and wisdom they gleaned from their time playing the game of golf.

Life on the Green appeals to all, going in-depth with exclusive content for die-hard fans while providing amusing anecdotes and inspirational content for everyone, humanizing and helping us understand a little bit more about each star and their success story.

Each person’s story highlights a different, central theme, allowing readers to have key takeaways and a clearer understanding of how the subject became so successful, and in turn, be inspired to utilize those life lessons towards their own lives and legacy. Encompassing universal themes like patience, goal setting, staying positive, pursuing one's passions, treating people right, never giving up, practicing humility, and more, Life on the Green inspires, entertains and enriches in equal measure.

Episode Chapters
03:20: Ann shares when she was first introduced to golf and who invited her.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Ann Liguori - award-winning sport’s talk show host.

Embrace Change To Fuel Entrepreneurial Success - Carolin Pinegger, The Golf Pitch Challenge

The ModGolf Podcast — Wed, 08 May 2024 06:30:00 -0700

Calling all golf entrepreneurs! Do you have a golf venture our product that you need help getting to the next level? Even if you're at the idea stage, our guest Carolin Pinegger is looking for you to join them for the next Golf Pitch Challenge and Mastermind event October 7-9 2024 in Miami Florida.

On this fast-paced, engaging episode we learn about Carolin's not-so-straight-line in golf and business to arrive at the place she is along her entrepreneurial journey.

"I wanted to pivot, to change and people that are too planned will have a hard time succeeding because you have to fail fast and you have fail forward and you have to pivot and you have to change and sometimes you even have to change before we really see the reason why you have to change. I felt like I was treading water and it most certainly wasn't because I was working hard enough. I was doing my very best and I wasn't getting where I wanted to be. And then I said "I need a change!" ... Carolin Pinegger

We want to welcome our new Episode Presenting Partner Synthetic Turf International!

Synthetic Turf International - also known as STI - is the industry’s premier producer and supplier of high-quality, natural-looking grass products for residential and commercial applications, both indoors and out.

I have collaborated on projects and ventures with STI for over 10 years through my Sport Entertainment company, so I have seen first hand how innovative, passionate, and creative they are.

If you are considering an artificial landscaped grass lawn, a putting green, golf tee lines and hitting mats, a synthetic sports field, playground turf or a dog park, then I highly recommend STI for your next project. And all of STI's grass products are crafted completely in-house and proudly made in America.

To learn more about the endless synthetic turf application and installation possibilities that Synthetic Turf International has to offer, contact them at synthetic-turf.com.

"My dad was a serial offender in entrepreneurship. He has the right amount of crazy in him. Every entrepreneur needs that. To be misunderstood much more than anybody else who isn't an entrepreneur can tolerate. That's something that a lot of entrepreneurs need to hear. If you want to make it big, if you want to be an entrepreneur, you have to be ready to be criticized. You have to be ready to be misunderstood much much more than the general public because they don't want to put themselves in that situation. That's why they will never be entrepreneurs. It's just not up their alley and that is fine. There are different requirements for entrepreneurs than for somebody who isn't."

You can also learn more about Carolin and connect on her bio page.

The Golf Pitch Challenge & Mastermind Event
Do you have a new golf product or service venture that you want to take to the next level, even if it's only at the idea phase? If you do, we encourage you to apply for and attend the next Golf Pitch Challenge October 7-9 2024 in Miami Florida. Register now at https://golfpitchchallenge.com or email Carolin at c.pinegger90@gmail.com

At The 2024 PGA Show host Colin Weston recorded six conversations with golf industry innovators on the Show Floor Media Stage. First up was Carolin Pinegger, CEO at David Leadbetter Enterprises.

Carolin discusses the Golf Pitch Challenge that took place at the show, where six golf startups pitched to a panel of judges that included David Leadbetter and Shark Tank's Kevin Harrington.

The winning venture was The Grip Caddie https://gripcaddie.com who won $10,000 in consulting and partnership services.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Carolin Pinegger - CEO of David Leadbetter Entrerprises / The Golf Pitch Challenge / Online Golf Coach.

Learn By Doing And Just Keep Moving Forward - Jared Solomon, CEO and Co-Founder of Five Iron Golf

The ModGolf Podcast — Tue, 30 Apr 2024 07:00:00 -0700

"We made a million-dollar mistake on the build-out. We thought plumbing could work one way. It couldn't. It's tough for a company that was started with the money that we had at the time, but you make those mistakes and move on, learn from it and don't dwell on it."

Jared's Five Iron Golf story begins in early 2015 with Mike Doyle teaching simulator lessons in the back of a men’s clothing store in midtown Manhattan. As the demand for Mike’s lessons grew throughout 2015 and 2016, Mike and student Jared started dreaming about an indoor facility where Mike could teach more lessons and golfers could work to improve their games — all while flipping standard golf culture on its head and appealing to everyone.

We want to welcome our new Episode Presenting Partner Synthetic Turf International!

I have collaborated on projects and ventures with STI for over 10 years through my Sport Entertainment company, so I have seen first hand how innovative, passionate, and creative they are.

Speaking of Synthetic Turf International clients, Five Iron Golf has installed their turf products in the majority of their venues.

To learn more about the endless synthetic turf application and installation possibilities that Synthetic Turf International has to offer, contact them at synthetic-turf.com.

"At our Las Vegas location we originally had a putting green in the center. We realized that nobody wanted a putting green. And so we put in shuffleboard. Nobody wanted shuffleboard and we put in the high top tables where people could just drink and were like, "Okay, this is what people want". And I like to believe that I've cultivated the spirit with the other Founders that it doesn't matter what happened, let's move forward. We're literally inventing a concept over here. The best thing that we can do is test and fail, test and fail and move forward and take everything that we've learned and hopefully use those for the franchises and our own future corporate stores and do the best that we can."

Episode Chapters
03:20: How and when Jared was introduced to golf
04:40: The Five Iron Golf origin story. Spoiler: it involves hitting balls in the back of a Manhattan men's clothing store!
07:15: Jared explains how he and the three other co-founders mustered up the courage to launch Five Iron Golf
10:10: The story behind the first Five Iron Golf location opening in mid-town Manhattan
12:50: How Five Iron creates experiences for both the casual and passionate golfer without alienating either one of the groups
16:15: "We want our Five Iron locations to look like modern art museums". Jared discusses their design guidelines and how grafitti art became the focal point for their brand vision
19:10: How Five Iron finds and hires artists to collaborate at each of their venue around the US
20:45: Selection of the Five Iron Golf name and logo design
23:40: How Five Iron scaled from one location to 25 and counting
26:50: Jared's thoughts on starting a company and when to bring in outside investment
28:10: Franchising vs the owership model for venue locations
29:30: Mistakes made along the way and what the leadership team has learned from them
32:50: The power of partnerships and collaborating with golf brands and influencers
34:10: What the future has in store for Five Iron Golf

You can also learn more about Jared on his bio page.

Want to learn more about Five Iron Golf, find out if there's a location near you and to book a fun experience for you and your friends? Have a look at the Five Iron Golf website or email Jared Solomon at jared@fiveirongolf.com

With Mike and Jared clueless as to how to actually execute their grand idea, the final two co-founders, summer camp friends Nora Dunnan and Katherine Solomon (also Jared’s wife) entered the scene. With Nora operating the ship and Katherine navigating through some early legal storms, Five Iron Golf was launched and open for business in mid-2017.

Five Iron has quickly re-shaped Manhattan's golf culture, growing from Mike’s original lesson crew to a re-imagined, high-tech, inclusive urban golf experience for golfers and non-golfers alike. Five Iron is for everyone.

For the serious golfer, Five Iron hosts ten Full Swing simulators, a Trackman lesson studio, four teaching professionals, lessons, club storage, showers, practice time, leagues, 100% top-of-the line clubs to use (complimentary), and in-house club fitting specialists Club Champion.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

Special Guest: Jared Solomon, CEO and Co-Founder of Five Iron Golf.

"It's All About The Putt!" - Scott Lundmark, President of Adventure Golf & Sports

The ModGolf Podcast — Mon, 30 Oct 2023 16:15:00 -0700

"I joined the business over 16 years ago, but even before that my father would talk about potential clients saying "Well, I don't know if I want miniature golf at my Family Entertainment Facility because it's kind of going out of style". But miniature golf is one of those activities and attractions that will never go out of style."... Scott Lundmark, President of Adventure Golf & Sports

Miniature Golf Fun Facts...

There are 4,383 Miniature golf courses in the United States as of September 2023.
The earliest documented mention of a miniature golf course is in the June 8, 1912 edition of The Illustrated London News, referring to a minigolf course called The Golfstacle. Even earlier, William Senhouse Clarke patented the 'Golfstacle' box kit in 1907.
The first miniature golf course in Canada was at the Maples Inn in Pointe-Claire, Quebec. The "Mapes" was constructed as a summer home in the 1890s but was renovated into a club in 1902, opened to the public in 1914, and had a miniature golf course in 1930. The popular nightspot burned in 1985.
Parkside's Whispering Pines Miniature Golf is the oldest miniature golf course in the United States. This historic gem has been entertaining visitors since its opening in 1930.
51 countries have National Minigolf Association governing bodies which are part of The World Minigolf Sport Federation. ______________________________________________

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

"Our business in booming right now. In fact it has grown consistently over the years and with the addition of Putt Shack, PopStroke and The Puttery, combined with the explosion of craft breweries there has been a flood of money pouring in the marketplace for miniature golf. Part of the reason is because it's attractive to all ages from six year old children all the way to great-grandparents."

Click on the image below to watch our extended conversation with Scott on our Youtube Channel!

"From a business perspective, miniature golf has high player throughput, little maintenence and low operating costs which are factors that help fuel its growth. And it's even popular for the cool, hip date night people out there!"

Episode Chapters
[02:40] Scott shares his first golf experience at 11 years old at their family run "Arne's Funland Little Duffers Miniature Golf" course.
[05:00] The origin of the family miniature golf business which all started with Scott's dad Arne Lundmark, known as "The GodFather of Mini Golf".
[07:00] Making the entrepreneurial decision around 1980 to sell their adventure park and focus on designing and building mini putt courses.
[14:00] AGS miniature golf products and their new innovations such as "Mini Links" portable golf holes.
[17:00] Who the AGS customers are and how they have expanded and diversified their client base to include cruise ships and rooftop, rollout and pop-up activations.
[22:15] Future trends and predictions on where the miniature golf industry, products and experiences are heading.
[24:45] New tech-enabled growth segments for mini-golf that have been fueled by the emergence of Topgolf, Popstroke and Putt Shack.
[25:35] AGS and Scott's commitment to eco-friendly, carbon reduced, sustainable products as their new Modular Advantage system.
[28:20] How AGS markets their products and approach to customer aquisition and retention.
[30:50] Colin askes about the most ambitious projects the AGS has designed and delivered.
[36:10] We learn the most exotic location that AGS has built a miniature golf course.

To learn more about Scott and Adventure Golf & Sports, check out their website.

You can also connect with Scott on his bio page.

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We also want to thank Golf Genius Software for supporting The ModGolf Podcast since 2019!

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: Scott Lundmark, President of Adventure Golf & Sports.

You Don't Know What It's Like To Work For You - Scott Stratten, Creator of UnMarketing

The ModGolf Podcast — Fri, 17 Mar 2023 13:30:00 -0700

"UnMarketing is my attempt to reduce hypocritical marketing, because I saw twenty years ago that people were interuptively marketing in a way they hated to be marketed to. I realized there had to be better ways than this "push and prey" mentality and instead choose a "pull and stay" mindset to authentically build community so that when people need your product or service they will unconditionally choose you."

Scott Stratten is the Creator of UnMarketing. He is one of the leading speakers/authors in the world when it comes to helping audiences embrace the age of disruption and look at business differently using the pillars of integrity, authenticity and community.

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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

______________________________________________

Click on the image below to watch our extended conversation with Scott on our Youtube Channel!

🥊 COMPETE or ☮️ COEXIST. What should LIV Golf and The PGA Tour do?
Scott and host Colin Weston dig into the bitter rivalry between The PGA Tour and LIV Golf and explore the messaging behind their actions one year into the emergence of the upstart tour.

"So what is a stereotype in business and how can we be the opposite of it? Is it snooty? Is it privileged? Is it elitist? These are all the things have been said about golf. Is it white? Is it male? We either look at it and can deny this stuff or we can say, "okay so how do we break through that?" We look at who we are hiring and say, "how do we make the experience different?" You're not going to change the course for the most part. I'm not talking about changing how high or low you mow the grass or the pin position on the greens. I'm talking about the human experience and human-centric design. When you come to my golf course, when you walk into my Pro Shop, when you walk into the club and grab a bite on the turn, we're going to be so fricking happy to see you. We're going to be so into you for choosing our course over the nineteen thousand four hundred twenty five other ones, you're never going to look at another course again."

You can also connect with Scott on his bio page, along with checking out the UnMarketing website.

How do you create a marketing buzz that authentically represents your brand? Scott accomplished this 15 years ago when he shared his break up with long time relationship partner... The Toronto Maple Leafs. Check out Scott's fun, self-deprecating and poignant >> YouTube video.

Special Guest: Scott Stratten - The Creator of UnMarketing.

Scaling a Golf Startup With Partnerships - Nick Conrad, Founder of Twilight Golf Association

The ModGolf Podcast — Fri, 30 Dec 2022 15:15:00 -0800

"I quickly realized that golf is a great equalizer sport where people with different ages and skill levels can all coexist on the course at the same time. No matter if you're a really skilled player or a new beginner, everyone's always working on something and has that common thread of constant improvement."... Twilight Golf Association Founder Nick Conrad

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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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"I thought it wasn't crazy that you could pull together lots of strangers and create a league out of it. That it didn't have to always be based on gender or senior groups or for players of a certain skill level, which is how fragmented most leagues are. That it really can work just like public golf. If could you allow those people that regularly fill out the tee sheet to create organized games, that really would resonate. At the most fundamental level Twilight Golf is taking the folks who normally want to play during their available hours and trying to structure it where there can be a reason to keep them coming back."

Episode Chapters
[02:16] Nick shares how he was introduced to the game and describes his first golf experience.
[06:48] Colin asks Nick "what was the WORST job you ever had and what positives did you take away from it?"
[09:50] Nick' gives us the "elevator pitch" for Twilight Golf Association of what they do and why they do it.
[15:00] Nick shares the origin story of Twilight Golf Association and the "AHA moment" that led to creating their first pilot program.
[20:50] We learn how Nick got buy-in from golf courses to partner with Twilight Golf and the value proposition he offered them.
[23:48] Nick tells us about their pricing model and the befenits Twilight Golf members receive by being part of their community.
[28:32] Nick shares how and why Twilight Golf Association became part of Golf Genius Software and the value of this partnership.

Click on the image below to watch our extended conversation with Nick on our Youtube Channel!
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You can also connect with Nick on his bio page, along with checking out the Twilight Golf Association website.

Special Guest: Nick Conrad - Founder and General Manager of Twilight Golf Association.

Using Customer Feedback To Deliver Exceptional Value - Nick Longley, Co-Founder at Inrange

The ModGolf Podcast — Thu, 04 Aug 2022 09:15:00 -0700

"Within 15 minutes of showing a driving range owner a video of what it could be they said, "Right, yeah, we're in. We'll happily be your early adopter". And once they came on as early adopters we spent hours and hours of time on the range, interviewing people showing them designs, showing them prototypes and getting push back." - Nick Longley, Co-Founder at Inrange Golf
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Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

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"We got to the point with our first mobile implementation that we had to run competitions just to get people to even log in and play it. But what Declan the owner of Greenwich said to me early on was, "I'm not interested in this mobile thing. I want screens and I want games". And over time we realized that people don't like paying for apps, but put a beautiful touchscreen in their bay with this fantastic augmented training experience and they will happily pay a premium to play and they'll feel like it's for free."

Click on the image below to check out our extended conversation with Nick on our Youtube Channel!

You can also connect with Nick on his bio page, along with checking out the Inrange website.

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On this episode Colin and Nick discuss the concept of the Technology Adoption Curve and where Inrange Golf currently sits on it.

Nick also references "Hooked: How to Build Habit-Forming Products" by Nir Eyal, which is a book that has helped Inrange develop their game and experience design strategy.

Special Guest: Nick Longley - Co-Founder at Inrange® Golf.

Harnessing The Power of Design to Reinvent Golf Experiences - Agustín Pizá, Founder and Architect at Pizá Golf Design

The ModGolf Podcast — Wed, 10 Nov 2021 11:30:00 -0800

For more than two decades, Agustin (Augie) Pizá, the Director and Founder of Pizá Golf, has challenged golf norms and redefined golf facilities with award-winning designs. He has worked with legends of the game and his world class developments attracted interest to design a total indoor golf entertainment experience.

Click on the image below to check out our extended conversation with Augie on our Youtube Channel!

Want to learn more about Pizá Golf Design? Visit their website to see how they are passionately generating successful and profitable golf architecture projects.

You can learn more about Agustín on his bio page.

Show Notes and Augie Quotes
"Eventually when I graduated from architecture, I said "why can't I mix in golf?" So every afternoon I went to practice golf and then I got it. Now I understood the nature of it and the patience of it. I got the 360° of the golf course - the trees, the atmosphere, the freshly cut grass. I started to feel it and that was my sign to fuse my two passions: architecture and sports through golf architecture. And since then, I haven't looked back."

Special Guest: Agustín Pizá - Founder and Architect with Pizá Golf Design.

Transforming The Golf Event Business During Tumultuous Times - Marc Simon, Event Vice President at PGA Golf Exhibitions

The ModGolf Podcast — Wed, 20 Oct 2021 18:30:00 -0700

"Often at a big company there's not that culture of trying new ideas. But if you imbrace innovation, fail fast during the effort and you learn from it, that could be the next great big success. So it's really, really important from a cultural perspective to think more entrepreneurial, to take more risks and then to celebrate those successes along with those failures.".... Marc Simon on The ModGolf Podcast

Click on the image below to check out our extended conversation with Marc on our Youtube Channel!
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Want to learn more about The PGA Show and RX Global? Visit their websites for information and pre-registration for The 2022 PGA Merchandise Show in January 25-28 2022 in Orlando.

You can learn more about Marc on his bio page.

Show Notes and Marc Quotes
"The PGA Merchandise Show really focuses on three different areas: The one to one connections, some kind of marketplace for exhibitors, being able to showcase their goods and services and then the educational piece and then trying to improve those elements through time, while also offering something experiential to keep people connected and engaged."

"COVIID forced us to be more entrepreneurial while a lot of times big corporations are not. We definitely had to think fast and we definitely had to take a lot more risk and not be afraid to fail."

PGA of America and PGA Golf Exhibitions Provide Update on 2022 In-Person PGA Show Enhancements
PALM BEACH GARDENS, Fla. (August 19, 2021)
PGA Golf Exhibitions, in partnership with the PGA of America, is progressing with previously announced PGA Show initiatives to refresh and grow the 69th annual flagship event, January 25-28 2022 in Orlando. Event and programming enhancements focus specifically on powering face-to-face business connections, spotlighting innovations and prioritizing product experiential education, sourcing and transactions. PGA Golf Exhibitions and the PGA of America will continue to closely monitor and implement health and safety standards, based on CDC guidelines, local public health guidance and host venue protocols, to support a safe and comfortable experience at the 2022 PGA Show.

“With feedback from industry stakeholders, we are reimagining various aspects of the PGA Show to build the businesses of exhibitors and attendees through programs which will enhance product experiences and learning, buying opportunities and face-to-face connections,” said PGA Golf Exhibitions Vice President Marc Simon. “Following the successful conclusion of the recent in-person buying and education summit held Aug. 9-10 in Las Vegas, we are optimistic about providing an elevated PGA Show experience while prioritizing the health and well-being of our guests. We look forward to an exciting 2022 PGA Show where the golf industry reunites, celebrates rising consumer engagement and works together for the continued growth of golf.”

Current enhancements planned for the 2022 PGA Show include:

• Creating a new PGA of America Hub on the Show Floor inside the main Central Lobby entrance of the Orange County Convention Center. Attendees will enter to a full-scale golf activation area featuring a PGA Frisco 2022 Opening preview; “Make Golf Your Thing” campaign programming; PGA Professional coaching demonstrations; golf industry programs; a PGA Professional lounge; PGA Career Services and activations for Association initiatives and business partners.

• Reimagining the Equipment Test Center to feature technology enhancements on the indoor driving range, while relocating the practice putting green and the former short game test area nearby the Equipment Test Center to create one centralized golf product testing and experiential space.

• Emphasizing clubfitting education during the event’s traditional demo day, in partnership with PGA Magazine. Clubfitting programming, education, vendors and range-side content will be added, and the event will move forward with the new name of PGA Show Demo and Fitting Day, the world’s largest professional demo and fitting education event.

• Re-organizing educational offerings, in partnership with the PGA of America and the Association of Golf Merchandisers, to prioritize PGA Professional and golf buyer time with exhibitors during Show floor hours. The 2022 educational programs will be scheduled with less overlap during Show Floor hours, and most Show Week education programs will be available virtually after the event.

• Implementing enhanced sustainability measures with the host facility and service vendors, reducing the Show’s carbon footprint, and highlighting industry and exhibitor sustainability initiatives.

Relocating the fashion buyer lounge, and the annual fashion show, to a more prominent Apparel Hall setting for easy access to peer meetings and networking.

• Enhancing technology access on site and integrating digital platforms to positively impact product discovery, testing and purchasing, educational access, registration and planning/logistics.

• Continuing the focus on health and well-being practices during all PGA Show Week events.
Exhibitor participation is on track with the 2020 in-person PGA Show and media partners of the PGA Show and the PGA of America are set to return to the PGA Show Floor. Additionally, attendees can expect a return of popular PGA Show partners, pavilions, and programming, including the AGM Golf Retail Conference, NGCOA Golf Business Conference, PGA Member Business Center, New Product Zone, Inventors Spotlight exhibitor pavilion, live fashion show, golf travel pavilion, Adaptive Golf Center and the TPI Golf Fitness, Wellness & Instruction pavilion and stage.

Additional details on enhancements will continue to be announced leading up to the 2022 PGA Show. Event details and early registration information is available at www.PGAShow.com.

About PGA Golf Exhibitions
The PGA Show, PGA Buying & Education Summit and PGA Show Connects are organized in partnership by PGA Golf Exhibitions and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Regional PGA Show Buying & Education Summits and the PGA Show Connects digital platform connect the industry year-round and drive business leading up to the annual PGA Show. Learn more at PGAShow.com and follow us on Twitter, Instagram and Facebook.

About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

Contacts:
PGA Worldwide Golf Exhibitions/Media: Sherry Major, smajor@reedexpo.com
PGA Worldwide Golf Exhibitions/Exhibitors: Greg Scott, gscott@reedexpo.com
PGA of America/Media: Michael Abramowitz, mabramowitz@pgahq.com

Special Guest: Marc Simon - Event Vice President for PGA Golf Exhibitions / RX Reed Exhibitions.

Mastering The Art of "Nimble Amnesia" - Ron Powers, Head of Swing Suite Division at Full Swing Simulators

The ModGolf Podcast — Wed, 29 Sep 2021 23:15:00 -0700

“Out of adversity comes opportunity”... Benjamin Franklin
"A virtue never tested is no virtue at all"... Billy Bragg

What do the photocopier and golf simulator business have in common? Guest Ron Powers connects the dots on this episode of The ModGolf Podcast.

Our very first ModGolf Podcast episode guest back in May 2017 was Ron Powers, who was at the time Chief Digital Officer at Topgolf. Ron joins host Colin Weston again to update us on the last four years of his entrepreneurial journey - from the euphoric high of scaling a new business unit to the crushing low of having it completely shut down by a global pandemic - and how they successfully reimagined a business in order to save it.

Click on the image below to check out our extended conversation with Ron on our Youtube Channel!

Want to learn more about Full Swing Simulators and Topgolf Swing Suite? Visit their website to see their portfolio of golf entertainment and training products.

You can learn more about Ron on his bio page.

Show Notes and Ron Quotes
"The future of gambling is Skills-Based Gaming, where you can place a bet on the outcome of your own golf shot performance. I see the evolution of skill gaming and the power of multiple networks coming into play where the user profile, the interconnectivity and the skill gaming components will change the dynamic dramatically."

"I don't think that I'm a particularly patient person but instead have a case of "Nimble Amnesia". I try a lot of things, set certain expectations on what I'm looking to achieve and if it fails I forget about it. Then I move on to the next one."

"So about the middle of July after a lot of sleepless nights, I woke up on a Friday evening just in a cold sweat panic. What is going on? How do I save the business? And I thought, "Gosh, if I could bundle this up and get it out from underneath Topgolf. Is there a way that I could sell this business perhaps to Ryan and allow him to operate it?" He's got the resources. He's got the expertise. He certainly knows the simulator space. It's his technology after all. So I called Ryan that Saturday morning and we crafted a wacky plan to sell the business to Full Swing and let them operate it and then we shared in the revenue that was generated from the current installations. Then we share in the revenue of any new installs. Topgolf liked the fact that we could keep the brand alive, maintain the same level of service and there would be a healthy revenue stream coming out of it and that's what we ended up doing."

Special Guest: Ron Powers - Head of Swing Suite Division at Full Swing Simulators.

BONUS: Season One Wrap Up / Season Two Preview

The ModGolf Podcast — Fri, 08 Sep 2017 15:30:00 -0700

After taking off the month of August to recharge our batteries and develop our second season, we're excited to back in mid September with a new round of compelling stories and inspirational interviews from our guests.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin